Garuda - Garba Rujukan Digital

PENINGKATAN KINERJA, DAN KEBERLANJUTAN UMKM MELALUI INOVASI DIGITAL EKONOMI DAN KEUANGAN HIJAU BERBASIS ESG Afrida, Fenny; Nasution, Lisa Elianti
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4860

Abstract: Digital economic innovations such as the internet, smartphones, and other technological applications can facilitate the collection, storage, and analysis of various information in the economic world, especially for every Micro, Small, and Medium Enterprise (MSME) actor in transforming their entrepreneurial processes. Many MSME actors find it difficult to maintain their businesses. This is because they are unable to compete with MSME actors carried out by the younger generation. The purpose of this study is to examine the impact of digital innovations in the economy and ESG-based green finance in improving the performance and sustainability of MSMEs in Medan Tembung. The research methodology used is a purposive sampling technique. This type of research is causal research. The data analysis model used is SEM-PLS. Data sources are primary and secondary data. Overall, the results of this study show that Digital Innovation, Green Finance, and ESG Implementation are important factors that influence the performance and sustainability of MSMEs. ESG is proven to be an intervening variable that strengthens the relationship between the independent and dependent variables, while MSME performance is proven to be a bridge to MSME sustainability. Thus, the results of this study confirm that the sustainability of MSMEs depends not only on financial aspects, but also on their ability to digitally transform, access green financing, and integrate ESG practices into every line of their business.Keyword: Performance Improvement; MSMEs; Digital Economy Innovation; Green Finance; ESGAbstrak: Inovasi digital ekonomi seperti internet, smartphone, dan aplikasi teknologi lainnya dapat mempermudah dalam mengumpulkan, menyimpan, dan menganalisis berbagai informasi dalam dunia ekonomi khususnya bagi setiap pelaku Usaha Mikro Kecil dan Menengah (UMKM) dalam mengubah proses kewirausahaannya. Banyak pelaku UMKM yang merasa kesulitan untuk bisa mempertahankan usaha mereka. Hal ini disebabkan karena mereka kalah bersaing dengan pelaku UMKM yang dilakukan oleh genarasi muda. Tujuan penelitian ini untuk melihat dampak dari inovasi digital ekonomi dan keuangan hijau berbasis ESG dalam meningkatkan kinerja dan keberlanjutan UMKM di Medan Tembung. Metodologi penelitian yang digunakan dengan teknik purposive sampling. Jenis penelitian ini merupakan penelitian kausalitas. Model analisis data yang digunakan yaitu SEM-PLS. Sumber data berupa data primer dan sekunder. Secara keseluruhan, hasil penelitian ini memperlihatkan bahwa Inovasi Digital, Keuangan Hijau, dan Penerapan ESG adalah faktor penting yang memengaruhi kinerja dan keberlanjutan UMKM. ESG terbukti menjadi variabel intervening yang memperkuat hubungan antar variabel independen dan dependen, sementara kinerja UMKM terbukti menjadi jembatan menuju keberlanjutan UMKM. Dengan demikian, hasil penelitian ini menegaskan bahwa keberlanjutan UMKM bukan hanya bergantung pada aspek finansial, tetapi juga pada kemampuan UMKM untuk bertransformasi secara digital, mengakses pembiayaan hijau, dan mengintegrasikan praktik ESG dalam setiap lini usahanya.Kata kunci: Penigkatan Kinerja; UMKM; Inovasi Digital Ekonomi; Keuangan Hijau; ESG

Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Sagala, Alda Claudia; Afrizal, Afrizal; Nasution, Lisa Elianti; Manik, Desma Erica Maryati
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.

Sustainable Culinary Business Model in the Industrial Era 5.0: A Case Study of Kapau Anak Sultan Medan Restaurant with Technology Integration and Green Economy: Model Bisnis Kuliner Berkelanjutan di Era Industri 5.0: Studi Kasus Restoran Kapau Anak Sultan Medan dengan Integrasi Teknologi dan Ekonomi Hijau Steven; LISA ELIANTI NASUTION
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.345

This research responds to the challenge of declining technological operational performance and low awareness of the green economy experienced by Kapau Anak Sultan Medan Restaurant in the midst of fierce competition in the culinary industry that increasingly relies on digital technology and environmental sustainability demands. This condition encourages the need to design an adaptive and environmentally friendly culinary business model in the transition period of modern industry that emphasizes collaboration between humans and technological sophistication as well as social environmental concerns. The research method used a quantitative approach by collecting data through questionnaires to loyal restaurant consumers and structural equation modeling analysis techniques based on PLS SEM to test the influence of technology integration and the application of the green economy on business sustainability. The results of the study confirm that the use of online ordering platforms connected to smart inventory systems, digitization of service processes, as well as sustainability practices such as strategic partnerships with local farmers, the use of renewable energy, and circular waste management systems make positive and significant contributions in strengthening operational efficiency, expanding market reach, increasing customer loyalty, and strengthening environmentally friendly brand image.

