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All Journal Psikologika : Jurnal Pemikiran dan Penelitian Psikologi Media Kesehatan Masyarakat Indonesia Jurnal Psikologi Jurnal Psikologi Tabularasa Journal of Educational, Health and Community Psychology KONSELI: Jurnal Bimbingan dan Konseling (E-Journal) Biotropika Journal of Consumer Science Psikohumaniora: Jurnal Penelitian Psikologi E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Psikologi Ulayat: Indonesian Journal of Indigenous Psychology Jurnal Psikologi Teori dan Terapan Journal of Consumer Sciences Journal of Psychological Science and Profession GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling Cakrawala: Jurnal Litbang Kebijakan Jurnal Psikologi Ulayat: Indonesian Journal of Indigenous Psychology Psikostudia : Jurnal Psikologi Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Psyche: Jurnal Psikologi These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Jurnal Social Library QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia International Journal of Management and Digital Business Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Setiasih Setiasih, Setiasih
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Journal : Journal of Consumer Science

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The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem Tessy, Nastasya Ryoko Bonang; Setiasih, Setiasih
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.122-141

Abstract

Generation Z is currently the largest consumer in Indonesia; thus their values and priorities could lead to changes in consumption patterns and societal norms. This study examined the influence of income, self-esteem, and impulsive buying behavior of H&M products in Gen-Z. This research was conducted using a quantitative cross-sectional with a predictive design. Research respondents were obtained through a non-random accidental sampling of 374 Gen-Z who had made unplanned purchases of clothes from the H&M brand at least once in the past month. Data analysis was performed using correlation and multiple regression tests. The results showed that income and self-esteem could be used as predictors of impulse buying behavior. However, the income itself showed no contribution when self-esteem was controlled. Research implies that monitoring self-esteem and using interventions to increase self-esteem could help control impulse buying behavior that individuals, especially Gen-Z, usually do.
Co-Authors Abdur Rasyid, Abdur Abdurrahman, A. M Abdurrahman, Ahmad Mualif Adinata, Surya Prawira Angela, Irene Anggristiany, Theresia Yosephine Carissa, Nadia Dandono, Yustinus Rawi Deviarga, Caroline Dirmayanti, Shabrina Farraz, Deisya Alif Florencia Inne Puspitasari, Florencia Inne Hendra Wijaya Herawati, Fauna Ide Bagus Siaputra Ipin Aripin, Ipin Jahrodin, Mafut Kaluage, L. Khusna, Nella Afifatul Kusuma, Meradiana Widya Listyo Yuwanto Manikasanti, Ni Putu Sartika Maria Helena Suprapto Munaty, Sisna Nabila, Dinda Khairunnisa Nanik Nanik Ni Putu Adelia Kesumaningsari Nuraini, April Padillah, Dayangku Fanny Pramudita, Agustina Jessica Natalia Putri, Naflah Aulia Prameswari Putri, Windy Averina Rahma, Lili Mira Julia Rahmawati, Rima Aulia Razani, Athiyyah Rafi Rika Yulia Salwa, Putri Amanda Setiawan, Yuan Yovita Tessy, Nastasya Ryoko Bonang Topik Hidayat Wahono, Annisa Ahsanatul Khuluqi Wattiheluw, Muhammad Hasan Widjaja, Angeline