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All Journal Jurnal Kedokteran Gigi Universitas Padjadjaran Padjadjaran Journal of Dentistry JRB-Jurnal Riset Bisnis Padjadjaran Journal of Dental Researchers and Students The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology Jurnal of Syiah Kuala Dentistry Society

Gita Gayatri, Gita

Department Of Management, Faculty Of Economics And Business, Universitas Indonesia

Author-ID : 614451

Religion Humanities Biochemistry, Genetics & Molecular Biology Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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Consumer skepticism toward cause-related marketing: An analysis on product quality and satisfaction of muslim consumers in Indonesia Sakinah, Zahrah Riski; Gayatri, Gita
Islamic perspective on Communication and Psychology Vol. 1 No. 2: (August) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ipercop.v1i2.2024.1319

Background: This study aims to explore the influence of consumer skepticism on behavioral intentions among millennial Muslim consumers in Indonesia in the context of Cause-Related Marketing (CRM) programs. Skepticism towards corporate social initiatives may influence purchase decisions and consumer participation. Methods: This study uses a descriptive and cross-sectional approach by collecting data through a survey to 300 respondents who are millennial Muslim consumers. Data analysis was conducted using the regression analysis method to test the relationship between the variables of consumer skepticism and behavioral intention, as well as the moderating effect of religiosity. Findings: The results of the analysis show that 68% of respondents are skeptical of corporate social initiatives, and the resulting regression coefficient of -0.45 indicates that increased skepticism is negatively related to behavioral intention. In addition, situational factors such as corporate social motives and the image of non-profit organizations significantly contribute to the level of consumer skepticism. Product quality and satisfaction serve as mediators, while religiosity strengthens the impact of skepticism on behavioral intention. Conclusion: This research confirms that companies need to address consumer skepticism by increasing transparency and clarity of communication, and building a positive image through tangible commitments to social causes. Understanding religious values in marketing strategies can help increase positive behavioral intentions among millennial Muslim consumers. Novelty/Originality of this article: This article offers new insights into the relationship between consumer skepticism and behavioral intentions in the context of CRM, with a focus on millennial Muslim consumers in Indonesia, which has not been widely discussed in previous literature. This research also emphasizes the role of religiosity and product quality in shaping consumer attitudes and behaviors.

The influence of skepticism on cause-related marketing campaigns on behavioral intention of muslim millennials in Indonesia: The role of satisfaction as mediators and religiosity as moderators Sakinah, Zahrah Riski; Gayatri, Gita
Islamic perspective on Communication and Psychology Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ipercop.v2i1.2025.1334

Background: In today’s competitive business, companies cannot rely solely on functional excellence to maintain competitiveness. Therefore, more creative marketing strategies, such as cause-related marketing (CRM), are increasingly being implemented, especially to address the social consciousness of consumers, especially the millennial generation. However, a major challenge for marketers is consumer skepticism, which can reduce the effectiveness of CRM campaigns. This study aims to explore the factors that influence consumer perceptions of marketing claims that generate skepticism and their impact on consumer behavior, especially among Indonesian millennial Muslims. Methods: This study employs a quantitative approach using a survey method to collect data from Indonesian millennial Muslims who have engaged with CRM promotions in the past year. The data will be analyzed using Covariance-based Structural Equation Modeling (CB-SEM) with IBM AMOS 26 to examine the relationships between variables, as well as the mediating role of satisfaction and the moderating effect of religiosity on the skepticism-behavior intention relationship. Findings: The study is expected to reveal key factors that influence skepticism in CRM campaigns and their subsequent effect on consumer behavior. Additionally, it will investigate how satisfaction mediates the skepticism-behavior intention link and the role of religiosity in moderating these relationships. Conclusion: The findings will contribute to a deeper understanding of consumer skepticism in CRM campaigns, particularly in the context of millennial Muslims in Indonesia. The study will also provide insights into the influence of religiosity and satisfaction in shaping consumer responses to marketing claims. Novelty/Originality of this article: This research is original in its focus on the millennial Muslim demographic in Indonesia, exploring the unique factors that drive skepticism in CRM campaigns. The study also introduces the moderating role of religiosity, a variable often overlooked in marketing studies. Furthermore, it provides valuable insights into the mediating effect of satisfaction on consumer behavior in the context of CRM.

