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All Journal EQUILIBRIUM IQTISHADIA Jurnal Kedokteran Gigi Universitas Padjadjaran Padjadjaran Journal of Dentistry JRB-Jurnal Riset Bisnis Padjadjaran Journal of Dental Researchers and Students Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology Jurnal of Syiah Kuala Dentistry Society
Gita Gayatri, Gita
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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Correlation of the Severity of Crowding Measured with ALD Analysis Against the Plaque Accumulation Using O’Leary Plaque Index: adescriptive study Fauzia, Marlyana; Gayatri, Gita; Carolina, Dyah Nindita; Harsanti, Andriani; Zakaria, Myrna Nurlatifa
Padjadjaran Journal of Dental Researchers and Students Vol 7, No 3 (2023): Oktober 2023
Publisher : Fakultas Kedokteran Gigi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjdrs.v7i3.50596

Abstract

ABSTRACT Introduction: Crowding is a condition where the length of the jaw arch is less than the length of the mesio-distal of the teeth summed. One of the methods to measure the severity of crowding is the Arch Length Discrepancy (ALD). Crowding may cause the plaque to accumulate more easily on the teeth surfaces, which can be measured by the O’Leary index. Thus, research will be done to see the impact of the crowding degree measured by the ALD analysis against the plaque accumulation measured by the O’Leary index. Methods: This research is a descriptive correlational study and the data collected is processed with Spearman’s rank correlation coefficient. 37 samples are acquired from patients of Periodontic Department in RSGM Unpad treated by co-assistant of FKG Universitas Padjadjaran year 2016 to 2019 from December 2020 to March 2021. Results: Based on the acquired data for ALD index, 2 people scored 5(ALD 0mm), 7 people scored 4(ALD 0mm until 3mm), 4 people scored 3(ALD -3mm until -5mm), 6 people scored 2(ALD -5mm until -10mm), 6 people scored 1(ALD below -10mm), 12 people scored -1(ALD above 0mm/positive). For O’Leary index, 1 person scored good, 8 people scored moderate, 11 people scored poor, 17 people scored very poor. Discussion: The data obtained was processed by Spearman’s rank correlation coefficient using the software SPSS Statistics 23 and resulted that the data obtained has a weak correlation of r = -0.352 and statistically significant by p = 0,033 (p<0,05). Conclusion: The result of the study shows that the effect of the severity of crowding as measured by the ALD index on plaque accumulation as measured by the O'Leary index is weak.KEY WORDS: crowding, plaque, ALD index, O’Leary index.Korelasi keparahan gigi berjejal diukur dengan analisis arch length discrepancy (ALD) terhadap akumulasi plak diukur dengan indeks plak o’leary: studi deskriptiABSTRAKPendahuluan: Crowding adalah suatu keadaan dimana lengkung rahang yang tersedia lebih sempit daripada jumlah panjang mesio-distal gigi geliginya. Salah satu cara mengukur tingkat keparahan crowding adalah dengan menggunakan Arch Length Discrepancy (ALD). Crowding dapat menyebabkan perawatan gigi lebih sulit sehingga plak mudah terakumulasi dan dapat diukur menggunakan analisis O’Leary. Pengaruh tingkat keparahan crowding terhadap akumulasi plak dapat diukur dengan analisis ALD terhadap indeks O’Leary. Metode: Penelitian ini merupakan penelitian deskriptif korelasional dan data yang terkumpul diolah dengan Uji Korelasi Spearman. Sampel penelitian berjumlah 37 data sekunder dengan rumus penentuan besar sampel minimal analisis korelatif dari pasien RSGM Unpad Departemen Periodonsia yang dirawat oleh koas FKG Universitas Padjadjaran tahun 2016 sampai 2019. Penelitian dilakukan pada bulan Desember 2020 sampai Maret 2021 di RSGM Unpad. Hasil: Berdasarkan data yang terkumpul untuk indeks ALD, terdapat skor 5 (pengukuran ALD 0 mm) sebanyak 2 orang, skor 4 (pengukuran ALD 0mm sampai -3mm)sebanyak 7 orang, skor 3 (pengukuran ALD -3mm sampai -5mm) sebanyak 4 orang, skor 2 (pengukuran ALD -5mm sampai -10mm) sebanyak 6 orang, skor 1 (pengukuran ALD dibawah -10mm) sebanyak 6 orang, dan skor -1 (pengukuran ALD lebih dari 0mm/positif) sebanyak 12 orang dan indeks O’Leary kategori baik 1 orang, sedang 8 orang, buruk 11 orang, dan buruk sekali 17 orang. Pembahasan: Data yang diperoleh dilakukan Uji Korelasi Spearman menggunakan software SPSS Statistik 23 dan didapatkan hasil yaitu data yang diperoleh berkorelasi lemah dengan nilai r = -0,352 dan signifikan secara statistik dengan nilai p = 0,033 (p<0,05). Simpulan: Hasil penelitian menunjukkan bahwa pengaruh tingkat keparahan crowding yang diukur dengan indeks ALD terhadap akumulasi plak yang diukur dengan indeks O’Leary berkorelasi lemah KATA KUNCI: crowding, plak, indeks ALD, indeks O’Leary
Antecedents of e-WOM and Revisit Intention in Sharia Hotels: Application of Social Exchange Theory Dinisa, Dinda; Gayatri, Gita
IQTISHADIA Vol 16, No 2 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i2.18207

