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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Islamic Monetary Economics and Finance Budimas : Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Manajemen (JBM) Jurnal Sains dan Teknologi Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Journal of Business Studies and Management Review Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Pengabdian Masyarakat Unama
Irfan Hassandi
Universitas Dinamika Bangsa
Religion Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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PENGARUH ECONOMIC ORDER QUANTITY DAN REORDER POINT TERHADAP TINGKAT PENJUALAN DAN KEUNTUNGAN PADA UMKM KOTA JAMBI Hassandi, Irfan; Yosi Fadillah; Felix Filbert The; Kevin Hansiangpril
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6932

Abstract

This study aims to determine the level of sales and profits of Micro, Small, and Medium Enterprises (MSMEs) in the City of Jambi, using the Economic Order Quantity and Reorder Point methods, which will impact the operational performance of the business. The Approach that used in this research is a quantitative approach by collecting data through questionnaires. The sample size consists of 51 residents of the City of Jambi who own MSMEs and is analyzed using the SPSS application. The results of this study indicate that: (1) The Economic Order Quantity method has an influence on the level of sales and profits but is less significant. (2) The Reorder Point method has an influence on the level of sales and profits. (3) The Economic Order Quantity and Reorder Point methods have an influence on the level of sales and profits. Based on the data obtained from this research, it can be concluded that the Economic Order Quantity and Reorder Point methods can increase the level of sales and profits in MSMEs in the City of Jambi.
MILLENNIALS INVESTMENT DECISION ON INDONESIA GOVERNMENT SUKUK: AN ANALYSIS USING BEHAVIOURAL FACTORS Hassandi, Irfan
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.2291

Abstract

Sharia products are well-developed in the Indonesian market. The growth of Sharia products in Indonesia caused not only the benefits but also the growth of the population in Indonesia, especially the Muslim population. One of the Sharia products published by the Indonesian government is Sukuk. The government uses Sukuk to fund its expenditures, such as infrastructure. Indonesia's population pyramid determines that the dominant population in Indonesia is between 20-40 years old and classified as millennials. With psychological factor analysis, this research has purposed to measure what psychological value determines millennials' investment decisions in Government Sukuk products. The results show that variables that have a significant relationship with investment decisions are trait anger, overconfidence, and self-monitoring. Keywords: Government Sukuk; Investor Decision Analysis; Millennials; Behavioural Factors Abstrak Produk syariah berkembang dengan baik di pasar Indonesia. Pertumbuhan produk syariah di Indonesia tidak hanya disebabkan oleh manfaat yang ditawarkan, namun juga pertumbuhan jumlah penduduk di Indonesia, khususnya populasi umat Islam. Salah satu produk syariah yang diterbitkan oleh Pemerintah Indonesia adalah Sukuk. Sukuk digunakan oleh pemerintah untuk mendanai pengeluaran mereka seperti infrastruktur. Piramida penduduk Indonesia menunjukkan bahwa dominasi penduduk di Indonesia adalah kelompok umur antara 20-40 tahun yang tergolong generasi milenial. Dengan analisis faktor psikologis, penelitian ini bertujuan untuk mengukur faktor psikologis yang menentukan keputusan investasi generasi milenial pada produk Sukuk Negara. Hasil penelitian menunjukkan variabel yang mempunyai hubungan signifikan terhadap keputusan investasi adalah trait anger, overconfidence, dan self-monitoring. Kata Kunci : Sukuk Negara, Analisis Keputusan Investasi, Millenial, Faktor Perilaku
Individual Entrepreneurship Orientation for Implementation of Digitalization and Value Creation to Improve MSME Performance Hassandi, Irfan; Mardiana R
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15791

Abstract

This study investigates the influence of Individual Entrepreneurial Orientation (IEO) on digital tech-nology adoption, value creation, and MSME performance in Jambi City, Indonesia. Using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with 165 respondents, the study examines how IEO drives the use of social media, artificial intelligence (AI), and Big Data, as well as economic and social va-lue creation. The results show that IEO significantly promotes digital adoption and economic value crea-tion, while its effect on social value creation is not significant. In terms of performance, AI and Big Data exhibit significant positive effects, whereas social media shows no effect, reflecting its use mainly for visibility rather than strategic or analytical purposes. Notably, even the significant paths display rela-tively small Beta coefficients, indicating that the influence of digital adoption on performance remains modest. Economic and social value creation similarly do not enhance performance, suggesting that these capabilities have not yet matured into strategic strengths. Overall, the findings emphasize that although entrepreneurial behavior supports early-stage digital adoption, meaningful performance improvements require deeper integration of advanced technologies and stronger organizational capabilities.
PEMBINAAN USAHA KELOMPOK MASYARAKAT OLAHAN KERUPUK IKAN PUTRI BUNGSU DI KELURAHAN TALANG BAKUNG JAMBI MELALUI DIGITALISASI MARKETING DAN SMART PACKAGING Mira Gustiana Pangestu; Hassandi, Irfan; Despita Meisak
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18453