Pure honey and health awareness: Unveiling the drivers of muslim consumer behavior Qultsum, Kholilah; Gayatri, Gita
The Journal of Religion and Communication Studies Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jorcs.v2i1.2025.1376

Background: The increasing awareness of health among consumers has led to a growing interest in natural products such as pure honey. Particularly among Muslim consumers, the decision to consume pure honey is often influenced by beliefs regarding its health benefits. Methods: This study employed a quantitative approach using survey data collected from Muslim consumers. A total of 300 respondents were analyzed to understand the relationship between health awareness and the consumption of pure honey. The study utilized statistical analysis to examine the impact of health awareness on consumers’ attitudes, reasons for consumption, and reasons for non-consumption. Additionally, a mediation analysis was conducted to explore the role of consumption reasons in the relationship between health awareness and attitudes. Findings: The results indicated that health awareness positively influenced consumers' attitudes toward pure honey and their reasons for consuming it. However, health awareness did not significantly affect reasons for non-consumption. The reason for consumption acted as a partial mediator in the relationship between health awareness and attitudes. Consumers with high health awareness were more likely to believe in the benefits of pure honey and were less concerned about doubts regarding the product’s authenticity. Over half of the respondents identified health as the primary motivation for consuming pure honey, with regular consumption observed among the majority. Conclusion: This study emphasizes the significant role of health awareness in shaping the consumption behavior of pure honey among Muslim consumers. Health awareness positively influences consumers' attitudes and motivations to consume pure honey, highlighting the importance of transparency and product certification in marketing. Businesses in the pure honey industry can enhance consumer trust and market position by focusing on the health benefits and authenticity of their products. Novelty/Originality of this article: It provides novel insights into the mediating role of consumption motivations in the relationship between health awareness and product attitudes, offering practical implications for marketing strategies in the health-conscious consumer market.

Stability of protraction Facemask/Rapid Maxillary Expansion in skeletal class III malocclusion with maxillary deficiency: Rapid Review Citra Elitasari Rigel PUTRI; Avi LAVIANA; Gita GAYATRI
Journal of Syiah Kuala Dentistry Society Vol 7, No 1 (2022): Juni 2022
Publisher : Dentistry Faculty

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jds.v7i1.27254

this study aimed to evaluate the stability of PFM/RME outcomes in class III skeletal malocclusionwith maxillary deficiency performed during childhood. Electronic database search conducted from 2011-2020 withcriteria RCT, clinical trials, and cohort studies with a treatment group of class III skeletal malocclusion withmaxillary deficiency patients, using PFM/RME and a minimum of 2 years follow-up. The PFM/RME device hasbeen commonly used for maxillary protraction in cases of maxillary growth deficiency and is used duringchildhood. The stability of the PFM/RME protocol results aims to maintain the best possible treatment results.There were 439 articles from the preliminary search. Six articles were included in this study, two articles were RCTtypes, and the other four were CCT types. Clinical evaluation and cephalometric are used to evaluate skeletal anddentoalveolar changes. 68%-90% of participants maintained overjet until the follow-up period ended. PFM/RMEprotocol reduced the need for orthognathic surgery by 3,5 times compared with a control group with notreatment.PFM/RME treatment can effectively show in the short term from skeletal dan dentoalveolar changes.There were relapses during the long-term follow-up period. Further evaluation and research are needed regardingthe long-term stability of PFM/RME outcomes. KEYWORDS: Class III malocclusion, Growth modification, Maxillary deficiency Protraction facemask (PFM), Rapidmaxillary expansion (RME)

ANALYSIS OF THE INFLUENCE OF ATTRIBUTE DESIGN TO CONVERSION OF THE USE OF GOFOOD AND GRABFOOD APPLICATION SERVICES BY MUSLIM CONSUMER IN INDONESIA Krisrana, Athaya Vita; Gayatri, Gita
ASEAN Marketing Journal Vol. 15, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Research Article. Research Aims: The main objective of this study is to examine the factors that affect the conversion on the food delivery application services, namely Gofood and Grabfood in Indonesia. Design/methodology/approach: Mixed method by conducting focus group discussion and distributing questionnaires. Data analysis was done by using covariance based Structural Equation Modelling (SEM). Research Findings: Based on the result of the FGD, there are other variables that are considered to have an influence on the conversion, namely payment design so that the latent variables studied in this study visual design, information design, navigation design, payment, and collaboration design. Based on quantitative data analysis, the output shows that information design, navigation design, payment design and collaboration design affect the conversion of Gofood and Grabfood service usages. However, the visual design does not affect the conversion of the use of Gofood and Grabfood by Muslim consumers in Indonesia. Theoretical Contribution/Originality: This study adds one variable that affects conversion, namely payment design Practitioner/Policy Implication: For managerial that who take cares of the service usage to improve halal features in the form of filter or sign that indicates halal at a restaurant or merchant, require each restaurant or merchant to explain the composition of the food ingredients used, improve the quality of navigation design and add payment alternative that will increase the collaboration of the using the services. Research limitation/Implications: Demography, number of samples, difference test on Gofood and Grabfood services Keywords: Conversion, visual design, informational design, navigational design, payment design, collaboration design, mixed-method, Gofood.

