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All Journal Jurnal Ilmu Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pendidikan dan Konseling Jurnal Pengkajian Dhamma Jurnal Abdimas Bina Bangsa Jurnal Ilmu Komunikasi Progressio KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Waradin Innovative: Journal Of Social Science Research PACIVIC: Jurnal Pendidikan Pancasila dan Kewarganegaraan Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Informasi Pengabdian Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat International Journal of Environmental Communication (ENVICOMM) INJECT Interdisciplinary Journal of Communication
Nurul Hidayat
Universitas Pancasila
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Advertisement Exposure and Investment Interest: Study on Octafx Advertising Trading Platform among Students Halim, Umar; Febriyanti, Miranda; Hidayat, Nurul
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3744

Abstract

Some trading platforms are declared illegal, and since 2016 until now the Ministry of Communication and Informatics (Kominfo) has blocked a lot of illegal investment content, especially those using binary options trading systems because they are considered similar to gambling systems. Nevertheless, advertising impressions of trading platforms with binary options systems such as OctaFX can still be found by the public through advertisements on online media such as Youtube. Where advertising has become part of an e-marketing strategy that is considered more effective and efficient at a minimum cost but gets a lot of attention from the target audience. Therefore, this study aims to test the impact of OctaFX trading platform advertising exposure on students' interest in investing in Youtube ads. This research uses stimulus-response theory where advertising is used as variable X and investment interest as variable Y. This study uses an explanatory quantitative approach, with data collection techniques by distributing questionnaires to one hundred student respondents in South Jakarta. The results of this study indicate that exposure to advertisements for one of the trading platforms, namely OctaFx on the online media Youtube, significantly affects the level of interest of students in South Jakarta in investing through this trading platform.
Peningkatan Keterampilan Keamanan Digital pada Siswa SMK Ananda Bekasi di Era Disrupsi Digital Nurul Hidayat; Nalendra Paccagnnelae; Damiara Paramithaswari
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 3 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i3.432

Abstract

The current era of digital disruption is a challenge in itself with the development of digitalization issues that have an impact on all aspects of life. Digital disruption brings significant changes in various aspects of life, including in the field of education. SMK Ananda Bekasi, as a vocational education institution, needs to prepare its students to be able to face increasingly complex digital security challenges. This research aims to improve digital security skills in SMK Ananda Bekasi students through a specially designed training program. The methods used in this community service include needs analysis, design of training materials, and evaluation of training results The results of this community service show that digital security skills improvement training has a positive impact in increasing students' awareness and ability to deal with cyber threats. Thus, this training program is expected to be a model for other schools in improving digital literacy and cybersecurity among students.
Meningkatkan UMKM Melalui Pemasaran Digital (Brand Awareness) di Desa Pasireurih Muhammad Syaghani; Habibullah Ahmad; Nurul Hidayat
Jurnal Informasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v3i1.1560

Abstract

This article discusses the implementation of a community service program in the form of a Community Service Program (KKN) by FIKOM students of Pancasila University to increase brand awareness of MSMEs “Palapus” in Pasireurih Village, Bogor Regency. The main focus of the activity was to utilize digital marketing through the Instagram platform to increase the attractiveness of nutmeg-based products. The program involved creating a new logo, updating product catalog photos, and producing a short advertising video highlighting the health benefits of nutmeg. In addition, mentoring was provided to local youth to improve their skills in digital marketing strategies. The methods used include direct observation of the problems faced by MSMEs, digital marketing training, and collaboration with the younger generation to support product promotion management. The results of the program showed an increase in the visibility and competitiveness of “Palapus” MSME products, as well as an increase in the digital skills of local youth. Thus, this activity succeeded in having a positive impact on local economic growth and MSME business sustainability. This article emphasizes the importance of technological adaptation in digital marketing to support MSME competitiveness in the industrial era 4.0. The program also demonstrates the strategic role of the younger generation in driving innovation and community-based creative economic development.
Urgensi Literasi Digital untuk Generasi Milenial di Era Society 5.0 Tatik Purwaningsih; Nurul Hidayat; Arnold Surya Nugroho; Ria Restina Robiyanti
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.421

