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All Journal Jurnal Common Al-MUNZIR Intisari: Jurnal Inovasi Pengabdian Masyarakat RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Zelfia
Universitas Muslim Indonesia
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGEMBANGAN BUDAYA LOKAL SEBAGAI POTENSI DAERAH MELALUI PROMOSI PARIWISATA DI BUTON TENGAH Hadawiah, Hadawiah; Zelfia, Zelfia
Jurnal Common Vol. 4 No. 1 (2020): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1223.326 KB) | DOI: 10.34010/common.v4i1.3279

Abstract

The purpose of this study was to determine the promotion of tourism in the development of local culture as a potential area in the Central Buton district. by using qualitative descriptive analysis methods. Primary data were collected using interviewing techniques with several informants, namely the Head of the Tourism Office, the Head of Promotion and Marketing, the Head of Tourism Destinations, and several local tourists who visited Central Buton. While secondary data is obtained through literature review, namely books, journals and internet sites that have relevance to the object of research. The results of this study indicate that the Central Buton District Tourism Office applies a promotional mix in increasing the number of tourist visits, namely advertising, sales promotions, public relations, personal sales and direct marketing. The supporting factors of promotional activities are the high tourism potential in Central Buton. While the inhibiting factors are inadequate Human Resources such as employment staff, Central Buton that are not too well known by people outside the Buton area, as well as inadequate facilities and infrastructure.
Co-Authors Abd Majid Abd. Majid Afandi , Rahmat Agustiawan, Agustiawan Ahdan, Ahdan Aisyah , Nurul Akbar , Ilham Akidah, Ihramsari Aldhea , A. Zhabita Alfadillah , A.Mukramin Alfidia Sutendy , Anggun Alif Ramadhan , Muhammad Amir , Izki Fikriani Amnia Apriliana Andi Muttaqin Andi Muttaqin, Andi Anggara , Harbi Annisa Ansar , Nurul Anshar , Muhammad Anugrah , Anugrah Astuti , Widia Awal Juliansyah , Andi Azzahra Anwar p, Putri Bachrir , Mutmainna Caesary MP , Nurfadillah Dhiya Izzahtul Zayyan Dwitya Anggraeni , Alifia Fadhillah , Nurul Fadia Amir , Dian Fatwa Ramadhan, Muh Fazlin , Muh Fitri Amaliah , Indah Hadawiah, Hadawiah Hasan , Salim Hidayah.S, Nurul Hikmah Indriani , Nur Hilya, Hilya Husnia , Husnia Idris , Muhammad IKA NUGRAHA jusmika, Jusmika Kaharuddin Kemala Dewi , Fanny Khaerani , Mulya Khairunisya , Maulida Kiki Fatmala Kurniawati , Dewi Lulu Annizha Anwar M Gappar , Amalia M Nur , Nisa M.Nur Wakka Majid , Abd Majid , Abdul Majid, Abd Mazhud , Nurfathana Mubarak , Nurfathul Muhammad Idris Muhammad Ilham Muliadi Muliadi Muliadi Muliyani , Muliyani Munawaroh Munawaroh Mustamin Mustamin Muttaqin Mustari , Andi Muttaqin Mustari, Andi Nismawati , Nismawati Ni’ma Tuljanna , Andi Nur Asisyah Nur Azizah , Aqni Nur Sakinah Aulia Maruddani Nuradya Sudarto, Gabrila Nurfadliah Zamzani, Siti Nurfaisah , Andi Nurhayati Nurhayati Nurmawaddah , Nurmawaddah Nurwahidah Jafar, Rizki Alyah oktavianty, Nova Pangerang , Andi Anna Pusvita , Arwini Putri Atalia , Sri Rabiah , Sitti Ramadani , Nur Ramdani , Fauziah Ramdani, Fauziah Ramdhani, Wahyuni Rayes Ibrahim , Muhammad Rayes Ibrahim, Muh Rezki Pratama Putra , Andi Rizqi Salsabila , Ayu Rohmadani , Anisa Rusdi , Nur Halizah S , Ahdan S , Febrianti S , Nurfajrina. S, Ahdan Safira Maulidina , Rani Sallam Beddu , Agus Sitti Rahmawati Sitti Rahmawati Sri Ayuningsih St Hajar Said Sukmawati Putri , Iin Syahruni , Syahruni Syarmilah, Syarmilah Tajibu , Kamaluddin Tasruddin , Ramsiah Tike , Arifuddin Ulfa Kamaria , Mariam Unisa Adelia Hamsir Usman Ismail Wahyuni S , Dina Winda Winda Wulan Vibrianti , Wa Ode Wulandari , Iracrsanti Zobrina Syahwan , Tholita