UTAUT and In-App Purchase: Revealing Factors Driving Users to Switch to the Premium Version in Online Dating Apps Ginting, Diyanti Pratiwi; Gayatri, Gita
ASEAN Marketing Journal Vol. 16, No. 2
Publisher : UI Scholars Hub

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This study aims to understand the factors influencing purchase intention in premium online dating applications. The main focus is on performance expectancy, effort expectancy, privacy risk, habit, enjoyment, social value, and quality. Data was collected through an online survey in March 2023 with respondents residing in Indonesia. The research method used is descriptive quantitative, based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The variables in this study were measured using a 5-point Likert scale. The sample consisted of online dating app users who had never subscribed to the premium version and had been using the app for the past year. The results showed that performance expectancy, effort expectancy, and enjoyment significantly influence the continuance intention to use the basic version of the online dating app. Additionally, social value and app quality also showed a significant positive correlation with purchase intention for the premium version. Privacy risk was found to have a negative impact on both continuance intention and purchase intention. The discussion highlights the importance of understanding user preferences in online dating applications to develop effective marketing strategies. These findings are expected to help online dating app developers improve service quality and user experience, and provide insights for researchers and practitioners on the factors influencing purchase intention in the digital context.

Are Digital and Social Media Marketing Matters for Tajikistan’s Youth Travelers? Jamshed, Namozov; Gayatri, Gita
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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This research examines the influence of social media and online marketing on the travel behaviours of youth -domestic - tourists in a capital city of Tajikistan, Dushanbe, as the main destination. With the development of new technologies in the modern digital age, digital tools could significantly change the preferences of travellers to choose tourism destinations. In this regard, social media, with its wide audience through Instagram, Facebook, YouTube, and others, became not only an effective tool for tourism marketing but also for affecting tourism decision-making processes. That's why the study examines the impact of tourists’ attitudes towards online tourism information, such as information quality and its user-friendly accessibility, satisfaction, interaction with digital marketing tools, and behavioural intentions, including intention to visit tourism destinations and electronic word of mouth (eWOM). Adopting a quantitative approach, this study is supposed to conduct a detailed online survey of at minimum 102 respondents among two demographic groups named Gen Z and Millennials aged 18 to 40 years. Data from the initially conducted online survey of 30 respondents who had the ability to organize the travel by usage of digital marketing tools. Based on it, the data were analysed for reliability and validity using IBM SPSS 26. Following that, the main data is expected to be analysed through SEM using Smart PLS 4. The results are expected to show that accessible and high-quality online tourism content strongly shapes tourist satisfaction, which in turn mediates behavioural intentions of travellers. This study is expected to add new literature to the limited research on digital tourism behaviour in Central Asia. That's why it provides practical suggestions for the local tourism agency in Tajikistan to enhance digital strategies to attract more tourists to the destinations.

Changes in soft tissue facial profile of class II skeletal malocclusion patients with retrognathic mandible treated with twin block appliance Lin, Ng Hui; Soemantri, Eky Setiawan Soeria; Gayatri, Gita
Padjadjaran Journal of Dentistry Vol 31, No 1 (2019): March 2019
Publisher : Universitas Padjadjaran

Introduction: The soft tissue aspect in orthodontics treatment has gained attention in the last few years. The soft tissue profile is said to reflect the underlying skeletal profile, which causes a convex profile in patients with class II skeletal malocclusion. This research was aimed to determine the changes in the soft tissue facial profile of class II skeletal malocclusion patients with retrognathic mandible after twin block treatment. Methods: The type of research used in this study was retrospective descriptive research with paired t-test. The population was children aged 10-13 years old with class II skeletal malocclusion that were treated with twin block appliance in the Faculty of Dentistry Universitas Padjadjaran, Indonesia. The results of soft tissue changes before and after twin block treatment were compared. Results: There was an insignificant increase in soft tissue profile angle and Holdaway’s soft tissue angle after twin block treatment (p > 0.05). Whereas, Holdaway’s H-angle was decreasing and Merrifield’s Z-angle was increasing after twin block treatment, with statistically significant difference (p < 0.05). Conclusion: There was a decrease of H-angle, indicates a reduction in facial convexity and improvement of the facial profile after twin block treatment, but no difference in soft tissue profile angle and Holdaway’s soft tissue angle after twin block treatment. Keywords: Facial soft tissue profile, class II skeletal malocclusion, retrognathic mandible, twin block appliance

