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All Journal Jurnal Ekonomi : Journal of Economic Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Pasundan International of Community Services Journal (PICS-J) International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Business and Management Inaba Inaba of Community Services Journal INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Dinasti Accounting Review
Listri Herlina
Universitas Indonesia Membangun (INABA)
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Other

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THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Herlina, Listri; Suryaningprang, Andre; Meltareza, Ridma
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
Pengaruh Brand Image dan Brand Awareness terhadap Keputusan Pembelian Body Lotion Vaseline (Studi pada Pengguna Body Lotion Vaseline di TikTok Shop) Munawaroh, Ana; Herlina, Listri
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1888

Abstract

This research aims to describe purchasing decisions, brand image, and brand awareness and analyze the influence of brand image and brand awareness on the purchasing decisions of Vaseline body lotion users at the TikTok Shop. The research uses quantitative methods with descriptive and verification approaches. Samples were taken through purposive sampling involving 100 Vaseline body lotion users at the TikTok Shop, and data was collected through a questionnaire. Data analysis includes multiple linear regression, correlation coefficient, and coefficient of determination. Descriptive analysis shows a purchasing decision score of 3,353 (very good), brand image 2,445 (good), and brand awareness 2,678 (very good). The research results show that brand image influences purchasing decisions with a correlation of 0.825 and brand awareness with a correlation of 0.813. Simultaneously, brand image and brand awareness influence purchasing decision with a simultaneous correlation of 0.935 and an influence contribution of 87.4%.
Pengaruh Rasio Keuangan terhadap Harga Saham PT Unilever Indonesia Tbk pada Tahun 2010-2023 Nababan, Pangihutan Saroha; Herlina, Listri; Kusumawardani, Astrin; Nugroho, Ilham Winar
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1938

Abstract

PT Unilever Indonesia Tbk has recently faced challenges with declining stock prices. The company's performance, as gauged by financial ratios such as CR, DER, and NPM, significantly influences stock prices, as investors tend to favor companies with strong financial ratios. This study, which aims to determine the impact of corporate responsibility, dividend payout ratio, and net profit margin on the share price of PT Unilever Indonesia Tbk from 2010 to 2023, employs a robust quantitative approach and descriptive verification techniques. The research uses secondary data from annual financial reports and a selective sampling strategy. The analysis includes the evaluation of the coefficient of determination, regression analysis, correlation analysis, hypothesis testing, and descriptive statistics, both individually and collectively. The findings suggest that the subsequent variables have a statistically significant influence on stock prices: There was no statistically significant effect for Corporate Responsibility; there was a large effect for Debt to Equity Ratio; there was a significant effect for Net Profit Margin; and there was a statistically significant effect for the sum of the effects of CR, DER, and NPM.
Pengaruh Current Ratio, Debt to Asset Ratio, dan Total Asset Turnover Terhadap Return on Asset Pada PT IndoFarma (INAF) Tbk Periode 2014-2023 Desmaniar, Salwa Anisya; Herlina, Listri; Nugroho, Ilham Winar
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i3.1941

Abstract

This study aims to examine the effect of the current ratio (CR), debt-to-asset ratio (DAR), and total asset turnover (TATO) on the return on assets (ROA) of PT IndoFarma (INAF) Tbk for the period 2014-2023. This research uses a quantitative approach with descriptive and verification methods. Secondary data from the company's annual financial statements accessed through the company's official website were analyzed using purposive sampling. The data analysis techniques used are descriptive analysis, regression analysis, correlation analysis, coefficient of determination analysis, and partial and simultaneous hypothesis testing. The results showed that partial hypothesis testing (t-test) showed that CR has a significant effect and DAR hurts ROA, while TATO has no significant impact on ROA. The simultaneous hypothesis testing (F-test) shows that CR, DAR, and TATO together have a substantial effect on the ROA of PT IndoFarma (INAF) Tbk during the 2014-2023 period. These results provide insight into the financial and management performance of PT Indo Farma (INAF) Tbk, which can inform decision-making and strategic planning for companies and similar companies in the industry, empowering them with actionable insights.
Pengaruh Brand Image, Harga Dan Promosi Penjualan Terhadap Minat Beli Di Transmart Sumarwan, Romie Giri Ginanjar; Herlina, Listri
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1717

