Article Per Year (5 Year)
p-Index From 2021 - 2026
3.167
P-Index
This Author published in this journals
All Journal Dinamika Pendidikan Jurnal Pendidikan Ilmu Sosial Journal of Economic Education JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Studi Guru dan Pembelajaran Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Ihsan: Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science Asian Management and Business Review Indonesian Journal of Devotion and Empowerment (IJDE) Bidik : Jurnal Pengabdian kepada Masyarakat Journal of Community Empowerment Jurnal Pengabdian Sosial Indonesia Business and Accounting Education Journal Jurnal Pendidikan Progresif Jurnal Dinamika Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Kemal Budi Mulyono, Kemal Budi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Unpacking Student Entrepreneurial Success: The Strategic Role of Entrepreneurial Character and Organizational Culture Mulyono, Kemal Budi; Rahman, M. Fathur; Daud, Noorzaidi Mohd
Jurnal Pendidikan Progresif Vol 15, No 3 (2025): Jurnal Pendidikan Progresif
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpp.v15i3.pp1497-1517

Abstract

Unpacking Student Entrepreneurial Success: The Strategic Role of Entrepreneurial Character and Organizational Culture. Objective: High entrepreneurial orientation does not guarantee student entrepreneurial success, particularly in Global South contexts, where institutional resource gaps and neglected learning mechanisms often undermine entrepreneurial outcomes. This study fills the gap by integrating the Resource-Based View and Entrepreneurial Learning Theory to explain how entrepreneurial orientation impacts student entrepreneurial success within the Indonesian higher education ecosystems. Method: A quantitative approach, employing a cross-sectional survey design, was utilised, with Likert-scale questionnaires distributed to purposively selected student entrepreneurs. Moderating Partial Least Squares Structural Equation Modeling was applied to analyse data from 180 respondents, examining both direct and moderating effects. Result: The findings show that entrepreneurial orientation has a significant impact on entrepreneurial success, emphasizing the strategic role as a valuable intangible resource.  Among all moderating effects tested, Organizational Culture exerts the most decisive impacts (β = 0.277), compared to Entrepreneurial Characteristics (β = 0.215), underscoring how embedded cultural values critically shape the potency of entrepreneurial orientation on student success. Entrepreneurial characteristics, such as confidence, perseverance, and innovativeness, positively influence outcomes by strengthening entrepreneurial capabilities through learning processes. Organizational culture also emerges as a critical factor shaping entrepreneurial achievements. Notably, interaction effects show that entrepreneurial characteristics and organizational culture significantly moderate the relationship between entrepreneurial orientation and business performance. Conclusion: This study advances theoretical insights by integrating the Resource-Based View and Entrepreneurial Learning Theory. It conceptualises learning as a capability-based mechanism through which internal resources are activated, configured, and deployed, transforming entrepreneurial orientation into actionable competencies that foster student success in constrained institutional settings. This approach offers practical implications for universities seeking to cultivate effective entrepreneurial ecosystems in emerging economies. Keywords: student entrepreneurship, entrepreneurial orientation, organizational culture, emerging economies, higher education, resource-based view, entrepreneurial learning theory.
Strategic Orientation as Booster of Small Business Innovation: is it Possible? Mulyono, Kemal Budi; Susilaningsih; Hindrayani , Aniek; Totalia , Salman Alfarisy; Rahman, M. Fathur
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.5827

Abstract

This study investigates the role of market orientation, entrepreneurial orientation, and learning orientation as boosters of the impact of knowledge management on innovation. This study filling the gap of inconsistent relation among knowledge management on business innovation in small business context. This research analyzed a quantitative design using a survey method and SEM-PLS modeling. Questionnaires were distributed to 160 respondents, who were small business owners, using the inverse root square sample size method with purposive sampling. The data were analyzed using the SEM-Warp PLS method. The research results indicate that market orientation, entrepreneurial orientation, and learning orientation significantly mediate the relationship between knowledge management and business innovation. These findings suggest that small entrepreneurs need to allocate time to enhance these three orientations through activities such as knowledge exploration, creation, and dissemination through entrepreneurial associations or business seminars or workshops, by doing so, they can promote increased innovation and improve their competitive advantage in the market.
Product Quality Dynamics and Brand Image as Determinants of Local Coffee Consumers' Purchasing Decisions MANURUNG, Rendy Suhenda; MULYONO, Kemal Budi
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of Indonesia’s specialty coffee industry has intensified competition, positioning product quality and brand image as critical factors influencing consumer purchase behavior. Although these variables have been extensively studied, prior research remains dominated by global brand contexts, offering limited insights into local coffee shop dynamics where consumer decisions are shaped by unique perceptions of quality and brand experience. This study investigates the effects of product quality and brand image on purchase decisions among Poin Coffee Taman Siswa, Sekaran consumers, using the Theory of Reasoned Action (TRA) as the theoretical foundation. TRA suggests that purchase behavior is driven by behavioral intentions, which arise from attitudes shaped by evaluative beliefs about a product. A quantitative explanatory design was applied, involving 100 respondents selected via purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, descriptive statistics, and multiple regression analysis. The results indicate that product quality and brand image have positive and significant effects both individually and simultaneously on purchase decisions. This study reinforces TRA’s applicability in explaining consumer attitudes and suggests future studies incorporate moderating variables such as word of mouth, pricing, and promotion.
Pengaruh Model Pembelajaran Kooperatif Tipe Think Pair Share Berbasis Media Digital terhadap Kemampuan Berpikir Kritis Siswa pada Pembelajaran Ekonomi di SMA Negeri 8 Semarang Handayani, Wahyu Wiwhid; Mulyono, Kemal Budi
Jurnal Studi Guru dan Pembelajaran Vol. 8 No. 3 (2025): September - Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/jsgp.8.3.2025.6853

