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SOSIALISASI PENDAMPINGAN UMKM DALAM MENERAPKAN MANAJEMEN KINERJA YANG EFEKTIF Khair, Andi Ummul; Sutomo, Deni Anggreani; Mirwan, Sri Handila; Haeranah, Haeranah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.30451

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan penerapan manajemen kinerja yang efektif di kalangan UMKM di foodcourt pasar segar. Kota Makassar. Melalui serangkaian seminar, workshop, dan pendampingan intensif, para pelaku UMKM dibekali dengan pengetahuan tentang konsep dasar manajemen kinerja dan pentingnya Key Performance Indicators (KPI). Hasil pre-test dan post-test menunjukkan peningkatan pemahaman yang signifikan, dari rata-rata 40% sebelum pelatihan menjadi 85% setelah pelatihan. Selain itu, program ini berhasil meningkatkan kinerja bisnis UMKM, dengan 65% pelaku melaporkan peningkatan pemahaman sebesar 10-20%. Penggunaan teknologi dalam manajemen kinerja juga mengalami peningkatan signifikan, dari 20% sebelum program menjadi 75% setelah program. Teknologi yang diadopsi membantu UMKM dalam pemantauan dan evaluasi kinerja secara real-time, yang pada gilirannya meningkatkan efisiensi operasional dan kualitas layanan. Keberhasilan program ini menunjukkan pentingnya dukungan dan kolaborasi antara pemerintah, akademisi, dan pelaku UMKM untuk menciptakan lingkungan bisnis yang lebih produktif dan kompetitif. Dengan dukungan yang berkelanjutan, UMKM di Kota Makassar dapat terus berkembang dan berkontribusi pada pertumbuhan ekonomi lokal yang berkelanjutan.
Strategi Pengembangan UMKM Berbasis Potensi Lokal Melalui Penerapan Digitalisasi Kewirausahaan Ahmad, Nur Fahmi; Syahidah, Muthi; Khair, Andi Ummul; Mustamin, Mustamin; Astutik, Widi; Zulkarnaen, Achmad
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.36675

Abstract

The low use of digital technology by Micro, Small, and Medium Enterprises (MSMEs) based on local potential is still an obstacle in increasing competitiveness and business sustainability in the midst of digital economy transformation. This condition is also experienced by MSMEs in Cimpiga Village, Camba District, Maros Regency, most of which are still managed conventionally with limited market reach. This Community Service activity aims to increase digital literacy and entrepreneurial capacity of MSMEs through the implementation of entrepreneurial digitalization. A participatory approach is used to encourage active involvement of partners in the learning process and application of digital technology. The results of the activity showed an increase in the understanding, digital skills, and marketing capabilities of MSMEs, followed by a change in business patterns towards a more adaptive use of digital media. These findings show that entrepreneurship digitalization is effective as a strategy for empowering MSMEs based on local potential and contributes to increasing competitiveness and readiness of business actors in facing the dynamics of the digital economy in a sustainable manner.
Inovasi Camilan Sehat Ikan Bandeng Tingkatkan Gizi Remaja Putri Pangkajene Awaluddin, Sri Prilmayanti; Rustam, Rustam; Khair, Andi ummul; Azis, Indrawan; Nurani, Nurani; Muntasir, Muntasir
Jurnal Abdimas Multidisiplin Vol 4 No 1 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i1.5269

Abstract

Purpose: This service aims to increase the knowledge and skills of young women in processing milkfish into healthy snacks that are appealing, thus promoting better nutritional intake and economic opportunities in Bonto Langkasa, Minasa Te’ne District, Pangkajene and Islands Regency. Methodology/approach: This activity was carried out in Bonto Langkasa with participating adolescent girls as the main target. The project adopted a participatory approach, including nutritional counseling, hands-on training using simple, locally sourced tools, and digital marketing workshops. Materials used were fresh milkfish, healthy additives, and packaging sourced from local markets. Pre- and post-tests, as well as follow-up surveys, were conducted to measure changes in knowledge, skills, and snack production rates. Results/findings: The program successfully increased participants’ knowledge about nutrition and practical skills in producing healthy milkfish-based snacks. Several participants started small-scale production, selling snacks in their communities. The project also improved participants' digital marketing competencies. Conclusion: Community service that focuses on innovative, healthy snacks using local resources, such as milkfish, can bridge nutritional knowledge-practice gaps, contribute to adolescent health, and foster economic opportunities for young women. This model is sustainable and replicable in other fishing communities. Limitations: Milkfish snack innovation is limited by simple technology, cultural preferences, basic nutritional focus, limited digital marketing, and narrow youth coverage, requiring further studies in other regions. Contribution: The contribution of this community service is to enhance nutritional knowledge, and develop healthy snack production skills, empower young women economically, optimize local milkfish production, and expand marketing through digital means.