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PERANCANGAN KOMUNIKASI VISUAL PT. SALAM PACIFIC INDONESIA LINES BERBASIS BUDAYA GUNA MENINGKATKAN BRAND AWARENESS Arif, Muhamad; Budiardjo, Hardman; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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PT. Salam Pacific Indonesia Lines is a shipping company established since 46 years ago. Since the company established, has no visual communication media to support the promotion or introduce the company to the public. One of the promotional activities to introduce the company to the public during this time is a promotional event by participating in the Job Fair event. Thus the need for visual communication media through a media campaign. The objectives of this study is to design the visual communication media PT. Salam Pacific Indonesia Lines based culture to increase brand awareness. The method used is a qualitative method is to conduct interviews, observation. documentation. and literature to get the data used to support the manufacture of visual communication design concepts. From the analysis of data on visual communication design is found keyword "Progressive". As well as on its design presses using the concept of culture that refers towards more advanced.Kata Kunci: Design, Visual Communication, SPIL, Progressive, Brand Awareness
PERANCANGAN VISUAL IDENTITY MUSEUM DR. SOETOMO SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Akbar, Taufik; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 7, No 2 (2018)
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Researchers made direct observations and found that Museum Dr. Soetomo has no logo or visual identity that can describe the characteristics of this place to the wider community. In this design, researchers will focus on the logo design process in an effort to increase brand awareness. The concept of logo that has been designed is the inspiration obtained from the analysis of data and keywords. Inspiration concept means the spirit to the fore. A spirit of inspiration for youth through the history education of Dr. Soetomo. In addition to creating logos, this design also designs brand guidelines that aim to provide an explanation of the value and essence of the brand that Museum has Dr. Soetomo along with guidelines for the use of logos and their applications for the implementation of design. Implementation of a designed brochure design, x-banner and merchandise intended as an informative medium that can help target audiences in knowing the Museum Dr. Soetomo
Perancangan Media Promosi Geomorfologi Karst Rammang-rammang Berbasis alam Sebagai Identitas Kabupaten Maros Sulawesi Selatan Poetri, Indah Andini; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
Publisher : Jurnal Art Nouveau

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The purpose of the design media promotion Karst Rammang-rammang is to make Rammang-rammang as the leading tourist visit in South Sulawesi that has the charm of the natural beauty that is not owned by the other regions. Research done by qualitative methods apply by doing interviews, documentation, observation and study of the library to get the data that  used in the creation of design concepts as supporters of media promotion. The concept of the research is "imemorable", this concept of the SWOT analysis, STP, and USP, so John Matheson keyword "Memorable" in the design. United Kingdom Oxford Dictionary in the dictionary "impressive" has a meaning in effect something memorable, exciting and amazing. In such event, a memorable concept has a close relationship with the beauty panorama of karst Maros Rammang-rammang. Then this will be visualized in the design creatively with visit has the attraction so give something memorable for tourists occurred at the panorama of karst, the perceived atmosphere and its potential apply Stone garden, Berua village, Pute River and that can be a tourist could provide educational value about the function role of the karst so indirectly can preserve the karst in the Rammang-rammang Maros. The result of the design of media promotion is to make the Rammang karst-rammang as the leading tourist destination in Maros South Sulawesi. Keywords:Media promotion, Karst, Rammang-rammang, Maros South Sulawesi
PERANCANGAN IDENTITAS VISUAL KAMPUNG MANIK-MANIK KACA DI DESA PLUMBON GAMBANG KABUPATEN JOMBANG SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Ridariono, Noviani Rizky; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 7, No 2 (2018)
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Kampung manik-manik kaca bertempatkan di Desa Plumbon Gambang Kecamatan Gudo Kabupaten Jombang, Jawa Timur. Kampung manik-manik kaca menghasilkan sebuah kerajinan tangan yang berbahan utama limbah kaca atau daur ulang kaca dan menghasilkan produk manik yang siap dirangkai dan sudah dirangkai berupa gantungan kunci, gelang, kalung, dan sebagainya. Kampung manik-manik kaca sudah mendistribusikan produknya ke beberapa daerah seperti Kalimantan, Toraja Jakarta dan Bali hingga ke luar negeri salah satunya adalah Italia, Belanda, dan Amerika. Untuk mendukung penjualan di pasaran agar tidak kalah saing dan mengangkat potensi yang ada di Kampung manik-manik kaca agar lebih dikenal maka dibuatlah perancangan identitas visual sebagai upaya mengenalkan kampung manik-manik kaca kepada masyarakat khususnya Jawa Timur. Dengan menggunakkan metode penelitian kualitatif, maka dihasilkan data dari hasil observasi, wawancara, dokumentasi, studi literature, dan studi kompetitor yang berkaitan dengan identitas visual dan brand awareness. Hasil dari perancangan identitas visual ini berupa logo, graphic standard manual, dan menerapkan logo kedalam media promosi.
