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Journal : Journal of Computing and Informatics Research

Utilizing K-Means Clustering to Understanding Audience Interest in SEO-Optimized Media Content Erlin Windia Ambarsari; Dedin Fathudin; Gravita Alfiani
Journal of Computing and Informatics Research Vol 3 No 2 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/comforch.v3i2.1207

Abstract

This study observes k-means clustering for segmenting SEO data to understand audience interests, identifying the elbow method as crucial for determining the optimal number of clusters. It highlights notable differences in content engagement across clusters, emphasizing the need for refined SEO strategies and a deeper understanding of audience segmentation. Despite challenges like SEO's dynamic nature and data reliance, this methodology provides a strong foundation for enhancing content strategies. Future research suggestions include cross-platform data integration, longitudinal studies, sentiment analysis, content experimentation, user experience (UX) focus, and monitoring algorithm updates to develop more adaptive content and SEO strategies aligned with changing audience behaviors.
Decision Support System for Determining the Best School Extracurricular Activities by Combining the ROC and MAUT Methods Jahril; Abdul Karim; Erlin Windia Ambarsari; Agus Perdana Windarto
Journal of Computing and Informatics Research Vol 3 No 3 (2024): July 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/comforch.v3i3.1493

Abstract

The various extracurricular activities at school make students confused and difficult to choose which extracurricular activities are more suitable for participation. However, sometimes there are also students choosing extracurricular activities based on many of their friends. Therefore, determining the best school extracurricular activities is the best solution for students as a reference to find which is the best extracurricular activity. The criteria used in this study in choosing the best extracurricular activities are Regional Event Activities, Allocation, Creativity and Talent Channeling. By utilizing SPK, decision makers can make more systematic decisions, based on a deeper understanding of the various alternatives available and relevant criteria. SPK or decision support system is a technique that has the ability to determine a decision using a technical design based on alternatives and predetermined criteria. SPK or decision support system is a technique that has the ability to determine a decision using a technical design based on alternatives and predetermined criteria. In the context of extracurricular school selection, combining the ROC (Rank Order Centroid) and MAUT (Multi-Attribute Utility Theory) methods in a Decision Support System is an interesting approach. The ROC method is used to cluster and rank schools based on certain criteria, while MAUT helps in the calculation of appropriate weights for these criteria. By integrating these two methods, the SPK can provide a more structured guideline in the selection of extracurricular activities that suit students' interests and needs. The research results obtained show that the Futsal alternative is the first recommendation as the best extracurricular with a final value of 0.655086.
Decision Support System for Determining the Best Coffee Shop Applying the OCRA Method using ROC Weighting Erlin Windia Ambarsari; Hetty Rohayani; Ade Irma Agustina Lubis; Ridha Maya Faza Lubis
Journal of Computing and Informatics Research Vol 3 No 1 (2023): November 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/comforch.v3i1.970

Abstract

The place of coffee sales, or more commonly known as a coffee shop, not only offers coffee but also serves a variety of hot and cold beverages. Many individuals, especially young people and students, choose to spend their time in modern coffee shops to sit and relax. Currently, coffee shops are often used as places for discussions, exchanging ideas, or simply relieving stress after activities. Coffee shops have become centers of social interaction with adequate service facilities. Although coffee shops are widespread, many people are not careful in choosing them. When choosing a coffee shop, it is important to select one that not only provides a comfortable environment but also serves the best-tasting coffee. The process of choosing the best coffee shop involves considerations such as price, taste quality, service, atmosphere, and cleanliness. To address this challenge, the author deems it essential to implement a Decision Support System (DSS). DSS is a field of science that utilizes technology to assist in problem-solving and accurate decision-making, without being manipulable. In the context of this research, the author uses the OCRA and ROC methods, as both are known as objective and easily understood methods. By applying the OCRA and ROC methods, the research results show that Gen’s Semar Cafe, with a score of 1.594, is selected as the best coffee shop.