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PENGARUH CITRA KOPERASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KOPERASI : PENGARUH CITRA KOPERASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA KOPERASI Gunawan, Ardi; Purwanto, Kelik
International Journal of Management and Business (IJMB) Vol. 4 No. 1 (2023): IJMB Vol 4. No. 1 (2023)
Publisher : Perkumpulan Doktor Indonesia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46643/ijmb.v2i1.80

Abstract

The image of the cooperative influences the participation of cooperative members through satisfaction. In other words, a cooperative that has a good image is shown by a positive perception of cooperative members as customers and will feel satisfied thereby increasing the participation of members. The purpose of this study was to determine and examine the effect of the image of the cooperative on the satisfaction of the members of the Koperasi Sawit Harapan Makmur Unit II Sungai Ipuh. This study consists of 2 types of variables, namely, the independent variable (free) which includes the image of the cooperative (X1) and the quality of service (X2), as well as the dependent variable (dependent), namely member satisfaction (Y). The instrument used in this research was a questionnaire or questionnaire that was made by the researcher. Based on the data obtained from this study and the results of the analysis that has been carried out, there is a positive and significant influence of the cooperative image variable on the satisfaction variable of the members of the Sawit Harapan Makmur Unit II Sungai Ipuh Cooperative.
Pengaruh Perilaku Konsumen, Tata Letak (Layout), Promosi Terhadap Keputusan Pembelian Di Mr.DIY Koto Baru Yholanda, Silvira; Purwanto, Kelik; Gusteti, Yesi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.723

Abstract

Pada era globalisasi banyak tersedia pasar modern yang mudah ditemukan di sekitar seperti mini market, dan juga termasuk MR.DIY. Tujuan masyarakat mengunjungi pasar modern seperti MR.DIY karena biaya yang murah, produk yang bagus, canggih dan tempat yang nyaman. Permintaan masyarakat modern yang bukan hanya mencari sebuah barang dengan satu fungsi saja, namun mencari barang yang multifungsi (memiliki lebih dari satu manfaat). Penelitian Inidilakukan untuk mengetahui pengaruh yang ditimbulkanoleh perilaku konsumen, tata letak (layout), promosi terhadap keputusan pembelian. Metode analisis dalampenelitian ini adalah menggunakan metode kauntitatifdengan pengambilan data menggunakan kuisoner.Responden yang dijadikan sampel dalam penelitian ini yaitusebanyak 358 responden yang merupakan pengunjung atau pembeli di Mr.DIY Koto Baru. Berdasarkan uji T menunjukkan bahwa variabel perilaku konsumen, tata letak (layout), dan promosi berpengaruh positif dan signifikan, terhadap keputusan pembelian. Dan berdasarkan hasil uji F didapat hasil yang menunjukkan bahwa secara bersama-sama antara variabel perilaku konsumen, tata letak (layout)dan promosi berpengaruh positif dan signifikan terhadapkeputusan pembelian. Berdasarkan uji koefisien determinan(R2) menunjukkan bahwa variabel perilaku konsumen, tataletak (layout) , promosi terhadap keputusan pembelian adalah sebesar 68% yang artinya memiiki hubungan yang kuat sedangkan 32% dipengaruhi faktor lain yang tidak disertakan dalam model penelitian ini. Bagi perusahaanbahwa konsumen berbelanja di Mr.DIY karena sesuai dengan keinginannya misalnya dengan suka membeli produk Mr.DIY unik dan kualitas nya bagus dibandingkan dengan yang lain dan konsumen merasa bangga memakai produk yang ada di Mr.DIY dan dapat dilihat dengankuliatas produknya yang bagus. Dan samakin baik tata letak(layout) dalam sebuah toko maka akan berdampak baik dan semakin tinggi tingkat keputusan pembelian di Mr.DIY KotoBaru. Serta semakin giat melakukan promosi baik dimedia sosial maupaun promosi secara lansung juga dapatmengingkat tingkat keputusan pembelian di Mr.DIY Koto Baru.
Analisis Persepsi Konsumen Bisnis Sesudah Pemboikotan Produk Unilever Di Kecamatan Sitiung Larisa, Lioni Septi Apanda; Gusteti, Yesi; Purwanto, Kelik; Resty, Fenisi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.766

