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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen Stratejik dan Simulasi Bisnis Maqdis: Jurnal Kajian Ekonomi Islam
Berri Brilliant Albar
Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Social Entrepreneurship Mentoring through Business Technology Incubation for Beneficiary Families in West Sumatra: Pendampingan Kewirausahaan Sosial melalui Inkubasi Bisnis Teknologi bagi Keluarga Penerima Manfaat di Sumatera Barat Berri Brilliant Albar; Ares Albirru Amsal
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 9 No. 2 (2026)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v9i2.911

Abstract

The Social Entrepreneurship Assistance Program, implemented through a collaborative partnership between the Ministry of Social Affairs of the Republic of Indonesia and the Technology Business Incubator of Universitas Andalas, was designed to strengthen the economic independence of vulnerable households through entrepreneurship development. The program involved 350 Beneficiary Families (Keluarga Penerima Manfaat, KPM) across Padang City (150 participants), Pariaman City (100 participants), and Tanah Datar Regency (100 participants), West Sumatra, Indonesia. According to Statistics Indonesia (BPS), vulnerable communities experience disproportionately high rates of micro-enterprise failure due to inadequate business planning and limited managerial capacity. This community development initiative adopted a Participatory Action Research (PAR) approach integrated with a structured business incubation model. The intervention consisted of regional coordination, participant screening, a Training of Trainers (TOT) program for 20 local mentors, and three months of intensive field mentoring. Capacity-building activities emphasized business model development using the Business Model Canvas (BMC) and SWOT analysis, financial literacy and bookkeeping, and productive asset enhancement through financial assistance of IDR 600,000 for each beneficiary family. In addition, a Virtual Expo platform was established to improve product promotion and expand market access. The program achieved a 100% completion rate in business model development, while 85% of participants consistently adopted daily cash bookkeeping practices. These findings indicate that strategic collaboration between university-based technology business incubators and government institutions can effectively enhance entrepreneurial capacity, reduce micro-enterprise risks, and promote sustainable socio-economic empowerment by transforming vulnerable households into resilient and independent entrepreneurs.
Business Development at Rumah Jahit Padang: Pengembangan Bisnis pada Rumah Jahit Padang Indah Maya Sari; Berri Brilliant Albar
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 9 No. 2 (2026)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v9i2.912

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the fashion and tailoring industry often encounter managerial and operational challenges that hinder business sustainability and competitiveness. Rumah Jahit Padang, a home-based tailoring enterprise, faced several critical issues, including production bottlenecks, inconsistent service quality, inadequate financial management, and limited digital marketing practices. This community service program aimed to strengthen business governance through the implementation of an integrated management approach. A three-month intervention was conducted using the Participatory Action Research (PAR) approach, involving the business owner and three production staff. The intervention consisted of four key components: Business Model Canvas (BMC) development, Standard Operating Procedures (SOPs) formulation, financial management improvement, and digital marketing enhancement. Activities included diagnostic assessment, business process mapping, participatory workshops, hands-on mentoring, and post-intervention evaluation. The implementation of the program resulted in substantial improvements in operational and managerial performance. Production errors decreased by 32%, order fulfillment efficiency increased from 65% to 95%, and operational delays were eliminated through standardized workflows. Financial governance improved through the separation of personal and business finances and the adoption of structured bookkeeping practices. Furthermore, digital marketing initiatives expanded customer reach and enhanced the enterprise's online visibility. Overall, the integrated governance intervention successfully strengthened organizational capacity, improved service quality and operational efficiency, reduced business risks, and established a sustainable foundation for long-term MSME growth. The findings demonstrate that a holistic governance model combining strategic planning, operational standardization, financial management, and digital transformation can effectively enhance the competitiveness and resilience of small-scale tailoring enterprises.
IPTEKS BERBASIS INKUBASI INOVASI DAN DUNIA USAHA: MARKET RESEARCH PRODUK-PRODUK INOVASI UNIVERSITAS ANDALAS Berri Brilliant Albar; Indah Maya Sari; Mayang Larasati; Sapta Eka Putra
Jurnal Hilirisasi IPTEKS Vol. 3 No. 2 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i2.420

Abstract

Universitas Andalas innovative products enter the next stage in the series of product development processes leading to commercialization. As a product in the period of development, market research needs to be done to determine consumer preferences and perceptions, to be the basis of business analysis and improvement. For this reason, community service activities are needed to help inventors, developers and partners in researching the market and knowing the preferences of prospective customers as one of the Innovation and Business-based Science and Technology (IbIIDU) incubation programs. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analysing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyse positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
PENERAPAN LEARNING MANAGEMENT SYSTEM MELALUI MODUL DIGITAL, WORKSHOP, DAN PENDAMPINGAN DI MASA PANDEMI COVID-19 Berri Brilliant Albar
Jurnal Hilirisasi IPTEKS Vol. 3 No. 4 (2020)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v3i4.471

