Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : DEMAnD

Dynamic Marketing Capabilities in Reviewing Previous Research Concepts and Future Research Opportunities Ari Riswanto
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 1 No 2 (2019): December 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v1i2.93

Abstract

The purpose of this study is to find out things related to dynamic marketing capabilities seen from the aspect of concepts supported by all theories and also foregoing studies have been published in reputable international journals, besides this study is completed to bring up research opportunities can be done by future researchers. The method used in researchers is to conduct an in-depth study related to the variable dynamic marketing capabilities in existing literature, both books and journals that have been published internationally and online versions. As for what is interesting and being the novelty from the results of this study are in this article revealed opportunities can be done more distant by doing further research that has not been done by previous researchers.