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Journal : Hasanuddin Journal of Applied Business and Entrepreneurship

EVALUASI STRATEGI MANAJEMEN DALAM MENGENDALIKAN KINERJA KEUANGAN PT. VALE INDONESIA, TBK Raden Ayu Silvia Riani; Haris Maupa; Abdullah Sanusi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 2 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i2.194

Abstract

In 2016, when nickel prices were in a low position throughout history, PT Vale not only managed to achieve strong performance but also succeeded in laying a solid foundation for sustainable growth in the future. This study aims to evaluate management strategies in controlling financial performance that occurred at PT. Vale Indonesia, Tbk and to provide enlightenment and suggestions as an evaluation material for companies in taking more measurable, more effective and efficient strategic measures to be more sustainable and remain competitive. This research is based on qualitative approach. The theoretical framework is obtained through articles, literature and case studies relevant to the research. Empirical information is gained through experience experienced by the researcher, interaction, formal and non-formal communication, and observation. The results of this study indicate that the evaluation and testing of PT Vale strategy using SWOT analysis and TOWS matrix has been done correctly with the proven that internal factors in PT Vale have a very strong influence on the decisions and strategic steps taken by the company. In this study, evaluation of strategic decisions determined by firms is evaluated through QSPM analysis. The evaluation conducted at PT Vale proves that QSPM can be a very precise strategic planning tool.
KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN NASABAH PADA BMT BAROKATUL UMMAH DI KABUPATEN MERAUKE Orin Ramadani; Abdul Rahman Kadir; Abdullah Sanusi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.241

Abstract

This study using quantitative descriptive research that is to know the Quality of Service In Improving Customer Satisfaction. While the survey was conducted on the customers at BMT Barokatul Ummah in Merauke District. The results of this study indicate that all aspects of Assurance, Reliability, Tangible, and Responsiveness dimensions have been well executed, and have a positive and significant impact on customer satisfaction on BMT Barokatul Ummah. This means that the increased dimensions Assurance, Reliability, Tangible, and Responsiveness the higher the customer satisfaction. While Compliance dimenis has a negative and significant impact on customer satisfaction. This means that if the dimensions of Compliance actually implemented according to Islamic Shari'a on BMT Barokatul Ummah, then the level of customer satisfaction will decrease. And for Empathy dimension has negative and insignificant effect to customer satisfaction. This means that the Empathy dimension does not affect customer satisfaction in BMT Barokatul Ummah in Merauke Regency.
PENGARUH BANKING SERVICE QUALITY (BSQ) TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA PT. BANK MANDIRI (PERSERO) TBK CABANG SUNGGUMINASA Nur Riyana Putri; Syamsu Alam; Abdullah Sanusi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.242

Abstract

This study aims to know and analyze the Banking Quality Service (BSQ) to customer satisfaction and loyalty PT. Bank Mandiri (Persero) TBK Branch Sungguminasa. The population of this study as many as 12,356 customers in 2017. While the sample research of 100 people using the technique of Accidental sampling. Hypothesis testing was performed using partial least square data analysis (PLS) processed using Smart PLS 2.0. Dependent variable, namely banking service quality (BSQ) with effectiveness and assurance indicators, access, price embodiment, service portfolio, and reliability. While the independent variable consists of customer satisfaction (with indicator of form, reliability, responsiveness, assurance, empathy) and customer loyalty (with indicators of transaction habits, repeat transactions, recommendations, commitments).The results of the analysis of the banking service quality, satisfaction, and loyalty of customers obtained the findings empirically that satisfaction can mediate the influence of banking service quality on customer loyalty in a positive and significant. Where better banking service quality PT. Bank Mandiri (Persero) Tbk Sungguminasa Branch will increase customer satisfaction so that it can also increase loyalty.
Analysis of the Business Position of PT MHE Demag Indonesia Makassar Branch Using the Typology Miles and Snow Strategy Lufthansa Ardian; Abdul Rahman Kadir; Abdullah Sanusi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.426

Abstract

This study aims to identify the business position of PT MHE Demag Indonesia in the Makassar Branch. This research is designed to direct the strategic decisions of the new branch in Makassar. The managerial strategy decisions in this study are in the scope of GE (general electric) analysis and Miles & Snow typology analysis. Location or place of research in Makassar, Sulawesi. The data collected includes secondary data. The population and sample in this study include general managers, managers, and assistant managers to the board of directors totaling 30 people. Data analysis techniques using SWOT analysis, TOWS, BCG, General Electric, and Miles & Snow. The results showed that the business of PT MHE Demag Indonesia in the Makassar branch was generally in a profitable position with sufficient potential resources. Efforts to increase the competitive advantage of Branch Offices by maximizing all the strengths and opportunities they have, while simultaneously minimizing weaknesses and threats. Based on the analysis of Miles and Snow used, based on the People and Marketing indicators, the Makassar Branch implements the Prospector strategy, the customer care, and products indicators apply the analyzers strategy, while the process and financial indicators apply the defender strategy.