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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Gorontalo Development Review Journal Of Management Science (JMAS) Accounting and Management Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Review of Management and Entrepreneurship VCD (Journal of Visual Communication Design) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Barelang International Journal of Review Management Business and Entrepreneurship
Helena Sidharta
Universitas Ciputra
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PENGARUH LINGKUNGAN KERJA TERHADAP JOB SATISFACTION SERTA PENGARUHNYA PADA EMPLOYEE RETENTION Tiffany, Angelina; Sidharta, Helena
PERFORMA Vol. 9 No. 2 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i2.4989

Abstract

Penelitian dilakukan guna memahami pengaruh dari lingkungan fisik yaitu healthy workplace, dan lingkungan non-fisik yaitu talent development dan collaborative culture terhadap job satisfaction. Peneliti juga melanjutkan penelitian pada pengaruh job satisfaction terhadap employee retention pada studi kasus perusahaan PT I di Surabaya. Penelitian dilakukan kepada 88 karyawan PT I di Surabaya melalui pendekatan kuantitatif. Data diambil menggunakan kuesioner berbentuk Google Form disebarkan melalui whatsapp dan juga secara langsung pada karyawan di kantor Head Office. Mayoritas kuesioner diisi oleh karyawan yang telah bekerja pada perusahaan lebih dari 5 tahun. Peneliti menggunakan metode sampling jenuh pada penelitian ini karena sampel pada penelitian ini adalah seluruh populasi. Pada penelitian ini dilakukan analisis jalur pada variabel healthy workplace, talent development, dan collaborative culture untuk mengetahui implikasi dari setiap variabel tersebut terhadap job satisfaction. Pada jalur selanjutnya peneliti menguji pengaruh variabel job satisfaction terhadap employee retention. Proses pengolahan data memanfaatkan aplikasi Smart-PLS 3 dengan menggunakan hasil data kuesioner yang diambil sebelumnya. Pada hasil uji analisis jalur ditemukan terdapat komponen fisik yaitu variabel healthy workplace tidak berpengaruh terhadap job satisfaction. Hal tersebut juga dipengaruhi oleh beberapa faktor yang juga patut untuk dipertimbangkan khususnya pada responden tertentu. Namun, berbanding terbalik justru komponen non fisik yaitu variabel collaborative culture dan talent development memiliki pengaruh positif signifikan terhadap job satisfaction. Pada jalur selanjutnya ditemukan pengaruh positif signifikan yang tinggi dari job satisfaction terhadap employee retention. Penelitian ini mencerminkan pentingnya job satisfaction yang dipengaruhi oleh 2 variabel mempengaruhi terhadap employee retention pada masa ini. Perusahaan masa kini perlu untuk lebih memperhatikan utamanya perusahaan pada bidang properti di Surabaya.
THE EFFECT OF ENTREPRENEURSHIP EDUCATION AND SELF-EFFICACY TO ENTREPRENEURIAL INTENTION Lamanepa, Amelia Wulandari; Sidharta, Helena
Review of Management and Entrepreneurship Vol. 3 No. 1 (2019): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.786 KB) | DOI: 10.37715/rme.v3i1.1232

Abstract

One way of overcoming unemployment and improving Indonesian economy is by increasing the number of entrepreneurs. The intention to be an entrepreneur must be created among the young generation. This study aims to determine the effect of entrepreneurship education and selfefficacy to entrepreneurship intention especially on high school students who will finish the school (case study at C School in Surabaya). The sample consists of 44 respondents. The result shows that self-efficacy has significant effects on entrepreneurship intention, but entrepreneurship education does not significantly affect entrepreneurship intention.
THE EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE OF FURNITURE HOME INDUSTRY IN SAWAHAN DISTRICT Sudarmadji, Chatarina Felisia; Sidharta, Helena; Wiryakusuma, I Gusti Bagus Yosia
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1239

