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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA JURNAL TARBIYAH Journal of RESIDU Menara Ilmu Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen JURNAL MANAJEMEN MANAJEMEN DEWANTARA Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Management and Business (IJMB) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Literacy : Jurnal Ilmiah Sosial Literacy: Jurnal Ilmiah Sosial Dharmas Education Journal (DE_Journal) Journal Of Human And Education (JAHE) International Journal of Advanced Multidisciplinary Innovative: Journal Of Social Science Research Indonesian Journal of Thousand Literacies J-Mabisya Jurnal Ekonomi, Manajemen, Akuntansi
Kelik Purwanto, Kelik
Universitas Dharmas Indonesia
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Pengaruh Fasilitas Dan Promosi Media Sosial Video Youtube Terhadap Minat Kunjungan Ulang Wisatawan Pada Objek Wisata Kebudayaan Di Kabupaten Merangin Tahun 2022 Al Andani; Dini Elida Putri; Kelik Purwanto
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Kekayaan yang dimiliki Indonesia tersebut harus dilestarikan agar tetap menjadi ciri khas bagi kearifan lokal di Indonesia, Budaya adalah suatu pola hidup menyeluruh yang bersifat kompleks,abstrak, dan luas, Keanekaragaman budaya tersebut merupakan kebanggaan yang tak ternilai harganya yang dapat memperkokoh pariwisata menjadi potensi luar biasa hingga dapat menarik wisatawan. Penelitian ini menggunakan metode kuantitatif, Dimana pendekatan kuantitatif merupakan penelitian yang berbentuk angka untuk menguji suatu hipotesis. Alasannya adalah kegiatan penelitian yang spesifikasinya sistematis, terencana, dan terstruktur dengan jelas dari awal penelitian hingga selesai pembuatan desain penelitian. Berdasarkan hasil penelitian Variabel Fasilitas berpengaruh positif dan signifikan terhadap minat kunjungan ulang dimana t hitung lebih besar dari t tabel (6,903>1,649) dan tingkat signifikansi lebih kecil dari alpha (0,000<0,05) maka dapat diperoleh H0 ditolak dan H1 diterima. Variabel promosi media sosial video youtube berpengaruh positif dan signifikan terhadap minat kunjungan ulang dimana t hitung lebih besar dari t tabel (5,222>1,649) maka diperoleh H0 ditolak dan H2 diterima Variabel fasilitas dan promosi media sosial video youtube terhadap minat kunjungan ulang berpengaruh positif dan signifikan, hal ini ditunjukan nilai f hitung lebih besar dari nilai f tabel (88,628>3,02) dan tingkat signifikansi (0,000<0,05). Maka diperoleh H0 ditolak dan H3 diterima
Pengaruh Store Atmosphere, Lokasi dan Gaya Hidup Terhadap Keputusan Pembelian di Foresthree Coffee Kabupaten Dharmasraya Rina Rina; Yesi Gusteti; Kelik Purwanto
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 3 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i3.1315

Abstract

This study was conducted to determine the effect of store atmosphere, location and lifestyle on purchase decisions at Foresthree Coffee Dharmasraya Regency. The purpose of this study is to analyze and explain the effect of store atmosphere, location and lifestyle partially and simultaneously on purchasing decisions at Foresthree Coffee Dharmasraya Regency. This study used quantitative research methods with data collection using questionnaires conducted in February to March 2023. The sample in this study was 392 respondents obtained from the number of visitors to Foresthree Coffee Dharmasraya Regency for five months from September 2022 to January 2023, which was 20,698 respondents. The data analysis techniques used in this study are validity test, reliability test, correlation analysis, multiple linear regression analysis, classical assumption test, t test, f test and determination test (R2). The results of this study indicate that variables of store atmosphere, location and lifestyle partially and simultaneously have a positive and significant effect on purchase decisions. The adjusted R2 value is 0.653 which means that all independent variables affect the dependent variable by 65.3%. While the remaining 34.7% is influenced by other factors not tested in this study.
The Effect of Advertising Disclosure Language and Celebrity Endorsement on Tiktok on Purchasing Decisions for Fashion Outfit Products Lestari, Moye; Purwanto, Kelik; Elida Putri, Dini; Ferdinal, Alex
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.342

