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All Journal Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Multidisciplinary Research (FJMR) BULLET : Jurnal Multidisiplin Ilmu Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Human Capital Development Panorama Nusantara Asian Journal of Management, Entrepreneurship and Social Science J-CEKI
Rully Arifiansyah
Universitas Asa Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role of social media And Destination Image on Visiting Decision: A Case Study in Taman Mini Indonesia Indah Rully Arifiansyah; Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5117

Abstract

Social media as an online communication has been utilized by tourism organizer to become one of the promotional media, as well as a means of increasing attachment relationships with the community. The purpose of this study is to find out the role of social media in Taman Mini Indonesia Indah on tourist Visit Decision. The data was taken from 207 respondents of social media users. The research instrument used questionnaires through a number of items with a Likert scale of 1-5. And data processing uses the help of PLS consisting of Validity Test and Reliability Test. The data analysis in this study used Convergent Validity and Discriminant Validity. Structural Model Testing consists of R-square analysis with Blindfolding calculations. The results showed that the quality of destinations and the image of destinations had a positive and significant relationship, while social media had no significant effect on visiting decisions. This study highlights the use of social media is very important in an effort to improve the promotion of Taman Mini Indonesia Indah.
Co-Authors Adinda Yulia Dwiyanti Agus Riyanto Agus Surya Bharmawan Ahmad Fauzi Ainun Syahriyah Aristanto, Aristanto Bagus Pamungkas Bima Aji Saputra Darwin Raja Unggul Saragih Devi Rahmah Sope Eka Bobby Febrianto, Eka Bobby Evan Haviana Fitri Handayani Hasbiah Jatmiko Wahyu Nugroho  Lutfiyah Maharrani Maftuh Inayah Malvin Raffy Oscar Melina Aulia Muhammad Arsyad nabila salsabillah Novan Andriyansyah Nurlaila Syarfiah Asfo Ranata Silvia Sandy Eko Prakoso Sari Agusliana Savyra Dwi Putri Veronica Cynthia Verry Cyasmoro Widiawati, Wilda