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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan Jurnal Promosi Pendidikan Ekonomi I-ECONOMICS: A Research Journal on Islamic Economics E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Economic Education Jurnal Manajemen Indonesia Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Surya Edunomics J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Community Services EconBank : Journal Economics and Banking Soedirman Economics Education Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Bina Bangsa Pelita: Jurnal Pengabdian kepada Masyarakat
Aryan Eka Prastya Nugraha, Aryan Eka Prastya
Pendidikan Ekonomi, Universitas PGRI Semarang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Dinamika Pendidikan

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Digipreneur education as the solution for smes competition in the digital era Nugraha, Aryan Eka Prastya
Dinamika Pendidikan Vol 11, No 2 (2016): Desember 2016
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of the study was to create the digipreneur educational model for SMEs and analyzed its relationship with the more developed digital business world.  It used the descriptive analysis to explore and clarify a phenomenon. One of the analyses was SWOT analysis method which helped to arrange the plan for achieving both short term goals and long term goals. Based on the constructed model of Digipreneur educational model which emphasized on business skills aspects where modern financial skill components and all transactions today were using e-banking. Digital marketing aspect should be given to SME owners since they needed to know that marketing today did not just rely on the physical real world, but in the fierce competition in digital media as the effective and efficient marketing means. SMEs were resilient business units in anything economic conditions because of their local resources and they had more significant marketing opportunity if their creative products or services were known through the information technology; thus, they needed to get the information technology education.
Digipreneur Education as the Solution for SMEs Competition in Digital Era Nugraha, Aryan Eka Prastya
Dinamika Pendidikan Vol 11, No 2 (2016): December 2016
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v11i2.8940

Abstract

This research aims to create the digipreneur educational model for SMEs and analyze its relationship with developed digital business world.  The research used the descriptive analysis to explore and clarify a phenomenon. One of the analyses was SWOT analysis method which arrange a plan to achieve both short term goals and long term goals. Based on the constructed model of digipreneur educational model, it is emphasized on business skills aspects where modern financial skill components and all transactions today use e-banking. Digital marketing aspect should be given to SME owners since they need to know that today marketing does not just rely on the physical real world, but also in the fierce competition in digital media as the effective and efficient marketing means. SMEs were resilient business units in anything economic conditions because of their local resources. They had more significant marketing opportunity when their creative products or services were known through the information technology; thus, they need to get the information technology education.
Co-Authors Abd. Rasyid Syamsuri Adi Sari, Inayah Adi Antono Herry Purnomo Adhi David Firna Setiawan Drifanda, Valdyan Duwi Nuvitalia Dwi Prasetyo Hadi, Dwi Prasetyo Dwi Prastiyo Hadi, Dwi Prastiyo Endang Wuryandini, Endang Etty Soesilowati Galang Windi Pratama, Toebagus Hastuti, Novika Wahyu Ibnu Fatkhu Royana Inayah Adi Sari Inayah Adi Sari Indri Murniawaty, Indri Indriasari, Ika Mahmud Yunus Mahmud Yunus Muhtarom Murniawati, Indri Nizaruddin Nizaruddin Oktaviani Adhi Suciptaningsih Riyanto Riyanto Riyanto Riyanto Riyanto Riyanto Riyanto Riyanto Setiawan, David Firna Sumarno Sumarno Sutrisno Sutrisno Sutrisno, Sutrisno Vitri Wulandari Wahyuhastuti, Novika Yanuar Hery Murtianto Yanuar Hery Murtianto