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All Journal Wahana Didaktika Jurnal Manajemen dan Bisnis Indonesia International Research Journal of Business Studies (E-Journal) JURNAL PENDIDIKAN TAMBUSAI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal MEBIS (Manajemen dan Bisnis) ASAWIKA: Media Sosialisasi Abdimas Widya Karya BIP'S : Jurnal Bisnis Perspektif Prosiding Seri Seminar Nasional Jurnal Abdimas Musi Charitas SENAPAS Jurnal Pengabdian Masyarakat dan Riset Pendidikan Konsumen & Konsumsi: Jurnal Manajemen (KKJM) International Research Journal of Business Studies Journal of Business and Information System
Ignasius Heri Satrya Wangsa
Universitas Katolik Musi Charitas
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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“Make Sense Of It!”: The Role Of Mediation And Perceived Benefit In An Online Learning Environment Ignasius Heri Satrya Wangsa
Konsumen & Konsumsi : Jurnal Manajemen Vol. 1 No. 1 Februari (2022): Konsumen & Konsumsi: Jurnal Manajemen
Publisher : Program Studi Manajemen, Fakultas Bisnis & Akuntansi, Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/kkjm.v1i1 Februari.747

Abstract

The use of online learning platforms has significantly influenced critical understanding on the role of mediation and perceived-benefit. Those who are involved in an online learning environment have to expend effort to make sense of their virtual interaction. The goal in any online learning environment is to achieve authentic interaction. This conceptual research proposes two pillars in the rationalisation of virtual interaction. First, the existence of mediation should be based on its function as a medium to trigger active participation. Within this perspective the concept of involvement is explored. Second, there should be a mechanism to develop perceived-benefit orientation through which all parties involved in the interaction can achieve collective agreement, i.e. they can satisfy their own interests. Some practical implications are also discussed.
Navigating green identity: How SMEs enhance sustainability through social media strategy? Wangsa, Ignasius Heri Satrya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.297

Abstract

This study investigates the role of social media in enhancing SMEs' green organizational identity through the mediating effect of green brand awareness. Drawing on Signaling Theory, we posit that SMEs strategically use social media to communicate their sustainability efforts, thus improving stakeholders' brand awareness and reinforcing internal sustainability commitments. The novelty of this research lies in explicitly examining the combined influence of social media engagement and strategic content planning on green brand awareness and subsequently on SMEs' green organizational identity, a relatively underexplored area within the SME sustainability literature. Data were collected from 100 SME owners in Palembang, South Sumatera, using convenience sampling. The SEM-PLS analysis reveals significant positive effects of engagement and content strategy on green brand awareness. Additionally, green brand awareness significantly mediates the relationships between these social media strategies and SMEs' green organizational identity. However, direct engagement alone was not found to significantly influence green organizational identity. The findings emphasize the critical importance of strategic content planning alongside active engagement to effectively leverage social media for enhancing SMEs' sustainability outcomes. Practical implications include guiding SMEs to adopt integrated social media strategies, thereby strengthening their internal and external sustainability positioning.
Pendekatan Interaksional Identifikasi Permasalahan Resiliensi Pada Komunitas Keagamaan di Kota Palembang: Peran Dukungan Sosial: Penelitian Ignasius Heri Satrya Wangsa; Maria Josephine Tyra; Lina; Agustinus Riyanto; Johan Gunady Ony
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.753

Abstract

Penelitian ini merupakan bagian dari kegiatan Pengabdian Kepada Masyarakat, bertujuan mengeksplorasi pendekatan interaksional dalam mengidentifikasi permasalahan resiliensi individu melalui peran dukungan sosial. Penelitian menggunakan pendekatan kualitatif deskriptif yang melibatkan 8 partisipan dari sebuah komunitas keagamaan di kota Palembang. Data diperoleh melalui metode role play, dimana partisipan dihadapkan pada dua skenario lingkungan penugasan berbeda: lingkungan tanpa dukungan sosial (Lingkungan Penugasan-1) dan lingkungan dengan dukungan sosial (Lingkungan Penugasan-2). Temuan menunjukkan bahwa partisipan mengalami kesulitan lebih tinggi dalam penyesuaian diri di lingkungan tanpa dukungan sosial, yang berdampak negatif terhadap resiliensi mereka. Sebaliknya, lingkungan dengan dukungan sosial secara signifikan meningkatkan kemampuan adaptasi, optimisme, dan resiliensi partisipan. Hasil penelitian menegaskan bahwa pola interaksi sosial yang suportif sangat penting dalam memfasilitasi identifikasi dan penanganan masalah resiliensi, serta memiliki implikasi praktis dalam pengembangan intervensi berbasis komunitas untuk meningkatkan kesejahteraan psikologis individu dalam menghadapi situasi sosial baru.
Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang Wangsa, Ignasius Heri Satrya; Lina
BIP's JURNAL BISNIS PERSPEKTIF Vol. 17 No. 2 (2025): Juli
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v17i2.790

