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All Journal JURNAL IQRA´ Al Ishlah Jurnal Pendidikan EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Edunomika (JIE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Akomodasi Agung Brilliant International Journal of Management and Tourism (BIJMT) Journal of Scientific Research, Education, and Technology Journal of Artificial Intelligence and Digital Business Trending: Jurnal Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Asian Journal of Management, Entrepreneurship and Social Science
Muhammad Halfi Indra Syahputra
Politeknik Pariwisata Palembang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Tourism Potential of MICE (Meetings, Incentives, Conferences, and Exhibitions) with SWOT Analysis in Asahan Regency in North Sumatra Province Muhammad Halfi Indra Syahputra
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4758

Abstract

The aim of this study is to investigate Asahan Regency's strengths, weaknesses, opportunities, and threats related to MICE tourism management. Using a SWOT (Strength, Weakness, Opportunities, Threats) analysis, the used method is descriptive qualitative. As a result of the research, it can be observed that Asahan Regency remains in S< W and O≥T, necessitating internal consolidation; nevertheless, the O≥T has development potential. By addressing deficiencies and bolstering strengths in detail, the fundamental weaknesses are the absence of a tourism information center, the absence of branding or a brand name, the absence of business investors, the absence of promotions for adequate lodging, and the presence of a lot of road access that has not been optimized for cross-road or infrastructure that has not been fully exploited.
Co-Authors Abdi Sugiarto Ade Rahima Anshar Daud April Sabdi Marbun Barham Siregar Butarbutar, Marisi Dalimunthe, Femmy Indriany EMRIZAL EMRIZAL Erlina Zahar Evada Rustina Femmy Indriany Dalimunthe Hanif Hasan Hanif Saputra Affandi Harbeng Masni Harman Harman Herman Budiyono Hutabarat, Zuhri Saputra Juliana, Juliana Khadijah Khadijah Khadijah Khadijah Khamo Waruwu Leonardo Indra Vitaharsa Lestari Situmeang Marudut Sianturi Muhammad Fikri Maulana Munip, Al Ngger P Cahyo Hutomo Ngger Putro Cahyo Hutomo Normansyah Normansyah Pelliyezer Karo Karo Permatasari , Mustika Rahmat Darmawan Rahmat Darmawan Riani Prihatini Ishak Roosganda Elizabeth Searca Agung Nugroho Sisran Sisran Siti Syuhada Wennyta Wennyta Widya Octovia Rini Simanjuntak Wiwik Pudjaningsih Yudi Syahputra