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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Graha Pengabdian Journal of Interdisciplinary Socio-Economic and Community Study Jurnal Pengabdian Masyarakat Bhinneka International Education Trend Issues Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Service: In Economic, Business, and Islamic Finance Mumtaza: Journal of Community Engagement
Masruro, Umi
Department Of Economic Development, Universitas Negeri Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Peningkatan Kapasitas Pengelola Desa Wisata melalui Pelatihan Manajemen dan Promosi Digital Berbasis Potensi Lokal Muh. Hamzah; Fatimah Nur’aini; Umi Masruro
Transformative Service Journal Vol 2 No 1 (2026)
Publisher : Yayasan Literasi Altruis Khatulistiwa

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Abstract

This community service program aims to enhance the capacity of tourism village managers through training in tourism management and digital promotion based on local potential in Gading Wetan Village, Probolinggo Regency. The program was implemented using a Participatory Action Research (PAR) approach, involving 32 participants consisting of village officials, tourism awareness groups (Pokdarwis), youth organizations, and local micro, small, and medium enterprises (MSMEs). Activities included needs assessment, tourism management training, digital promotion training, and assistance in creating promotional content. The results of this program showed a significant increase in participants' understanding and skills, reflected in the average pre-test score improvement from 42% to 81%. Participants are now able to manage digital media and independently produce promotional content, such as photos, videos, and destination descriptions. Additionally, this program contributed to the formation of a village creative team to ensure the sustainability of digital tourism promotion. Overall, the program has proven effective in enhancing the competitiveness of tourism villages, empowering the local community, and maximizing the utilization of local potential
Co-Authors Agung Haryono Alvyna Putri Rianita Anisya Anisya Ayu Rannisa Putri Azizah, Deva Ummu Deddy Junaedi Evania Suryaningsih Fatimah Nur’aini Firdaus, M. Imron Fitrianti, Wahyu Halimatut Tamimah Jannah Lisa Rokhmani Luqmantoro, Septian Dwi Miftahus Surur, Miftahus Ms, Allien Kallala Muh. Hamzah Muhammad Syauqillah Munawwir, Zainul Ni'matul Istiqomah Riyan Laili Rizha, Muhammad Ro'ufah Inayati Romadhon, M Zaenul Setyowati, Ayu Windah Sholehah, Afidah Yeti Siddiqi, Moh Fakhri Syahrul Munir Syifaiyah, Yesi Ubeid Fandi Nasrulloh Yanti, Yunita Dwi Yanuariyanti, Meliyana Yuli Agustina, Yuli Yuliana, Eka Ayu