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The Role of E-Commerce in Improving the Competitiveness of MSMEs in the Global Market: Opportunities and Challenges Ni Nyoman Suarniki; Mesak Yandri Masela; Dwi Danesty Deccasari
Nomico Vol. 1 No. 12 (2025): Nomico-January
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/b9gt4150

Abstract

The rapid development of technology and information requires people to get to know and always be in touch with the internet. One of the new lifestyles born is shopping via the internet or often called e-commerce. The utilization of e-commerce is not only carried out by large companies, but also by micro, small and medium enterprises (MSMEs). This study was conducted to identify the utilization of e-commerce in order to improve the competitiveness of MSMEs. The results show that the use of e-commerce can increase MSME revenues, facilitate product introduction to consumers, and make it easier to get customers. In addition, e-commerce helps save promotion costs and increase transaction speed, which in turn can improve the competitiveness of MSMEs. This research also explores the role of e-commerce as a strategic tool to improve the competitiveness of MSMEs in the global market. Through e-commerce, MSMEs can expand their market reach, reduce operational costs, and improve interactions with customers through digital platforms. While offering a range of opportunities, e-commerce adoption also presents significant challenges, such as low technological literacy, infrastructure limitations, and cybersecurity risks. Using a qualitative approach, this study analyzes the opportunities and challenges faced by MSMEs in integrating e-commerce into their operations. The results confirm that successful e-commerce implementation requires technology investment, capacity building, and a supportive policy framework. E-commerce has transformative potential for MSMEs, but its effective utilization requires efforts to overcome existing barriers to ensure sustainable growth and global competitiveness.
Risk-Based Audit: Facing the Challenges of Analyzing Complex Financial Data Eko Priyojadmiko; Asri Ady Bakri; Mesak Yandri Masela
Dhana Vol. 1 No. 4 (2024): DHANA-DESEMBER
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/mvchez69

Abstract

Risk-based auditing is an approach that is increasingly being applied to analyze complex financial data. This study aims to explore the challenges faced by auditors in implementing risk-based auditing, particularly in relation to the analysis of increasingly structured and unstructured financial data. The method used in this study is Systematic Literature Review (SLR) to identify and analyze various literatures relevant to the topic. The results show that although risk-based auditing is effective in identifying and managing risks contained in financial statements, its implementation faces significant challenges. Some of the key challenges include limited technical skills of auditors and difficulties in managing data spread across multiple information systems. To overcome these issues, companies need to invest in appropriate technology and provide adequate training for audit teams. In addition, strong management support is also an important factor in the successful implementation of risk-based auditing. This study concludes that with the right strategy, risk-based auditing can help improve audit quality and reduce company risk, despite the challenges faced. With the optimal application of technology, the audit process can be carried out more efficiently and accurately in analyzing complex financial data.