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Ida Marina, Ida
FAPERTA UNMA
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Journal : Unram Journal of Community Service (UJCS)

 1 
Promoting Economic Independence Economic Independence through Digital Technology and Operational Management for Improved Product Competitiveness Marina, Ida; Harti, Adi Oksifa Rahma; Dahtiar, Agi; Fernanda, Billy Adrian; Hasanah, Hanna Ariah
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.778

Abstract

This community service program aims to increase the capacity and sustainability of Cilembu yam MSME players in Cilembu Village through structured training and mentoring. Activities began with six initial meetings involving 30 participants, mostly women aged 56-80 years old with basic education backgrounds. The training focused on digital technology and operational management, as well as new product development. Evaluation showed that the training successfully increased the use of digital technology from 72.26% to 85%, with a significant increase in the adoption of e-commerce platforms. Participation from younger age groups also increased from 13% to 20%, demonstrating the program's success in attracting the younger generation. Challenges related to productivity and marketing decreased, with productivity issues falling from 61.51% to 40% and marketing issues from 54.19% to 35%. The effectiveness of the training increased, with 90% of participants able to apply the training materials in their businesses. Support and communication from the implementation team was also rated as excellent, with responsiveness increasing to 95%. In conclusion, the program had a significant positive impact, but there are still challenges that need to be addressed in terms of productivity and marketing. It is recommended to focus on e-commerce technology capacity building, capital development, and product innovation, as well as strengthening ongoing mentoring to ensure the sustainability and development of MSMEs in the future
Effective Packaging Design as an Empowerment Strategy for Household MSMEs: A Participatory Learning and Action Approach Harti, Adi Oksifa Rahma; Marina, Ida; Sujadi, Harun; Fahrudin, Muhammad; Fitria, Anis Nurul
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.639

Abstract

Empowering Household Micro, Small, and Medium Enterprises (MSMEs) is a primary focus in local economic development and community economics. One crucial aspect in enhancing the competitiveness and capabilities of Household MSMEs is effective packaging design. Packaging design is not merely about visual aesthetics but also about functionality and interaction with consumers. The Participatory Learning and Action (PLA) method is utilized to develop effective packaging designs, involving MSME actors, consumers, and other relevant parties. This PLA approach is expected to assist Household MSMEs in facing tight market competition. This research proposes community empowerment activities through the production of Rempeyek products in one of the MSMEs in Majalengka, using the PLA method. The success evaluation of the activities is conducted through the four-level evaluation model (Kirkpatrick), covering reaction, learning, behavior, and results. The evaluation results show an improvement in participants' knowledge, understanding, and skills in packaging design. The overall scores indicate that these activities successfully achieve the Kirkpatrick evaluation goals. Recommendations to enhance the implementation of this service development include increasing the capacity of project participants, addressing deeper issues, local government support, and support for domestic industries. This research demonstrates that training and mentoring in packaging design can provide significant benefits to Household MSMEs, enhancing product quality, market value, and competitiveness in a competitive market.
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Roswinna, Winna; Marina, Ida; Sukmawati, Dety; Priatna, Deden Komar; Yulianti, Maria Lusiana; Dasipah, Euis; Lasminingrat, Anne; Harti, Adi Oksifa Rahma; Dahtiar, Agi
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Promoting Economic Independence Economic Independence through Digital Technology and Operational Management for Improved Product Competitiveness Marina, Ida; Harti, Adi Oksifa Rahma; Dahtiar, Agi; Fernanda, Billy Adrian; Hasanah, Hanna Ariah
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.778

Abstract

This community service program aims to increase the capacity and sustainability of Cilembu yam MSME players in Cilembu Village through structured training and mentoring. Activities began with six initial meetings involving 30 participants, mostly women aged 56-80 years old with basic education backgrounds. The training focused on digital technology and operational management, as well as new product development. Evaluation showed that the training successfully increased the use of digital technology from 72.26% to 85%, with a significant increase in the adoption of e-commerce platforms. Participation from younger age groups also increased from 13% to 20%, demonstrating the program's success in attracting the younger generation. Challenges related to productivity and marketing decreased, with productivity issues falling from 61.51% to 40% and marketing issues from 54.19% to 35%. The effectiveness of the training increased, with 90% of participants able to apply the training materials in their businesses. Support and communication from the implementation team was also rated as excellent, with responsiveness increasing to 95%. In conclusion, the program had a significant positive impact, but there are still challenges that need to be addressed in terms of productivity and marketing. It is recommended to focus on e-commerce technology capacity building, capital development, and product innovation, as well as strengthening ongoing mentoring to ensure the sustainability and development of MSMEs in the future
Co-Authors Ade Bastian Adiyoga, Witono Agi Dahtiar Agung Dwi Haryanto, Totok Agus Yuniawan Isyanto Ahada, Roby Ai Komariah -, Ai Komariah Amalia, Lidya Nur Ayu Lestari, Desi Ayu Lestari, Desi Dinar, Dinar Euis Dasipah Fahrudin, Muhammad Faksi, Raindra Yogama Falahudin, Aaf Fatimah, Inka Fernanda, Billy Adrian Fitria, Anis Nurul Ghifari, Syahrul Argi Harti, Adi Oksifa Rahma Harun Sujadi Hasanah, Hanna Ariah Hasnah, Imas Naimah Ida Ayu Putu Sri Widnyani Ilham Adhya Indriana , Kovertina Rakhmi Indriana, Kovertina Rakhmi ISMAIL, AGUS YADI Ismaya, Dena Jaka Sulaksana Komar Priatna, Deden Koswara, Engkos Lasminingrat, Anne Liffi, Liffi Halimatul Izzah Maman Gunawan Maria Lusiana Yulianti Marina, Siti Mukhlis Mukhlis Mukhlis Mushtaq, Zain Nurjaman, Jajang Oksifa Rahma Harti, Adi Perdana, Tomy Purwanto, Muhamad Dendi Rahma Harti, Adi Oksifa Ramdhaniah, Istiqomatur Rif'an, Muhammad Rohiman, Iman Ruliyanto Ruliyanto, Ruliyanto Sakhidin Sakhidin sri ayu andayani, sri ayu Sulandjari, Kuswarini Sumantri, Kosasih Tomy Perdana Trisna Insan Noor Umyati, Sri Wahyudin, Sudin Winna Roswinna Wiranti, Sukesi Edah Witono Adiyoga