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CULTURE SHOCK DALAM INTERAKSI KOMUNIKASI ANTAR BUDAYA PADA MAHASISWA ASAL PAPUA DI UNIVERSITAS NEGERI MEDAN Iyen Herini Situmorang; Effiati Juliana Hasibuan; Agung Suharyanto
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 2 (2020): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v2i2.338

Abstract

Penelitian ini berjudul Culture Shock dalam Interaksi Komunikasi Antarbudaya pada Mahasiswa Asal Papua di UNIMED. Metode penelitian yang di pakai adalah penelitian kualitatif yang bersifat deskriptif, dilakukan untuk mendapatkan temuan-temuan di lapangan secara langsung guna menjawab tujuan penelitian.Subjek penelitian ini adalah mahasiswa Papua yang kuliah di UNIMED. Hasil penelitian menunjukkan bahwa para mahasiswa asal Papua memiliki kecenderungan culture shock. Akantetapi mereka sudah hampir bisa menyesuaikan diri dan merasa nyaman tinggal di lingkungan. Fakultas dan motivasi diri ikut mempengaruhi proses komunikasi yang terjalin antara mahasiswa Papua dan mahasiswa UNIMED lainnya. Mahasiswa asal Papua tidak selalu berteman dengan sesamanya tetapi mereka juga berbaur dengan mahasiswa lainnya agar dapat menyesuaikan diri dengan lingkungan barunya dan merasa nyaman kuliah di UNIMED . 
Peran Public Relations dalam Mengelola Publikasi Program Kemitraan di PT. Telkom Regional I Medan Rizka Fatimah; Effiati Juliana Hasibuan; Novri Novri
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 2, No 2 (2020): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v2i2.339

Abstract

Peran   public   relations   didalam   sebuah   perusahaan   adalah   membangun   citra perusahaan  dan  menjadi  jembatan  informasi  dari  perusahaan  kepada  publiknya.  Seorang Public Relations  dapat  membangun hubungan  yang  baik  dengan publik  melalui kegiatan penyebaran informasi seperti publikasi, agar publik dapat   berkecukupan dalam menerima informasi mengenai perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui peran public relations dalam mengelola publikasi program kemitraan dan bagaimana peran public relations dalam mempublikasikan berita program kemitraan di PT.Telkom Regional I Medan. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif, jenis riset ini bertujuan untuk membuat deskripsi serta gambaran secara sistematis, faktual dan akurat  mengenai fakta-fakta dan sifat-sifat  serta hubungan antarfenomena yang diselediki dengan mengumpulkan data lalu dianalisis untuk memperoleh kesimpulan. Penelitian ini dilakukan dengan observasi secara langsung dan wawancara dengan pihak  public relations. Dari hasil penelitian ini, dapat dikatakan bahwa peran public relations dalam rangka membangun citra PT.Telkom Regional I secara keseluruhan sudah berjalan cukup baik.
Efektifitas Komunikasi Interpersonal Sales Staff Dalam Menerapkan Standar Pelayanan Sukses Danny Jonathan Sitompul; Effiati Juliana Hasibuan; Rehia K. Isabela Barus
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 3, No 1 (2021): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v3i1.508

Abstract

Interpersonal communication is needed in retail. Salesperson Activity can not be separated from communication with consumers. This study describes how the interpersonal communication of salesperson in applying SUKSES service standards in Sports Station Medan Mall.  This study aims to determine the effectiveness of salesperson interpersonal communication in implementing SUKSES service standards. This study used a qualitative approach in which the source of data is four of Sports Station Medan Mall salesperson, one supervisor and two customers. Data collected through direct observation in the store, in - depth interviews with sources and literature. Proceed with interactive data analysis techniques starting from data reduction, data display, and conclusion drawing/ verificaton. From these results it can be seen that, the role of interpersonal communication is very important in the implementation of SUKSES service standards. The results of this research are we can know how the way they communicate, that is greet customer, customer approach, analyzing the needs of consumers, merchandise offers, and to thank and invite customers to come back. Interpersonal communication adopted by the salesperson is not only verbal, but also nonverbal.
Representasi Nilai – Nilai Karakter Masyarakat Minangkabau pada Film Surau dan Silek Ayu Khairunnisa; Effiati Juliana Hasibuan; Novri Novri
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 3, No 2 (2021): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v3i2.710

