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All Journal Jurnal Ekonomi : Journal of Economic Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen IKRA-ITH EKONOMIKA Journal of Information System, Applied, Management, Accounting and Research BALANCE: Economic, Business, Management and Accounting Journal eCo-Buss Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Pasundan International of Community Services Journal (PICS-J) International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Business and Management Inaba Inaba of Community Services Journal INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Dinasti Accounting Review
Listri Herlina
Universitas Indonesia Membangun (INABA)
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Other

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Consumer Decision-Making in E-Commerce: How Brand Image, Advertising Appeals, and Reviews Influence the Purchase of Dhozen Apparel on Shopee Noerdiana, Muhammad Ichsan Multazam; Herlina, Listri; Muttaqin, Ridlwan
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2449

Abstract

This study addresses the issue of declining sales of Dhozen products on Shopee, which is concerning amid the growing trend of online fashion shopping. This research aims to analyze the influence of brand image, advertising appeal, and consumer reviews on the purchase decisions of Dhozen products. The data were through a survey of university students in Bandung.The regression analysis results show that the three variables have a significant influence on purchase decisions. However, partially, the consumer reviews variable does not have a considerable impact, Due to brand image and advertising appeal being particularly strong for Dhozen products, consumers might prioritize these factors over review, This study concludes that strengthening brand image and managing advertising appeal are crucial strategies for Dhozen to enhance its competitiveness in the market. Furthermore, this research contributes to the digital marketing literature by providing insights into effective marketing strategies for local brands on e-commerce platforms.
Pergantian Auditor, Independensi Auditor, Dan Kompetensi Auditor Terhadap Kualitas Audit Pada Kantor Akuntan Publik Wilayah Kota Bandung Effendi, Yusup; Kusumawardani, Astrin; Herlina, Listri
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1736

Abstract

This study aims to analyze the effect of auditor rotation, auditor independence, and auditor competence on audit quality at public accounting firms in the Bandung City area. The study used quantitative methods with data collection techniques through questionnaires. The research sample consisted of 37 auditors who worked at public accounting firms in Bandung City. The data were analyzed using multiple linear regression analysis with the help of SPSS. The results showed that: (1) Auditor rotation has a significant effect on Audit Quality with a significance value of 0.022 <0.05; (2) Auditor independence has a significant effect on Audit Quality with a significance value of 0.000 <0.05; and (3) Auditor competence has a significant effect on Audit Quality with a significance value of 0.000 <0.05. The R Square value of 0.933 indicates that 93.3% of the variation in Audit Quality can be explained by the three independent variables. This study provides practical implications for public accounting firms in improving audit quality through the implementation of auditor rotation policies, strengthening independence, and developing auditor competence.
Pengaruh Work Life Balance, Program Pelatihan dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Juanindo Perkasa Salsabila, Adinda; Muttaqin, Ridlwan; Herlina, Listri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3603

Abstract

This study aims to examine the effect of Work Life Balance, Training Programs, Work Environment on Employee Performance at PT Juanindo Perkasa. The research method used is a quantitative approach. The study population consisted of 124 employees of PT Juanindo Perkasa. The research sample was determined using the Slovin formula with a significance level of 0.10 totaling 56 people. The data collection technique used was questionnaire observation. The collected data were then analyzed using statistical techniques including descriptive analysis, verification analysis, determination coefficient analysis and partial and simultaneous hypothesis testing using the SPSS 26 program. The results of the study showed that Work Life Balance had a significant effect on employee performance, Training Programs had a significant effect on employee performance, Work Environment had a significant effect on employee performance, and Work Life Balance, Training Programs, Work Environment together had a positive and significant effect on employee performance.
Pengaruh Work Life Balance, Program Pelatihan dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Juanindo Perkasa Salsabila, Adinda; Muttaqin, Ridlwan; Herlina, Listri
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3603

Abstract

This study aims to examine the effect of Work Life Balance, Training Programs, Work Environment on Employee Performance at PT Juanindo Perkasa. The research method used is a quantitative approach. The study population consisted of 124 employees of PT Juanindo Perkasa. The research sample was determined using the Slovin formula with a significance level of 0.10 totaling 56 people. The data collection technique used was questionnaire observation. The collected data were then analyzed using statistical techniques including descriptive analysis, verification analysis, determination coefficient analysis and partial and simultaneous hypothesis testing using the SPSS 26 program. The results of the study showed that Work Life Balance had a significant effect on employee performance, Training Programs had a significant effect on employee performance, Work Environment had a significant effect on employee performance, and Work Life Balance, Training Programs, Work Environment together had a positive and significant effect on employee performance.
Pengaruh Kualitas Produk, Brand Image Dan Brand Ambassador Terhadap Keputusan Pembelian Kosmetik Madame Gie Pada Mahasiswa Di Kota Bandung Putri, Ariel Anggistia; Herlina, Listri; Kusumawardani, Astrin
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1772

