Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Agrica: Journal of Sustainable Dryland Agriculture

ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERIPIK UBI KAYU NUABOSI MERK “QURENA” PADA KELOMPOK PKK DESA RANDOTONDA KABUPATEN ENDE Willybrordus Lanamana; Laurentius Dominicus Gadi Djou; Kristono Yohanes Fowo; Yohanes Pande
AGRICA Vol. 14 No. 2 (2021): December
Publisher : Agriculture Faculty of Flores University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/agr.v14i2.1478

Abstract

This study aims to analyze the feasibility of the Nuabosi cassava chips agroindustry with the “Qurena” brand and formulate a strategy for its development. The research was conducted at the Home Industry for Processing Nuabosi Cassava with the brand "Qurena", managed by the PKK Mobilization Team in Randotonda Village, Ende District. The number of employees is 30 people, including leaders and employees. This research is a population study. The analysis used R/C ratio, B/C ratio, ROI, and SWOT. The results of the analysis show that the Nuabosi cassava processing industry into “Qurena” brand chips is profitable and feasible because the R/C ratio is > 1, the B/C ratio value for each production cost is Rp. 100 then will get a profit of Rp. 78, the “Qurena” brand chips business is feasible. The ROI value obtained is 78%, this value can be interpreted that the amount of profit obtained compared to the investment (ROI) invested is good. Each capital of Rp. 100, obtained a profit of Rp. 78. Based on the SWOT analysis it was found that the appropriate development strategy is a progressive strategy that supports the growth of agro-industry businesses, and is in a rapid growth strategy. The Nuabosi cassava chips business with the “Qurena” brand is in a strong position and has the opportunity to be developed.
ANALISIS KELAYAKAN DAN STRATEGI PENGEMBANGAN USAHA PUPUK KOMPOS MEREK KETAPA DI DESA RANDOTONDA KABUPATEN ENDE Willybrordus Lanamana; Laurentius Dominicus Gadi Djou; Yohanes Kristono Fowo; Yohanes Pande
Agrica: Journal of Sustainable Dryland Agriculture Vol. 15 No. 2 (2022): December
Publisher : Agriculture Faculty of Flores University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/agr.v15i2.2229

Abstract

This study aims to analyze the feasibility of the KETAPA brand compost business, and formulate a development strategy. The research was conducted on farmer groups and livestock groups in Randotonda Village, Ende Regency. Labor involved in production and marketing activities 10 people. This research is a population research. The analysis used is the R/C ratio, B/C ratio, ROI and SWOT. The results of the analysis show that the KETAPA brand compost business is feasible; R/C ratio > 1, the value of B/C ratio, 0.25 means that each production cost is Rp. 100 profits earned Rp. 25. The value of ROI is 26%, the amount of return on investment (ROI) is in the pretty good category. Based on the SWOT analysis, the choice of development strategy is a progressive strategy or SO strategy. Activities include:; building promotion and marketing networks with farmer groups, GAPOKTAN and Field Extension Officers in all districts as well as conducting online marketing