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All Journal JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education Attractive : Innovative Education Journal Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Entrepreneurship SOLIDEO Jurnal Pengabdian Masyarakat Journal of Innovative and Creativity Research Economics Management and Business Jurnal Simki Economic
Andrei Sakharov Maryen
Universitas Kristen Papua
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Digital Marketing dan Market Place terhadap Pendapatan Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Sorong Andrei Maryen; Lili Sarce Joi Sapari; Felikss Domss Wattimury
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5467

Abstract

Sorong City has a large number of MSMEs (Micro, Small, and Medium Enterprises) and is growing rapidly. The number of MSMEs in Sorong City is 50 (data source from Bank Indonesia, 2023). The dominant types of businesses are culinary, service, and manufacturing businesses. However, we can still see the existence of established MSMEs struggling to survive. The purpose of this study was to determine the influence of digital marketing and marketplaces on MSME revenues in Sorong City. The research used descriptive quantitative analysis techniques using SPPS software. The results showed that MSME revenues in Sorong City were not significantly impacted by digital marketing and marketplaces.
Pengaruh Inovasi dan Kualitas Pelayanan terhadap Keunggulan Bersaing UMKM Pauwbili Andrei Maryen; Edward Clan; Jenny Mardelin Kambu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5490

Abstract

Establishing a continuously growing business capable of dominating the market is certainly the expectation of every entrepreneur. However, the increasing presence of competitors offering similar products has intensified business competition. In the midst of this growing competition, UMKM Pauwbili is required to take strategic measures to address these challenges by implementing product innovations and improving service quality in order to achieve competitive advantage. The purpose of this study is to determine whether innovation and service quality have an influence on competitive advantage. This research employs quantitative data with a sample of 40 customers of UMKM Pauwbili in Sorong City using a non-probability sampling method through purposive sampling. Data analysis was conducted using SPSS version 25. The results of this study indicate that: (1) Innovation has a significant influence on competitive advantage, (2) Service quality does not have a significant influence on competitive advantage, and (3) Innovation and service quality simultaneously influence competitive advantage.
Co-Authors Ade Andriani Renouw Agnes Banea Agnes Eyne Banea Andreas Iyai Andrey Maryen Andriani Renouw, Ade Beatriks Mayor Bram Alan Mauri Dessy Angela Magdalena Lontoh Dwi Indah Widya Yanti Edward Clan Ester Mirino Falentina Lengkong Felikss Domss Wattimury Irene Yuliana Edowai James Kastanya James Roby Pariry Jecklyn Waromi Jenny Mardelin Kambu Juleo Kalasuat Kastanya, Reyza Sherina Putri Leiwakabessy, Ivonne M Lili Sarce Joi Sapari Lili Sarce Joi Sapari Lili Sarce Joi Sapari, Lili Sarce Joi Lili Sarce Joy Sapari Longkutoy, Meyta Maris Ladopura, Apriani Maria Masengi, Melisa Ch Mayaut, Godlief Satrianto Meigi R. Salampessy Meylani Lusye Fransina Ayer Meyta Longkutoy Meyta Longkutoy Oktovina Klasafle Patiasina, Rendi Pattiasina, Rendi Yudhistira Philipus Sinay Ratna Wardani Rendi Y Pattiasina Rendi Yudhistira Pattiasina Rendy Patiasina Renhoar, Teli Desna Renouw, Ade Andriani Roger R Tabalessy Sakalessy, Brando Charles Sapari, Lili Sapari, Lili S. J. sarah segetmena Sasior, Agnes Aiterm Sinay, Philipus Syauta, Novalin Timisela, Yanti Torano, Nety Yammes J. Batkunde Yanti Timisela Yulita Komboy Yunika Upa