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putu suparna, putu
Universitas Pendidikan Nasional
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Journal : PASCIDEV: Pasundan Social Science Development

 1 
Digital Communication Strategies in Supporting Organizational Transformation in the 4.0 Era at the Religious Training Center of Denpasar Suparna, Putu
Pasundan Social Science Development Vol. 5 No. 1 (2024): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i1.146

Abstract

The Industrial Revolution 4.0 era has brought significant changes across various aspects, including organizational communication. Organizational transformation has become essential to address the challenges and opportunities emerging in the digital age. This study aims to analyze the digital communication strategies implemented by the Balai Diklat Keagamaan Denpasar (Religious Training Center of Denpasar) to support organizational transformation. Using a qualitative approach, the research employs a case study method to explore the implementation of digital communication in enhancing organizational effectiveness. Data were collected through in-depth interviews, participatory observations, and document analysis. The findings reveal that integrated digital communication strategies, such as utilizing social media, technology-based applications, and relevant digital content management, play a pivotal role in improving internal and external communication efficiency. Additionally, these strategies foster collaboration, adaptation to changes, and the establishment of a technology-driven work culture. However, the study also identifies challenges, such as technological infrastructure limitations and low digital literacy among employees. Therefore, continuous digital literacy training and increased investment in technological infrastructure are recommended to sustain organizational transformation. This study provides valuable insights for other organizations aiming to implement digital communication strategies to address the challenges of the 4.0 era.
Co-Authors Adelia Trisnadevy, Komang Adhiya Garini Putri, Dewa Ayu Adie Wahyudi Oktavia Gama Arniti, Ni Ketut Arta, Kadek Ananda Dwi Febri Aulia, Keishia Tania Cahyani, Ni Made Riska Damayanthi, Ni Putu Decylia Dio Komang Ajisaka Dwi Maharani, Ni Made Gusi Putu Lestara Permana I Made Suyasa I Made Wirya Darma I Wayan Sutama Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Ketut Arniti, Ni Komang Adelia Trisnadevy Kusuma Wijaya, Komang Ari Lestari, Ni Kadek Devy Listiyani, Komang Laras Listya, Ni Made Lory, Maria Reneldis Natalia Maharani, Dian Putri Melati Budi Srikandi Ni Luh Putu Melyana Putri Ni Putu Sawitri Nandari Ni Putu Yunita Anggreswari Nuning Indah Pratiwi Putri Ekaresty Haes Putri Gihonia Hukom Putu Indah Dianti Putri Putu Ratna Juwita Sari Ratna Juwita Sari, Putu Sahri Aflah Ramadiansyah Sastra Dewanti, Wayan Ari Satria, Wahyu Indra Sri Fitriani, Sri Sulistya Dewi, Putu Amanda Sumarno, Aditya Dewangga Theodora Enifrischaty Matur Tine Silvana Rachmawati Wahyu Indra Satria Widnyani, Ni Made Wijaya, Emelia Wiswa Ananda Surya, I Kadek Yunus Winoto