Abstract

This study aims to examine the influence of product quality, brand image, and brand ambassadors on consumer purchasing decisions for Madame Gie products in Bandung City. A quantitative research method with descriptive and verification approaches is employed. The sampling technique used is probability sampling, where respondents are selected randomly from accessible customers. Data are analyzed using path analysis to determine the relationships among the studied variables. The findings indicate that product quality, brand image, and brand ambassadors each have a significant and positive effect on consumer purchasing decisions. Among these factors, brand image exerts the strongest influence on customer perceptions, while product quality and brand ambassadors play crucial roles in enhancing consumer purchase intention. Therefore, companies should reinforce their brand image, enhance product quality, and strategically select brand ambassadors to foster customer loyaltyThis study aims to examine the influence of product quality, brand image, and brand ambassadors on consumer purchasing decisions for Madame Gie products in Bandung City. The analysis is conducted both partially (individually) and simultaneously (collectively). A quantitative research method with descriptive and verification approaches is employed. The sampling technique used is probability sampling, where respondents are selected randomly from accessible customers. Data are analyzed using path analysis to determine the relationships among the studied variables. The findings indicate that product quality, brand image, and brand ambassadors each have a significant and positive effect on consumer purchasing decisions. Among these factors, brand image exerts the strongest influence on customer perceptions, while product quality and brand ambassadors play crucial roles in enhancing consumer purchase intention. Therefore, companies should reinforce their brand image, enhance product quality, and strategically select brand ambassadors to foster customer loyalty.
Stock Price Analysis of PT Bukit Asam Tbk: A Comprehensive Study Herlina, Listri; Winar Nugroho, Ilham
Dinasti Accounting Review Vol. 2 No. 1 (2024): Dinasti Accounting Review (July - September 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v2i1.639

Abstract

This study analyzes the stock price condition of PT Bukit Asam Tbk (PTBA) in relation to macroeconomic factors. Using the ordinary least squares regression method, four independent variables from macroeconomics namely Inflation, BI rate, GDP, and Exchange Rate were examined. The results demonstrate that these variables significantly influence PTBA's stock price, with Inflation and GDP positively affecting it, while the BI rate and Exchange Rate have negative impacts. The conclusion emphasizes the importance of understanding external dynamics that affect a company's stock price in complex industries such as coal mining. This research provides strategic insights for investors and corporate management in navigating volatile market challenges.
Faktor-Faktor Yang Mempengaruhi Profitabilitas Pada Perusahaan Manufaktur Di Indonesia (Studi Kasus Pada Perusahaan PT Krakatau Steel Tbk 2014-2024) Saputra, M. Tegar; Herlina, Listri; Kusumawardani, Astrin
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1903

Abstract

Return on Assets (ROA) merupakan salah satu indikator untuk mengukur efektivitas manajemen dalam memanfaatkan aset perusahaan untuk menghasilkan laba. PT Krakatau Steel Tbk, nilai ROA selama periode 2014–2024 cenderung berfluktuasi menurun dan berada di bawah standar ideal sebesar 5,98%, yang mengindikasikan lemahnya efisiensi manajerial dalam pengelolaan aset. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi profitabilitas perusahaan manufaktur di Indonesia, dengan studi kasus pada PT Krakatau Steel Tbk. Pendekatan kuantitatif dengan desain deskriptif dan verifikatif digunakan untuk menguji pengaruh antar variable . Data yang digunakan bersifat sekunder, diperoleh dari laporan keuangan tahunan perusahaan selama periode 2014-2024 yang dipilih melalui teknik purposive sampling. Analisis data dilakukan melalui uji deskriptif, regresi berganda, korelasi, koefisien determinasi, serta pengujian hipotesis secara parsial dan simultan. Hasil penelitian menunjukkan bahwa Current Ratio dan Debt to Asset Ratio serta Debt to Equity Ratio berpengaruh signifikan terhadap ROA
Digital innovation strategy for creative industries: responding to competition challenges in the digital age Aryanti, Asti Nur; Suryana, Suryana; Hendrayati, Heny; Rahmi, Palupi Permata; Wijaya, Fanji; Herlina, Listri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 2 (2023): Mei
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.2955