Abstract

The current era of society 5.0 is a challenge in itself with the development of digitalization issues that impact all aspects of life. Society is so spoiled by media and technology. However, there are positive and negative impacts in today's rapid technological advances such as hoax news, cyber bullying and body shaming. The purpose of this community service activity is to mitigate negative impacts and provide an understanding of how to use the internet in a good and healthy way through digital literacy. The methods used are lectures, question and answer and use the pretest as a measuring tool. The results of this study are that the millennial generation is very familiar with using current applications, but they don't care about their own security in cyberspace. In addition, they also do not know their privacy rights when surfing the internet and there are still many who cannot use social media wisely. Hopefully it is hoped that the digital literacy training from this community service program will have a significant impact on the importance of maintaining data privacy and how to wisely use social media.
Analisis Frekuensi dalam Penggunaan Media Sosial Berdasarkan Gender : Studi Kasus Masyarakat Buddhis di Indonesia Wiwit Rizqiani; Nurul Hidayat
Dhammavicaya : Jurnal Pengkajian Dhamma Vol. 8 No. 2 (2025): Dhammavicaya : Jurnal Pengkajian Dhamma
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/dhammavicaya.v8i2.1633

Abstract

This study examines the frequency and duration of accessing social media by male and female respondents of Gen Z Buddhist in Indonesia as research subjects. The method used in the study was quantitative, and the data collection technique used purposive sampling using a survey of 400 respondents aged between 17 and 28 years. Based on the results of the analysis, male respondents tend to use social media access at night, namely at 19.01 - 00.00, with an average of 3.35 with an average duration of access of 3.63, while female respondents tend to use social media access at night, namely at 19.01 - 00.00, with an average of 3.49 with an average duration of access of 3.75. In addition, of the seven social media that are often accessed by male and female respondents are Instagram and Tiktok. The type that is often accessed by respondents on social media is celebrity content. It can be concluded that female respondents tend to be more dominant in frequently accessing social media as entertainment at night after a full day of activities, apart from Gen Z as access to information for various needs such as assignments and so on.
Narasi Kebangsaan di Era Media Sosial: Relevansi Pancasila dalam Ekosistem Digital Nurul Hidayat
PILAR Vol 5 No 1 (2025): PACIVIC: Jurnal Pendidikan Pancasila dan Kewarganegaraan
Publisher : Program Studi Pendidikan Pancasila dan Kewarganegaraan, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/p.v5i1.10183

Abstract

Era digital telah merevolusi pola komunikasi masyarakat Indonesia, khususnya melalui media sosial yang kini menjadi arena utama pembentukan identitas dan narasi kebangsaan. Pancasila sebagai ideologi bangsa, menghadapi tantangan serius dalam ekosistem digital yang sarat dengan hoaks, ujaran kebencian, dan polarisasi. Penelitian ini menggunakan pendekatan literature review dengan menganalisis artikel dari jurnal terakreditasi SINTA dan Scopus terbitan 2019-2024 serta dokumen relevan lainnya. Hasil kajian menunjukkan bahwa media sosial memiliki peran ganda yang sebagai ruang potensial penyemaian nilai-nilai Pancasila, sekaligus ladang subur bagi praktik komunikasi yang bertentangan dengan semangat persatuan, kemanusiaan, dan keadilan sosial. Rendahnya literasi digital dan lemahnya aspek integrasi nilai Pancasila dalam pendidikan kewargaan yang menjadi faktor utama degradasi etika digital. Namun demikian, peluang tetap terbuka melalui strategi kolaboratif, seperti penguatan literasi digital berbasis nilai, pemanfaatan konten-konten kreatif serta sinergi antara negara, masyarakat, dan platform digital. Relevansi Pancasila di ruang siber hanya dapat dijaga jika nilai-nilainya dihidupkan dalam praktik komunikasi daring yang reflektif, inklusif, dan partisipatif. Dengan demikian, media sosial yang tidak hanya menjadi tantangan bagi ideologi bangsa, tetapi juga ruang strategis untuk merevitalisasi Pancasila secara kontekstual dan berkelanjutan.
Analysis of Clean Ocean Campaign Framing in Instagram Account Posts @pandulaut.id and @theoceancleanup Nur Rizky Ramadhania; Hidayat, Nurul
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6914

Abstract

The sea is one of the most vital habitats for all life on Earth. Known as a beautiful expanse of blue full of mystery, the ocean also harbors a significant unseen threat: pollution. The greatest current focus of marine threats lies in plastic waste, with an annual deposition of 8 million tons of plastic pollution into the oceans. This pollution has immense impacts on marine life, ecosystems, and human health. The clean ocean campaign movement represents a powerful effort to raise awareness and encourage communities to preserve marine cleanliness for the future of our planet. This study aims to analyze the framing of posts from two Instagram accounts advocating for ocean cleanliness: @pandulaut.id and @theoceancleanup. Using a qualitative method and Robert Entman's framing analysis model, the study focuses on four elements: problem definition, diagnosis of causes, moral considerations, and problem solutions. The findings from the study indicate that throughout 2023, both Instagram accounts highlighted posts defining marine pollution as a significant threat to marine life. They also featured educational and motivational content to inspire viewers. This research specifically examines how these two accounts disseminate their campaigns to raise public awareness and promote actions to maintain the cleanliness and sustainability of marine ecosystems.
Low Public Perspective on The Importance of a Sustainable Environment in The Environmental Journalism Polemic Rizqiani, Wiwit; Hidayat, Nurul
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 1 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i1.7874