Abstract

Revisit intention is one of the most important factors in determining a hotel’s long-term success, as well as the spread of positive feedback by guests through electronic word-of-mouth (e-WOM). Sharia-compliant hotels, in comparison to conventional ones, face limitations in number and require substantial development. Hence, the primary objective of this study is to examine the factors that influence the creation of eWOM and the intention of guests to revisit, considering the direct, indirect, and moderating influence of guests’ religiosity levels. This study was conducted by distributing questionnaires to 312 respondents, employing the Structural Equation Model- Partial Least Square (PLS-SEM) method for data analysis. The results of this study provide insight into the significant influence of guests’ religious levels in Sharia-compliant hotels on their intention to revisit, directly or indirectly. These findings have significant implications for understanding the essential determinants for attracting returning guests and fostering the more effective growth of Sharia-compliant hotels in Indonesia, contributing to both theoretical insights and practical applications.
The Role of Live Streaming in Building Consumer Trust, Engagement, and Purchase Intention in Indonesian Social Commerce Thrift Clothes Sellers Yasser, Amyra Salsabela; Gayatri, Gita
ASEAN Marketing Journal Vol. 15, No. 2
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: Examine the relationship between shopping values consumers perceive during live streaming and their trust, engagement, and intention to purchase from Indonesian social commerce thrift clothes sellers. Design/methodology/approach: Data was gathered through an online survey from consumers who have watched a live-streaming session of an online thrift clothes shop on Instagram. Data were analysed using covariance-based Structural Equation Modelling (SEM). Research Findings: The output shows that only the utilitarian value of live stream positively affects trust in products and sellers. The variable engagement was only significantly affected by hedonic value. Additionally, the only significant indirect relationship is between utilitarian value and consumer engagement mediated by trust in products. Lastly, utilitarian value, symbolic value, and engagement positively affect the intention to purchase from Indonesian thrift clothes shops on Instagram, while hedonic value affects it negatively. Theoretical Contribution/Originality: This study extended several research models by utilising the Stimulus – Organism – Response framework to see how perceived values of live streaming on s-commerce affect consumer engagement and purchasing intention when mediated by consumer’s trust in the seller and product. Practitioner/Policy Implication: Marketers and entrepreneurs who sell thrift clothes on Instagram should utilise the Instagram Live feature while focusing on the utilitarian value to increase consumer engagement and intention to purchase. Research limitation/Implications: Demography, number of samples, and differences in live streaming style and thrift clothes brands still need to be addressed.
Consumer skepticism toward cause-related marketing: An analysis on product quality and satisfaction of muslim consumers in Indonesia Sakinah, Zahrah Riski; Gayatri, Gita
Islamic perspective on Communication and Psychology Vol. 1 No. 2: (August) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ipercop.v1i2.2024.1319