Perancangan Media Promosi Dilon Coffee & Eatery Dengan Teknik Hand Lettering Sebagai Upaya Mengenalkan Kepada Masyarakat Helmi, M Alfiyan; Budiardjo, Hardman; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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The purpose of designing a media campaign Dilon coffee & eatery This is to introduce to the public. The research was conducted using qualitative research method is to conduct interviews, observation, documentation, and literature to get the data used to support the drafting of a media campaign design. Data were analyzed using multiple stages, namely data reduction, data presentation and conclusion. From the data analysis found some keywords that refer to promotional media communication strategy that will be used to achieve the target audiance ditujuh. After analysis of the data, ditemukanlah concept or keyword designing a media campaign called "casual". Description casual concept is the simplicity that can be used by anyone. The concept of "casual" aims to show that the Dilon coffee & eatery is a café that has an appeal that is different from the others. The concept aims to convey casual café identity through the design of promotional media.. Keyword: Promotion Media, Dilon Coffee & Eatery, Coffee Shop.
REDESIGN VISUAL IDENTTY PRODUK KOPI “YOU COFFEE” WONOSALAM GUNA MENINGKATKAN BRAND AWARENESS Nurdiansyah, Pungky Gilang; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 7, No 2 (2018)
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In this research, researchers conducted observations directly and found that coffee products from “You Coffee” Wonosalam does not have a logo as visual identity that can describe the characteristics of the products. In this redesign, the researcher will focus on the new logo as visual identity design process in redesign visual identity effort.The concept of the redesign that has been designed is prosperity that obtained from the analysis of data and keywords. The concept is to make an impression to the public and consumen that products of “You Coffee” is the prosperity of exelsa Wonosalam coffee by making a visual identity that can describe the characteristics of “You Coffee”.In addition to creating a better logo, this design also makes the brand guideline that aims to provide an explanation of the values and essence of the “You Coffee” brand along with guidelines for the use of their logos and application for design execution. Implementation of design on stationary sets, brochure, x-banner, packaging, posters and merchandise is intended as an informative media that can help the target audiences in knowing about “You Coffee” Wonosalam.
Perancangan iklan animasi 3d batik tie dye di Surabaya berbasis online guna mengenalkan pada masyarakat maredhany, Lora angelina; Budiardjo, Hardman; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 6, No 1 (2017)
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Batik adalah salah satu hasil dari kerajinan Nusantara berbahan kain.Kekayaan dari batik celup (Tie Dye) warisan turun-menurun yang dilestarikan tersebut merupakan aset yang tak terhingga. Saat ini telah banyak gerakan yang ingin mengangkat batik salah satunya membranding, mengenalkan kembali, dan lain-lain.Tetapi yang sering ditemui kebanyakan batik-batik tulis dari beberapa jenis dan khas dari kota tertentu padahal di Surabaya terdapat Batik Tie Dye yang menarik dan patut untuk dikenalkan kepada masyarakat. Permasalahannya adalah kurangnya media promosi untuk Batik Tie Dye di Surabaya sehingga banyak konsumen kurang memiliki daya tarik untuk membeli. Tujuan dari penelitian ini adalah merancang Iklan animasi 3D berbasis Online pada Batik Tie Dye di Surabaya  untuk mengenalkan kepada masyarakat dengan Media utama Iklan berbasis Online menggunakan youtube, dan media sosial (Instagram, Facebook, Line, Path ). Penelitian ini menggunakan metode kualitatif bertujuan untuk dapat menentukan cara mencari, mengumpulkan, mengelolah, dan menganalisis data dari hasil yang telah diteliti tersebut.mengumpulkan data diperoleh melalui hasil observasi, wawancara, dokumentasi. Agar dapat menginformasikan suatu produk baru dikalangan masyarakat  perlu adanya suatu media yang di ciptakan untuk menyampaikan pesan. Untuk mengenalkan suatu produk, media yang cocok digunakan adalah media seperti video karena memiliki tujuan untuk menginformasikan dengan menggunakan animasi 3D ini agar diketahui khalayak luas lebih detail dan terlihat real. Keyword                : Batik Tie Dye Surabaya, Iklan Animasi 3D, Berbasis Online
PERANCANGAN BUKU WISATA SEDATI DENGAN TEKNIK FOTOGRAFI SEBAGAI UPAYA DESTINASI WISATA SIDOARJO Virmadika, Windy; Budiardjo, Hardman; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 6, No 1 (2017)