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas usaha kelompok masyarakat olahan Kerupuk Ikan Putri Bungsu di Kelurahan Talang Bakung, Kota Jambi. Permasalahan utama mitra meliputi keterbatasan teknologi produksi, ketergantungan terhadap cuaca, pengemasan tradisional yang menurunkan kualitas produk, serta pemasaran yang masih manual. Kegiatan pengabdian ini bertujuan untuk meningkatkan efisiensi produksi, kualitas produk, dan jangkauan pemasaran melalui penerapan digitalisasi marketing dan smart packaging. Metode pelaksanaan mencakup analisis kebutuhan mitra, penyerahan alat teknologi (oven pengering, mesin kukus, dan mesin sealer), pelatihan operasional alat, serta pelatihan pemasaran digital berbasis media sosial, e-commerce, dan website usaha. Evaluasi dilakukan dengan metode pre-test dan post-test untuk mengukur peningkatan pengetahuan dan keterampilan mitra. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada efisiensi proses produksi, daya tahan produk, serta perluasan pasar melalui media digital. Program ini berhasil menumbuhkan kemandirian mitra dalam mengelola usaha berbasis teknologi dan digital marketing, serta memberikan dampak sosial ekonomi positif bagi masyarakat sekitar.
PENGUATAN BRAND IDENTITY DAN DIGITAL MARKETING UNTUK PENINGKATAN DAYA SAING USAHA ANEKA KERIPIK DAN PEYEK LAS YAYANG Hassandi, Irfan; Yossinomita; Mardiana R.; Eni Rohaini; Saifan Ali Fazila; Amilia Difa S. Putri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18495

Abstract

This community service activity aims to strengthen brand identity and enhance digital marketing skills for the MSME Aneka Keripik and Peyek Las Yayang in Jambi City. The main issues faced by the partner are the weak brand identity and the limited use of digital media for promotion. The program was conducted using a participatory approach through counseling, training, and direct mentoring on brand management concepts, visual identity design, and social media–based digital marketing strategies. Evaluation through pre- and post-tests revealed a significant improvement in participants’ understanding of brand identity, digital marketing strategies, and the use of social media for online sales. This activity had a positive impact on raising awareness among MSME actors about the importance of branding and digital technology utilization to expand markets and strengthen business competitiveness.
STORYTELLING AS A COMMUNICATION STRATEGY MARKETING ON INSTAGRAM: STUDY THE TUKU SAMBAL CASE Yosi Fahdillah; irfan Hassandi; Yossinomita; Wahya Lubis
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.47890

Abstract

This Research This aiming For analyze how storytelling is used as a communication strategy marketing by UMKM Tuku Sambal through the Instagram platform. Using approach qualitative with method studies case , research This explore practice narrative built by the Instagram account @tukusambal in convey message brand , build connection with consumers , and strengthen identity brand . Analysis done with to study content uploads (captions, visuals, interactions) users ) and reflect it through Narrative Paradigm theory , Social Media Marketing, Brand Identity, and Integrated Marketing Communication (IMC). Research results show that the storytelling applied by Tuku Sambal is authentic , consistent and contains values relevant culture​ with life audience . The story being told No only introduce products , but also build proximity emotional and strengthening loyalty customers . This strategy is also supported by uniform visual branding , style down to earth language , as well as interaction two active direction​ through social media . Findings This to emphasize that storytelling is not only tool communication creative , but also an effective marketing strategy in build identity brand and improve involvement customer digitally .
Privacy Stress And Brand Trust Implication on Continuous Online Buying Intention Hassandi, Irfan; Pangestu, Mira Gustiana; Fadillah, Yosi
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1309

Abstract

This study investigates how psychological and trust-related factors influence continuous online buying intention among consumers in Jambi City, Indonesia. The research integrates perceived internet risk, consumer self-efficacy, and platform trust as exogenous variables, with privacy stress and brand trust serving as mediating constructs. A quantitative research design was applied, and data were collected through an online survey of 384 active e-commerce users in Jambi. The dataset was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among variables. The results show that perceived internet risk significantly increases privacy stress but does not directly diminish brand trust. Consumer self-efficacy and platform trust positively influence brand trust, although neither directly reduces privacy stress. Brand trust emerges as the most influential factor in shaping continuous online buying intention, whereas privacy stress shows no significant direct effect. However, both mediators privacy stress and brand trust play significant indirect roles, transmitting the influence of risk perception, digital confidence, and platform credibility toward behavioral loyalty. The model demonstrates substantial explanatory power, confirming its robustness and predictive validity. Overall, the findings highlight that sustained online purchasing behavior in Jambi’s digital market depends not only on technological reliability but also on emotional assurance and brand credibility. Strengthening consumer trust and reducing psychological discomfort are therefore essential strategies for ensuring long-term digital loyalty.
Co-Authors Adelia, Nasa Agustin, Aini Tri Ala, Nurul Amilia Difa S. Putri Despita Meisak Desy Ratna Wijaya Effiyaldi Effiyaldi, Effiyaldi Fadillah, Yosi Fahdillah, Yosi Fazila, Saifan Ali Febrianto, Feri Felix Filbert The Fitriaty, Fitriaty Handayani, Sri Herti Yani, Herti Hidayat, Teguh Ivan Cristhian Johni Paul Karolus Pasaribu Kadar, Melani Kanaya Puspa Kirana Lie Kevin Hansiangpril Khoirunnisa, Ikrima Laras Sabrina, Hanan MARDIANA Mardiana R Mardiana R Mardiana R. Mira Gustiana Pangestu Muhammad Haris Saputra Ningsih, Sri Lestari Setya Pebriyanto, Feri Puja Firmasari Qur’Aini, Thalya R, Mandasari R, Mardiana Rahman, Aldi Aulia Rohaini, Eni Saifan Ali Fazila Septiawan Syaputra , Alfito Suratno, Eddy Syaputra, Alfito Septiawan Taufik Faturohman Wahya Lubis Wahyu Nugraha Yamir , Septi Novi Yonatan, Terence Adi Yonathan, Terence Adi Yosi Fadillah Yosi Fadillah Yosi Fahdillah Yossinomita Yulianti Yulianti