Abstract

Background: This study aims to explore the influence of consumer skepticism on behavioral intentions among millennial Muslim consumers in Indonesia in the context of Cause-Related Marketing (CRM) programs. Skepticism towards corporate social initiatives may influence purchase decisions and consumer participation. Methods: This study uses a descriptive and cross-sectional approach by collecting data through a survey to 300 respondents who are millennial Muslim consumers. Data analysis was conducted using the regression analysis method to test the relationship between the variables of consumer skepticism and behavioral intention, as well as the moderating effect of religiosity. Findings: The results of the analysis show that 68% of respondents are skeptical of corporate social initiatives, and the resulting regression coefficient of -0.45 indicates that increased skepticism is negatively related to behavioral intention. In addition, situational factors such as corporate social motives and the image of non-profit organizations significantly contribute to the level of consumer skepticism. Product quality and satisfaction serve as mediators, while religiosity strengthens the impact of skepticism on behavioral intention. Conclusion: This research confirms that companies need to address consumer skepticism by increasing transparency and clarity of communication, and building a positive image through tangible commitments to social causes. Understanding religious values in marketing strategies can help increase positive behavioral intentions among millennial Muslim consumers. Novelty/Originality of this article: This article offers new insights into the relationship between consumer skepticism and behavioral intentions in the context of CRM, with a focus on millennial Muslim consumers in Indonesia, which has not been widely discussed in previous literature. This research also emphasizes the role of religiosity and product quality in shaping consumer attitudes and behaviors.
The influence of skepticism on cause-related marketing campaigns on behavioral intention of muslim millennials in Indonesia: The role of satisfaction as mediators and religiosity as moderators Sakinah, Zahrah Riski; Gayatri, Gita
Islamic perspective on Communication and Psychology Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ipercop.v2i1.2025.1334

Abstract

Background: In today’s competitive business, companies cannot rely solely on functional excellence to maintain competitiveness. Therefore, more creative marketing strategies, such as cause-related marketing (CRM), are increasingly being implemented, especially to address the social consciousness of consumers, especially the millennial generation. However, a major challenge for marketers is consumer skepticism, which can reduce the effectiveness of CRM campaigns. This study aims to explore the factors that influence consumer perceptions of marketing claims that generate skepticism and their impact on consumer behavior, especially among Indonesian millennial Muslims. Methods: This study employs a quantitative approach using a survey method to collect data from Indonesian millennial Muslims who have engaged with CRM promotions in the past year. The data will be analyzed using Covariance-based Structural Equation Modeling (CB-SEM) with IBM AMOS 26 to examine the relationships between variables, as well as the mediating role of satisfaction and the moderating effect of religiosity on the skepticism-behavior intention relationship. Findings: The study is expected to reveal key factors that influence skepticism in CRM campaigns and their subsequent effect on consumer behavior. Additionally, it will investigate how satisfaction mediates the skepticism-behavior intention link and the role of religiosity in moderating these relationships. Conclusion: The findings will contribute to a deeper understanding of consumer skepticism in CRM campaigns, particularly in the context of millennial Muslims in Indonesia. The study will also provide insights into the influence of religiosity and satisfaction in shaping consumer responses to marketing claims. Novelty/Originality of this article: This research is original in its focus on the millennial Muslim demographic in Indonesia, exploring the unique factors that drive skepticism in CRM campaigns. The study also introduces the moderating role of religiosity, a variable often overlooked in marketing studies. Furthermore, it provides valuable insights into the mediating effect of satisfaction on consumer behavior in the context of CRM.
Pure honey and health awareness: Unveiling the drivers of muslim consumer behavior Qultsum, Kholilah; Gayatri, Gita
The Journal of Religion and Communication Studies Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jorcs.v2i1.2025.1376