Abstract

Forest fires in Indonesia occur continuously every year, but coverage of these events has not been popular in the mass media. The purpose of this study was to identify the understanding of kumparan reporters about environmental journalism based on their knowledge and experience in reporting forest fires. To achieve this goal, this study uses an interpretive paradigm, a qualitative research approach, the unit of analysis chosen is the individual (kumparan reporter), data collection techniques are carried out with in-depth interviews (primary data) and reporting documentation written by the kumparan reporter (secondary data), Data analysis techniques are performed by reducing data, presenting data, and drawing conclusions. The concepts in this research are environmental journalism, reporters as news agents, reporters' understanding of reporting issues, and environmental journalism problems. A reporter' who understands in reporting forest fires is a reporter who knows the ideal coverage in accordance with environmental journalism and applies elements of environmental journalism namely ecology, social and economic development. The findings in this study indicate that only some of the elements of environmental journalism are known and applied by kumparan reporters, so it can be concluded that kumparan reporters do not understand in reporting forest fires. The misunderstanding arises from the knowledge and experience in carrying out the journalistic process, namely there is no separate environmental desk, there is a separation of angle determination from reporters and editors, and the educational background of reporters is not related to environmental knowledge. Reporters only understand environmental journalism from their experience in covering forest fires.
Tradisi Tiatiki dan Pemimpin Opini: Analisis Media Vernakular dalam Komunikasi, Pelestarian Lingkungan, dan Politik Lokal Papua Nurul Hidayat; Joko Utomo Hadibroto
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 3 (2025): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v4i3.6083

Abstract

The Tiatiki tradition in Teluk Depapre, Papua, is not merely an ecological ritual but serves as a cultural communication medium that conveys social and political messages. This study aims to analyze Tiatiki as vernacular media representing environmental conservation while articulating the resistance of indigenous communities against development policies that potentially threaten their customary territories. The research employs a qualitative approach with vernacular discourse analysis methods. Primary data were sourced from a 22-minute-22-second documentary produced by the Balai Pelestarian Nilai Budaya Papua (2020), analyzed through narrative transcription, identification of visual symbols, open coding, axial coding, and theoretical interpretation based on the Two-Step Flow theory and the concept of vernacular media. The findings reveal that the ritual prohibition symbolized by the “kayul larangan” is not merely a sign of marine closure for ecological purposes but also a political statement asserting indigenous territorial claims. Indigenous opinion leaders play a strategic role as cultural communicators and as drivers of subtle resistance against external interventions. These results affirm that local wisdom-based conservation in Papua is not solely ecological but also constitutes a political discourse arena projecting cultural identity and indigenous rights. This study contributes theoretically to cultural communication studies, particularly in analyzing vernacular media as instruments of local political resistance.
The Sequential Levels of the Digital Divide in the Educational Domain Among Indonesian University Students Halim, Umar; Hidayat, Nurul
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4427

Abstract

This research examines the sequential relationships between digital access, digital literacy, digital usage, and educational outcomes in the context of the digital divide in higher education in Indonesia.  The study utilizes data from 457 undergraduate students across six urban and rural universities, employing a quantitative survey methodology and applying Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the causal pathways.  Findings indicate that access, as assessed by device type and duration, significantly improves digital literacy, which subsequently influences educational technology usage patterns and learning outcomes.  Communication and content creation skills significantly impact academic performance and satisfaction.  The results substantiate a multilevel framework of digital inequality and emphasize the significance of equitable digital engagement beyond simple access.  This study provides insights for digital literacy initiatives and educational technology interventions designed to mitigate outcome-based disparities across various geographic and institutional contexts.
Co-Authors Anna Agustina Arnold Surya Nugroho Arnold Surya Nugroho Damiara Paramithaswari Febriyanti, Miranda Habibullah Ahmad Halim, Umar Ihsan Suri Moudy Karina Dewi Muhamad Rosit Muhammad Syaghani Nalendra Paccagnnelae Nrangwesthi Widyaningrum Nur Rizky Ramadhania Ria Restina Robiyanti Rizqiani, Wiwit Rustono Farady Marta Salsabila Nurshabrina Sarjito, Aris Sutrisno Tatik Wakhidati Purwaningsih Tisya Permatasari Umar Halim Utomo Hadibroto, Joko Widia Ningsih Wiwit Rizqiani