Abstract

This study analyzes the effect of entrepreneurial orientation and market orientation on the marketing performance of furniture home industry in Sawahan District. The objectives of this research are to: (1) determine the effect of entrepreneurial orientation on marketing performance (2) determine the effect of market orientation on marketing performance. The population in this study were 158 furniture home industry businesses in Sawahan District, Surabaya. The number of samples taken is 113 respondents which was determined using the Slovin formula. By using a quantitative research approach, the sampling technique used in this study used a random sampling method. Source of data obtained in this study is through the process of distributing questionnaires to 113 respondents in the home furniture industry in the District of Sawahan. The analytical tool used was SPSS 22. The results of the research obtained are that (1) entrepreneurial orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District (2) Market orientation do not significantly influence the marketing performance of furniture home industry in Sawahan District. From the results of the research, business actors can begin to implement entrepreneurial orientation and market orientation through real practice. External encouragement is needed by businesses through extension activities and intensive training given by the government to mentally equip and provide knowledge so the furniture home industry business owners in Sawahan District can maintain the sustainability of their businesses.
The Analysis of Consumer Preference on Product Attributes of Koeliner Ecoe Taro Chip Dos Reis, Verren Lionyta; Sidharta, Helena; Wiyakusuma, I Bagus Yosia
Review of Management and Entrepreneurship Vol. 6 No. 1 (2022): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v6i1.2236

Abstract

Consumer preference on the attributes of a product can be useful for company, one of them is to predict the appropriate product for consumers. Company can improve and provide a product based on the choice of attributes that are preferred and desired by consumers so that company can to provide product inventory in accordance with consumer choice. Koeliner Ecoe is one of the UMKM can take the advantage of consumer preference to allocate capital according by the consumers in choosing Koeliner Ecoe taro chip product. The purpose of this research is to know the product attributes that are the most preffered and considered by the consumers in choosing Koeliner Ecoe taro chip product in order to assist the company in arranging improvement strategy and product development of Koeliner Ecoe taro chip in the future. The research site is located in Citraland area, West Surabaya. The sample collection uses purposive sampling technique by distributing questionnaire to respondents as many as 90 people. The analysis model in this research uses conjoint analysis with fractional factorial design approach. The results of this research show that product attribute levels of Koeliner Ecoe taro chip that are the most preferred by the consumers is that using standing pouch doff packaging with sticker one-sided (front) packaging design, the preferred price of Rp 7.000, the selected flavor variant is savory salted with slightly red yellow chip color. The order of important of attribute which affects consumer preference in choosing Koeliner Ecoe taro chip based on important value from the highest value to the lowest value is that price, packaging, packaging design, flavor, chip color.
The Effect of Service Quality on Customer Trust With Customer Satisfaction As Intervening Variables in Home Care Health Service RawatDiRumah.Com Nurzali, Edward; Sidharta, Helena
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.3238

Abstract

RawatDiRumah.com is a home care health service that is expected to make it easier for people to get medical services at home to reduce the risk of making contact with the diseases that may occur if they are treated at the hospital. Seeing the fairly high competition between home care health services, RawatDiRumah.com needs to pay attention to service quality which will affect customer satisfaction and customer trust. The purpose of this research is to determine the effect of service quality on customer trust through customer satisfaction as a mediating variable. The population of this research is all customers who have used the RawatDiRumah.com home care service at least 2 times from June - December 2021. The sample used in this research was 86 respondents who were determined by the saturated sample method. The model used by the researcher is a statistical analysis of Structural Equation Modeling (SEM) and analyzed using Partial Least Square (PLS). The results of this study indicate that there is a positive and significant influence between service quality and customer satisfaction, customer satisfaction and customer trust, service quality and customer trust, and customer satisfaction acts as a mediating variable in the relationship between service quality and customer trust. of home care health service RawatDiRumah.com. Keywords: home care; service quality; customer satisfaction; customer trust
Financial Management and Business Communication Training for Micro Business Unit Owners Sitepu, Sri Nathasya Br; Teguh, Monika; Vidyanata, Deandra; Sidharta, Helena
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Beyond Monopoly: Enhancing SME Branding Knowledge through Board Game Experiences Christian Anggrianto; Helena Sidharta
VCD Vol. 9 No. 2 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.5088