Abstract

The title of this research is the Representation of the Value of Minangkabau Characters in the Film Surau and Silek.  This research is motivated by the unique principles of life of the Minangkabau people which make Islam the basis of Adat and Culture.  The Minangkabau tribe has a traditional principle of "basandi syara ', syara' basandi Kitabullah" the meaning of this principle is a tradition based on Islamic law and Islamic law is the Al-Qur'an. The writer is interested in studying the principles of the Minangkabau people through a Minang film entitled Surau and Silek.  This film combines two interrelated elements, namely Religion and Self-defense arts (silat). Religion as basis of life for the Minangkabau people, while self-defense arts (silat) is a culture of human creation.  This study uses the semiotic theory by Rolanda Barthes. Data collection techniques consist of two types, namely primary and secondary data, primary data is the writer's findings in analyzing the film "Surau and Silek", while secondary data is data obtained by researchers through interviews with two sources. This research uses qualitative methodology with descriptive analysis.  The results of this study prove that the principles of life of the Minangkabau Tradition "Basandi Syara 'Syara' Basandi Kitabullah" are still the life principles that the Minangkabau people continues to use until now. There are 76 scenes that represent the character values of the Minangkabau people and are dominated by scenes of the application of Islam as the guidance of life the Minangkabau people.
The Presence of Television Media in Disaster Reporting to Increase the Community’s Disaster Literacy Skills Effiati Juliana Hasibuan; Dedi Sahputra; Mazdalifah Mazdalifah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.640

Abstract

Television media, on the one side, has an influence on the audience, but in reporting disasters, it is not uncommon to exploit disaster victims. On the other side, television media has the potential to make a positive contribution to disaster reporting. The purpose of this study is  to determine the presence of television media in news to improve the disaster literacy skills of the community. In this study, the author uses a type of library research with descriptive analysis. Descriptive analysis method provides clear, objective, systematic, analytical and critical descriptions and information regarding the presence of television media in disaster reporting to improve the community’s disaster literacy skills. This research found that the role of television media in reporting disasters can improve people's disaster literacy skills. The presence of television media has been going well enough in reporting disasters, but it still needs to change the concept or packaging of news to avoid the impression of "dramatization" to build community empathy so that they are willing to be actively involved to reduce the risk of disaster in an applicative manner. A good and deep understanding will be obtained by the public from the media. Thus,  the public will not only get information from communicators (resource persons) about disasters at a cognitive level but also will increase the affective and conative aspects so that they have their own awareness in managing disaster risks as well as possible.  This paper explained there are three stages of disaster literacy that can be built by television such as cognitive aspect, affective aspect and conative aspect in disaster reporting that can reduce the risk of disaster. The stages are: (1) when the news is carried out by television media before a disaster occurs, (2) stage of reporting during disasters and (3) stage of television media coverage after disasters.
Pengaruh Konten Tiktok Dr. Yessica Tania terhadap Keputusan Pembelian Produk Skincare Wanita Angela Seprilian Nevanda Sihura; Effiati Juliana Hasibuan; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1146

Abstract

The title of this research is The Influence of dr. Yessica Tania’s TikTok Content on the Decision to Purchase Women's Skincare Products. This research was conducted to prove the effect of dr. Yessica Tania’s TikTok content on the decision to buy women's skincare products. The theory used is AIDDA theory (Attention, Interest, Desire, Decision, Action) and Source Credibility Theory. Quantitative methods, data collection using questionnaires, as well as other sources such as books, journals, and others used in this study. To determine the sample, the Slovin formula was used so that the number of samples obtained was 100. In accordance with the purpose, the hypothesis in this study was tested by correlation test product moment using the SPSS version 22.0 application and the determinant test. From the results of the research that has been carried out, it is obtained: (a) the results of the correlation test product moment show that Ho is rejected and Ha is accepted, which means that there is a relationship between dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products, (b) the results of the determinant test show that the influence of dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products is 59.7%.
Pengaruh Konten Vlog Akun Youtube Tasya Farasya Terhadap Minat Beli Subscribers Dian Pertiwi; Effiati Juliana Hasibuan; Ara Auza
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1149

Abstract

This study aims to determine and analyze the influence given by beauty vloggers on buying interest a skin care product through social media Youtube. The vlog content uploaded by Tasya Farasya is used as a medium to share information and experiences from the use of a care and beauty product. Tasya Farasya's knowledge and experience can be a source of advice and influence on purchases. The method used is a quantitative study using the Slovin formula, and obtained a sample of 100 respondents. The analysis was carried out using the Product Moment Correlation Test and the Determination Test with the SPSS version 21. The results of the study stated that there was an influence between Tasya Farasya's Youtube account on buying interest a skin care products. The conclusion of the study proves that the presence of beauty vloggers on Youtube social media is very beneficial for companies to carry out marketing activities. The credibility and popularity of a beauty vlogger will attract followers to make purchases of the products reviewed.
Peer Group Behavior in Islamic Perspective Daryanto Setiawan; Effiati Juliana Hasibuan
IJIP : Indonesian Journal of Islamic Psychology Vol 3, No 2 (2021): Indonesian Journal of Islamic Psychology
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijip.v3i2.223-244

