Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Forum Ilmu Sosial Jurnal Kajian Komunikasi Nomosleca UMBARA Indonesian Journal of Anthropology PRofesi Humas PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Jurnal Ilmu Politik dan Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI Altasia : Jurnal Pariwisata Indonesia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Innovative: Journal Of Social Science Research Sintesa Comdent: Communication Student Journal
Meria Octavianti, Meria
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Strategi content marketing Sociolla pada situs web Beauty Journal Noorathasia, Noorathasia; Octavianti, Meria; Rahmawan, Detta
Comdent: Communication Student Journal Vol 1, No 1 (2023): Mei 2023 - Oktober 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i1.45773

Abstract

Latar belakang: Di era digital banyak perusahaan lokapasar (e-commerce) yang berbasis teknologi dengan ritel produk kecantikan dan perawatan tubuh, salah satunya adalah perusahaan Sociolla. Banyaknya lokapasar mendorong Sociolla kemudian melakukan integrasi dengan Beauty Journal yaitu sebuah media yang berisi wadah informasi tentang produk-produk kecantikan yang mendorong eksistensi Sociolla untuk muncul di mesin pencarian dengan menggunakan teknik SEO (Search Engine Optimization). Tujuan: Peneliti bermaksud mengetahui strategi konten marketing Sociolla dalam web Beauty Journal. Metode: Dengan menggunakan pendekatan studi kasus dan metode observasi, peneliti mewawancarai tujuh informan yang sudah berkecimpung di dalam perusahaan Sociolla lebih dari satu tahun, dan pemilihan informan ini didasari dengan teknik purposive sampling. Hasil: Melalui model analisis data dari Miles dan Huberman, hasil penelitian menunjukkan bahwa strategi konten marketing yang dilakukan oleh Sociolla terdiri dari tujuh tahap, yaitu: 1) menetapkan tujuan konten dan audiens yang menjadi target marketing; 2) melakukan brainstorming; 3) membuat konten berdasarkan tujuan dan target audiens; 4) melakukan publikasi konten; 5) evaluasi konten; dan 6) melakukan boost content atau promosi konten seperti melakukan iklan atau kembali menayangkan di media sosial lainnya. Namun hal yang perlu diperhatikan dari konten Sociolla, Beauty Journal perlu mengurangi intensitas unggahan konten tulisan yang bertemakan lifestyle dengan topik yang terlalu jauh dengan fokus pembahasan.
KREDIBILITAS BEAUTY INFLUENCER DALAM MEMBENTUK MINAT BELI FOLLOWERS Nalio, Olivia Esther; Octavianti, Meria; Nurfadila, Frila
Sintesa Vol 3 No 02 (2024): Jurnal Sintesa Volume 3 No 02 Juli 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v3i02.11211

Abstract

Pada era yang ditandai oleh kemajuan teknologi saat ini, terutama dalam pemanfaatan internet dan platform media sosial, peran para influencer khususnya beauty influencer seperti Lifni Sanders, secara signifikan mengubah perilaku konsumen di industri kecantikan. Studi ini meneliti kredibilitas Lifni Sanders sebagai beauty influencer dan dampak langsungnya terhadap perilaku pembelian pengikutnya di Instagram. Dengan menggunakan pendekatan penelitian kualitatif, studi ini menggunakan metode tinjauan pustaka untuk menganalisis sumber-sumber yang relevan terkait pemasaran influencer, teori komunikasi persuasif, dan perilaku pembelian konsumen di sektor kecantikan. Kredibilitas Lifni Sanders dievaluasi melalui autentisitasnya, keahlian dalam ulasan produk kecantikan, dan daya tarik yang dimiliki. Temuan studi ini menyoroti bagaimana kredibilitas influencer meningkatkan kepercayaan pengikutnya terhadap rekomendasinya dan memengaruhi minat pembelian mereka dengan menekankan peran penting influencer digital dalam membentuk preferensi konsumen dan strategi pemasaran.
Stakeholders collaboration management of Rinjani Lombok UNESCO Global Geopark: social capital perspectives Octavianti, Meria; Suryana, Asep; Bajari, Atwar; Ismail, Nurzali
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.48134

