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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri EKONOMIS : Journal of Economics and Business Jurnal Riset Bisnis dan Investasi JOURNAL OF BUSINESS STUDIES JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of World Science Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia SJEE (Scientific Journals of Economic Education) KAMI MENGABDI Jurnal Pemberdayaan Nusantara PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian IPTEKS
Pravitasari, Endyastuti
Universitas 17 Agustus 1945 Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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Perspektif Generasi Z terhadap Pemanfaatan E-Commerce, Sosial Media, Influencer dan Testimoni Ariani, Jihan; Simamora, Virgo; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2047

Abstract

This study aims to determine the influence of e-commerce, social media, influencers and testimonials in increasing the interest in buying Skincare products by Generation Z. The population of this study was all Generation Z who live in the Jakarta area, have purchased skincare products through online media at least 3 times. To obtain a representative sample, the study used a purposive sampling technique. Generation Z who met the requirements and participated as research respondents were 220 participants. The results of this study revealed that the role of e-commerce and influencers was proven to have a positive effect on increasing Generation Z's interest in buying skincare products online. Conversely, the role of social media and testimonials was not proven to have a positive effect on Generation Z's interest in buying skincare products online in the Jakarta area.
Studi Fenomenologi UKM Kerajinan Tangan Berbasis Limbah Kayu pada D&D Craft (Purbalingga) dan Jk Watch (Yogyakarta) Simamora, Virgo; Mulyani, Shindi Sri; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2041

Abstract

This study is a phenomenological study that focuses on wood waste-based innovation carried out by handicraft SMEs in Purbalingga and Yogyakarta. The data collection technique used is purposive sampling technique with the criteria being SMEs that have exported products and received assistance from government agencies. The results of this study indicate that innovation capability is an important capability possessed by handicraft SMEs that determines the sustainability of their business in the wood waste-based handicraft industry. To improve innovation capability, SMEs need to be given continuous training.
Implementation of Accurate Online Accounting System in the Management of Daily Financial Reports at PT. Mega Vastech Pratama Pascalya, Yesaya; Pravitasari, Endyastuti
SJEE (Scientific Journals of Economic Education) Vol 10, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i1.331

Abstract

This study aims to examine the implementation of the Accurate Online accounting system in managing daily financial reports at PT. Mega Vastech Pratama. The methods used in this internship include direct observation of financial workflows, work practices as finance staff, and guidance from field supervisors. Students are directly involved in fund withdrawal activities, recording incoming and outgoing cash flows, recapitulating daily transactions, and journaling transactions into the Accurate Online system. The results of the activities indicate that the use of Accurate Online can improve the orderliness of financial records, minimize the risk of recording errors, and accelerate the preparation of daily financial reports. In addition, this system helps companies monitor cash flows more effectively and transparently. These findings indicate that the use of digital-based accounting systems is very important for companies with high transaction activity. The implication of this activity is that the implementation of Accurate Online can be an effective solution for companies in improving the efficiency, accuracy, and quality of daily financial report management, as well as providing relevant practical experience for students in facing the world of work.
Pengaruh CRM Dan Aktivitas Sales and Marketing Terhadap Retensi Tamu: Peran Moderasi Kepuasan Pelanggan Pada Sari Pacific Jakarta, Autograph Collection Endyastuti Pravitasari; Harris Manurung; Muhammad Alfath Nurahmansyah
Jurnal Penelitian IPTEKS Vol. 11 No. 2 (2026): Juli
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v11i2.5066

Abstract

Persaingan yang semakin ketat dalam industri perhotelan menuntut perusahaan untuk membangun hubungan pelanggan yang kuat, meningkatkan efektivitas aktivitas pemasaran, dan memastikan kepuasan pelanggan guna mempertahankan tamu. Dalam konteks tersebut, retensi tamu menjadi salah satu indikator penting keberlanjutan bisnis karena berkaitan dengan kecenderungan pelanggan untuk kembali menggunakan layanan hotel. Penelitian ini bertujuan menganalisis pengaruh Customer Relationship Management (CRM), aktivitas Sales & Marketing, dan kepuasan pelanggan terhadap retensi tamu, serta menguji peran moderasi kepuasan pelanggan pada Sari Pacific Jakarta, Autograph Collection. Penelitian ini menggunakan pendekatan kuantitatif melalui survei terhadap 157 tamu. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 3. Hasil penelitian menunjukkan bahwa CRM berpengaruh positif dan signifikan terhadap retensi tamu (β=0,344; t=2,564; p=0,005), aktivitas Sales & Marketing berpengaruh positif dan signifikan terhadap retensi tamu (β=0,409; t=2,545; p=0,006), dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap retensi tamu (β=0,465; t=2,827; p=0,002). Kepuasan pelanggan juga terbukti memperkuat hubungan CRM dengan retensi tamu (β=0,143; t=1,862; p=0,032) serta hubungan aktivitas Sales & Marketing dengan retensi tamu (β=0,170; t=2,141; p=0,016). Temuan ini menunjukkan bahwa pengelolaan hubungan pelanggan, efektivitas aktivitas Sales & Marketing, dan peningkatan kepuasan pelanggan merupakan faktor penting dalam memperkuat retensi tamu. Oleh karena itu, strategi yang terintegrasi antara CRM, aktivitas pemasaran, dan peningkatan pengalaman pelanggan diperlukan untuk mendorong kecenderungan tamu melakukan kunjungan atau menginap kembali
DIGITAL CUSTOMER EXPERIENCE AND PRICE PERCEPTION ANALYSIS ON THE TIKTOK SHOP PLATFORM: THE IMPACT ON CONSUMER LOYALTY WITH SATISFACTION AS MODERATION Isna Damayanti; Endyastuti Pravitasari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Digital Customer Experience and Price Perception on Consumer Loyalty on the TikTok Shop platform with Consumer Satisfaction as a moderation variable. The study uses a quantitative approach with a causality design. The research sample amounted to 110 respondents who were selected using the purposive sampling technique, namely TikTok Shop users who were at least 17 years old and had made purchases at least twice. The data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study show that Digital Customer Experience does not have a significant effect on Consumer Loyalty, while Price Perception and Consumer Satisfaction have a positive and significant effect on Consumer Loyalty. In addition, Consumer Satisfaction positively moderates the relationship between Digital Customer Experience and Consumer Loyalty, as well as negatively moderates the relationship between Price Perception and Consumer Loyalty, suggesting that satisfied consumers become less price-sensitive. The novelty of this study lies in testing the role of Consumer Satisfaction as a moderation variable in the context of social commerce, and shows that Digital Customer Experience has become a hygiene factor for Generation Z so that it does not directly shape consumer loyalty.
Co-Authors Abriandi, Abriandi Albab, Muhammad Ulul Anggoro, Hendi Tri Ari Soeti Yani Ariani, Jihan Armenita, Kiko Azzahra, Nursyifa Dewi Felicia, Nita Fina Yuliana Harris Manurung Hidajat, Koerniawan Irene Octavia Isna Damayanti Kiko Armenita Julito Manurung, Harris Muhammad Alfath Nurahmansyah Mulyani, Shindi Sri Nabila, Alfina Pamungkas, Gina Ayu Pascalya, Yesaya Permatasari, Sheila Silvia Permatasari, Sheila Silvia Phamendyta Aldaning Azaria Putra, Bagas Putri, Camelia Salini, S. Sarwita simamora, virgo Slamet, Yogi Sri Raharso Wulandari, Rizki Ayu Yanuar Rahmadan