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All Journal Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Branding: Jurnal Manajemen & Bisnis
Iman Ahmad Gymnastiar
Universitas Pendidikan Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Reskilling Tenaga Kerja: Strategi Kebijakan Menghadapi Pengangguran Akibat Revolusi Industri 4.0 Dasmadi Dasmadi; Nico Djundharto Djajasinga; Yane Mayasari; Sri Suparni; Iman Ahmad Gymnastiar
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 2 (2023): Birokrasi dan Pemerintahan di Daerah 11
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i2.28541

Abstract

The development of the times and technology has led to an increase in efficiency in the world of work. But at the same time, the existence of this technology then slowly begins to replace some human jobs. Therefore, there is a need for reskilling in the workforce to reduce the number of unemployed caused by the industrial revolution 4.0. This research then aims to look at how policy strategies can be made to help implement workforce reskilling. This research will be carried out using a descriptive qualitative approach. This research method is a literature study using data from previous research which still has relevance to the contents of this research. The results of this study then found that through collaboration between the government and stakeholders, the government can anticipate changes in job trends and help develop new skills needed by the unemployed. By ensuring skills match job trends, individuals will be better prepared to deal with the changes that occur and increase their chances of finding jobs that match market needs. However, unfortunately the implementation of the reskilling policy still encounters several obstacles, such as a lack of resources and gaps in access owned by the community.
EMPOWERING EMPLOYEES THROUGH INNOVATIVE HUMAN RESOURCE MANAGEMENT PRACTICES IN THE AGE OF REMOTE WORK Mashudi Mashudi; Aprilya Fitriani; Nurhamzah Nurhamzah; Radi Radi; Iman Ahmad Gymnastiar
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35116

Abstract

The era of remote work has significantly changed the way companies operate, with a focus on flexibility and innovative use of technology. In this context, human resource management (HR) practices become critical in influencing employee engagement and productivity. The challenges arising from the transition to remote work demand innovation in management approaches, especially in terms of employee empowerment and development. The aim of this research is to explore the effectiveness of innovative HR management practices in empowering employees in the era of remote work. This research was conducted using a qualitative approach, with data obtained from literature studies and relevant previous research. Data analysis was carried out in depth to identify the impact of this practice on employee performance and satisfaction. The conclusion shows that adapting innovative HR management policies and practices can improve operational efficiency and employee satisfaction. The implementation of adaptive management strategies and the use of technology play an important role in ensuring effective communication and accurate performance monitoring in unconventional work environments. Additionally, increasing employee engagement and motivation can be achieved through reward and recognition initiatives and involving them in decision making. Employee skills development and well-being have also proven critical in maintaining and increasing productivity in remote work settings. This study confirms the need for organizations to continuously adapt and update their HR management practices to remain relevant and effective in the digital era.
SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES Farida Akbarina; Denpharanto Agung Krisprimandoyo; Reni Sara Indrawati; Muh Tabran; Iman Ahmad Gymnastiar
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29106

Abstract

Sustainable branding is a socially and environmentally responsible approach for companies in the modern era. This research aims to analyze the role of sustainable branding in building a positive brand reputation and influencing purchasing decisions. The research method employs a literature review to integrate knowledge from various relevant sources. The discussion's outcomes indicate that consumer awareness of environmental issues is increasing, driving the demand for sustainable products. Sustainable branding strategies aid in establishing a favorable brand image among environmentally conscious consumers. Despite implementation challenges, innovation and ethics emerge as key factors to overcome these hurdles. In conclusion, sustainable branding plays a crucial role in cultivating a positive brand reputation and influencing purchasing decisions. Companies need to adapt to consumer trends and environmental concerns to achieve long-term success and amplify positive impacts on society and the environment.
SMART OPERATIONS: IMPLEMENTING AI-DRIVEN TECHNOLOGIES FOR ENHANCED EFFICIENCY IN SUPPLY CHAIN MANAGEMENT Luluk Fauziah; Suharyanto Suharyanto; R. Lisye Herlina; Adang Sutisna; Iman Ahmad Gymnastiar
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35118

Abstract

Supply chain management is a vital element in a company's overall operations, but is faced with complex challenges such as fluctuations in market demand, logistical complexity, resource limitations, and the risk of disruption. This research aims to explore the role of artificial intelligence (AI)-based technology in overcoming these challenges. This research will be carried out using a qualitative approach, collecting data from various relevant sources and then analyzing it systematically. Through this approach, this research aims to gain a deep understanding of the long-term impact of applying AI to the supply chain, including improving operational efficiency, competitive advantage, supporting sustainability, and the evolution of the human role. The research results show that AI makes a significant contribution to improving companies' operational efficiency, providing competitive advantage through enhanced responsiveness, supporting more sustainable business practices, and enabling the evolution of the role of humans in the supply chain. The practical implication of this research is that the application of AI technology can help companies achieve better performance and prepare for future challenges in an increasingly complex and dynamic business environment.
LEVERAGING SOCIAL-MEDIA: BUILDING EXCEPTIONAL BRAND IMAGE AND BRAND AWARENESS Mashudi Mashudi; Endang Fatmawati; R. Ayu Erni Jusnita; Iman Ahmad Gymnastiar; Reni Sara Indrawati
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29117

Abstract

Penelitian ini bertujuan menyoroti signifikansi penggunaan media sosial sebagai alat dalam membangun citra merek yang kuat dan meningkatkan Kesadaran Merek. Metode literatur review digunakan secara sistematis untuk mengumpulkan, mengevaluasi, dan menyintesis temuan-temuan relevan dari berbagai sumber yang membahas pemanfaatan media sosial dalam konteks citra merek dan kesadaran merek. Hasil penelitian menjelaskan bahwa keterlibatan konten yang efektif menjadi komponen kunci dalam membangun hubungan yang kuat antara pelanggan dan merek melalui media sosial. Melalui media sosial, merek dapat memperkuat identitasnya dan membentuk hubungan emosional dengan pelanggan melalui konten yang kreatif. Pemanfaatan platform media sosial juga memungkinkan kolaborasi dengan influencer serta berbagi konten menarik, yang pada akhirnya meningkatkan kesadaran merek. hasil literatur review menekankan pentingnya citra merek yang konsisten, konten menarik, dan interaksi aktif dengan pelanggan untuk membangun kesadaran merek yang kuat dalam era digital. Merek dapat mencapai "Kesadaran Merek" dan menjalin hubungan dengan pelanggan dengan menggunakan strategi media sosial yang tepat.
Co-Authors Adang Sutisna Dasmadi Dasmadi Denpharanto Agung Krisprimandoyo Endang Fatmawati Farida Akbarina Fitriani, Aprilya Luluk Fauziah Mashudi Mashudi Mashudi Mashudi Muh Tabran Nico Djundharto Djajasinga Nurhamzah Nurhamzah R. Ayu Erni Jusnita R. Lisye Herlina Radi Radi Reni Sara Indrawati Sri Suparni Suharyanto Suharyanto Yane Mayasari