Abstract

The creative industries should be able to keep up with competitors' strategies to survive in the contemporary business environment. The depth of the digital touch in every company operation encourages business people to adapt it while developing new products. The purpose of this study was to present an overview of the digital-based innovation strategies employed by the leading creative industries in Bandung. Using a descriptive analysis strategy, the research method employed was qualitative. Techniques for data collection included literature reviews, field investigations, questionnaires, and in-depth interviews. The study's findings demonstrated that strategies for digital-based innovation were not conducted to their full potential. In this particular industry, there was insufficient growth of digitally based products and services, limited responsiveness to digital solutions provided by competitors, a lack of differentiation from competitors, relatively few platforms for digitally based products that were different from competitors, and poor product development. There were no newly developed digital products on the market. In addition, only the process innovation strategy received a positive response regarding the dimensions of a digital-based innovation strategy, even though most were still far from the digitalization process. However, digital implementation was absent from the organization's marketing and product innovation strategies, making them appear inefficient
Business performance of MSMES in terms of entrepreneurial competencies and entrepreneurial orientation Rahmi, Palupi Permata; Suryana, Suryana; Hendrayati, Heny; Aryanti, Asti Nur; Herlina, Listri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2973

Abstract

This study aims to analyse the effect of entrepreneurial competencies and entrepreneurial orientation on business performance in the MSMEs Sub-Sector of Creative Industry in Bandung City. By distributing questionnaires to all respondents, the data sample is collected from 50 MSMEs. Quantities research method with SPSS analytical tool was used in this study. The results of this study indicate that entrepreneurial competencies partially affect business performance. Meanwhile, the entrepreneurial orientation variable partially influences business performance. Simultaneously, entrepreneurial competencies and entrepreneurial orientation affect business performance. The results of this research can be expected to contribute to the study of strategies and policies for the development of competencies and entrepreneurial orientation of MSMEs
Pengaruh Kualitas Produk, Brand Image, dan Online Customer Review terhadap Kepuasan Pelanggan Gen Z E Commerce Tiktok Shop Brand Glad2glow Pasa’pangan, Vebi Susanti; Herlina, Listri; Kusumawardani, Astrin
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.51722

Abstract

Perkembangan pesat perdagangan elektronik, khususnya melalui platform social commerce seperti TikTok Shop, membawa tantangan baru dalam menjaga kepuasan pelanggan. Meskipun fitur yang tersedia tergolong inovatif, kepuasan konsumen tetap menjadi faktor kunci dalam membangun loyalitas dan kelangsungan bisnis, khususnya di kalangan Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, citra merek, dan ulasan online terhadap kepuasan konsumen TikTok Shop, dengan studi kasus pada brand Glad2Glow. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan kausal asosiatif. Pengumpulan data dilakukan melalui purposive sampling terhadap 100 responden dari generasi Z yang pernah membeli produk Glad2Glow melalui TikTok Shop. Analisis data melibatkan uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda dengan bantuan perangkat lunak SPSS 26. Hasil analisis menunjukkan bahwa ketiga variabel, baik secara individu maupun bersama-sama, Berpengaruh positif dan signifikan terhadap kepuasan konsumen. Nilai Adjusted R² sebesar 67,9% mengindikasikan bahwa variabel kualitas produk, citra merek, dan ulasan pelanggan secara kolektif mampu menjelaskan sebagian besar variasi kepuasan pelanggan. Temuan ini menegaskan pentingnya tampilan produk yang menarik, hubungan emosional dengan merek, serta ulasan pelanggan yang terpercaya dalam membentuk persepsi dan kepuasan  konsumen. Penelitian ini memberikan implikasi strategis bagi brand lokal dalam mengoptimalkan elemen pemasaran digital untuk meningkatkan loyalitas konsumen gen Z.
Co-Authors Andre Suryaningprang Arie Hendra Saputro Asti Nur Aryanti Astrin Kusumawardani Awaluddin Nurramdhani Dedi Gumilar Deisti, Irena Delianti, Mirna Desmaniar, Salwa Anisya Detya Wiryany Effendi, Yusup Egy Pratama, Egy Erna Herlinawati Fanji Wijaya Firdaus, Muhammad Fajar Firgiawati Sandra, Herlia Heny Hendrayati Herlinawati , Erna Irawan, Adelia Dewi Mudzaffar, Wildan Fazri Muhammad Ihsan Muchta Munawaroh, Ana Muttaqin, Ridlwan Nababan, Pangihutan Saroha Nazilla G, Alya Rifda Novitasary, Shanty Nugroho, Ilham Winar Nuradina, Kartika Palupi Permata Rahmi Pandiangan, Sari Yanti Pasa’pangan, Vebi Susanti Prayoga, Dimas Putri, Ariel Anggistia Ridho Riadi Akbar Ridma Meltareza Rini Setiawati Rohiman, Rohiman Salsabila, Adinda Saputra, M. Tegar Sulaiman, Asep Sumarwan, Romie Giri Ginanjar Supiyadi, Dedi Suryana Suryana Suryana Syamsiar, Syamsiar Winar Nugroho, Ilham