Abstract

This study aims to analyze the effectiveness of advertising in shaping green product purchasing behavior through the mediating role of consumer attitudes. Referring to the Theory of Planned Behavior and Signaling Theory, this study highlights two main aspects of advertising—exposure and credibility—in influencing consumer decisions towards environmentally friendly products. The study uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) analysis technique, based on data from 55 student respondents aged 18–24 years in Palembang City, Indonesia. The results show that advertising credibility has a significant effect on consumer attitudes, which then influence green product purchasing behavior. Conversely, advertising exposure has a direct effect on purchasing behavior, but does not significantly shape attitudes. Attitude is proven to be a significant mediator between advertising credibility and green product purchases, but does not act as a mediator between advertising exposure and purchases. These findings emphasize the importance of building trust through credible advertising, rather than relying solely on the frequency of exposure. In the context of green marketing, message credibility plays a key role in shaping positive consumer attitudes that drive sustainable purchasing behavior. In practice, marketers need to emphasize transparency, authenticity, and concrete evidence in delivering green advertising. The study also recommends further exploration of other psychological or demographic factors that can strengthen the effectiveness of green marketing communication strategies across consumer segments.
Optimism on checkout: Emotional shifts and trust building in gen Z online shopping Wangsa, Ignasius Heri Satrya
Seminar Nasional Penelitian dan Abdimas Vol 3 No 1 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v3i1.11897

Abstract

This study explores the emotional transformation experienced by Generation Z consumers in their journey of online shopping, focusing on the shift from initial skepticism and pessimism to trust and optimism. Drawing upon narrative analysis of ten firsthand accounts, the research identifies patterns of emotional progression influenced by repeated digital interactions, peer influence, and learning behavior. The study contributes to sustainability in e-commerce by highlighting how trust in digital platforms fosters more deliberate and potentially environmentally conscious consumption. The findings offer insights for marketers and platform developers to foster positive emotional engagement and long-term consumer relationships.
Antusiasme dan Adaptabilitas dalam Ruang Pembelajaran Wangsa, Ignasius Heri Satrya
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14121

Abstract

Institusi pendidikan menjadi sarana strategis ruang pembelajaran. Karakter pembelajaran mendorong institusi mengembangkan model kreatif proses pembelajaran antusias dan adaptif. Proses belajar akan menjadi lebih efektif apabila pengertian antusias dapat dipahami dengan baik. Antusias ruang pembelajaran sebagai sebuah proyek kebersamaan bernilai strategis tercipta melalui kerjasama kolaboratif fasilitator-partisipan di ruang pembelajaran. Partisipan memiliki daya respon berupa kesediaan dan kesanggupan untuk berpartisipasi dalam proses pembelajaran. Fasilitator mengelola strategi pembelajarannya sehingga memiliki daya adaptabilitas, yaitu strategi pembelajaran yang mampu merespon tingkat partisipasi partisipan dalam Proses pembelajaran. Penelitian ini bersifat kualitatif dengan melakukan analisa kritis narasi partisipan. Narasi partisipan diambil melalui tugas2 tertulis dalam ruang pembelajaran. Teori yang digunakan dalam penelitian ini adalah teori pembelajaran.
Resiliensi keluarga melalui pemberdayaan ekonomi peran ibu di masa pandemi Wangsa, Ignasius Heri Satrya; Riyanto, Agustinus; Tyra, Maria Josephine; Lina, Lina; Onny, Johan Gunady; Parwati, Maria Ignasia Galuh
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.478 KB)

