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Makassar City Community Perception of Mamminasata Bus Friends Service Promotion and Information on Social Media Shahnyb, Nurafni; Mukti, Imam
Journal of Public Representative and Society Provision Vol. 4 No. 3 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i3.622

Abstract

This study aims to analyze the perception of the people of Makassar City towards the promotion and information of Teman Bus Mamminasata services on social media. The method used in this study is a mixed-methods research approach with a sequential explanatory design. The results of the study indicate that although promotions on social media have succeeded in building positive initial awareness and interest, their effectiveness is hampered by the lack of transparency of information, especially regarding service changes such as corridor terminations. This causes negative sentiment, disappointment, and decreased public trust because information on social media is often considered inaccurate or out of date. The positive correlation between promotion and initial intention to use the service does not persist in actual usage decisions that are highly dependent on the reliability and availability of the service. Social media is recognized as a powerful tool for building brand awareness and providing basic information, but its effectiveness in building user trust and satisfaction is highly dependent on the consistency, accuracy, timeliness, and interactivity offered.
RELASI KEKUASAAN POLITIK NASIONAL DAN LOKAL DALAM PILKADA JAKARTA 2024 Mukti, Imam; Halim, Abd; Nur Muslimah, Utami
CORE: Journal of Communication Research Vol 3 No 2 (2025): CORE, JULI 2025
Publisher : CORE: Journal of Communication Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/core.v3i2.2214

Abstract

Penelitian ini bertujuan untuk menganalisis secara mendalam dinamika Pilkada Jakarta 2024 dalam konteks relasi kekuasaan politik antara tingkat nasional dan lokal. Penelitian ini menggunakan metodologi kualitatif yang didasarkan pada studi pustaka dan analisis wacana, penelitian ini mengkaji bagaimana berbagai aktor politik, mulai dari partai politik, elite nasional, tokoh lokal, hingga oligarki ekonomi, memengaruhi proses pencalonan, kampanye, dan hasil pemilihan gubernur DKI Jakarta 2024. Hasil penelitian menunjukkan bahwa kemenangan pasangan Pramono Anung-Rano Karno yang didukung oleh PDI-P dan Hanura, tidak terlepas dari peran aktor-aktor penting, di mana aktor-aktor tersebut memanfaatkan Pilkada untuk memperkuat posisi politik mereka dalam arena politik Nasional. Meskipun menghadapi koalisi "gemuk" Koalisi Indonesia Maju (KIM) Plus yang didukung secara eksplisit oleh elite nasional. Selain itu, adanya tingkat partisipasi pemilih yang rendah dan indikasi apatisme publik, serta peran oligarki dan potensi dinasti politik dalam membentuk lanskap politik Jakarta