Abstract

Today's growing promotional media greatly affects the digital world and product marketing on purchasing decisions. The Effect of Advertising Disclosure Language and Celebrity Endorsment on Purchasing Decisions for Fashion Outfit products is research within the scope of management science. The aim is to analyze and examine the effect of advertising disclosure language and celebrity endorsment on tiktok on purchasing decisions for fashion outfit products for teenagers, especially students at dharmas indonesia university. The method used is quantitative method. data collection using a questionnaire. Data analysis techniques with Validity test, Instrument reliability test, Correlation analysis, Hypothesis test, Multiple Regression analysis, Classical Assumption test, Multiple linear Regression analysis. The population in this study were 1,811 respondents and the samples in this study were 292 who were students of Dharmas Indonesia University. The results of this study: 1) Advertising Disclosure Language affects the purchase decision of Fashion Outfit products; and 2) Celebrity Endorsment has an effect on purchasing decisions for Fashion Outfit products.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASING DECISIONS AT THE SHOPEE MARKETPLACE Usmiati, Emelia; Ferdinal, Alex; Purwanto, Kelik
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to analyze the effect of online customer reviews and online customer ratings on purchase decisions on the Shopee marketplace, case study of active students of management program year 2019-2022,University of Dharmas Indonesia. The research method used is quantitative research by collecting data through questionnaires distributed to respondents. Data analysis techniques in this study are validity test,reliability test,normality test ,multiple linear regression test,coefficient of determination test(R2),simultaneous significance tes (f-test),and partial hypothesis test (t-test). The results of this study shews that online customer reviews and online customer ratings have significant effect on purchase decisions. The result show that the online customer reviews and online customer ratings simultaneously have significant effect on purchase decisions by f-test > f- table (85.757>3,07). The result also show that the online customer reviews and online cutomer ratings partial have significant effect on purchase decisons at marketplace shopee.
PENGARUH CITRA KOPERASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KOPERASI : PENGARUH CITRA KOPERASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KOPERASI Gunawan, Ardi; Purwanto, Kelik
International Journal of Management and Business (IJMB) Vol. 4 No. 1 (2023): IJMB Vol 4. No. 1 (2023)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v2i1.80

Abstract

The image of the cooperative influences the participation of cooperative members through satisfaction. In other words, a cooperative that has a good image is shown by a positive perception of cooperative members as customers and will feel satisfied thereby increasing the participation of members. The purpose of this study was to determine and examine the effect of the image of the cooperative on the satisfaction of the members of the Koperasi Sawit Harapan Makmur Unit II Sungai Ipuh. This study consists of 2 types of variables, namely, the independent variable (free) which includes the image of the cooperative (X1) and the quality of service (X2), as well as the dependent variable (dependent), namely member satisfaction (Y). The instrument used in this research was a questionnaire or questionnaire that was made by the researcher. Based on the data obtained from this study and the results of the analysis that has been carried out, there is a positive and significant influence of the cooperative image variable on the satisfaction variable of the members of the Sawit Harapan Makmur Unit II Sungai Ipuh Cooperative.
PKM Pendampingan dan Penyuluhan Digital Marketing dan Pembuatan Laporan Keuangan Pada Rumah Batik Riski Danang di Kabupaten Tebo Kelik Purwanto; Nofriadi Nofriadi; Dini Elida P utri; Arina Maiza Putri; Tesi Novera; Muhammad Nur Rohman
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1602

