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All Journal Wahana Didaktika Jurnal Manajemen dan Bisnis Indonesia International Research Journal of Business Studies (E-Journal) JURNAL PENDIDIKAN TAMBUSAI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Jurnal MEBIS (Manajemen dan Bisnis) ASAWIKA: Media Sosialisasi Abdimas Widya Karya BIP'S : Jurnal Bisnis Perspektif Prosiding Seri Seminar Nasional Jurnal Abdimas Musi Charitas SENAPAS Jurnal Pengabdian Masyarakat dan Riset Pendidikan Konsumen & Konsumsi: Jurnal Manajemen (KKJM) International Research Journal of Business Studies Journal of Business and Information System
Ignasius Heri Satrya Wangsa
Universitas Katolik Musi Charitas
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Theoretical study of the dilemma in the consumption of green products Wangsa, Ignasius Heri Satrya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 5 No. 1 (2023): Journal of Business and Information System
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v5i1.165

Abstract

Participation in implementing green behavior is often a dilemma and an exciting study for many researchers. Through this research, a theoretical study of dilemmas in the consumption of green products is conducted by searching for international journal articles. In this study, a five-stage method of data processing of research journal articles was applied, including (1) Stage-1: Article search using Dimensions software; (2) Stage-2: Selection of one main article; (3) Stage-3: Searching articles related to prior works using Connected Papers software; (4) Stage-4: Processing articles based on the work cloud using ATLAS. ti software; and (5) Stage-5: Searching and processing articles using VOSviewer and Biblioshiny software. The articles collected were 637 articles (Stage-1) and 1946 (Stage-5). The conclusions obtained through this study are: (1) Studies on dilemmas in green product consumption need to be followed up through comprehensive follow-up studies; (2) Potential areas of study include: (a) the level of belief in green products that explains the rationalization of green product consumption; (b) economic and social aspects that critique the advantages and disadvantages of green product consumption.
The Insights on Perceived Price-Quality Wangsa , Ignasius Heri Satrya
International Research Journal of Business Studies Vol. 4 No. 3 (2011): December 2011 - March 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.3.229-251

Abstract

This research employs four theories; absolute and relative price differences (Theory-1), a “free” product (Theory-2), consumer perception of price unfairness (Theory-3), and consumer perception of price as an indicator of product quality (Theory-4). All of these are integrated and synthesizal in order to applicable provide an interpretation framework. Using Consistency Test and phenomenological approach, the author analyzes the participants’ responses around the issues of price and benefit to get some insights on perceived price-quality.
Media Frames and Sustainability Mindsets: Implications for Green Digital Marketing in Indonesia Wangsa, Ignasius Heri Satrya
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.876

Abstract

This study examines how sustainability is framed in major Indonesian national online news media and how such framing contributes to the development of sustainability mindsets relevant to business practices and green consumer markets. Focusing on five leading platforms—Kompas.com, Detik.com, CNNIndonesia.com, Liputan6.com, and Tempo.co—this research conducts a qualitative content analysis of articles published between 2024 and 2025 that address sustainability in corporate strategy, environmental governance, green innovation, and ethical consumption. The findings reveal the presence of dominant frames such as environmental urgency, techno-optimism, regulatory accountability, and lifestyle engagement. For instance, Kompas.com and Tempo.co frequently feature analytical coverage on ESG policies, carbon reduction initiatives, and responsible investment, while Detik.com and Liputan6.com highlight consumer-friendly narratives on waste reduction, renewable products, and urban sustainability trends. CNNIndonesia.com offers policy-centered reporting that bridges state commitments and corporate transitions. These frames collectively shape public perception by normalizing sustainability as both a moral and economic imperative, thereby influencing how businesses position themselves and how consumers interpret green value propositions. The study underscores the strategic relevance of media framing for green digital marketing, suggesting that alignment with dominant media narratives enhances message resonance and public trust in sustainability campaigns.
Co-Authors Agustinus Riyanto Antonius Singgih Setiawan Fernando, Agustinus Ignatius Putera Setiahati Johan Gunady Onny Johan Gunady Onny Josephine Tyra, Maria Lina Lina . Lina Lina Lina Lina Maria Ignasia Galuh Parwati Maria Ignasia Galuh Parwati Maria Josephine Tyra, Maria Josephine Tyra, Onny, Johan Gunady Ony, Johan Gunady Parwati, Maria Ignasia Galuh riyanto, agustinus Riyanto, Agustinus