Article Per Year (5 Year)
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0.92
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All Journal Jurnal Mirai Management Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Social Science Media Bina Ilmiah International Journal of Economics and Management Research
Dian Artanti Arubusman
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Economics and Management Research

 1 
THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
Co-Authors Amrulloh Ibnu Kholdun Arief Yanto Rukmana Arifah Ahsani Taqwim Cecep Fahrudin Edhie Budi Setiawan Farida Akbarina Geofakta Razali Indra Setiawan M. Iqbal Firdaus MUHAMMAD YUSUF Nofrisel Nofrisel Nofrisel, Nofrisel Sandriana Marina Siti Ghumaisa Effendie Suharto Abdul Majid Theresye Yoanyta Octora Winata, M. Ilham Nurhadi Yana Tatiana