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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri EKONOMIS : Journal of Economics and Business Jurnal Riset Bisnis dan Investasi JOURNAL OF BUSINESS STUDIES Dinasti International Journal of Education Management and Social Science JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa Journal Of World Science Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia KAMI MENGABDI Jurnal Pemberdayaan Nusantara PANDAWA : Jurnal Pengabdian kepada Masyarakat
Pravitasari, Endyastuti
Universitas 17 Agustus 1945 Jakarta
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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Perspektif Generasi Z terhadap Pemanfaatan E-Commerce, Sosial Media, Influencer dan Testimoni Ariani, Jihan; Simamora, Virgo; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2047

Abstract

This study aims to determine the influence of e-commerce, social media, influencers and testimonials in increasing the interest in buying Skincare products by Generation Z. The population of this study was all Generation Z who live in the Jakarta area, have purchased skincare products through online media at least 3 times. To obtain a representative sample, the study used a purposive sampling technique. Generation Z who met the requirements and participated as research respondents were 220 participants. The results of this study revealed that the role of e-commerce and influencers was proven to have a positive effect on increasing Generation Z's interest in buying skincare products online. Conversely, the role of social media and testimonials was not proven to have a positive effect on Generation Z's interest in buying skincare products online in the Jakarta area.
Studi Fenomenologi UKM Kerajinan Tangan Berbasis Limbah Kayu pada D&D Craft (Purbalingga) dan Jk Watch (Yogyakarta) Simamora, Virgo; Mulyani, Shindi Sri; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2041

Abstract

This study is a phenomenological study that focuses on wood waste-based innovation carried out by handicraft SMEs in Purbalingga and Yogyakarta. The data collection technique used is purposive sampling technique with the criteria being SMEs that have exported products and received assistance from government agencies. The results of this study indicate that innovation capability is an important capability possessed by handicraft SMEs that determines the sustainability of their business in the wood waste-based handicraft industry. To improve innovation capability, SMEs need to be given continuous training.
The Effect of Live Streaming and Online Customer Reviews on Consumer Purchasing Decisions of Jennskin Products Shopee Putri, Camelia; Simamora, Virgo; Pravitasari, Endyastuti
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5385

Abstract

This study aims to examine the influence of Live Streaming and Online Customer Reviews on purchase decisions of Jennskin products on Shopee. Using a quantitative approach, data were collected from 100 consumers in Jakarta through a structured questionnaire and analyzed with SmartPLS 3.0. The results show that Live Streaming has a positive and significant effect on purchase decisions, while Online Customer Reviews do not have a significant influence. The model's R² value of 0.601 indicates that 60.1% of the variation in purchase decisions is explained by the two variables. These findings highlight the importance of interactive and promotional features in Live Streaming and suggest the need for improved customer review strategies. Future research is recommended to include broader variables and demographics for deeper insights.
Co-Authors Abriandi, Abriandi Albab, Muhammad Ulul Anggoro, Hendi Tri Ari Soeti Yani Ariani, Jihan Armenita, Kiko Azzahra, Nursyifa Dewi Felicia, Nita Fina Yuliana Hidajat, Koerniawan Irene Octavia Kiko Armenita Julito Manurung, Harris Mulyani, Shindi Sri Nabila, Alfina Pamungkas, Gina Ayu Permatasari, Sheila Silvia Permatasari, Sheila Silvia Phamendyta Aldaning Azaria Putra, Bagas Putri, Camelia Salini, S. Sarwita simamora, virgo Slamet, Yogi Sri Raharso Wulandari, Rizki Ayu Yanuar Rahmadan