Abstract

Background: The increasing awareness of health among consumers has led to a growing interest in natural products such as pure honey. Particularly among Muslim consumers, the decision to consume pure honey is often influenced by beliefs regarding its health benefits. Methods: This study employed a quantitative approach using survey data collected from Muslim consumers. A total of 300 respondents were analyzed to understand the relationship between health awareness and the consumption of pure honey. The study utilized statistical analysis to examine the impact of health awareness on consumers’ attitudes, reasons for consumption, and reasons for non-consumption. Additionally, a mediation analysis was conducted to explore the role of consumption reasons in the relationship between health awareness and attitudes. Findings: The results indicated that health awareness positively influenced consumers' attitudes toward pure honey and their reasons for consuming it. However, health awareness did not significantly affect reasons for non-consumption. The reason for consumption acted as a partial mediator in the relationship between health awareness and attitudes. Consumers with high health awareness were more likely to believe in the benefits of pure honey and were less concerned about doubts regarding the product’s authenticity. Over half of the respondents identified health as the primary motivation for consuming pure honey, with regular consumption observed among the majority. Conclusion: This study emphasizes the significant role of health awareness in shaping the consumption behavior of pure honey among Muslim consumers. Health awareness positively influences consumers' attitudes and motivations to consume pure honey, highlighting the importance of transparency and product certification in marketing. Businesses in the pure honey industry can enhance consumer trust and market position by focusing on the health benefits and authenticity of their products. Novelty/Originality of this article:  It provides novel insights into the mediating role of consumption motivations in the relationship between health awareness and product attitudes, offering practical implications for marketing strategies in the health-conscious consumer market.
Stability of protraction Facemask/Rapid Maxillary Expansion in skeletal class III malocclusion with maxillary deficiency: Rapid Review Citra Elitasari Rigel PUTRI; Avi LAVIANA; Gita GAYATRI
Journal of Syiah Kuala Dentistry Society Vol 7, No 1 (2022): Juni 2022
Publisher : Dentistry Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jds.v7i1.27254

Abstract

this study aimed to evaluate the stability of PFM/RME outcomes in class III skeletal malocclusionwith maxillary deficiency performed during childhood. Electronic database search conducted from 2011-2020 withcriteria RCT, clinical trials, and cohort studies with a treatment group of class III skeletal malocclusion withmaxillary deficiency patients, using PFM/RME and a minimum of 2 years follow-up. The PFM/RME device hasbeen commonly used for maxillary protraction in cases of maxillary growth deficiency and is used duringchildhood. The stability of the PFM/RME protocol results aims to maintain the best possible treatment results.There were 439 articles from the preliminary search. Six articles were included in this study, two articles were RCTtypes, and the other four were CCT types. Clinical evaluation and cephalometric are used to evaluate skeletal anddentoalveolar changes. 68%-90% of participants maintained overjet until the follow-up period ended. PFM/RMEprotocol reduced the need for orthognathic surgery by 3,5 times compared with a control group with notreatment.PFM/RME treatment can effectively show in the short term from skeletal dan dentoalveolar changes.There were relapses during the long-term follow-up period. Further evaluation and research are needed regardingthe long-term stability of PFM/RME outcomes. KEYWORDS: Class III malocclusion, Growth modification, Maxillary deficiency Protraction facemask (PFM), Rapidmaxillary expansion (RME)
ANALYSIS OF THE INFLUENCE OF ATTRIBUTE DESIGN TO CONVERSION OF THE USE OF GOFOOD AND GRABFOOD APPLICATION SERVICES BY MUSLIM CONSUMER IN INDONESIA Krisrana, Athaya Vita; Gayatri, Gita
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article. Research Aims: The main objective of this study is to examine the factors that affect the conversion on the food delivery application services, namely Gofood and Grabfood in Indonesia. Design/methodology/approach: Mixed method by conducting focus group discussion and distributing questionnaires. Data analysis was done by using covariance based Structural Equation Modelling (SEM). Research Findings: Based on the result of the FGD, there are other variables that are considered to have an influence on the conversion, namely payment design so that the latent variables studied in this study visual design, information design, navigation design, payment, and collaboration design. Based on quantitative data analysis, the output shows that information design, navigation design, payment design and collaboration design affect the conversion of Gofood and Grabfood service usages. However, the visual design does not affect the conversion of the use of Gofood and Grabfood by Muslim consumers in Indonesia. Theoretical Contribution/Originality: This study adds one variable that affects conversion, namely payment design Practitioner/Policy Implication: For managerial that who take cares of the service usage to improve halal features in the form of filter or sign that indicates halal at a restaurant or merchant, require each restaurant or merchant to explain the composition of the food ingredients used, improve the quality of navigation design and add payment alternative that will increase the collaboration of the using the services. Research limitation/Implications: Demography, number of samples, difference test on Gofood and Grabfood services Keywords: Conversion, visual design, informational design, navigational design, payment design, collaboration design, mixed-method, Gofood.
UTAUT and In-App Purchase: Revealing Factors Driving Users to Switch to the Premium Version in Online Dating Apps Ginting, Diyanti Pratiwi; Gayatri, Gita
ASEAN Marketing Journal Vol. 16, No. 2
Publisher : UI Scholars Hub

