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All Journal Jurnal Penyuluhan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JURNAL PENGABDIAN KEPADA MASYARAKAT JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Jurnal Industri Kreatif dan Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Entrepreneurship, Business, and Creative Economy eProceedings of Applied Science Community Service Seminar and Community Engagement (COSECANT)
Widya Sastika
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
IMPLEMENTASI KONTEN MARKETING SOSIAL MEDIA INSTAGRAM PMJ UNIFORM TAHUN 2024 Muhammad Miftahul Huda; Widya Sastika
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1189

Abstract

Fashion has always been a necessity for everyone from babies to adults. Every Indonesian knows what they wear every day. Globally, fashion means a popular style in a particular culture to support the appearance of someone who uses it, or it can be interpreted as a unique characteristic for the person who wears it. The purpose of this study was to determine methods for implementing, executing, and evaluating business social media marketing content for PMJ UNIFORM marketing. Data was collected through observations of other uniform competitors on Instagram social media and interviews with internal MSME informants. This research  was conducted  using  descriptive  qualitative  research,  with  object analysis. The results of this study found marketing content needed to increase interaction and knowledge on the @pmjuniform_official Instagram account, when this research was conducted PMJ UNIFORM did not have an Instagram account as a means of promotional media on the internet. With that, the hope of the researcher is also umkm will continue to post interesting and consistent content after this research, because it is very important to maintain and increase insight on Instagram in order to increase sales.
ANALISIS STRATEGI INFLUENCER MARKETING PADA INSTAGRAM STUDIO DAPUR TAHUN 2024 Yudhistira Akhmad Kurniawan; Widya Sastika
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1202

Abstract

Business competition has significantly increased over time as various companies introduce innovative flagship products. Consumers are more likely to choose well-known brands when selecting products. Therefore, companies must find effective marketing strategies to ensure that consumers recognize the products or services offered. One factor that can influence a company's or enterprise's recognition is improving brand awareness. To increase brand awareness,  one  of  the  most  appropriate  strategies  is  using  influencers  as  part  of promotions, or influencer marketing. Influencer  marketing involves promoting products through influencers to their followers. The purpose of this research is to understand the stages and implementation of influencer marketing at Studio Dapur. The method used in this research is descriptive qualitative, consisting of participatory observation, interviews, documentation, and triangulation. The results of this study conclude that the implementation of  the influencer  marketing  strategy on  Studio Dapur's  Instagram  has  yielded  positive results, particularly in terms of engagement rate, with an average achievement of 1-5% from the four influencers used. These results indicate strong performance and have a direct impact on increasing brand awareness.
Co-Authors Aldina Desy Fajriyanti Aldina, Aurellia Thania Andrieta Shintia Dewi Asep Mulyana Astri Wulandari Audiena, Siti Syarla Baharta, Edwin Baladhika, Nica Atqila Dendi Gusnadi Dillak, Vaya Juliana Donni Junipriansa Dwi Andi Numantris Erlangga, Vitto Wahyu Eva Mardiyana Fanni Husnul Hanifa Ganjar Mohamad Disastra Hana Hidayah, Putri Hanifa, Fanni hanifah, Fanni husnul Hardiyanti, Nuraeni Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Laura Dendira, Alifia Leni Cahyani Lili Adi Wibowo Marcelino, Dandy Maya Sari Muhammad Afif Muhammad Miftahul Huda Muhammad Muslih Muhammad Muslih Nabilah, Tsabitah Shofa Nasution, Leonardo Nayra, Nena Nurjanah, Indah Pawitra, Mohammad Tyas Puspita, Tita Ramadhan, Muhammad Fajri Ratna Gema Maulida Ratna Wardani Ratri Wahyuningtyas Riska Aprilina Riza Taufiq Rohman, Muhammad Subhan Nur Sampurno Wibowo Sayuti, Muhammad Sihite, Eloi Adilita Siti zakiah Suhardi, Muhammad Farras Sumarno, Riri Putri Maulydia Tobing, Gerhat Alehandro L. Ulina Lidia Sari, Sri Unang Sunarya Wardaya, Aden Wimasada, Caesari Tyas Wulandari, Sutanti Yudhistira Akhmad Kurniawan