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Journal : International Journal of Educational Technology and Artificial Intelligence

The Influence of Industry 4.0 and Firm’s Level Characteristics Toward Business Model Innovation and Its Impact on Performance Iskandar, Donant Alananto; Wahyudi, Triyono Arief
International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology
Publisher : TOPAZART

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Abstract

companies compete with others which are not only within industry. Therefore managers should have the valuable orientation in managing their resources to achieve the competitive advantage through creating innovation performance. This research offers entrepreneurial marketing as this valuable orientation. The objective is to analyze the effect of entrepreneurial marketing on managing resources and also to analyze the influence of managing resources on innovation performance. It is quantitative research which has a conceptual model consisting of three constructs. These were entrepreneurial marketing, managing resources and innovation performance. There are 2 hypotheses. The unit of analysis was the managerial level of manufacturing companies. The data is collected through distributed questionnaires. The collected questionnaire is 91 out of 215 distributed questionnaires. The data set is analyzed by using the SPSS (Statistical Package for the Social Sciences) for reliability test, validity test, normality test and hypothesis tests. The results are all hypotheses supported by the data. The contribution on theoretical manner is the empirical evident of the effect of entrepreneurial marketing on managing resources and also the effect of managing resources on innovation performance. The managerial implication of this research is the entrepreneur could creatively explore entrepreneurial marketing’s elements which are proactiveness, opportunity focus, calculated risk taking, innovativeness, customer intensity, resource leveraging and value creation to manage resources for achieving the best innovation performance.
How Effective Social Marketing Approach Used in Promoting Behavior Changes – The Prevention of Corona Virus Transmission (COVID-19) In Indonesia Nurjanah, Siti; Iskandar, Donant Alananto; Sumbogo, Ignatius Ario
International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology
Publisher : TOPAZART

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Abstract

This study aims to determine the extent to which social campaigns affect the level of acceptance of the Indonesian people towards social distancing behavior, using masks, washing your hands in 20 seconds and no handshake when greeting someone - as positive social behavior towards social welfare. In addition, this study also aims to determine the effectiveness of the level of public acceptance of the occurrence of voluntary social behavior as promoted by the government. This study uses a quantitative approach. Respondents in this study were Indonesian people. The grouping for the object under study includes public service places, places of worship, workplaces, malls, traditional markets. The results of this study indicate that Social Marketing has a positive and significant effect on Social Behavior. Social Marketing has a negative effect on Public Acceptance. Social Marketing has a positive and significant effect on Public Acceptance.
Determinant Variables of MSMEs’ Digital Transformation In Pharmacies In Indonesia during the COVID-19 Pandemic Lawita, Florencia Irena; Iskandar, Donant Alananto; Adrian, Michael
International Journal of Educational Technology and Artificial Intelligence Vol. 3 No. 2 (2024): Artificial Intelligence and Information Technology
Publisher : TOPAZART

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. According to several definitions, pharmacies can be counted as Medium Enterprises. However, the COVID-19 Pandemic dealt a blow to the world’s economy which resulted in many MSMEs being forced to close. MSMEs had to adapt using various ways in order to survive. One of the possible ways to adapt is by adopting a Business Model Innovation that integrates Digitalization, in other words, part of the business is done online. This research aims to see whether pharmacies in DKI Jakarta, the City of Tangerang and the City of South Tangerang have already implemented Digitalization by collaborating with the Halodoc application. This research also will see what are the motivations for Digitalization and whether it has had a positive impact for the pharmacies in terms of the sales of products. Furthermore, this research also will investigate the influence of Interprofessional Collaboration, Green Economy and Responsibility to the Government on Digital Transformation. Data will be collected quantitatively, and quantitative data will be processed by way of descriptive statistics using the program SPSS 22nd Version. The results of the research can be used by the Government and related institutions to craft policies that can encourage the Digitalization of MSMEs in Indonesia in order to reach the Sustainable Development Goals in the effort to develop a Green Economy.