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PERANCANGAN MEDIA PROMOSI PRODUK UKM TANGGULANGIN MCH. CHOIRI SEBAGAI UPAYA MENINGKATKAN CITRA PRODUK Mukin, Ronald Jeremias; Karsam, Karsam; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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The image of a product can measured with the impression and responses to someone. It takes an effort to boost a company’s image. ukm is the object of people’s economy and become the driving force of the national economy. Tanggulangin is the leather industry. mch.choiri ukm industries is one which is in the leather industry in Tanggulangin. Established in 1979 fondend by Mr.H. Mochmmad Choiri. Have a product brand lee choir. Due to the mistake on previous promotional media that too the ukm industry name accentuate rather than brand product belong to the product brand lee choir less stand out. Error in compelling social class also cause segmentation brand is increasingly marginalized. Needed a proper media promotions in order to emphasise the brand product has advantages that lee choir from the quality and elegant design. The existence of the design is expected to improve the image of products of the brand lee choir.
PERANCANGAN BUKU POP-UP MUSEUM SANGIRAN SEBAGAI MEDIA PEMBELAJARAN TENTANG PENINGGALAN SEJARAH Khoirotun, Anisah; Fianto, Achmad Yanu Alif; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
Publisher : Jurnal Art Nouveau

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Sangiran Museum is the one of archaeological museum that has a collection of the most complete early human fossils in Java. The museum was founded as a place to learn about the particularly historical relics of ancient human. However, teens are now less keen to visit the museum, because the museum is considered a boring place. So the present teenage knowledge of the history of early man is very limited. Therefore, the design aims to create an alternative media such as pop-up books that are used as a learning media to learn historical heritage. This design uses qualitative research that is by observation, interviews, documentation and literature to obtain data that used to support making the design concept of branding. Data were analyzed using multiple phases, namely data reduction, data display, and conclusion. Through the analysis of data obtained theme design concept is "simple and fun". Description of " Simple " is a form of simplicity in the sense of not excessive and no less. Whereas Fun: fun that is by show that the study of history, including something fun, by making communication in the delivery of information from this book. The results of the book -making is expected to be an alternative media of learning about history, especially ancient human heritage . 
PERANCANGAN MEDIA PROMOSI COFFEE CORNER SEBAGAI UPAYA MENINGKATKAN BRAND LOYALTY Abbas, Rifky Rafsanjani; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 2, No 1 (2014)
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Coffee Corner is the originator of coffeeshop outside Mall in Surabaya. Coffee Corner was established in 2007, which addressed at Jalan Arif Rahman Hakim, Surabaya. The name it is taken from the Coffee Corner interior layout that puts the bar in the corners of the room. The drinks Menu is provided here not only drinks coffee, but there are also tea, and fruit-flavored drinks like milkshakes taste of chocolate, strawberry, etc. In the development of this business, Coffee Corner is starting to get a lot of new competitors. Therefore, the Coffee Corner in need of a thorough media promotions can boost brand loyalty so that his customers did not switch to the new rivals.
Perancangan Brand Identity Almas Media Sebagai Upaya Meningkatkan Brand Awareness Wijardito, Virgiawan Tri; Bahruddin, Muhammad; Khoiriqqoh, Abdullah
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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AbstractThe purpose of designing brand identity Media Almas are designing visual identity of the company. The study was conducted with a qualitative research method is to conduct interviews, observation, documentation, recording, and literature to get the data used to support the manufacture of the design concept. From the data analysis found some keywords that refers to the visual communication strategy that will be used to reach the target audience ditujuh. After analysis of the data, was found creative concept of designing brand identity that is "Effective". Description effective concept is an action that has a function. The concept of "effective" aims to show that the Almas Media is printing that can provide solutions to all the needs of the audience promotion. The result of this scheme is to create a brand identity. Keyword: Brand identity, Almas media, Brand awareness
Perancangan Logo dan Media Promosi Pulau Mengare Gresik Berbasis Edukasi Sebagai Upaya Mengenalkan Wisata Sejarah Putri, Dinda Cholifah; Bahruddin, Muhammad; Khoiriqqoh, Abdullah
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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The purpose of designing this Mengare Island media campaign is to introduce and preserve the historical heritage Mengare . The study was conducted using qualitative research is to conduct interviews , observation , documentation , and literature to obtain data to support the drafting . Data were analyzed using multiple stages of data reduction , data presentation and conclusion. From these results we found the concept of " Enjoy Life With Adventure " which is a pleasant journey . In this case how to preserve historical heritage by making sites that are promoted with the right strategy to the target audience . The design of the work refers to the principles of design and how to create a media campaign in accordance with the design consistency . The results of the design is expected to add excursions . Keywords: Design , Media Campaign , Mengare Island , History , Culture
PERANCANGAN LOGO DAN MEDIA PROMOSI SOFTWARE RITELAA BERBASIS POP ART SEBAGAI UPAYA MENCIPTAKAN BRAND AWARENESS Hadiani, Ulfi; Budiardjo, Hardman; Khoiriqqoh, Abdullah
Jurnal Art Nouveau Vol 5, No 1 (2016): Kreatif Visual sebagai Solusi Sosial
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AbstractLogo and Media Campaign on the identity of a product is to make these products are able to compete and easily recognizable in the minds of the public / consumers. In East Java alone so many companies that need a logo and promotional media to be known well in the minds of consumers. Media promotion of adequate capable of making a product has a high value. Taking one CV in Surabaya, CV. Dapurmedia to do branding logo creation and promotion of media-based software Ritelaa pop art as an effort to create brand awareness. Problems in this final project is how to design a logo and promotional media on the Ritelaa products to create brand awareness in the minds of consumers in order to be known. Logo designed a simple design style pop art that aims to be easily recognized and remembered in the minds of the people and brought the color and characteristics of simple shapes. The research method uses qualitative methods with data collection technique using observation, interviews, literature, and FGD. The concept used in the design is the "modern" sharp and straight. Lead to the design are clear in terms of design firm, clear, and precise. The concept will be applied to any design that include logos and other penndukung media. Results from logo creation and media campaign against Ritelaa software is an attempt menggembangkan CV. Dapurmedia to have high competitiveness in terms of logo / brand. designed logo is a form of identity CV product. Dapurmedia namely Ritelaa people to easily recognize and remember the product. Keywords: Design, Logo, Media Unit Promotion of Small and Medium Pop Art, Brand Awareness, Ritelaa, modern.