Abstract

On the boycott of product examples that had an impact on at that time Life Boy liquid soap at Warung Amoy, Pepsodent and sunlight dish soap at the Iqbal stall, during the boycott of the amoy stall experienced the impact of the boycott for 3 months and the Iqbal stall for 3- This study is to review and analyze the Analysis of Consumer Perception Before and After the Boycott of Unilever Products in Sitiung District. This type of research is qualitative by taking data in the form of interviews, this research was conducted in Kekematan Sitiung using 5 informants who owned wholesale stalls, when the boycott occurred from 5 stalls only 2 stalls had an impact 5 months. During the boycott, there were 2 stores impacted, but only briefly within a period of 2 weeks, and 1 store had no impact at all with the news of the boycott of unilever products. As long as there is news of a boycott, there is indeed an effect in several places and there is no influence at all about the boycott of unilever products.
Analysis of Bank Health Assessment Using the RGEC Method (Risk Profile, Good Corporate Governance, Earning, Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023 Nining, Nining Yulianti; Purwanto, Kelik; Ermawati , Eka
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

The banking sector is always required to improve its performance. Given the importance of knowing the financial performance, Indonesian banking has made many regulations related to measuring bank health in accordance with Law No. 13 of 2011 concerning bank health. This study aims to determine and analyze bank health through the RGEC method (Risk Profile, Good Corporate Governance, Earning and Capital) in Private Banks Listed on the Indonesia Stock Exchange in 2020-2023. The data source used is secondary data in the form of financial reports for the period 2020-2023. The type of research in this journal is Qualitative research. The results of this study indicate that the condition of the bank is very healthy because it has a very good management capacity in selecting customers who will receive credit loans, is very effective in utilizing its activities to obtain company profits and has very good capital adequacy. Meanwhile, the results of the study using Good Corporate Governance indicate that the condition of the bank is not running well so that it cannot be said to be a trusted bank
THE EFFECT OF SAVINGS PRODUCT KNOWLEDGE, MOTIVATION AND FACILITIES ON THE DECISION TO SAVING AT PT.BPR DHARMA NAGARI dika, handika; Purwanto, Kelik; Wiska, Mayroza
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

This study was conducted to determine the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagari. The purpose of this study was to determine and analyze the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagar. This study uses a quantitative method with data collection using a questionnaire. Data analysis techniques with validity tests, reliability tests, multiple linear regression analysis, classical adjustion tests, t tests, f tests, determination tests (R2 ) . The population in this study was 436 respondents for the year 2022/2023 and 209 samples were used
Dampak Stres kerja, beban Kerja, dan Motivasi Kerja Terhadap Kinerja Karyawan di Bank Pembangunan Daerah Jambi Cabang Tebo Gustina Marhamah, Sulis; Gusteti, Yesi; Purwanto, Kelik
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 1 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i1.1053

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This study looks at the connections between worker motivation, work stress, and work ethics and the Tebo Branch of the Jambi Regional Development Bank. There are forty-five participants in this research sample. After surveys are used to gather the initial data, a regression analysis of the data is carried out. The job stress (X1) does not significantly affect work-related performance, according to the t-test results; the significance is approximately 0.494% (greater than 0.05) and the T-value is roughly -0.690 (less than 0.210). Similarly, a T-hit statistic of -0.275% (lower than 2.020) and a significance of 0.784% (greater than 0.05) suggest that workload (X2) had no discernible impact on caregiver performance. However, research has revealed that work motivation (X3)
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA Purwanto, Kelik
J-MABISYA Vol. 1 No. 1 (2020): J-Mabisya
Publisher : Program Studi Manajemen Bisnis Syariah STAIN Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/j-mabisya.v1i1.345

Abstract

In this study, there are two variables, namely: the independent variable is the perception of price (X1) and service(X2) then the dependent variable is student satisfaction (Y). The research subjects were active students at theDharmas University of Indonesia and the research object was the Dharmas Indonesia University. The purpose ofthis study is to analyze the effect of perceived price and service quality on student satisfaction at Dharmas Universityof Indonesia. Indicators of perceived price (X1), affordability, price suitability while service (X2) are Tangible,Reliability, Responsiveress, Assurance, Empathy. and student satisfaction (Y), reliability, responsiveness, certainty,empathy, tangibility. The sample of this research is active students who study at the Indonesian DharmasUniversity. Then this research uses data collection techniques using a questionnaire, which is a data collectiontechnique carried out by giving a set of questions to other people who are respondents in the study, so that thatperson can provide answers to the questions given
Analisis Fasilitas Dan Promosi Media Sosial Video Youtube Terhadap Minat Kunjungan Ulang Objek Wisata Alam di Kabupaten Merangin Fenisi Resty; Kelik Purwanto; Alex Ferdinal; Sujito Sujito; Chintia Lestari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7419