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Abstract

This study aims to understand the factors influencing purchase intention in premium online dating applications. The main focus is on performance expectancy, effort expectancy, privacy risk, habit, enjoyment, social value, and quality. Data was collected through an online survey in March 2023 with respondents residing in Indonesia. The research method used is descriptive quantitative, based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The variables in this study were measured using a 5-point Likert scale. The sample consisted of online dating app users who had never subscribed to the premium version and had been using the app for the past year. The results showed that performance expectancy, effort expectancy, and enjoyment significantly influence the continuance intention to use the basic version of the online dating app. Additionally, social value and app quality also showed a significant positive correlation with purchase intention for the premium version. Privacy risk was found to have a negative impact on both continuance intention and purchase intention. The discussion highlights the importance of understanding user preferences in online dating applications to develop effective marketing strategies. These findings are expected to help online dating app developers improve service quality and user experience, and provide insights for researchers and practitioners on the factors influencing purchase intention in the digital context.
Are Digital and Social Media Marketing Matters for Tajikistan’s Youth Travelers? Jamshed, Namozov; Gayatri, Gita
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

This research examines the influence of social media and online marketing on the travel behaviours of youth -domestic - tourists in a capital city of Tajikistan, Dushanbe, as the main destination. With the development of new technologies in the modern digital age, digital tools could significantly change the preferences of travellers to choose tourism destinations. In this regard, social media, with its wide audience through Instagram, Facebook, YouTube, and others, became not only an effective tool for tourism marketing but also for affecting tourism decision-making processes. That's why the study examines the impact of tourists’ attitudes towards online tourism information, such as information quality and its user-friendly accessibility, satisfaction, interaction with digital marketing tools, and behavioural intentions, including intention to visit tourism destinations and electronic word of mouth (eWOM). Adopting a quantitative approach, this study is supposed to conduct a detailed online survey of at minimum 102 respondents among two demographic groups named Gen Z and Millennials aged 18 to 40 years. Data from the initially conducted online survey of 30 respondents who had the ability to organize the travel by usage of digital marketing tools. Based on it, the data were analysed for reliability and validity using IBM SPSS 26. Following that, the main data is expected to be analysed through SEM using Smart PLS 4. The results are expected to show that accessible and high-quality online tourism content strongly shapes tourist satisfaction, which in turn mediates behavioural intentions of travellers. This study is expected to add new literature to the limited research on digital tourism behaviour in Central Asia. That's why it provides practical suggestions for the local tourism agency in Tajikistan to enhance digital strategies to attract more tourists to the destinations.
Co-Authors Alversia, Yeshika Andriani Harsanti, Andriani Anne Agustina Suwargiani Asnan Furinto Asnan Furinto Assauri, Sofjan Avi LAVIANA Citra Elitasari Rigel PUTRI Daryanti, Sri Diananda Fitri Pitari Dinda Dinisa Dinisa, Dinda Dyah Nindita Carolina Ernata, Rissa Zharfany Fanny Martdianty Fauzia, Marlyana Ginting, Diyanti Pratiwi Hapsari Setyowardhani Hati, Sri Rahayu Hijrah Hutabarat, Penny Ida Ayu Evangelina, Ida Ayu Indira Pradipta Indraswari, Kenny Devita Iwa Rahmat Sunaryo, Iwa Rahmat Jamshed, Namozov Krisrana, Athaya Vita Latief, Deni Sumantri Lin, Ng Hui Myrna Nurlatifah Zakaria, Myrna Nurlatifah Penny Hutabarat Permatasari, Shafira Pitari, Diananda Fitri Qultsum, Kholilah Rachman, Moch Noer Yusdicio Riani, Gita Novia Rifelly Dewi Astuti Rifelly Dewi Astuti Rifelly Dewi Astuti Sakinah, Zahrah Riski Soemantri, Eky Setiawan Soeria Sofjan Assauri Sri Daryanti Suryanto, Shenny Shefira Yasser, Amyra Salsabela Yeshika Alversia Yuan, Pak Han Yuliawati Zenab, Yuliawati Zakaria, Myrna Nurlatifa