Abstract

This study aims to analyze the influence of Brand Image, Price, and Sales Promotion on consumer purchasing interest at Transmart. In the context of the rapidly evolving retail industry, particularly in Indonesia, these factors are crucial for understanding consumer behavior. The research employs a quantitative method with a descriptive approach, involving 100 respondents from the productive population in Bandung Regency. Data were collected through an online questionnaire. The analysis results indicate that brand image has a positive and significant effect on purchasing interest, while price does not show a significant impact. Sales promotion also proves to have a positive influence on purchasing interest. Overall, the regression model reveals that 39.5% of the variation in purchasing interest can be explained by brand image, price, and sales promotion. This research provides valuable insights for retail managers in formulating effective marketing strategies to enhance consumer purchasing interest.
Pengaruh Pemahaman Akuntansi, Sistem Informasi Akuntansi, Dan Sistem Pengendalian Internal Terhadap Kualitas Laporan Keuangan (Studi Pada UMKM Bidang Kuliner di Kota Bandung) Pratama, Egy; Kusumawardani, Astrin; Herlina, Listri
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1708

Abstract

This research combines various previous research instruments with the aim of obtaining the best results in determining the influence of understanding accounting, accounting information systems and internal control systems on the quality of study financial reports on MSME in the culinary sector in the city of Bandung. Quantitative techniques with descriptive and verification approaches are used to determine the relationship between three independent variables and one dependent variable. The data for this research was separated into two categories: primary data from respondent questionnaires and secondary data from books, papers and other relevant literature. The Slovin formula is used to determine the minimum sample size from a limited population, as well as to avoid sampling errors that may occur. In this case, the sample was selected using a purposive sampling strategy and non-probability sampling techniques. The number of MSME in the culinary sector in 2002 was 335 and in 2023 it was 557 in the city of Bandung, using a purposive sampling strategy and non-probability sampling method. These entrepreneurs have met the criteria for implementing the MSME Accounting Information System (AIS) which is considered representative of the entire population. The research results show that understanding accounting, accounting information systems, and internal control systems greatly influence the quality of financial reports. Therefore, efforts to increase the implementation of SIA for MSME should be concentrated on increasing understanding of accounting and internal control of MSME entrepreneurs regarding the quality of financial reports, especially for MSMEs in the culinary sector.
Strategi Pengembangan Bisnis Pada Supplier Cat Musta Paint di Arjasari Bandung Delianti, Mirna; Herlina, Listri; Kusumawardani, Astrin
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2537

Abstract

This study aims to develop effective business strategies for Musta Paint, a paint retail business in Bandung, to address declining sales and enhance competitiveness in the digital era. Using a qualitative research approach, this study employs SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) to evaluate internal and external factors influencing the business. Data were collected from Musta Paint’s operational records and observations of market dynamics, focusing on key variables such as marketing strategies, customer engagement, and competitive positioning. The analysis reveals that Musta Paint’s dependency on traditional word-of-mouth marketing limits its market reach, especially in attracting younger, digitally active consumers. Results from the QSPM indicate that optimizing digital marketing and increasing presence on online platforms are the top-priority strategies, scoring highest in potential impact. Additional strategies include product innovation, seasonal promotions, and customer loyalty programs. The findings suggest that these strategies can enhance market reach, stabilize sales, and improve the company’s competitive edge. This research offers actionable insights for Musta Paint and similar SMEs navigating the challenges of the digital marketplace
Strategi Pengembangan Usaha Pada Toko Ikan Tenggiri Eman Carman Dengan Pendekatan Business Model Canvas dan Analisis SWOT Firdaus, Muhammad Fajar; Herlina, Listri; Kusumawardani, Astrin
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2538