Abstract

Permasalahan yang terjadi pada mitra yaitu dua hal sebagai urgensi pengabdian kepada masyarakat, yakni ada dibidang pemasaran dan bidang manajemen. Pertama persoalan pada bidang pemasaran berupa pemanfaatan media sosial dalam promosi penjualan kurang optimal, promosi hanya dilakukan pada pameran kegiatan tertentu seperti, HUT kabupaten tebo, pameran yang dilakukan oleh deskranasda (Dewan kerajinan nasional daerah). Media sosial promosi batik riski danang tersedia seperti Facebook, instragram, tiktok dan lainya tapi tidak dikelola dengan baik dan kurang informasi promosi batik riski danang sehingga menjadi pengahambat dan informasi kepada konsumen yang kurang luas, padahal batik riski danang adalah batik satu-satunya yang ada dikabupaten tebo. Kemudian permasalahan mitra kedua adalah laporan pembukuan keuangan penjualan yang belum teradministarasi dengan baik keuangan yang ada di rumah batik riski danang masih menggunakan pembukuan secara manual, sehingga dalam pembukuan tidak kelihatan antara harta, kewajiban, modal, laba, dan penjualan yang didapat dalam priode tertentu, yang ada hanya buku laporan keuangan dalam bentuk uang masuk dan uang keluar, pembuatan laporan keuangan dilakukan oleh ownernya sendiri karena keterbatasan pengetahuan yang kurang memahami dalam membuat laporan keuangan dan juga owner riski danang kurang memahami perhitungan produksi batiknya dan Kekurangan sumber daya manusia (SDM) pada tenaga kerja, pencatatanya hanya menggunakan kwitansi biasa serta belum tercatat menggunakan buku kas atau Microscof exel. Setelah dilakukan pelatihan maka promosi dan laporan pembukuan keuangan sudah dilakukan dengan baik dan media promosi sudah dikelola dengan baik. Kata Kunci: Digital, marketing, laporan, keuangan, batik.
Pengaruh Perilaku Konsumen, Tata Letak (Layout), Promosi Terhadap Keputusan Pembelian Di Mr.DIY Koto Baru Yholanda, Silvira; Purwanto, Kelik; Gusteti, Yesi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.723

Abstract

Pada era globalisasi banyak tersedia pasar modern yang mudah ditemukan di sekitar seperti mini market, dan juga termasuk MR.DIY. Tujuan masyarakat mengunjungi pasar modern seperti MR.DIY karena biaya yang murah, produk yang bagus, canggih dan tempat yang nyaman. Permintaan masyarakat modern yang bukan hanya mencari sebuah barang dengan satu fungsi saja, namun mencari barang yang multifungsi (memiliki lebih dari satu manfaat). Penelitian Inidilakukan untuk mengetahui pengaruh yang ditimbulkanoleh perilaku konsumen, tata letak (layout), promosi terhadap keputusan pembelian. Metode analisis dalampenelitian ini adalah menggunakan metode kauntitatifdengan pengambilan data menggunakan kuisoner.Responden yang dijadikan sampel dalam penelitian ini yaitusebanyak 358 responden yang merupakan pengunjung atau pembeli di Mr.DIY Koto Baru. Berdasarkan uji T menunjukkan bahwa variabel perilaku konsumen, tata letak (layout), dan promosi berpengaruh positif dan signifikan, terhadap keputusan pembelian. Dan berdasarkan hasil uji F didapat hasil yang menunjukkan bahwa secara bersama-sama antara variabel perilaku konsumen, tata letak (layout)dan promosi berpengaruh positif dan signifikan terhadapkeputusan pembelian. Berdasarkan uji koefisien determinan(R2) menunjukkan bahwa variabel perilaku konsumen, tataletak (layout) , promosi terhadap keputusan pembelian adalah sebesar 68% yang artinya memiiki hubungan yang kuat sedangkan 32% dipengaruhi faktor lain yang tidak disertakan dalam model penelitian ini. Bagi perusahaanbahwa konsumen berbelanja di Mr.DIY karena sesuai dengan keinginannya misalnya dengan suka membeli produk Mr.DIY unik dan kualitas nya bagus dibandingkan dengan yang lain dan konsumen merasa bangga memakai produk yang ada di Mr.DIY dan dapat dilihat dengankuliatas produknya yang bagus. Dan samakin baik tata letak(layout) dalam sebuah toko maka akan berdampak baik dan semakin tinggi tingkat keputusan pembelian di Mr.DIY KotoBaru. Serta semakin giat melakukan promosi baik dimedia sosial maupaun promosi secara lansung juga dapatmengingkat tingkat keputusan pembelian di Mr.DIY Koto Baru.
Analisis Persepsi Konsumen Bisnis Sesudah Pemboikotan Produk Unilever Di Kecamatan Sitiung Larisa, Lioni Septi Apanda; Gusteti, Yesi; Purwanto, Kelik; Resty, Fenisi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.766

