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All Journal Jurnal Kedokteran Gigi Universitas Padjadjaran Padjadjaran Journal of Dentistry JRB-Jurnal Riset Bisnis Padjadjaran Journal of Dental Researchers and Students The South East Asian Journal of Management ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa The Journal of Religion and Communication Studies Islamic Perspective on Communication and Psychology Jurnal of Syiah Kuala Dentistry Society
Gita Gayatri, Gita
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Dentistry Economics, Econometrics & Finance Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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Correlation of orthodontic treatment motivation and the level of treatment needs based on the index of orthodontic treatment need (IOTN) of orthodontic patients Ernata, Rissa Zharfany; Gayatri, Gita; Suwargiani, Anne Agustina
Padjadjaran Journal of Dentistry Vol 32, No 3 (2020): November 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjd.vol32no3.24844

Abstract

Introduction: Malocclusion has an impact on the quality of life, thus becoming the motivation for orthodontic treatment. Subjective and objective needs for orthodontic treatment vary, where subjective needs are sometimes higher or maybe lower than objective needs, vice versa. The Index of Orthodontic Treatment Need (IOTN) is an index used to see the level of treatment needs. This study was aimed to analyse the correlation of orthodontic treatment motivation and the level of treatment needs based on the index of orthodontic treatment need (IOTN) of orthodontic patients. Methods: The research was correlation analytical. The motivation for orthodontic treatment was assessed using a questionnaire consisted of aspects of oral health motivation, oral function, aesthetics, psychosocial, and influence from others. The level of orthodontic treatment needs was assessed using the IOTN dental health component. Results: It was found that the patients’ motivation related to aesthetics was high. The motivation to get orthodontic treatment due to oral health, oral function, and psychosocial conditions was moderate, while related to the influence of others was low. The level of need for grade 4 treatment shows the largest percentage (48.57%). Gamma correlation analysis between motivation variables related to the oral and psychosocial function with the level of treatment needs showed a significantly positive correlation with the p-values of 0.003 and 0.022, categorized as weak correlation. Conclusion: There is a weak correlation of orthodontic treatment motivation and the level of treatment needs based on the index of orthodontic treatment need (IOTN) of orthodontic patients.
Perbedaan lebar interkaninus rahang bawah pada kelas I, II, dan III dentoalveolar: studi cross sectional Rachman, Moch Noer Yusdicio; Latief, Deni Sumantri; Zenab, Yuliawati; Sunaryo, Iwa Rahmat; Harsanti, Andriani; Gayatri, Gita
Jurnal Kedokteran Gigi Universitas Padjadjaran Vol 35, No 3 (2023): Desember 2023
Publisher : Fakultas Kedokteran Gigi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkg.v35i3.48116

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Turning fans into lovers: Content strategy for brand’s social media pages to build stronger relationship Riani, Gita Novia; Gayatri, Gita
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15729

Abstract

Effective delivery of a brand message and format through digital platforms has been a key focus in marketing. Therefore, this study aims to analyze how brand post characteristics can significantly impact consumer engagement on social media using different formats and messages. It provides comprehensive insights into how consumer engagement can lay the foundation for developing stronger customer relationships. Quantitative methods using an online questionnaire are used to determine the real motivation from respondents towards the brand post characteristics and the perception of their relationship with the brand. The results show that content type is the strongest factor in influencing consumers to engage with a brand post on Instagram. Therefore, this study provides a better understanding of social media marketers to plan and implement their content strategy effectively.
Co-Authors Alversia, Yeshika Andriani Harsanti, Andriani Anne Agustina Suwargiani Asnan Furinto Asnan Furinto Assauri, Sofjan Avi LAVIANA Citra Elitasari Rigel PUTRI Daryanti, Sri Diananda Fitri Pitari Dinda Dinisa Dinisa, Dinda Dyah Nindita Carolina Ernata, Rissa Zharfany Fanny Martdianty Fauzia, Marlyana Ginting, Diyanti Pratiwi Hapsari Setyowardhani Hati, Sri Rahayu Hijrah Hutabarat, Penny Ida Ayu Evangelina, Ida Ayu Indira Pradipta Indraswari, Kenny Devita Iwa Rahmat Sunaryo, Iwa Rahmat Jamshed, Namozov Krisrana, Athaya Vita Latief, Deni Sumantri Lin, Ng Hui Myrna Nurlatifah Zakaria, Myrna Nurlatifah Penny Hutabarat Permatasari, Shafira Pitari, Diananda Fitri Qultsum, Kholilah Rachman, Moch Noer Yusdicio Riani, Gita Novia Rifelly Dewi Astuti Rifelly Dewi Astuti Rifelly Dewi Astuti Sakinah, Zahrah Riski Soemantri, Eky Setiawan Soeria Sofjan Assauri Sri Daryanti Suryanto, Shenny Shefira Yasser, Amyra Salsabela Yeshika Alversia Yuan, Pak Han Yuliawati Zenab, Yuliawati Zakaria, Myrna Nurlatifa