Abstract

Kemampuan berpikir kritis merupakan keterampilan penting abad ke-21 yang masih rendah pada pembelajaran Ekonomi di SMA Negeri 8 Semarang, sebagaimana ditunjukkan oleh hasil pra-penelitian dengan rata-rata nilai pretest hanya 52,3 dan tingkat ketuntasan 38%. Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Model Pembelajaran Kooperatif Tipe Think Pair Share (TPS) berbasis media digital terhadap kemampuan berpikir kritis siswa pada mata pelajaran Ekonomi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksperimen semu (quasi experiment) dan desain nonequivalent control group. Sampel penelitian terdiri atas 72 siswa kelas X IPS, dengan kelas X IPS 8 sebagai kelompok eksperimen (n = 36) yang mendapatkan pembelajaran TPS terintegrasi Google Docs dan Mentimeter, serta kelas X IPS 9 sebagai kelompok kontrol (n = 36) yang belajar dengan metode konvensional. Instrumen yang digunakan berupa tes uraian berpikir kritis berbasis indikator HOTS (C4–C6). Data dianalisis menggunakan uji normalitas, homogenitas, paired sample t-test, dan independent sample t-test. Hasil penelitian menunjukkan adanya peningkatan signifikan pada kemampuan berpikir kritis di kelas eksperimen, dengan rata-rata skor meningkat dari 45 (pretest) menjadi 80 (posttest), sedangkan kelas kontrol hanya meningkat dari 49 menjadi 56. Uji independent sample t-test menunjukkan perbedaan signifikan antara kedua kelompok (p < 0,05) dengan effect size besar, yang menandakan bahwa penerapan TPS berbasis media digital efektif dalam meningkatkan kemampuan berpikir kritis siswa. Penelitian ini menegaskan bahwa integrasi TPS dengan media digital mampu menciptakan pembelajaran yang lebih aktif, kolaboratif, dan interaktif, sekaligus mendukung pengembangan keterampilan abad ke-21. Implikasi praktisnya, guru dapat memanfaatkan media digital sebagai sarana kolaborasi dan interaksi dalam diskusi kelas. Penelitian lanjutan disarankan untuk melibatkan sampel lebih luas, durasi perlakuan lebih panjang, dan mengeksplorasi variabel tambahan seperti motivasi belajar, kreativitas, atau keterampilan kolaboratif siswa.
DETERMINAN PERILAKU KONSUMTIF PADA SISWA JURUSAN IPS KABUPATEN TEGAL Rahman, M Fathur; Mulyono, Kemal Budi; Astrini, Retno Puji
Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Vol 8, No 1 (2023): Mei 2023
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/ep.v8i1.16403

Abstract

Perilaku konsumtif merupakan tindakan membeli barang atau jasa secara berlebihan tanpa rasionalitas, lebih mengutamakan keinginan daripada kebutuhan. Perilaku konsumtif dapat diakibatkan oleh adanya perubahan pola hidup pada individu  dan dorongan dari lingkungan. Tujuan penelitian ini terfokus untuk menganalisis pengaruh gaya hidup, literasi ekonomi terhadap perilaku konsumtif dengan konformitas teman sebaya sebagai variabel moderasi pada siswa jurusan IPS di SMA N 2 Slawi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitaian adalah kausalitas. Metode yang digunakan adalah metode survey. Populasi penelitian ini yaitu siswa kelas X dan XI Jurusan IPS SMA N 2 Slawi yang berjumlah 288 siswa dan sampel yang digunakan pada penelitian ini berjumlah 168 siswa menggunakan rumus inverse square root methods. Teknik pengambilan sampel adalah proportionate random sampling. Teknik pengumpulan data menggunakan kuesioner dan teknik analisis data mengunakan analisis deskriptif dan SEM-PLS. Hasil penelitian menunjukan bahwa  (1) gaya hidup berpengaruh positif dan signifikan dengan koefisien sebesar 0,380, (2) literasi ekonomi negatif dan signifikan sebesar -0,131 (3) konformitas teman sebaya memoderasi gaya hidup terhadap perilaku konsumtif dengan koefisien sebesar 0,149 dan  (4) konformitas teman sebaya tidak mampu memoderasi pengaruh literasi ekonomi terhadap perilaku konsumtif dengan koefisien sebesar 0,07 dan signifikansi 0,194. Kata Kunci: Perilaku Konsumtif, Gaya Hidup, Literasi Ekonom, Konformitas Teman Sebaya
Evaluasi Implementasi Kurikulum Merdeka Pada Mata Pelajaran Dasar Dasar Pemasaran di Kelas X SMK Pelita Nusantara 1 Semarang Meliana Nurantika Rahma; Mulyono, Kemal Budi
Business and Accounting Education Journal Vol. 5 No. 1 (2024): Business and Accounting Education Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/baej.v5i1.8649