Abstract

On the boycott of product examples that had an impact on at that time Life Boy liquid soap at Warung Amoy, Pepsodent and sunlight dish soap at the Iqbal stall, during the boycott of the amoy stall experienced the impact of the boycott for 3 months and the Iqbal stall for 3- This study is to review and analyze the Analysis of Consumer Perception Before and After the Boycott of Unilever Products in Sitiung District. This type of research is qualitative by taking data in the form of interviews, this research was conducted in Kekematan Sitiung using 5 informants who owned wholesale stalls, when the boycott occurred from 5 stalls only 2 stalls had an impact 5 months. During the boycott, there were 2 stores impacted, but only briefly within a period of 2 weeks, and 1 store had no impact at all with the news of the boycott of unilever products. As long as there is news of a boycott, there is indeed an effect in several places and there is no influence at all about the boycott of unilever products.
Analysis of Bank Health Assessment Using the RGEC Method (Risk Profile, Good Corporate Governance, Earning, Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023 Nining, Nining Yulianti; Purwanto, Kelik; Ermawati , Eka
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The banking sector is always required to improve its performance. Given the importance of knowing the financial performance, Indonesian banking has made many regulations related to measuring bank health in accordance with Law No. 13 of 2011 concerning bank health. This study aims to determine and analyze bank health through the RGEC method (Risk Profile, Good Corporate Governance, Earning and Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023. The data source used is secondary data in the form of financial reports for the period 2020-2023. The type of research in this journal is Qualitative research. The results of this study indicate that the condition of the bank is very healthy because it has a very good management capacity in selecting customers who will receive credit loans, is very effective in utilizing its activities to obtain company profits and has very good capital adequacy. Meanwhile, the results of the study using Good Corporate Governance indicate that the condition of the bank is not running well so that it cannot be said to be a trusted bank
THE EFFECT OF SAVINGS PRODUCT KNOWLEDGE, MOTIVATION AND FACILITIES ON THE DECISION TO SAVING AT PT.BPR DHARMA NAGARI dika, handika; Purwanto, Kelik; Wiska, Mayroza
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study was conducted to determine the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagari. The purpose of this study was to determine and analyze the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagar. This study uses a quantitative method with data collection using a questionnaire. Data analysis techniques with validity tests, reliability tests, multiple linear regression analysis, classical adjustion tests, t tests, f tests, determination tests (R2 ) . The population in this study was 436 respondents for the year 2022/2023 and 209 samples were used
Co-Authors Al Andani Alex Ferdinal Andri Saputra Aprimadedi Arina Maiza Putri Azryasalam Azryasalam Chintia Lestari dika, handika Dini Elida P utri Dini Elida Putri Dodi Widia Nanda Eka Erma Wati Eka Ermawaty ELIDA PUTRI, DINI Ermawati , Eka Ferdinal, Alex Galuh Prasetyaningrum Gunawan, Ardi Gusteti, Yesi Gustina Marhamah, Sulis Hesmita Ike Frandika Wibowo Larisa, Lioni Septi Apanda Leni Suryani Lestari, Moye Mayroza Wiska Meigy Setya Pambudi Muhammad Nur Rohman Nesi Pitria Ningsih Nining, Nining Yulianti Nofriadi Nofriadi Priastuti, Sonia Agustia Resty, Fenisi Reynisa Eka Putri Lubis Rhicky Rhicky Rian Amdhani Rina Rina Sonia Yulia Friska Sujito Sujito Tesi Novera Titania Putri Utami Titi Amelia Tri Hardiyanti Usmiati, Emelia Wiska, Mayroza Wiska, Mayroza Yesi Gusteti Yholanda, Silvira Yoza Mandala Putra