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Journal : TIN: TERAPAN INFORMATIKA NUSANTARA

Penerapan Metode SWOT-MAGIQ Sebagai Strategi Peningkatan Pelayanan Jasa Laundry Relo Subagio; Erlin Windia Ambarsari; Rezkiyana Hikmah
TIN: Terapan Informatika Nusantara Vol 3 No 12 (2023): May 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v3i12.4140

Abstract

Small and Medium-sized Laundry Service Enterprises face stiff competition and rapidly changing market dynamics in the contemporary business era. This study aims to understand the key factors influencing the success of Small and Medium-sized Laundry Service Enterprises through a SWOT analysis, focusing on strengths, weaknesses, opportunities, and threats. Using the Rank Order Centroid (ROC) method for criteria evaluation, this research found that "Employee Friendliness" is the primary strength. At the same time, "Lack of Human Resources" is a significant weakness. On the other hand, "Good Customer Relations" was identified as the most significant opportunity, and "Emergence of Competitors" was the primary threat. These findings highlight the importance of human interaction in service businesses and the need to enhance HR capabilities. This study provides valuable insights for Small and Medium-sized Laundry Service Enterprises on leveraging strengths, addressing weaknesses, capitalizing on opportunities, and confronting threats for sustainable business success
Pemenuhan Persyaratan Permohonan Paten dengan Metode Multi-Attribute Global Inference of Quality (MAGIQ) Vierhan Rahman; Erlin Windia Ambarsari; Finata Rastic Andrari
TIN: Terapan Informatika Nusantara Vol 4 No 1 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i1.4207

Abstract

As a decision support system, we implemented the Multi-Attribute Global Inference of Quality (MAGIQ) method in patent applications. By employing the Rank Order Centroid (ROC) weighting approach, we determined that MAGIQ provides an effective and efficient solution for addressing challenges in the patent application process. Although previous studies have applied MAGIQ to software quality evaluation, our application in selecting patent applicants introduces a new perspective. Our analysis identified Applicant 2 as the most suitable, achieving the highest score of 0.454861. Furthermore, when comparing our results with those derived from the Analytical Hierarchy Process (AHP) method, we observed a high consistency in rankings, affirming MAGIQ's reliability. Consequently, we suggest applying MAGIQ to more intricate problems to delve deeper into its potential and constraints in diverse contexts