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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Hilirisasi IPTEKS (JHI) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi AMAR (Andalas Management Review) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen Stratejik dan Simulasi Bisnis Maqdis: Jurnal Kajian Ekonomi Islam
Berri Briliant Albar
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The Hotel Syariah di Kota Padang dalam Persepsi Wisatawan Non-Muslim Larasati, Mayang; Albar, Berri Brilliant; Sari, Junia Mayang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/y0mdeg91

Abstract

This study aims to explore non-Muslim tourists' perceptions of Sharia hotels in Padang City, West Sumatra. This research employs a qualitative research design with a case study approach, utilizing primary and secondary data as the main sources. The sampling method used is non-probability sampling, specifically snowball sampling. Data collection was carried out through interviews and literature reviews, with the sample consisting of non-Muslim tourists currently or previously staying in Sharia hotels in Padang. Findings from the field indicate that non-Muslim tourists have generally developed a positive perception of Sharia hotels in Padang. The study also reveals that these perceptions vary, influenced by factors such as the tourists' knowledge and personal experiences during their stay at Sharia hotels in the city. This research is expected to assist Sharia hotel managers in Padang in becoming more responsive to the needs and perceptions of non-Muslim tourists, enabling Sharia hotels to grow as inclusive and competitive accommodation options in the global tourism industry, as they have the same potential for growth as conventional hotels. Keywords: Perception; Non-Muslim Touris; Halal Tourism; Accommodation; Sharia Hotels
Co-Authors Amsal, Ares Albirru Ardi Ardi Ares Albirru Amsal Astri Harnov Putri Dessy Kurniasari dhanny dhanny Donard Games Eka Candra Lina Fajri Hidayat Fitriyeni Oktaviani Indah Maya Sari Indra Dwipa Larasati, Mayang Laura Amelia Triani Mayang Larasati Mayang Larasati Muhammad Makky NOVRI NELLY Prima Fithri Sanda Patrisia Komalasari Sapta Eka Putra Sari, Junia Mayang Silmi Silmi Suryani, Indah Permata Tivany Edwin Uyung Gatot Syafrawi Dinata Yulia Hendri Yeni