Abstract

In the era of rapid technological advancements and ever-changing consumer behaviors, small and medium enterprises (SMEs) face the challenge of keeping up with the complexities of branding in the competitive market landscape. This study delves into the innovative use of board games as an educational tool to enhance SMEs' understanding of branding concepts, mainly targeting entrepreneurs with limited formal education. Drawing on experiential learning and gamification principles, the research investigates the impact of board games designed specifically for SMEs. These games, tailored to address businesses’ unique challenges with limited educational resources, provide entrepreneurs with a dynamic and interactive platform to explore branding strategies, brand identity development, and customer engagement techniques. Through workshops and in-depth case studies, the research assesses the effectiveness of board games in facilitating active learning and knowledge retention among SME owners and managers. Preliminary findings reveal that the immersive and engaging nature simplifies complex branding concepts and fosters a collaborative learning environment, enabling participants to experiment with diverse strategies in a risk-free setting. This research advocates integrating gamified learning strategies into formal and informal SME training programs. The findings underscore the potential of innovative, interactive methods in democratizing access to branding knowledge and nurturing the growth of SMEs in competitive markets. By bridging the gap between theoretical knowledge and practical application, board games emerge as a promising instrument for enhancing the branding capabilities of SMEs, thereby promoting their sustainable growth and competitiveness in the market.
Pendampingan Strategi Pengelolaan Keuangan UMKM Kecamatan Pakal Kota Surabaya Sri Nathasya Sitepu; Monika Teguh; Helena Sidharta; Deandra Vidyanata
Madaniya Vol. 6 No. 1 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1121

Abstract

UMKM kesulitan menyusun strategi unit usaha dikarenakan ketersediaan data keuangan kurang up to date. UMKM yang dikelola oleh ibu rumah tangga masih kesulitan mengidentifikasi pendapatan yang bersumber dari unit usaha dengan pendapatan pribadi dari anggota keluarga. Ibu rumah tangga (pengelola UMKM) tidak mampu menyusun laporan keuangan untuk meningkatkan pertumbuhan unit usaha. Permasalah ini dialami oleh UMKM salah satunya UMKM Kecamatan Pakal Kota Surabaya. Kegiatan pengabdian masyarakat melalui program strategi pengelolaan keuangan UMKM Kecamatan Pakal Kota Surabaya. Metode yang diberikan adalah pendampingan secara intensif selama 7 bulan. Tujuan program pendampingan antara lain: 1) peningkatan pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) peningkatan kemampuan menyusun strategi pengelolaan keuangan, 3) peningkatan kemampuan menggunakan teknologi dalam implementasi pengelolaan keuangan. Hasil dari program pendampingan antara lain: 1) mitra berhasil meningkatkan pengetahun pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) mitra berhasil menyusun minimal satu hingga tiga strategi pengelolaan keuangan, 3) berhasil memanfaatkan smart phone dan aplikasi keuangan untuk pengelolaan keuangan. Kesimpulan program pendampingan strategi keuangan berhasil meningkatkan pertumbuhan kualitas sumber daya manusia (pengolala UMKM) dan peningkatan kualitas unit bisnis.
THE INFLUENCE OF CONTENT MARKETING AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AND ALSO BRAND IMAGE AS MEDIATION Amarta, Tasya; Sidharta, Helena
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 2 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i2.5630

Abstract

The purpose of this research is to find out how content marketing and electronic word of mouth influence purchase intention and also brand image as mediation. The sampling technique uses purposive sampling using several criteria. The researcher has collected data with the total of 200 respondents from potential HMNS customers on the Instagram social media page @hmns.id. This research uses quantitative approach by using SEM PLS data analysis method that is assisted by smart PLS 4.0 software. Based on the results of the analysis that has been carried out, it shows that content marketing has a significant positive effect on purchase intention, electronic word of mouth has a significant positive effect on purchase intention, content marketing has a significant positive effect on brand image, electronic word of mouth has a significant positive effect on brand image, brand image has a significant positive effect on purchase intention, and content marketing has a significant positive effect on purchase intention mediated by brand image, and electronic word of mouth has a significant positive effect on purchase intention mediated by brand image. In conclusion, this study accepts all the hypotheses proposed.
Pengaruh Brand Image terhadap Keputusan Pembelian melalui Brand Trust Sebagai Variabel Mediasi pada Produk Skincare Lokal Aurellia, Diva; Sidharta, Helena
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3054