Abstract

Background: The Executive Board of RLUGGp Management Agency, officially, is the designated technical organizer for Lombok Rinjani Geopark, established by the Governor of West Nusa Tenggara. However, in reality, it needs more authority to manage the Lombok Rinjani Geopark area. The Executive Board of RLUGGp Management office can only fulfill its functions with jurisdictional control over regional management. Purpose: This research aims to investigate the forms of collaboration among the actors involved in managing Geopark Rinjani Lombok. Methods: It is a qualitative and explorative case study, with data collection through In-depth interviews, participatory observations, and document analysis. Results: Stakeholder classification according to geopark management: (1) stakeholders based on their connection to the areas within the delineation of Geopark Rinjani Lombok; (2) stakeholders based on their hierarchical position within the government structure; (3) stakeholders who are part of the internal staffs of Geopark Rinjani Lombok Management Board; and (4) stakeholders supporting the management of Geopark Rinjani Lombok. The voluntary formation of interpersonal connections and the cultivation of trust among stakeholders, who are social actors within a social system, serve as the foundation for collaboration, coordination, and communication. Conclusion: Communities are pivotal in the successful execution of diverse development programs within Rinjani Lombok Geopark. Additionally, the Rinjani Geopark Youth Forum (RGYF) serves as the most substantial additional force in the execution of all programs. Implications: The dissatisfaction of each actor will hinder the achievement of the program objectives. Effective managerial communication should be practiced by a leader with authority and a significant role in the management of Geopark Rinjani Lombok.
PENGALAMAN KOMUNIKASI PENGANUT HARE KRISHNA SEBAGAI VEGETARIAN DI PROVINSI BALI Octavianti, Meria; Karimah, Kismiyati El; Devi, Viswa Pujita
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 1 (2022): June 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.1.49-59

Abstract

Hare Krishna is a teaching that focuses on the spiritual aspects of humans originating from India. A Hare Krishna follower must follow the rules to become a vegetarian. This study aims to reveal the communication experience of adherents of Hare Krishna teachings who are vegetarians in the province of Bali. Adherents of Hare Krishna teachings in Bali are the focus of this research because Hare Krishna teachings are growing very rapidly in Bali Province. Based on this, this research was conducted using a qualitative method with a phenomenological approach. Phenomenology was chosen because the communication experience that is the purpose of this research can be revealed not only from the physical experience that is visible but also the spiritual experience experienced by Hare Krishna adherents when they live their lives as vegetarians. The results showed that the communication experience of Hare Krishna adherents with other people who came from outside the adherents was in the form of verbal jokes, debates between believers in Bali, adaptation to Balinese culture, and efforts to spread the teachings of Hare Krishna in Bali.
Keterbukaan Diri dalam Pengembangan Karir Anggota Paguyuban Mojang Jajaka Kota Cimahi Nandika, Humaira Putri; El Karimah, Kismiyati; Octavianti, Meria
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.18139

Abstract

This study aims to analyze the phenomenon of self-disclosure in career development among members of the Paguyuban Mojang Jajaka in Cimahi City. Using a descriptive qualitative method with data collection techniques such as observation interviews and literature review, this research explores the reasons and processes of information exchange among the members of the organization related to career development. The findings indicate that the members share information to enhance skills, strengthen self-image, exchange job opportunities, and understand the challenges and weaknesses they face. The process of information exchange involves interpersonal communication supported by honesty, which ultimately builds trust and strengthens relationships among members. The media used in this information exchange process are WhatsApp and Instagram. This study shows that open communication within the context of social organizations like paguyuban can support the career development of its members.
EKSISTENSI BRAND COMMUNITY DI ERA KONVERGENSI: STUDI KASUS BRAND COMMUNITY KEJAR MIMPI OLEH BANK CIMB NIAGA DI ERA KONVERGENSI Putri, Aprilian; Suryana, Asep; Octavianti, Meria
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 1 (2025): Januari 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i1.20343