Abstract

Abstract The purpose of the study is to explain: 1) What factors cause a person to join a peer group, 2) What are the behaviors of peer groups that are often carried out, 3) What are the solutions for dealing with peer groups in an Islamic perspective. This study uses a descriptive approach. The results showed that the factors of a person joining a peer group were the proximity factor, the comfort factor and the need factor. Peer group behavior that is often carried out is recklessness on the road, alcoholism, bullying, inter-group captivity, and drug addiction. In Islamic teachings, wrong peer group behavior can be overcome by teaching the Koran from an early age, loving pious people, providing good treatment, providing useful routines, and motivating them to choose good friends.AbstrakTujuan penelitian ini adalah untuk menjelaskan: 1) Faktor-faktor apa saja yang menyebabkan seseorang bergabung dengan peer group, 2) Apa saja perilaku peer group yang sering dilakukan, 3) solusi apa yang bisa dilakukan dalam menghadapi peer group dalam ajaran Islam. Penelitian ini menggunakan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa faktor seseorang bergabung dengan peer group adalah faktor kedekatan, faktor kenyamanan dan faktor kebutuhan. Perilaku peer group yang sering dilakukan adalah kecerobohan di jalan, alkoholisme, perundungan, penangkaran antar kelompok, dan kecanduan narkoba. Dalam ajaran Islam, perilaku peer group yang salah dapat diatasi dengan mengajarkan Al-Qur'an sejak dini, mencintai orang-orang shaleh, memberikan perlakuan yang baik, memberikan rutinitas yang bermanfaat, dan memotivasi mereka untuk memilih teman yang baik. Kata Kunci: prilaku remaja; kelompok sebaya; perspektif Islam
Bina Komunikasi Wisata Desa Percut Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Effiati Juliana Hasibuan; Indra Muda; Muhathir Muhathir
Pelita Masyarakat Vol. 4 No. 1 (2022): Pelita Masyarakat, September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v4i1.7246

Abstract

Percut Village is a popular tourist destination in Percut Sei Tuan District, drawing visitors from all over the country, particularly on Saturdays and Sundays. There is a culinary tour in this town that serves several varieties of fish meals that guests can choose according to their preferences. Visitors can enjoy the relaxing sea views until they approach the Malaysian border on their way to the gastronomic destination. Visitors will be transported to the gastronomic destination via free fishing boats provided by the café owner. There is also a Fish Auction Place (TPI) in this village, which attracts inhabitants who want to buy fresh fish at a low price compared to other localities. The other issue is that local folks' ability to communicate in order to entice tourists to return is still restricted. Residents' willingness to take advantage of the possibility to make things for sale is still low. Based on the dedication shown, the communication training provided to partners has proven to be very effective in promoting the various types of tourism available in Percut village, as well as the socializing provided to keep the environment clean. However, the Covid 19 epidemic, which is still rampant, has severely harmed partners' culinary businesses and fish auctions.Percut Village has tourism potential, particularly in the fields of marine tourism, beach tourism, and culinary tourism; socialization about tourism communication is very useful for opening culinary tourism visits in Percut Village; residents' understanding of environmental maintenance procedures and healthy homes is still low; and The development of Covid 19 and the imposition of Community Activity Restrictions (PPKM) had a significant impact on Percut Village's tourism appeal.
PERANAN KOMUNIKASI DALAM KELUARGA TERHADAP PEMBENTUKAN JATI DIRI REMAJA Effiati Juliana Hasibuan
PERSPEKTIF Vol. 1 No. 2 (2012): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v1i2.91

Abstract

One of the biggest challenges of adolescence is constructing their self-identity. Teens between the ages of 13 and 21 are not only maturing physically, but they are also growing into their new role as adults. In order to do this, they need to answer for themselves the question "Who am I?" In traditional or particularly rigid communities or families, the young person may have very limited choices in who or what they become. This stage can often involve at least some delinquency, rebellion or acting-out of negative behaviors, and it will probably always include identity crisis and instabilation emotion. However, toward the end of this period, the young adult has usually settled on a clear and positive role for theirself. In maturity process, adolescents want to differentiate themselves from the others. They deliberately choose to be different and make different choices. Along with this, they begin to turn to their peers and friends, rather than their family, for their social and emotional needs. Peer pressure becomes a powerful force and, whether for good or bad, it can have a major impact on their behavior. However, to successfully pass this turning point, they must begin to define ideals and beliefs that will guide them to have a clear picture of how they want their lives to be. The role of communication in family becomes very important to guide the adolescent tobe a good young man with a good self-identity too.