Abstract

ABSTRACT The present pandemic has changed the global economic life. In the family level it results the decreasing family income. This situation weakens the resilience. Therefore. it is urgent to create new opportunities within the context of family. Family has played major role where the mother’s involvement is significant to respond the change and to creatively look for entrepreneurship opportunity. This community service aims at improving the family resilience through economic empowerment of mother’s role. The activity is divided into two sessions, namely: (1) Practical skills of child independence development; and (2) Practical entrepreneurship skills “how to make peach gum herbal drink”. Survey was conducted at the end of the activity. One-Sample Test was employed to measure means value of perceived-benefit, involvement and loyalty which is accounted for 4 (= Agree) (Sig. > 0.05). Procedures for Bivariate Correlation to measure the participation level was applied. The result shows significant correlation between Session Attractiveness (KTM) and Perceived-benefit (PMM) (0.548/Sig. 0.01), and between Future Intention (KKG) and Recommendation (KR) (0.447/Sig. 0.05). Keywords: family resilience, entrepreneurship
MEMBANGUN KOMUNITAS HIJAU MELALUI PELATIHAN “PROGRAM SADAR PRODUK HIJAU MELALUI MEDIA SOSIAL” PADA GENERASI MILENIAL DI LAMPUNG Wangsa, Ignasius Heri Satrya; Josephine Tyra, Maria; Lina, Lina; Riyanto, Agustinus; Gunady Ony , Johan; Fernando, Agustinus
Jurnal Abdimas Musi Charitas Vol. 7 No. 1 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 1, Juni 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The coming of the digital era opens up new opportunities for social media as an interactive means ofaccumulating knowledge. Individuals who interact with each other in social media space operate thecapacity of information-seeking and information-sharing. At a certain level, the accumulation ofknowledge formed by the information-seeking and information-sharing activities of social media opensup views for solving practical problems, including one of which is environmental problems. By usingthe global normal argument of green practices and the potential of the millennial generation inIndonesia, the Tim Pengabdian kepada Masyarakat (PkM) of Universitas Katolik Musi Charitas -Palembang held an activity entitled "Green Communities Development Through 'Green ProductAwareness Program Using Social Media' for Millennials in Lampung". The program employs twostages of green awareness development method, namely: (1) Conceptualization ; and (2) Practicalimplementation. The activity which lasted for two days received a positive response from theparticipants.
ONE-DAY WORKSHOP MEMBANGUN NILAI TRUST TERHADAP PRODUK LAYANAN PADA GENERASI Z DI METRO-LAMPUNG Heri Satrya Wangsa, Ignasius; Josephine Tyra, Maria; Lina, Lina; Riyanto, Agustinus; Gunady Ony, Johan
Jurnal Abdimas Musi Charitas Vol. 7 No. 2 (2023): Jurnal Abdimas Musi Charitas Volume 7, Nomor 2, Desember 2023
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v7i2.1090

Abstract

Digital service products require careful attention to the service delivery process and the establishment of trust value. The Community Service Team of Musi Charitas Catholic University Palembang conducted a workshop titled "Building Trust Value Towards Service Products for Generation Z in Metro - Lampung," involving 50 participants from Generation Z. The outcomes revealed that workshop participants were adept at illustrating trust value through three approaches: understanding the benefits of service products, recognizing the value that attracts purchasing interest, and perceiving the appealing benefits of products. The workshop received positive responses, with participants expressing a high level of understanding of the presented material and motivation to participate. Statistical analysis further confirmed the success of the activity in cultivating trust value perception among the participants.  
Nilai konsumen dalam "Aku tahu apa yang aku beli" Wangsa, Ignasius Heri Satrya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 3 No. 1 (2021): Accountability and performance of organization
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v3i1.93

Abstract

The consumer can make the best decision based on his natural capacity as a rational and economic man. Practically, this rationality is determined by new values accumulated from previous consumption experience. This research aims at studying consumers' values through rationalization of relevant variables in consumers values mix. Context of consumer confidence "I know what to buy" represents his independence as a consumer who treasures assurance and certainty reflected upon specific values. Consumers subscribe to these values as the primary reference in consumer buying behavior. Additionally, this context facilitates the study on consumer value resistance about the internal and external environment pressure. This research contributes to consumer's values theory through a mixed-method.
Co-Authors Agustinus Riyanto Antonius Singgih Setiawan Fernando, Agustinus Ignatius Putera Setiahati Johan Gunady Onny Johan Gunady Onny Josephine Tyra, Maria Lina Lina . Lina Lina Lina Lina Maria Ignasia Galuh Parwati Maria Ignasia Galuh Parwati Maria Josephine Tyra, Maria Josephine Tyra, Onny, Johan Gunady Ony, Johan Gunady Parwati, Maria Ignasia Galuh riyanto, agustinus Riyanto, Agustinus