Abstract

Higher education institutions need to prepare online learning in response to the challenges of the needs of the industrial revolution 4.0. In addition, external problems will increase in 2020, one of which is the emergence of the corona virus which has become a pandemic. The pandemic situation forces universities to immediately adapt in learning activities. The Decree of the Minister of Education and Culture is to continue the implementation of distance education online for an indefinite time limit. This situation raises several problems in universities, including the readiness of human resources, facilities, and others. Over time, lectures have started, so this problem must be resolved immediately in order to achieve learning goals and improve the quality of education in tertiary institutions in times of crisis like today. Increasing mastery of LMS by lecturers and providing modules and standardizing aesthetics are one of the efforts of education providers to deliver quality services (reliability, assurance, tangible, empathy, and responsiveness) and satisfying service recipients (community/students). This activity succeeded in conducting efficient and effective technical workshops and modules to increase understanding of LMS mastery in a short time.
Pendampingan SMK Pusat Keunggulan melalui Penguatan Roadmap Strategis dan Link and Match DUDIKA di Belitung: Mentoring a Vocational High School Center of Excellence Through Strengthening the Strategic Roadmap and Link-and-Match Partnerships with the Business, Industrial, and Workforce Sectors in Belitung Albar, Berri Brilliant; Amsal, Ares Albirru
Jurnal Hilirisasi IPTEKS Vol. 9 No. 2 (2026)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v9i2.968

Abstract

This community engagement program aimed to accelerate the institutional transformation of Vocational High School 1 Tanjungpandan, Belitung Regency, as a designated Vocational High School Center of Excellence (SMK-PK). The school faced several institutional challenges, including misalignment between its long-term strategic vision and operational roadmap, limited collaboration with business, industry, and the workforce (DUDIKA), and the absence of standardized Project-Based Learning (PjBL) models. As part of a national initiative entrusted to Universitas Andalas, a structured university-led mentoring program was implemented over a six-month period. The program employed a Participatory Action Research (PAR) approach combined with collaborative workshops involving 35 participants, including the principal, the Center of Excellence (CoE) team, and vocational teachers. The intervention consisted of institutional mapping, site observations, strategic roadmap revision workshops, curriculum alignment, and the development of Teaching Factory (TeFa) frameworks to strengthen school–industry collaboration. The results demonstrated significant institutional progress, including the complete revision of the strategic roadmap in alignment with industry needs, the development of three new Project-Based Learning (PjBL) instructional modules, and the establishment of formal internship partnerships with five local DUDIKA partners. These outcomes strengthened institutional governance, improved curriculum relevance, and enhanced collaboration between the school and industry. Overall, the program demonstrates that systematic university-led mentoring is an effective strategy for supporting vocational school transformation, reducing implementation challenges, and fostering sustainable link-and-match partnerships with industry. This mentoring model offers a practical and replicable framework for strengthening vocational education, particularly in geographically remote and island regions.
Strengthening Marketing Strategies for Regional Public Service Agency (BLUD) State Vocational High Schools in West Sumatra through a Participatory Action Research Approach Berri Brilliant Albar
Warta Pengabdian Andalas Vol 33 No 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.33.2.239-245.2026

Abstract

The transformation of State Vocational High Schools (SMK Negeri) into Regional Public Service Agencies (BLUD) in West Sumatra Province provides institutional flexibility to commercialize student-led products and services. However, most SMKN BLUD units experience critical limitations in market positioning, commercial branding, and structured distribution channels, which leads to suboptimal revenue generation. This community service project aims to resolve these commercial barriers by delivering integrated business analysis and strategic marketing intervention through a provincial sharing session and adaptive mentoring framework. Utilizing a Participatory Action Research (PAR) approach across three structured cycles, the program engaged 43 SMKN school principals across West Sumatra in highly collaborative strategy formulations. The training focused on transitioning schools from conventional educational output mindsets toward professional market-driven orientation using corporate segmentation, targeting, positioning (STP), and the digital marketing mix. Quantitative evaluation via pre- and post-test instruments indicated a substantial 34.8% increase in participants' strategic comprehension (from a mean score of 62.1 to 83.7). Furthermore, the intervention successfully generated 43 preliminary digital marketing roadmaps and achieved a 92% participant satisfaction rate. In conclusion, embedding adaptive marketing strategies into vocational public service models effectively bridges the gap between educational innovation and market demand, creating a sustainable foundation for vocational financial independence.
Co-Authors Amsal, Ares Albirru Ardi Ardi Astri Harnov Putri Dessy Kurniasari dhanny dhanny Donard Games Eka Candra Lina Fajri Hidayat Fitriyeni Oktaviani Indah Maya Sari Indah Maya Sari Indra Dwipa Larasati, Mayang Laura Amelia Triani Mayang Larasati Mayang Larasati Mayang Larasati Muhammad Makky NOVRI NELLY Prima Fithri Sanda Patrisia Komalasari Sapta Eka Putra Sapta Eka Putra Sari, Junia Mayang Silmi Silmi Suryani, Indah Permata Tivany Edwin Uyung Gatot Syafrawi Dinata Yulia Hendri Yeni