Abstract

In the current media convergence era, businesses must be agile to remain in their industries and compete with competitors. One of the most promising strategies is brand community, which helps strengthen connection with customers. One of the businesses that has managed to keep up a brand community since 2017 is Bank CIMB Niaga. The focus of this research is to explore how Bank CIMB Niaga's brand community has grown also how the differences in communication messages through community activities and the official account @kejarmimpi.id on Instagram. To ascertain the variations in message depending on the central route and peripheral route, this study applies the Elaboration Likelihood Model theory. The method used is quantitative with a case study approach with data collection techniques through observation and documentation. The results of the study show that brand community packages messages with an emphasis on the central route on community activities that pay attention to the quality of the message and its relevance to the audience. On the other hand, brand community packages messages with an emphasis on the peripheral route on content shared on Instagram social media where it pays more attention to the attractiveness of content writing and the attractiveness of a Key Opinion Leaders (KOL). Overall, this study shows that CIMB Niaga's brand community can still exist because it has succeeded in packaging messages effectively by considering the audience's elaboration rutes.
Artificial Intelligence Technology Adoption Decision-Making Process in MSMEs Marketing Practices Mustika, Hexadilla; Setiaman, Agus; Octavianti, Meria
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.4230

Abstract

Artificial intelligence (AI) is a technology that transforms various aspects of life, including business marketing practices. This study aims to describe the decision-making process in adopting AI among MSMEs in DKI Jakarta and Greater Bandung. A descriptive quantitative method was used with descriptive analysis and cross-tabulation. A total of 119 MSME respondents who are digitalized and familiar with AI were analyzed to map the AI adoption process. The results show that most respondents have adopted AI, especially micro-businesses in the culinary sector. Respondents demonstrated basic knowledge of AI, along with personal characteristics and communication habits that support adoption. AI is perceived to offer relative advantages, compatibility with values and needs, ease of trial, and observable results. However, some respondents still find AI difficult to use. Improving AI training, digitalization efforts, and supportive policy-making are needed to strengthen the digital ecosystem for MSMEs.
Tradisi Masyarakat Sunda dalam Panen sebagai Pendorong Keberlanjutan Pertanian: Studi Kasus di Kabupaten Bandung Barat Sukmayadi, Qolbi Mujahidillah Adzimat; Octavianti, Meria; Mulyana, Roni; Fadhila, Sarah Annisa
Umbara Vol 10, No 1 (2025)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/umbara.v10i1.60648

Abstract

Penelitian ini dilatarbelakangi oleh kondisi bangsa Indonesia yang perlu mengupayakan pertanian berkelanjutan, demi tercapainya kebutuhan akan komoditas pangan dan pencapaian SDGs. Adapun penelitian ini bertujuan untuk mengeksplorasi tradisi dalam panen pada masyarakat sunda di Kabupaten Bandung Barat yang mampu mendorong keberlanjutan pertanian, yakni tradisi upacara nyalin dan upacara ngamandian munding. Desain penelitian kualitatif dengan metode studi kasus. Pengumpulan data dilakaksanakan melalui wawancara bersama dua pemangku adat dan beberapa informan penunjang lainnya. Data yang diperoleh dianalisis dengan mereduksi, menyajikan, dan menarik kesimpulan data. Hasil yang diperoleh menunjukkan bahwa upacara nyalin merupakan tradisi dalam proses panen yang sarat akan penumbuhan rasa syukur, sikap lembut dan kehati-hatian dalam proses panen. Adapun upacara ngamandian munding merupakan kegiatan memandikan kerbau pasca-panen sebagai simbol terima kasih dan permohonan maaf atas kesalahan yang menimpa fisik maupun batin kerbau. Kesimpulannya adalah bahwasanya kedua tradisi tersebut layak menjadi warisan budaya takbenda yang mampu untuk mendorong pertanian berkelanjutan yang terbukti secara ilmiah.
Co-Authors Agus Setiaman Asep Suryana Atwar Bajari Detta Rahmawan, Detta Devi, Viswa Pujita Fadhila, Sarah Annisa Faradysa, Nadila Zahara Fridha, Merry Hadi Suprapto Arifin Ismail, Nurzali Kismiyati El Karimah Mulyana, Roni Mustika, Hexadilla Nalio, Olivia Esther Nandika, Humaira Putri Noorathasia, Noorathasia Nurfadila, Frila Putri Trulline Putri, Aprilian Reza, Mohamad Slamet Mulyana Sukmayadi, Qolbi Mujahidillah Adzimat