Article Per Year (5 Year)
p-Index From 2021 - 2026
2.957
P-Index
This Author published in this journals
All Journal Dinamika Pendidikan Jurnal Pendidikan Ilmu Sosial Journal of Economic Education JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Asian Management and Business Review Indonesian Journal of Devotion and Empowerment (IJDE) Bidik : Jurnal Pengabdian kepada Masyarakat Journal of Community Empowerment Jurnal Pengabdian Sosial Indonesia Business and Accounting Education Journal Jurnal Pendidikan Progresif Jurnal Dinamika Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Kemal Budi Mulyono, Kemal Budi
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Strategic Orientation as Booster of Small Business Innovation: is it Possible? Mulyono, Kemal Budi; Susilaningsih; Hindrayani , Aniek; Totalia , Salman Alfarisy; Rahman, M. Fathur
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.5827

Abstract

This study investigates the role of market orientation, entrepreneurial orientation, and learning orientation as boosters of the impact of knowledge management on innovation. This study filling the gap of inconsistent relation among knowledge management on business innovation in small business context. This research analyzed a quantitative design using a survey method and SEM-PLS modeling. Questionnaires were distributed to 160 respondents, who were small business owners, using the inverse root square sample size method with purposive sampling. The data were analyzed using the SEM-Warp PLS method. The research results indicate that market orientation, entrepreneurial orientation, and learning orientation significantly mediate the relationship between knowledge management and business innovation. These findings suggest that small entrepreneurs need to allocate time to enhance these three orientations through activities such as knowledge exploration, creation, and dissemination through entrepreneurial associations or business seminars or workshops, by doing so, they can promote increased innovation and improve their competitive advantage in the market.
DETERMINAN PERILAKU KONSUMTIF PADA SISWA JURUSAN IPS KABUPATEN TEGAL Rahman, M Fathur; Mulyono, Kemal Budi; Astrini, Retno Puji
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 8, No 1 (2023): Mei 2023
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v8i1.16403

Abstract

Perilaku konsumtif merupakan tindakan membeli barang atau jasa secara berlebihan tanpa rasionalitas, lebih mengutamakan keinginan daripada kebutuhan. Perilaku konsumtif dapat diakibatkan oleh adanya perubahan pola hidup pada individu  dan dorongan dari lingkungan. Tujuan penelitian ini terfokus untuk menganalisis pengaruh gaya hidup, literasi ekonomi terhadap perilaku konsumtif dengan konformitas teman sebaya sebagai variabel moderasi pada siswa jurusan IPS di SMA N 2 Slawi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitaian adalah kausalitas. Metode yang digunakan adalah metode survey. Populasi penelitian ini yaitu siswa kelas X dan XI Jurusan IPS SMA N 2 Slawi yang berjumlah 288 siswa dan sampel yang digunakan pada penelitian ini berjumlah 168 siswa menggunakan rumus inverse square root methods. Teknik pengambilan sampel adalah proportionate random sampling. Teknik pengumpulan data menggunakan kuesioner dan teknik analisis data mengunakan analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukan bahwa  (1) gaya hidup berpengaruh positif dan signifikan dengan koefisien sebesar 0,380, (2) literasi ekonomi negatif dan signifikan sebesar -0,131 (3) konformitas teman sebaya memoderasi gaya hidup terhadap perilaku konsumtif dengan koefisien sebesar 0,149 dan  (4) konformitas teman sebaya tidak mampu memoderasi pengaruh literasi ekonomi terhadap perilaku konsumtif dengan koefisien sebesar 0,07 dan signifikansi 0,194. Kata Kunci: Perilaku Konsumtif, Gaya Hidup, Literasi Ekonom, Konformitas Teman Sebaya
Evaluasi Implementasi Kurikulum Merdeka Pada Mata Pelajaran Dasar Dasar Pemasaran di Kelas X SMK Pelita Nusantara 1 Semarang Meliana Nurantika Rahma; Mulyono, Kemal Budi
Business and Accounting Education Journal Vol. 5 No. 1 (2024): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v5i1.8649

