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All Journal Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Multidisciplinary Research (FJMR) BULLET : Jurnal Multidisiplin Ilmu Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Human Capital Development Panorama Nusantara Asian Journal of Management, Entrepreneurship and Social Science J-CEKI
Rully Arifiansyah
Universitas Asa Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : J-CEKI

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Pengaruh Media Sosial, Citra Merek, dan Persepsi Harga Terhadap Keputusan Pembelian Pada Produk Eiger Adventure Sandy Eko Prakoso; Rully Arifiansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1851

Abstract

This research aims to evaluate the influence of social media, brand image, and price perception on purchasing decisions regarding Eiger Adventure products. The method used in this study is quantitative, involving the collection of numerical data and statistical analysis. The research population consists of consumers of Eiger Adventure. The sample size studied is 100 respondents, selected using accidental sampling. The collected data is then analyzed using multiple linear regression analysis because there are more than one independen variables that are being evaluated. The results of this study conclude that social media, brand image, and price perception have both partial and simultaneous influence on purchasing decisions regarding Eiger Adventure products.
Pengaruh Citra Merek, Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Di Kopi Nusa Bima Aji Saputra; Rully Arifiansyah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 4: Juni 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i4.4119

Abstract

This research aims to determine and analyze the influence of brand image, product quality, and price perception on purchasing decisions at Kopi Nusa. The population in this study were Kopi Nusa customers with samples taken using accidental sampling. Data collection was carried out accidentally using a questionnaire that had been tested for validity and reliability. The analytical method used is the classic test, before multiple linear regression with SPSS 25. 100 respondents were used as a tool, followed by the F, t, correlation and determination tests. The results of this research prove that partially, the brand image variable has no significant effect on purchasing decisions, the product quality variable has a significant effect on purchasing decisions, and the price perception variable has a significant effect on purchasing decisions. Therefore, the variables of brand image, product quality, and price perception simultaneously influence purchasing decisions.
Co-Authors Adinda Yulia Dwiyanti Agus Riyanto Agus Surya Bharmawan Ahmad Fauzi Ainun Syahriyah Aristanto, Aristanto Bagus Pamungkas Bima Aji Saputra Darwin Raja Unggul Saragih Devi Rahmah Sope Eka Bobby Febrianto, Eka Bobby Evan Haviana Fitri Handayani Hasbiah Jatmiko Wahyu Nugroho  Lutfiyah Maharrani Maftuh Inayah Malvin Raffy Oscar Melina Aulia Muhammad Arsyad nabila salsabillah Novan Andriyansyah Nurlaila Syarfiah Asfo Ranata Silvia Sandy Eko Prakoso Sari Agusliana Savyra Dwi Putri Veronica Cynthia Verry Cyasmoro Widiawati, Wilda