Abstract

Abstract: The purpose of this research that is done is to find out the influence of brand image on purchase decision through brand trust as mediation variable of local skincare products. This research will discuss local skincare using quantitative approach with questionnaire data collection method through google form. In order to collect research data, 90 questionnaires are distributed to respondents who are 17 to 25 years old, domicile in Surabaya, and local skincare users. Sampling is done with purposive sampling method. The measurement model in this research is analyzed by using SmartPLS 3.0 application. Analysis method that is used is Partial Least Square (PLS) which consists of outer model, that is, validity and reliability test, and inner model that examines R-square, F effect size test, path coefficient test, bootstrap, and specific indirect effects. Based on the test result of Partial Least Square (PLS) that is done, it shows that brand image variable gets the result that influences positive significant on brand trust, while brand image variable gets the result that does not have influence on purchase decision. Brand trust variable gets the result that influences positive significant on purchase decision, and brand trust variable that is also obtained the result that influences positive significant in mediating the relation of brand image on purchase decision. All variables and the relation are related to local skincare in Surabaya. This research is expected can be useful for local skincare brand companies and for future researchers are expected to be able to use other variables that can influence purchase decision variable to obtain wider result. Keywords: Brand Image, Brand Trust, and Purchase Decision Abstrak: Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand image terhadap keputusan pembelian melalui brand trust sebagai variabel mediasi. Penelitian ini akan membahas skincare lokal menggunakan pendekatan kuantitatif dengan metode pengumpulan data kuesioner melalui google form. Untuk mengumpulkan data penelitian, 90 kuesioner disebarkan kepada responden yang berusia 17-25 tahun, berdomisili di Surabaya, dan pengguna skincare lokal. Pengambilan sampel dilakukan dengan metode purposive sampling. Model pengukuran pada penelitian ini dianalisis dengan menggunakan aplikasi SmartPLS 3.0. Metode analisis yang digunakan adalah Partial Least Square (PLS) yang terdiri dari model luar, yaitu uji validitas dan uji reliabilitas, serta model dalam yang menguji R-square, uji F effect size, uji koefisien jalur, bootstrap, dan specific indirect effects. Berdasarkan hasil uji Partial Least Square (PLS) yang dilakukan menunjukkan bahwa variabel brand image mendapatkan hasil yang berpengaruh positif signifikan terhadap brand trust, sedangkan variabel brand image mendapatkan hasil yang tidak memiliki pengaruh terhadap keputusan pembelian. Variabel brand trust mendapatkan hasil yang berpengaruh positif signifikan terhadap keputusan pembelian, serta variabel brand trust juga didapatkan hasil yang berpengaruh positif signifikan dalam memediasi hubungan brand image terhadap keputusan pembelian. Seluruh variabel dan hubungannya dikaitkan pada skincare lokal di Surabaya. Penelitian ini diharapkan dapat berguna bagi perusahaan brand skincare lokal dan bagi peneliti selanjutnya diharapkan dapat menggunakan variabel-variabel lain yang dapat mempengaruhi variabel keputusan pembelian untuk memperoleh hasil yang lebih luas. Kata kunci: Brand Image, Brand Trust, dan Keputusan Pembelian
Co-Authors Amanda Susilo Amarta, Tasya Aurellia, Diva B. Ismail, Noor Azizi B. Ismail, Noor Azizi Chatarina Felisia Christina Yanita Setyawati, Christina Yanita Clarissa Rachmadella Roshidawati Cliff Kohardinata Daniel Adhi Satria Deandra Vidyanata Dorothy Tutstantine Pratikto Dos Reis, Verren Lionyta Edward Nurzali Eko Setya Dharma Elizabeth Tansa Eric Harianto Faris Fepriyanto Handoyo Mewahaini I Gusti Bagus Yosia Wiryakusuma Ismail, Noor Azizi B. Jessica Valentina Prawira Kurniawan Setya Budhy Lala Setiany Wee Lamanepa, Amelia Wulandari Limbang Jaya, Valentino Margaret, Felicia Monika Teguh Novanda Crysma Terrasista Novanda Crysma Terrasista Rahman, Syed Abidur Ramadhan Sutiawan Riska Tri Ayumi Ruswiati Suryasaputra Salsabila Thoriqul Ilmi Saputra, Ruswiati Surya Saputra, Ruswiati Surya Sonia Bachtiar Sri Nathasya Br Sitepu Sri Nathasya Sitepu Stanley, Vincent Steffanie Setiawan Stevanus Christian Anggrianto Sudarmadji, Chatarina Felisia Sulaiman, Yanata Tiffany, Angelina Wee, Lala Setiany Wijaya, Graciella Jesselyn Wijaya, Justin Gani Wirawan ED Radianto Wiyakusuma, I Bagus Yosia Yuli Kartika Dewi