The Role of Innovation Capability and Human Resource Management in Realizing Competitive Advantage: Case Study at Angliss Bakehouse Medan City Fernando Capreli; Lisa Elianti Nasution
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.346

This research aims to analyze the role of innovation capability and human resource management in realizing Angliss Bakehouse's competitive advantage in Medan City. The quantitative research method with the Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS) was applied to 100 consumer respondents through incidental sampling techniques. The results of the analysis showed that innovation capability had a positive and significant effect on competitive advantage with a path coefficient of 0.335 (p=0.021) and an effect size of f² of 0.143, although it was relatively weak. Meanwhile, human resource management exerted a stronger influence with a path coefficient of 0.554 (p < 0.001) and f² of 0.390. The two variables together explain the 71.7 % variation in competitive advantage (R²=0.717, Q²=0.677), confirming the model's predictive relevance. These findings indicate that innovation needs to be supported by effective HR practices for the consistent implementation of new ideas. The practical implications of this research prompted Angliss Bakehouse to strengthen its R&D team, develop structured training modules, and integrate R&D and HR functions. In addition, the digitization of operational and marketing processes, as well as the implementation of an open innovation framework are proposed as strategies to strengthen the competitive base and encourage sustainable business growth.

Pengaruh Strategi Branding dan Penggunaan Sosial Media terhadap Peningkatan Penjualan di UMKM Kuliner di Medan Tembung Raja Pratama Winfrid Hasibuan; Pesta Gultom; Lisa Elianti
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16110

This study aims to analyze the effect of branding strategies and social media usage on sales growth among culinary MSMEs in Medan Tembung. Indonesia has significant potential in the Micro, Small, and Medium Enterprises (MSME) sector, which plays a vital role in driving the national economy. The success of MSMEs is often reflected in increased sales, as it indicates the ability of businesses to meet consumer needs and maintain sustainability. Sales growth can be influenced by several factors, including the implementation of effective branding strategies and the optimal use of social media as a promotional and communication tool. This research adopts a quantitative approach, utilizing both primary and secondary data. The sample consists of 72 culinary MSME owners in Medan Tembung. Data were collected through questionnaires using a Likert scale, supported by interviews and documentation. Data analysis was conducted using SPSS version 25, including validity, reliability, normality, multicollinearity, and heteroscedasticity tests, as well as multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings reveal that branding strategies have a positive and significant effect on sales growth, and social media usage also has a positive and significant effect on sales growth. Simultaneously, both variables significantly influence sales growth. The Adjusted R-Square value of 0.545 indicates that 54.5% of the variation in sales growth is explained by branding strategies and social media usage, while the remaining 45.5% is influenced by other factors outside this study.

Pengaruh kualitas layanan dan harga terhadap keputusan pembelian di Toko Amanah Grosir Perhiasan Medan Al Munawar Al Munawar; Afrizal Afrizal; Lisa Elianti Nasution
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16111

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan harga terhadap keputusan pembelian pada Toko Amanah Grosir Perhiasan Medan. Penelitian ini dilatarbelakangi oleh persaingan usaha yang semakin ketat, khususnya pada bisnis grosir perhiasan imitasi, sehingga pelaku usaha perlu memahami faktor-faktor yang mendorong konsumen dalam mengambil keputusan pembelian. Jumlah sampel 135 responden. Hasil Hasil uji-t menunjukkan bahwa variabel kualitas layanan (X₁) memiliki pengaruh yang sangat signifikan terhadap Keputusan Pembelian (Y), dengan nilai t yang dihitung sebesar 4,446, nilai tabel-t sebesar 1.978, dan tingkat signifikansi sebesar 0.000, jauh di bawah batas kritis 0,05. dengan demilikian kualitas layanan memiliki pengaruh yang sangat signifikan terhadap Keputusan Pembelian (Y). Variabel harga (X₂) menunjukkan nilai t yang dihitung sebesar 1,758, nilai tabel-t sebesar 1.978, dan tingkat signifikansi 0.081, jauh di atas batas kritis 0,05. Hal ini menunjukkan harga menunjukkan kecenderungan tidak berpengaruh signifikan terhadap Keputusan Pembelian. Dengan jumlah responden sebanyak 135 orang dan menggunakan dua variabel independen yaitu kualitas layanan (X1) dan harga (X2) terhadap variabel dependen Keputusan Pembelian (Y), diperoleh nilai Fhitung sebesar 13.772 dengan tingkat sig 0,000, nilai df1 adalah 2 dan df2 adalah 132, sehingga diperoleh nilai Ftabel sebesar 3,06 pada taraf signifikansi 5%. maka keputusan yang diambil adalah menolak H₀ dan menerima H₁. Dapat disimpulkan bahwa kualitas layanan dan harga berpengaruh signifikan terhadap Keputusan Pembelian.