Comparison of crown width, length, width/length ratio of maxillary anterior teeth between male and female dental students Yuan, Pak Han; Evangelina, Ida Ayu; Gayatri, Gita
Padjadjaran Journal of Dentistry Vol 30, No 3 (2018): November 2018
Publisher : Universitas Padjadjaran

Introduction: Crown width and crown length provides significant information on human evolution as well as in forensic and clinical dentistry. The width-to-length ratio or individual tooth proportion (ITP) of maxillary anterior teeth considered as an important factors for dental aesthetics and harmonic teeth arrangement. The goal of this research is to establish if there is any significant difference in crown width, length, width/length ratio of permanent maxillary anterior teeth between male and female students in Faculty of dentistry Padjadjaran University Bandung, Indonesia. Methods: The method used for this research was analytical statistical approach. Total sampling technique with criteria was used to determine the sample size from the total population of students of Faculty of Dentistry Padjadjaran University from batch 2012 to 2014. The data was analyzed using Kolmogorov-Smirnov test, Independent Two Sample T test and Mann-Whitney test. Result: there is difference in crown width, length, width/length ratio of permanent maxillary anterior teeth between male and female students in Faculty of Dentistry Padjadjaran University. Conclusion: There is significant difference in crown width and length of permanent maxillary anterior teeth between male and female students in Faculty of Dentistry Padjadjaran University, but there is no significant difference in crown width/length ratio of permanent maxillary anterior teeth between male and female students in Faculty of Dentistry Padjadjaran University Bandung, Indonesia.Keywords: Crown Width, Length, Width/length.

Steiner cephalometric analysis discrepancies between conventional and digital methods using Cephninja® application software Gayatri, Gita; Harsanti, Andriani; Zenab, Yuliawati; Sunaryo, Iwa Rahmat
Padjadjaran Journal of Dentistry Vol 28, No 3 (2016): November 2016
Publisher : Faculty of Dentistry Universitas Padjadjaran

Introduction: Cephalometric analysis have been widely used in orthodontics. The analysis can be conducted in two methods: conventional and digital methods. Practitioners prefer using computerized cephalometric analysis due to its simplicity and less time-consuming compared to manual or conventional method. The objective of this study was to identify discrepancies between Conventional Steiner cephalometric analysis and digital cephalometric analysis using CephNinja® Application. This study was an experimental in vivo study with descriptive and comparative approach. Methods: Thirty two negative and digital cephalograms were traced manually using Steiner analysis and digitally using CephNinja® software application. Tracing results of manually analyzed cephalogram and digitally analyzed cephalogram were then compared. Results: There were no distinguished discrepancies between the tracing results of both manually and digitally analyzed cephalogram using Steiner analysis. Conclusion: there was no significant difference of steiner cephalometric analysis conducted using conventional tracing and digital method using CephNinja® application software.

Co-Authors Alversia, Yeshika Andriani Harsanti, Andriani Anne Agustina Suwargiani Asnan Furinto Asnan Furinto Assauri, Sofjan Avi LAVIANA Citra Elitasari Rigel PUTRI Daryanti, Sri Diananda Fitri Pitari Dinda Dinisa Dinisa, Dinda Dyah Nindita Carolina Ernata, Rissa Zharfany Fanny Martdianty Fauzia, Marlyana Ginting, Diyanti Pratiwi Hapsari Setyowardhani Hati, Sri Rahayu Hijrah Hutabarat, Penny Ida Ayu Evangelina, Ida Ayu Indira Pradipta Indraswari, Kenny Devita Iwa Rahmat Sunaryo, Iwa Rahmat Jamshed, Namozov Krisrana, Athaya Vita Latief, Deni Sumantri Lin, Ng Hui Myrna Nurlatifah Zakaria, Myrna Nurlatifah Penny Hutabarat Permatasari, Shafira Pitari, Diananda Fitri Qultsum, Kholilah Rachman, Moch Noer Yusdicio Riani, Gita Novia Rifelly Dewi Astuti Rifelly Dewi Astuti Rifelly Dewi Astuti Sakinah, Zahrah Riski Soemantri, Eky Setiawan Soeria Sofjan Assauri Sri Daryanti Suryanto, Shenny Shefira Yasser, Amyra Salsabela Yeshika Alversia Yuan, Pak Han Yuliawati Zenab, Yuliawati Zakaria, Myrna Nurlatifa

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