Abstract

Kurikulum Merdeka merupakan kurikulum dengan desain pembelajaran Intrakurikuler yang memberikan waktu lebih banyak kepada siswa untuk mengeksplorasi konsep dan meningkatkan kompetensinya secara optimal. Namun guru-guru SMK Pelita Nusanntara 1 Semarang mengalami kenda dalam pembuatan perangkat ajar dan dalam kegiatan belajar mengajar. Tujuan penelitian ini yaitu untuk menganalisis kesesuaian dan mengetahui hambatan pelaksanaan kurikulum Merdeka dalam pelaksanaan pembelajaran dasar-dasar pemasaran di kelas X BDP SMK Pelita Nusantara 1 Semarang. Jenis penelitian ini adalah penelitian evaluasi dengan pendekatan kualitatif dilakukan dengan metode CIPP menggunakan observasi, wawancara, dan dokumentasi sebagai alat instrumen pengumpulan data penelitian. Dalam penelitian ini data dianalisis dengan cara mengumpulkan data, reduksi data, penyajian data, lalu ditarik dengan kesimpulan. Hasil penelitian menunjukan pembelajaran kelas X BDP di SMK Pelita Nusantara 1 Semarang sudah sesuai dengan mekanisme pelaksanaan pembelajaran kurikulum merdeka. Kemudian beberapa aspek hambatan yang dijumpai yaitu guru belum memiliki kompetensi yang cukup untuk memenuhi tuntutan sistem evaluasi penilaian pada kurikum merdeka, kurang lengkapnya sarana prasarana, beberapa guru mengalami keterbatasan waktu dan belum menguasi teknologi, serta siswa cenderung lebih pasif dalam pembelajaran.
Pengaruh Kualitas Produk, Harga, Promosi Dan Lokasi Terhadap Minat Beli Kopi Lawoek Temanggung Fika Fitria Adhistiani; Kemal Budi Mulyono
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6495

Abstract

This study aims to determine the effect of product quality, price, promotion, and location on consumer purchasing interest. The location used in this study is Kopi Lawoek Temanggung, located on the 2nd floor of Temanggung Indah Shop House, Jl. Kepatihan Tim., Alun-alun, Kec. Temanggung, Kabupaten Temanggung, Central Java 56212. The population in this study is Kopi Lawoek Temanggung consumers. The sampling technique used is Non-Probability Sampling, specifically Purposive Sampling. The sample size was determined using the Lemeshow formula, and this study used 100 samples. Data collection was conducted using the Likert scale. This study employed validity and reliability tests to ensure the validity of the data. This study used descriptive statistical analysis to describe data grouping and multiple regression analysis to determine the influence of each variable. The analysis tool used in this study was IBM Statistical Package for the Social Sciences (SPSS) version 25. The results of this study indicate that there is a partial and simultaneous influence of product quality, price, promotion, and location on the purchasing interest of consumers of Kopi Lawoek Temanggung. Based on the R-squared test, there are 6.2% other factors outside the scope of this study that influence consumer purchase interest. Therefore, to further refine and provide a more specific understanding, future research is encouraged to include moderating variables or intervening variables such as service quality, facilities, and brand trust. Keywords: Product Quality; Price; Promotion; Location; Purchase Interest
Co-Authors Ahmad Jaenudin Astrini, Retno Puji Daud, Noorzaidi Mohd Djoko Widodo Dwi Wahyuni Kurniawati Eko Sugiarto Fika Fitria Adhistiani Hadi, Syamsu Handayani, Wahyu Wiwhid Hindrayani , Aniek Ismiyati, Ismiyati Khasan Setiaji Kusumantoro Kusumantoro, Kusumantoro M Fathur Rahman, M Fathur MANURUNG, Rendy Suhenda Meliana Nurantika Rahma Partono Thomas Raharjo, Teguh Hardi Rahman, M. Fathur Sri Utami Susilaningsih Susilaningsih Totalia , Salman Alfarisy Wijang Sakitri