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All Journal Jurnal Mirai Management Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Social Science Media Bina Ilmiah International Journal of Economics and Management Research
Dian Artanti Arubusman
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Mirai Management

 1 
Loyalty and the Effects of Trust and Switching Barriers Geofakta Razali; Farida Akbarina; Dian Artanti Arubusman; Arief Yanto Rukmana; Muhammad Yusuf
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4541

Abstract

In an increasingly cutthroat business environment, companies must be able to choose the right strategy for the company's survival, particularly by marketing their products in accordance with consumers' and customers' wants and expectations. Trust and resistance to change are two factors that consumers/customers take into account when deciding whether or not to remain loyal to a product. This study set out to evaluate the partial impact of trust and mobility limitations on loyalty. The research methods used in this study include descriptive and verification. The population of this study consists of users of Karadenta Skincare products in the city of Sumedang, which also includes the villages of South Sumedang and North Sumedang. For this study, 97 participants were chosen using a purposive sample technique. The distribution of questionnaires served as a method for gathering data. A data instrument's validity and reliability are tested. While the standard assumption test, multiple regression analysis, coefficient of determination analysis, and hypothesis testing are among the data analysis techniques used. Keywords: Trust, Barriers to Movement, and Loyalty.
Co-Authors Amrulloh Ibnu Kholdun Arief Yanto Rukmana Arifah Ahsani Taqwim Cecep Fahrudin Edhie Budi Setiawan Farida Akbarina Geofakta Razali Indra Setiawan M. Iqbal Firdaus MUHAMMAD YUSUF Nofrisel Nofrisel Nofrisel, Nofrisel Sandriana Marina Siti Ghumaisa Effendie Suharto Abdul Majid Theresye Yoanyta Octora Winata, M. Ilham Nurhadi Yana Tatiana