Abstract

Lake Pauh is a volcanic lake formed by volcanic activity millions of years ago. Lake Pauh is a very beautiful area and is a tourist attraction in Merangin Regency. Danau Pauh has problems with facilities such as playgrounds and speed boats. And also experiencing problems with social media promotion which is not yet optimally known to outsiders. This research was conducted to determine the effect of social media facilities and YouTube video promotions on interest in revisiting natural tourist objects in Merangin district. The purpose of this research was to find out and analyze YouTube video social media facilities and promotions for interest in repeat visits. This study used a quantitative method with data collection using a questionnaire. Data Analysis Techniques with Validity Test, Reliability Test, Multiple Linear Regression Analysis, Classical Adjudication Test, T Test, F Test, Determination Test (R2). The population in this study were 14,092 respondents and 389 samples were used as samples.The results showed that partially (t test) it was proven that facilities had a significant effect on repeat visit intentions, and social media promotion of YouTube videos had a significant effect on repeat visit intentions. As well as simultaneously (test f) social media facilities and promotions have a significant effect on intention to return visits. Adjusted R2 value obtained a coefficient value of 0.608. Which means all the independent variables can affect 60.8 on the dependent variable. While the remaining 37.6% can be influenced by other factors not tested in this study.
PENGARUH KUALITAS PELAYANAN, PROSEDUR KREDIT DAN TINGKAT SUKU BUNGA TERHADAP KEPUTUSAN NASABAH MENGAMBIL KREDIT PT. BPR LPN TARANTANG Mandala Putra, Yoza; Ermawaty, Eka; Purwanto, Kelik; Resty, Fenisi; Ferdinal, Alex
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i1.13629

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui seberapa besar pengaruh Analisis kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang.. Metode pada penelitian ini adalah metode kuantitatif, teknik penarikan sampel Non Probability Sampling dengan metode Sensus dan pengambilan data menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah PT. BPR LPN Tarantang, sampel yaitu sebanyak 190 responden. Berdasarkan hasil penelitian untuk analisis Analisis Uji T dan Uji F kualitas layanan, prosedur kredit dan tingkat suku bunga terhadap Keputusan Nasabah Dalam Pengambil Kredit Pada PT. BPR LPN Tarantang berpengaruh secara positif dan signifikan terhadap Keputusan nasabah mengambil kredit. Nilai koefisien korelasi (R2 ) adalah 0,621. Kata Kunci : Kualitas Pelayanan, prosedur kredit, tingkat suku bunga dan keputusan mengambil kredit.
PKM Pendampingan dan Penyuluhan Digital Marketing dan Pembuatan Laporan Keuangan Pada Rumah Batik Riski Danang di Kabupaten Tebo Purwanto, Kelik; Nofriadi, Nofriadi; utri, Dini Elida P; Putri, Arina Maiza; Novera, Tesi; Rohman, Muhammad Nur
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1602

Abstract

Permasalahan yang terjadi pada mitra yaitu dua hal sebagai urgensi pengabdian kepada masyarakat, yakni ada dibidang pemasaran dan bidang manajemen. Pertama persoalan pada bidang pemasaran berupa pemanfaatan media sosial dalam promosi penjualan kurang optimal, promosi hanya dilakukan pada pameran kegiatan tertentu seperti, HUT kabupaten tebo, pameran yang dilakukan oleh deskranasda (Dewan kerajinan nasional daerah). Media sosial promosi batik riski danang tersedia seperti Facebook, instragram, tiktok dan lainya tapi tidak dikelola dengan baik dan kurang informasi promosi batik riski danang sehingga menjadi pengahambat dan informasi kepada konsumen yang kurang luas, padahal batik riski danang adalah batik satu-satunya yang ada dikabupaten tebo. Kemudian permasalahan mitra kedua adalah laporan pembukuan keuangan penjualan yang belum teradministarasi dengan baik keuangan yang ada di rumah batik riski danang masih menggunakan pembukuan secara manual, sehingga dalam pembukuan tidak kelihatan antara harta, kewajiban, modal, laba, dan penjualan yang didapat dalam priode tertentu, yang ada hanya buku laporan keuangan dalam bentuk uang masuk dan uang keluar, pembuatan laporan keuangan dilakukan oleh ownernya sendiri karena keterbatasan pengetahuan yang kurang memahami dalam membuat laporan keuangan dan juga owner riski danang kurang memahami perhitungan produksi batiknya dan Kekurangan sumber daya manusia (SDM) pada tenaga kerja, pencatatanya hanya menggunakan kwitansi biasa serta belum tercatat menggunakan buku kas atau Microscof exel. Setelah dilakukan pelatihan maka promosi dan laporan pembukuan keuangan sudah dilakukan dengan baik dan media promosi sudah dikelola dengan baik. Kata Kunci: Digital, marketing, laporan, keuangan, batik.