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All Journal MEDIA STUDI EKONOMI Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi International Journal of Economics Development Research (IJEDR) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Joong-Ki : Jurnal Pengabdian Masyarakat Berdikari : Jurnal Pengabdian kepada Masyarakat Asian Journal of Applied Business and Management (AJABM) Ranah Research : Journal of Multidisciplinary Research and Development KAMI MENGABDI Journal of Economics and Management Scienties Jurnal Pemberdayaan Nusantara Joong-Ki Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki
Imam Suryono
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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THE INFLUENCE OF INNOVATION, COMPETITIVE ADVANTAGE AND LOCATION ON THE DECISION TO BUY KOPI KENANGAN IN JAKARTA WITH LIFE STYLE AS A MODERATOR Imam Suryono; Alya Kamelia Puspita; Diansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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This study examines the effects of innovation, competitive advantage, and location on consumers’ purchasing decisions for Kopi Kenangan in Jakarta, with lifestyle serving as a moderating variable. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Data were collected through structured questionnaires from 150 consumers who had purchased Kopi Kenangan products in Jakarta. The results indicate that competitive advantage, location, and lifestyle have positive and significant effects on purchasing decisions, whereas innovation has no significant influence, suggesting that consumers do not consider product innovation a key determinant when purchasing Kopi Kenangan. In addition, lifestyle significantly strengthens the relationship between competitive advantage and purchasing decisions but does not moderate the effect of innovation. Lifestyle also negatively moderates the relationship between location and purchasing decisions, indicating that consumers with modern lifestyles place greater emphasis on digital convenience, product quality, and brand reputation than on physical store accessibility. These findings provide valuable managerial and academic implications.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MODERATED BY CONSUMER TRUST ON THE TIKTOKSHOP MARKETPLACE IN JAKARTA Sarah Ratu Alizia; Imam Suryono; Sri Sukartono Nathadiharja
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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This study examines the influence of Social Media Marketing, Online Customer Reviews, and Influencer Endorsements on Purchase Decisions, with Consumer Trust as a moderating variable among TikTok Shop users in Jakarta. A quantitative approach was applied using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 165 respondents selected through purposive sampling, consisting of consumers who had purchased products through TikTok Shop and lived in Jakarta. The results indicate that Social Media Marketing, Influencer Endorsements, and Consumer Trust positively and significantly influence purchase decisions. Meanwhile, Online Customer Reviews have a significant but negative effect on purchase decisions. Consumer Trust significantly moderates the relationship between Social Media Marketing and purchase decisions with a weakening effect, while it strengthens the influence of Online Customer Reviews on purchase decisions. However, Consumer Trust does not significantly moderate the relationship between Influencer Endorsements and purchase decisions. These findings highlight the importance of effective digital marketing, credible online reviews, and strong consumer trust in enhancing purchase decisions on TikTok Shop.
THE INFLUENCE OF INNOVATION, PROMOTION, AND COMPETITIVE ADVANTAGE ON CONSUMER LOYALTY MODERATED BY CONSUMER SATISFACTION AT PT FEDERAL INTERNATIONAL FINANCE Citra Ayu Lestari; Imam Suryono; Lukiyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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The financing industry in Indonesia is becoming increasingly competitive, requiring finance companies to strengthen customer loyalty through effective business strategies. This study aims to analyze the effects of innovation, promotion, and competitive advantage on consumer loyalty, with consumer satisfaction as a moderating variable at PT Federal International Finance (FIF). A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through questionnaires distributed to 171 consumers selected using purposive sampling. The findings indicate that promotion and consumer satisfaction have a positive and significant effect on consumer loyalty, whereas innovation and competitive advantage do not significantly influence loyalty. Furthermore, consumer satisfaction negatively moderates the relationship between innovation and consumer loyalty, positively moderates the relationship between competitive advantage and consumer loyalty, but does not moderate the relationship between promotion and consumer loyalty. The novelty of this study lies in integrating innovation, promotion, and competitive advantage simultaneously while positioning consumer satisfaction as a moderating variable to provide a more comprehensive understanding of consumer loyalty in the financing industry.
Co-Authors Abriandi, Abriandi Aldina, Novia Alya Kamelia Puspita Ari Soeti Yani Ari Soetiyani Bobby Reza Bonfilia, Levina Citra Ayu Lestari Citra Widya Sihotang Diansyah Diansyah Diansyah Diansyah Diansyah, Diansyah Emmy Junianti Faris Naufal Ramadhan Hidajat, Koerniawan Kustiadi Basuki Lukiyana Lukiyana MM, Diansyah Moudyla, Mitha Rizky Muhammad Indra Laksamana Muhammad Indra Laksamana Netty Laura S Nurhayati, Ayu Panjaitan, , Riong Seulina Parulian, Ronald Putri, Annisa Navalia RAHMANITA, FIKA Riris Rotua Sitorus Sarah Ratu Alizia Sihar Tambun Silalahi, Noverina Sukartono, Sri Tania Natalia