Abstract

This study explores the business development strategy for Toko Ikan Tenggiri Eman Carman using the Business Model Canvas (BMC) framework and SWOT analysis. Traditional operations in the mackerel fish market face challenges such as fluctuating sales and dependency on fixed customer bases and suppliers. These issues result in financial instability and limited market reach. Applying the BMC framework analyzes nine essential components, including customer segments, key partnerships, value propositions, and cost structures. The SWOT analysis identifies internal strengths, weaknesses, and external opportunities and threats, providing a strategic roadmap for business development. This study highlights the need for digital transformation, such as utilizing social media and e-commerce platforms, to diversify sales channels and reduce reliance on traditional markets. Additionally, strategic partnerships with suppliers can stabilize costs and ensure product availability. Implementing these strategies aims to enhance business resilience, expand market access, and secure long-term sustainability. The practical implications of this research provide insights for small-scale business owners, particularly those relying on traditional markets, on how to adapt technology and digital marketing strategies to strengthen their position in an increasingly competitive market. By adopting these strategic steps, Toko Ikan Tenggiri Eman Carman can increase its competitiveness and achieve sustainable growth
Key Drivers of Stock Price Movements: Financial and Economic Indicators in Unilever Indonesia (2014–2023) Setiawati, Rini; Herlina, Listri
International Journal of Finance Research Vol. 5 No. 4 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i4.2288

Abstract

Multinational corporations are critical in ensuring financial market stability and boosting corporate performance, mainly through job creation and increased productivity. These contributions positively influence investor confidence and significantly impact stock market performance. As one of the leading multinational companies, PT Unilever contributes substantially to Indonesia's economic development. However, in recent years, PT Unilever has faced a notable decline in its stock prices. Such a decline can undermine investor trust, affecting the company’s investment strategies. For this reason, examining factors that influence stock price movements, including financial ratios and macroeconomic variables, becomes essential. This research investigates the influence of financial ratios and macroeconomic indicators on PT Unilever Indonesia Tbk's stock price fluctuations in 2014–2023. The variables analyzed include the Current Ratio (CR), Earnings Per Share (EPS), inflation, interest rates, and Gross Domestic Product (GDP). Using secondary data and a multiple linear regression approach, the study reveals that EPS and inflation positively and significantly impact stock prices. At the same time, interest rates and GDP exhibit a negative and significant effect. On the other hand, the CR variable does not significantly affect stock price movements
Price, Promotion, and Online Customer Ratings: Factors Determining the Purchase Decisions for Sheona Go Fashion Products on E-Commerce Pandiangan, Sari Yanti; Herlina, Listri; Akbar, Ridho Riadi
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2448

Abstract

Along with the increasing popularity of online fashion shopping, this study aims to analyze the influence of price, promotion, and online customer ratings on purchasing decisions for Sheona Go fashion products on the E-Commerce platform. This study is important to understand the factors influencing online shopping behavior. The research method used is a quantitative approach with a survey. Using a purposive sampling technique, data were collected from 100 respondents who had purchased Sheona Go products through the E-Commerce platform. The variables studied include price, promotion, and online customer ratings as independent variables and purchasing decisions as dependent variables. The results of the analysis show that simultaneously, price, promotion, and online customer ratings have a significant effect on purchasing decisions. Partially, the price variable has the most dominant influence, followed by promotion and online customer ratings. Descriptive statistics show that most respondents positively assessed price and promotion, while perceptions of online customer ratings were more varied. These findings provide insights for online fashion business players in designing more effective marketing strategies and the importance of maintaining digital reputation and optimizing customer experience on online platforms. This study also strengthens the theory of Consumer Behavior in the context of E-Commerce.
Co-Authors Akbar, Ridho Riadi Andre Suryaningprang Arie Hendra Saputro Asti Nur Aryanti Astrin Kusumawardani Awaluddin Nurramdhani Dedi Gumilar Delianti, Mirna Desmaniar, Salwa Anisya Detya Wiryany Effendi, Yusup Egy Pratama, Egy Fanji Wijaya Firdaus, Muhammad Fajar Firgiawati Sandra, Herlia Heny Hendrayati Herlinawati , Erna Irawan, Adelia Dewi Muhammad Ihsan Muchta Munawaroh, Ana Muttaqin, Ridlwan Nababan, Pangihutan Saroha Novitasary, Shanty Nugroho, Ilham Winar Nuradina, Kartika Palupi Permata Rahmi Pandiangan, Sari Yanti Pasa’pangan, Vebi Susanti Putri, Ariel Anggistia Ridma Meltareza Rini Setiawati Salsabila, Adinda Saputra, M. Tegar Sulaiman, Asep Sumarwan, Romie Giri Ginanjar Supiyadi, Dedi Suryana Suryana Suryana Syamsiar, Syamsiar Winar Nugroho, Ilham