REDESIGN VISUAL IDENTTY PRODUK KOPI “YOU COFFEE” WONOSALAM GUNA MENINGKATKAN BRAND AWARENESS Nurdiansyah, Pungky Gilang; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 8, No 1 (2019)
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inside this document, researchers do an observation on coffee products from “You Coffee” Wonosalam and found a problem, “You Coffee” does not have a visual identity that can describe the characteristics of “You Coffee”. this research will focus on the new logo as a visual identity. The concept for this redesign is Vibrant. The concept is to make an impression to the public and consumer that products of “You Coffee” is the Vibrant product Wonosalam coffee by making a visual identity that can describe the characteristics of “You Coffee”.This redesign also makes the Graphic Standart Manual that provide an explanation for the logo of “You Coffee” brand that included explanation logos concept and application for design execution. implementation of stationery sets, flyer, x-banner, packaging, posters, and merchandise is included as an information media in knowing about “You Coffee” Wonosalam. 
PERANCANGAN BRAND IDENTITY XINXIN HOME INDUSTRY BERBASIS NATURE SEBAGAI UPAYA PENINGKATAN BRAND AWARENESS Hidayat, Galih Rendy; Bahruddin, Muh; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 5, No 2 (2016): Membuka Kesadaran Visual untuk Memecahkan Masalah Lingkungan, Budaya, dan Sosia
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The purpose of designing brand identity Xinxin is to increase efforts to promote the new company and brand awareness to the general public. The research was conducted using qualitative research method is to conduct interviews, observation, documentation, and literature to get the data used to support the drafting of designing brand identity. Data were analyzed using multiple stages, namely data reduction, data presentation, and conclusion. From the data analysis found some keywords that refer to branding communications strategy that will be used to reach the intended target audience. After analyzing the data, found a concept or keyword designing brand identity that is "Excellent". Description of the concept of "Excellent" is an advantage or a quality possessed by the products offered on Xinxin Home Industry. In this case the "Excellent" or superiority is evidence of such beverage products Xinxin naturally uses the basic elements of nature on the quality and packed with emphasis on health and classy impression on any product offered. Results from the design brand identity is an effort to help increase brand awareness and promotion of a new company in particular is Xinxin Home Industry in the minds of your target market or society at large. Keywords: Brand Identity, Xinxin, Black Cincau Beverages, Processed Leaf Cincau
PERANCANGAN VIDEO PROMOSI PORTBLUE SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS Karim, Malik Abdul; Martono, Siswo; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 7, No 2 (2018)
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Along with the development of creative industry in Indonesia especially Leather Shoes, competition between brands can not be inevitable anymore. The emergence of other brands such as Brodo with the advantages and uniqueness of the past made it tighter. Portblue shoes as one of the leather shoes brands that stood at the end of 2015, will be competing from the tight competitors in the leather shoe industry. portblue issued some new shoe models, the shoes with the type of shoes that just released. Boots shoes are not only for lower work but have grown to be a support for making Shoes can be used in many other places.
PERANCANGAN VISUAL IDENTITY KAMPUNG SURODINAWAN MOJOKERTO SEBAGAI UPAYA PENGENALAN KEPADA MASYARAKAT Sumedi, Misbahul; Yurisma, Dhika Yuan; Riqqoh, Abdullah Khoir
Jurnal Art Nouveau Vol 7, No 2 (2018)
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Kampung Surodinawan adalah kampung para pengrajin batik tulis Mojokerto yang telah menurunkanbudaya membatik kepada anak dan cucu mereka. Keunikan yang dimiliki Kampung Surodinawan selain sebagaitempat tinggal para pengrajin batik adalah motif batik yang dihasilkan. Motif ini menggunakan simbol-simbolkerajaan Majapahit. Tidak adanya identitas visual yang dapat mencerminkan karakteristik kampung tersebutmembuat keberadaan kampung ini kurang dikenali. Dalam penelitian ini merancang identitas visual berupa logodapat menyelesaikan permasalahan yang ada. Dalam perancangan ini menggunakan authentic sebagai konsepdasar. Konsep ini menjelaskan bahwa Kampung Surodinawan memiliki keaslian motif batik Majapahit yang tidakdimiliki dimanapun. Berdasarkan permasalahan tersebut, pentingnya sebuah identitas visual diharapkan dapatmenyampaikan pesan atau citra yang ingin disampaikan kepada masyarakat secara visual, serta media pendukungberupa video teaser, brosur, X-Banner, iklan majalah, dan merchandise