Abstract

Kurikulum Merdeka merupakan kurikulum dengan desain pembelajaran Intrakurikuler yang memberikan waktu lebih banyak kepada siswa untuk mengeksplorasi konsep dan meningkatkan kompetensinya secara optimal. Namun guru-guru SMK Pelita Nusanntara 1 Semarang mengalami kenda dalam pembuatan perangkat ajar dan dalam kegiatan belajar mengajar. Tujuan penelitian ini yaitu untuk menganalisis kesesuaian dan mengetahui hambatan pelaksanaan kurikulum Merdeka dalam pelaksanaan pembelajaran dasar-dasar pemasaran di kelas X BDP SMK Pelita Nusantara 1 Semarang. Jenis penelitian ini adalah penelitian evaluasi dengan pendekatan kualitatif dilakukan dengan metode CIPP menggunakan observasi, wawancara, dan dokumentasi sebagai alat instrumen pengumpulan data penelitian. Dalam penelitian ini data dianalisis dengan cara mengumpulkan data, reduksi data, penyajian data, lalu ditarik dengan kesimpulan. Hasil penelitian menunjukan pembelajaran kelas X BDP di SMK Pelita Nusantara 1 Semarang sudah sesuai dengan mekanisme pelaksanaan pembelajaran kurikulum merdeka. Kemudian beberapa aspek hambatan yang dijumpai yaitu guru belum memiliki kompetensi yang cukup untuk memenuhi tuntutan sistem evaluasi penilaian pada kurikum merdeka, kurang lengkapnya sarana prasarana, beberapa guru mengalami keterbatasan waktu dan belum menguasi teknologi, serta siswa cenderung lebih pasif dalam pembelajaran.
Pengaruh Kualitas Produk, Harga, Promosi Dan Lokasi Terhadap Minat Beli Kopi Lawoek Temanggung Fika Fitria Adhistiani; Kemal Budi Mulyono
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6495

Abstract

This study aims to determine the effect of product quality, price, promotion, and location on consumer purchasing interest. The location used in this study is Kopi Lawoek Temanggung, located on the 2nd floor of Temanggung Indah Shop House, Jl. Kepatihan Tim., Alun-alun, Kec. Temanggung, Kabupaten Temanggung, Central Java 56212. The population in this study is Kopi Lawoek Temanggung consumers. The sampling technique used is Non-Probability Sampling, specifically Purposive Sampling. The sample size was determined using the Lemeshow formula, and this study used 100 samples. Data collection was conducted using the Likert scale. This study employed validity and reliability tests to ensure the validity of the data. This study used descriptive statistical analysis to describe data grouping and multiple regression analysis to determine the influence of each variable. The analysis tool used in this study was IBM Statistical Package for the Social Sciences (SPSS) version 25. The results of this study indicate that there is a partial and simultaneous influence of product quality, price, promotion, and location on the purchasing interest of consumers of Kopi Lawoek Temanggung. Based on the R-squared test, there are 6.2% other factors outside the scope of this study that influence consumer purchase interest. Therefore, to further refine and provide a more specific understanding, future research is encouraged to include moderating variables or intervening variables such as service quality, facilities, and brand trust. Keywords: Product Quality; Price; Promotion; Location; Purchase Interest
Drivers of Sales Performance in Traditional Markeet MSMEs : Digital Literacy, Marketing Capabillity, and Market Orientation M Fathur Rahman; Kiswanto Kiswanto; Kemal Budi Mulyono; Yahirotun Istamaroh; Mei Anjar Kumalasari
Journal of Economics Education and Entrepreneurship Vol 7, No 2 (2026): JEE, AUGUST 2026
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v7i2.18308

Abstract

This study aims to analyze the influence of digital literacy, marketing capabilities, and market orientation on sales performance among clothing traders in the traditional market in Johar Market, Semarang City, with entrepreneurial orientation tested as a moderating variable. Digital transformation creates a new dynamic, shifting consumer shopping preferences. The e-commerce phenomenon threathens existence of traditional markets such as Johar Market as a cultural heritage of Semarang City. This approach used quantitative methods. Data collection by survey methods and distributing questionnaires to 242 respondents based on Krejcie & Morgan's formula. The data analysis method used a structural equation model (SEM), with a partial least squares (PLS) approach through SmartPLS 3.1 software to analyze relationships between latent variables simultaneously. The analysis was conducted on the evaluation of outer and inner models. The findings these study indicate entrepreneurial orientation has a positive effect on sales performance, but does not significantly strengthen the relationship between marketing capabilities and market orientation. Different from previous studies, variables in this study focus on MSMEs in traditional markets that have never been tested in previous research
Co-Authors Ahmad Jaenudin Astrini, Retno Puji Daud, Noorzaidi Mohd Djoko Widodo Dwi Wahyuni Kurniawati Eko Sugiarto Fika Fitria Adhistiani Hadi, Syamsu Hindrayani , Aniek Ismiyati, Ismiyati Khasan Setiaji Kiswanto Kiswanto Kusumantoro Kusumantoro, Kusumantoro M Fathur Rahman M Fathur Rahman, M Fathur Mei Anjar Kumalasari Meliana Nurantika Rahma Partono Thomas Raharjo, Teguh Hardi Rahman, M. Fathur Sri Utami Susilaningsih Susilaningsih Totalia , Salman Alfarisy Wijang Sakitri Yahirotun Istamaroh