PENGARUH KOMPETENSI DOSEN, KUALITAS PELAYANAN TENDIK DAN SARANA PRASARANA BELAJAR TERHADAP PRESTASI AKADEMIK MELALUI KEPUASAN MAHASISWA STIE EKA PRASETYA Lisa Elianti Nasution
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2501

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dosen, kualitas pelayanan tendik dan sarana prasarana belajar terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya. Jumlah sampel dalam penelitian ini adalah 275 mahasiswa.Teknik analisis data menggunakan Structural Equational Modeling (SEM) menggunakan Smart-PLS. Hasil penelitian menunjukkan bahwa (1) Secara langsung kompetensi dosen berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya. (2) Secara langsung kompetensi dosen berpengaruh secara signifikan terhadap kepuasan mahasiswa STIE Eka Prasetya. (3) Secara langsung kualitas pelayanan tendik berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya. (4) Secara langsung kualitas pelayanan tendik berpengaruh secara signifikan terhadap kepuasan mahasiswa STIE Eka Prasetya. (5) Secara langsung sarana prasarana belajar berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya. (6) Secara langsung sarana prasarana belajar berpengaruh secara signifikan terhadap kepuasan mahasiswa STIE Eka Prasetya. (7) Secara langsung kepuasan mahasiswa berpengaruh secara signifikan terhadap prestasi akademik mahasiswa STIE Eka Prasetya (8) Secara tidak langsung kompetensi dosen berpengaruh terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya. (9) Secara tidak langsung kualitas pelayanan tendik berpengaruh terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya. (10) Secara tidak langsung sarana prasarana belajar berpengaruh terhadap prestasi akademik melalui kepuasan mahasiswa STIE Eka Prasetya.

PENGARUH GREEN PRODUCT DAN PENGETAHUAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANASUI BODYCARE DI KECAMATAN MEDAN PETISAH Lisa Elianti Nasution; Putri Mentari; Vanessa Vanessa
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 2 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i2.3315

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Green Product dan Pengetahuan Konsumen terhadap Keputusan Pembelian produk Hanasui Bodycare di Medan Petisah. Studi ini menggunakan pendekatan kuantitatif, memanfaatkan kuesioner untuk pengumpulan data. Populasi sasaran terdiri dari konsumen yang telah membeli Hanasui Bodycare di Medan Petisah, berjumlah 240 responden. Penentuan ukuran sampel dilakukan dengan menggunakan rumus Slovin, menghasilkan 150 responden. Untuk analisis data, regresi linier berganda diterapkan, menghasilkan persamaan keputusan pembelian = 17,665 + 0,219 Green Product + 0,278 Pengetahuan Konsumen + e. Hasil penelitian ini adalah Green Product dan Consumer Knowledge berpengaruh positif terhadap Keputusan Pembelian Hanasui Bodycare di Medan Petisah

Digital Promotion, Service Quality, and Sustainable Performance: An Empirical Study of an Indonesian Pet Shop SME Dea Nabila Putri; Desma Erica Maryati; Lisa Elianti Nasution
Journal of Social Work and Science Education Vol. 7 No. 3 (2026): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i3.1536

This study aims to analyze the effect of digital promotion and service quality on sustainable performance in Small and Medium Enterprises (SMEs) at Sinar Jaya Petshop in Indonesia. The study uses a quantitative approach with a survey design, as well as purposive sampling technique on 70 respondents who are store customers. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results of the study indicate that digital promotion and service quality, both partially and simultaneously, have a positive and significant effect on sustainable performance. This shows that improving digital promotion strategies and service quality can drive an increase in sustainable business performance. However, the coefficient of determination (R²) value of 0.140 indicates that the model's ability to explain variations in sustainable performance is still limited, so there are other factors outside the model that also influence it. Therefore, business actors are advised not to focus solely on digital promotion and service quality, but also to consider other factors such as innovation, price, and customer loyalty to optimally improve sustainable performance.

Enhancing Consumer Purchase Decisions: The Role of Servicescape, Content Marketing, and Experiential Marketing in Urban Street Food Businesses Alda Claudia Sagala; Afrizal Afrizal; Lisa Elianti Nasution; Desma Erica Maryati Manik
International Journal of Economics Development Research (IJEDR) Vol. 7 No. 2 (2026): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v7i2.11109

The café business in Medan is rapidly growing, but increasing competition demands greater innovation in attracting consumers. Warkop & Fresh Milk Kakilima has experienced a decline in sales from 2021 to 2025, indicating a decrease in consumer purchase decisions. This is suspected to be influenced by suboptimal servicescape, content marketing, and experiential marketing, as supported by pre-survey results showing consumer dissatisfaction. Therefore, this study aims to analyze the influence of these three variables on consumer purchase decisions. The population in this study includes all consumers visiting Warkop & Fresh Milk Kakilima, whose exact number cannot be determined. Considering the uncertainty of the population size and the fluctuation of visiting consumers, the sample size was determined based on Hair’s recommendation. Therefore, the researcher decided to use 170 respondents as the research sample. The sampling technique applied is accidental sampling, which involves selecting respondents who are encountered by chance and are willing to participate. Based on the research results, it can be concluded that partially, servicescape, content marketing, and experiential marketing each have a positive and significant influence on purchase decisions at Warkop & Fresh Milk Kakilima Medan, as indicated by the t-value being greater than the t-table value. In addition, simultaneously, these three variables also have a significant effect on purchase decisions, as evidenced by the F-value being greater than the F-table value.

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