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Sedati is a kecamatan in Sidoarjo is located in coastal areas that have marine resources in the field of fisheries and ponds to boost the economy of the surrounding community. Subdistrict Sedati is one area that has quite a lot of tourism potential that varies, one artificial tourism, culinary tourism, religious tourism, education tourism and shopping tourism. But the presence of all the tourism potential is not yet known by tourists except the fishing tour that is already known by many tourists outside of the city. Therefore, to demonstrate the potential of its tourism Sedati need for media that can provide information on the whereabouts of tourism potential Sedati, so the presence of the media and information such as tourism potential can be known by the public and tourists can visit these sights, media the right to show the potential of the Sedati that is by designing a travel book Sedati. Sedati is a district in Sidoarjo is located in coastal areas that have marine resources in the field of fisheries and ponds to boost the economy of the surrounding community. Subdistrict Sedati is one area that has quite a lot of tourism potential that varies, one artificial tourism, culinary tourism, religious tourism, education tourism and shopping tourism. But the presence of all the tourism potential is not yet known by tourists except the fishing tour that is already known by many tourists outside of the city. Therefore, to demonstrate the potential of its tourism Sedati need for media that can provide information on the whereabouts of tourism potential Sedati, so the presence of the media and information such as tourism potential can be known by the public and tourists can visit these sights, media the right to show the potential of the Sedati that is by designing a travel book Sedati..This study uses qualitative methods with data collection through observation, interviews, literature, existing studies and collecting data on its potential Sedati to find a concept that suits the character Sedati tourism potential. The concept used in the design of this Sedati travel book is "Delight" or fun, the concept of "Delight" has the meaning that the attraction located in Sedati can give pleasure, comfort and joy. The concept will be applied to any design, including books and media support.Objectives to be achieved by the researchers in designing books and media support Sedati tourism potential is to introduce the potential of Sedati to the community and to make a reference book for tourists who will travel to Sidoarjo.The results of the design Sedati travel book is an attempt to introduce the potential of Sedati and make travel book as a reference Sedati travelers. Keywords  : Design, Travel, Tourism, Sedati, Potential, Delight
Perancangan Corporate Identity Dan Media Promosi PT. Reksa Abadi Bersama Sebagai Upaya Meningkatkan Brand Awareness Nuzula, Firdha Ramadhani; Budiardjo, Hardman; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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PT. Reksa Abadi Bersama or known as RAB group, is a company that serve in supply material especially for limestone, they hold distribution among Indonesia. The problem is RAB group needs identity design concept that for the identity of the company known by customers, especially hearts sale to all customer. RAB Group is a newborn company and needs identity system design and media to the promotion. That design objectives for the review to know how to design identity media and sale as an attempt to improve customers at brand awareness. Designing using qualitative methods, observation, depth interview, and to review existing studies found the formulation of concept designing. From the data found the findings excellence analisisa products to the audience will be communicated to all customers. Make promotion and design activities corporate identity don’t known reason why the RAB Group excellence unknown. The taxable income processing data analysis found keyword design concept "Dynamic", which means someone has spirit, energetic, motivated, and easy to customize the self. Which "Dynamic" explained that expected and takes customers dynamic and modern, all-effective life & style, the process is efficient, and reliable. Audiences are given fantastic visual display, imaginative thinking, and something incredible communication using enabled and aggressive. So the results can be expected to improve brand awareness RAB Group.  Keywords: Design, Identity Systems, Promotion, Brand awareness, Raw.
Designing Branding Kampoeng Bebek and Telur Asin Sidoarjo Kebonsari Village Based Education Tourism In An Effort To Increase Tourism Potential Tourism Village Estherlita, Tria Kuswidya; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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The purpose of designing branding Kampoeng Bebek is to increase the potential of the village as an educational tourist attraction in Sidoarjo. This research was conducted with qualitative methods obtained through the interview process, documentation, observation and study literature so that the data used is capable of supporting the creation of a design concept branding Kampoeng duck. The concept in this study were obtained from the SWOT analysis, STP, and the USP cornered back so find the keyword "fresh" will be used in this study. In the dictionary of KBBI "fresh" has a new meaning or concept then refurbish the deed who wants to show up is the process of update that is manifested by the presence of education and renewal in the process of the introduction of the educational tours in Kampoeng Bebek. So this will be visualized in design creative with objects that characterizes mojosari duck icon is processed and in Kampoeng Bebek and Telur Asin. The result of designing branding is to create Kampoeng bebek known to travelers with the means of education. Keywords: Branding, Kampoeng Bebek and Telur Asin, Village Kebonsari Sidoarjo, Education Tourism.