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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri EKONOMIS : Journal of Economics and Business Jurnal Riset Bisnis dan Investasi JOURNAL OF BUSINESS STUDIES JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdimas Bina Bangsa Journal Of World Science Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia SJEE (Scientific Journals of Economic Education) KAMI MENGABDI Jurnal Pemberdayaan Nusantara PANDAWA : Jurnal Pengabdian kepada Masyarakat
Pravitasari, Endyastuti
Universitas 17 Agustus 1945 Jakarta
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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Perspektif Generasi Z terhadap Pemanfaatan E-Commerce, Sosial Media, Influencer dan Testimoni Ariani, Jihan; Simamora, Virgo; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2047

Abstract

This study aims to determine the influence of e-commerce, social media, influencers and testimonials in increasing the interest in buying Skincare products by Generation Z. The population of this study was all Generation Z who live in the Jakarta area, have purchased skincare products through online media at least 3 times. To obtain a representative sample, the study used a purposive sampling technique. Generation Z who met the requirements and participated as research respondents were 220 participants. The results of this study revealed that the role of e-commerce and influencers was proven to have a positive effect on increasing Generation Z's interest in buying skincare products online. Conversely, the role of social media and testimonials was not proven to have a positive effect on Generation Z's interest in buying skincare products online in the Jakarta area.
Studi Fenomenologi UKM Kerajinan Tangan Berbasis Limbah Kayu pada D&D Craft (Purbalingga) dan Jk Watch (Yogyakarta) Simamora, Virgo; Mulyani, Shindi Sri; Pravitasari, Endyastuti
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2041

Abstract

This study is a phenomenological study that focuses on wood waste-based innovation carried out by handicraft SMEs in Purbalingga and Yogyakarta. The data collection technique used is purposive sampling technique with the criteria being SMEs that have exported products and received assistance from government agencies. The results of this study indicate that innovation capability is an important capability possessed by handicraft SMEs that determines the sustainability of their business in the wood waste-based handicraft industry. To improve innovation capability, SMEs need to be given continuous training.
Implementation of Accurate Online Accounting System in the Management of Daily Financial Reports at PT. Mega Vastech Pratama Pascalya, Yesaya; Pravitasari, Endyastuti
SJEE (Scientific Journals of Economic Education) Vol 10, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/sjee.v10i1.331

Abstract

This study aims to examine the implementation of the Accurate Online accounting system in managing daily financial reports at PT. Mega Vastech Pratama. The methods used in this internship include direct observation of financial workflows, work practices as finance staff, and guidance from field supervisors. Students are directly involved in fund withdrawal activities, recording incoming and outgoing cash flows, recapitulating daily transactions, and journaling transactions into the Accurate Online system. The results of the activities indicate that the use of Accurate Online can improve the orderliness of financial records, minimize the risk of recording errors, and accelerate the preparation of daily financial reports. In addition, this system helps companies monitor cash flows more effectively and transparently. These findings indicate that the use of digital-based accounting systems is very important for companies with high transaction activity. The implication of this activity is that the implementation of Accurate Online can be an effective solution for companies in improving the efficiency, accuracy, and quality of daily financial report management, as well as providing relevant practical experience for students in facing the world of work.
Co-Authors Abriandi, Abriandi Albab, Muhammad Ulul Anggoro, Hendi Tri Ari Soeti Yani Ariani, Jihan Armenita, Kiko Azzahra, Nursyifa Dewi Felicia, Nita Fina Yuliana Hidajat, Koerniawan Irene Octavia Kiko Armenita Julito Manurung, Harris Mulyani, Shindi Sri Nabila, Alfina Pamungkas, Gina Ayu Pascalya, Yesaya Permatasari, Sheila Silvia Permatasari, Sheila Silvia Phamendyta Aldaning Azaria Putra, Bagas Putri, Camelia Salini, S. Sarwita simamora, virgo Slamet, Yogi Sri Raharso Wulandari, Rizki Ayu Yanuar Rahmadan