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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Gorontalo Development Review Journal Of Management Science (JMAS) Accounting and Management Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Review of Management and Entrepreneurship VCD (Journal of Visual Communication Design) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Barelang International Journal of Review Management Business and Entrepreneurship
Helena Sidharta
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Kualitas Pelayanan dan Fasilitas terhadap Loyalitas Pelanggan Rumah Kost Surabaya Barat Stanley, Vincent; Sidharta, Helena
PERFORMA Vol. 8 No. 4 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i4.3793

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan dan fasilitas terhadap loyalitas pelanggan. Data penelitian dikumpulkandengan menyebarkan kuesioner kepada responden yang berumur 18-26 tahun, 27-35 tahun dan >35 tahun, serta pengambilan sampel penelitian dilakukan dengan purposive sampling. Hasil kuesioner yang didapatkan berjumlah 120 responden menggunakan software SPSS. Hasil penelitian pada hubungan kualitas pelayanan terhadap loyalitas pelanggan adalah signifikan, sehingga disimpulkan bahwa kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan. Hubungan fasilitas terhadap loyalitas pelanggan adalah signifikan, sehingga disimpulkan bahwa fasilitas berpengaruhsignifikan terhadap loyalitas pelanggan.
PENGARUH ONLINE REVIEW, BRAND IMAGE, PRICE, DAN TRUST TERHADAP PURCHASE DECISION PADA PRODUK SOMETHINC Wijaya, Graciella Jesselyn; Sidharta, Helena
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.4950

Abstract

Somethinc is one of the most popular cosmetic companies. The increasing public interest in cosmetic products has led to an increase in the number of new competitors that make the beauty field a Red Ocean. These new competitors can threaten somethinc's position as the most favorite cosmetic brand. So this study aims to see if there is an influence of the variables Online Review, Brand Image, Perceived Price, and Trust on Purchase Decision on Somethinc Products. And whether the above variables can help Somethinc to maintain their ranking but in the top position. This research is a quantitative study using google form as a medium to obtain data which is then distributed to respondents. The population in this study is Surabaya residents who are part of Generation Z and have purchased Somethinc products in the past year. This questionnaire was successfully distributed to 158 respondents using a purposive sampling method which is part of non-probability sampling. The data that has been obtained, the author analyzes using SPSS with IBM SPSS software. This study found that Online Review has a significant positive effect on Purchase Decision, Brand Image also has a significant positive effect on Purchase Decision. Furthermore, Perceived Price also has a significant positive effect on Purchase Decision. Then, Trust has a significant positive effect on Purchase Decision.  This study also explains that all hypotheses are accepted. Abstrak: Somethinc merupakan salah satu perusahaan kosmetik yang paling digemari masyarakat. Meningkatnya ketertarikan masyarakat akan produk kosmetik membuat bertambah banyaknya kompetitor baru yang menjadikan bidang kecantikan menjadi Red Ocean. Kompetitor - kompetitor baru ini dapat mengancam posisi somethinc sebagai brand kosmetik terfavorit. Sehingga penelitian ini memiliki tujuan untuk melihat apakah ada pengaruh variabel Online Review, Brand Image, Perceived Price, dan Trust Terhadap Purchase Decision Pada Produk Somethinc. Serta apakah variabel diatas dapat membantu Somethinc untuk mempertahankan peringkat mereka tetapi di posisi atas. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan google form sebagai media untuk mendapatkan data yang kemudian dibagikan kepada responden. Populasi pada penelitian ini yaitu warga Surabaya yang merupakan bagian dari Generasi Z dan pernah membeli produk Somethinc selama setahun terakhir. Kuesioner ini berhasil dibagikan kepada 158 responden dengan menggunakan metode Purposive Sampling yang merupakan bagian dari Non-probability sampling. Data yang telah didapatkan, penulis analisa menggunakan SPSS dengan software SPSS IBM. Penelitian ini menemukan bahwa Online Review berpengaruh positif signifikan terhadap Purchase Decision.  Kemudian Brand Image berpengaruh positif signifikan terhadap Purchase Decision. Selanjutnya  Perceived Price juga berpengaruh positif signifikan terhadap Purchase Decision. Lalu, Trust berpengaruh positif signifikan terhadap Purchase Decision.  Penelitian ini juga menjelaskan bahwa seluruh hipotesis diterima.
FRAMEWORK ENTREPRENEURIAL SUCCESS FOR YOUNG ENTREPRENEUR Sidharta, Helena; Ismail, Noor Azizi B.; Suryasaputra, Ruswiati; Rahman, Syed Abidur
Jurnal Aplikasi Manajemen Vol. 15 No. 4 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.702 KB) | DOI: 10.21776/ub.jam2017.015.04.01

Abstract

This research is a literature study that aims to find a model to examine factors that play major role in forming a college student as well as business owner to become a successful entrepreneur. Literature study has been done by grouping the individual factors which encourage someone to become entrepreneurs through research that has been done by previous researchers, and then selected factors that effect in the successful journey of an adult entrepreneur. Based on the conducted study it was found that the personality factor is a strong motivation for an individual person who is able to determine someone success. Another interesting factor is the style of parents in educating this individual, in which the authoritative parenting style plays more important role in the success of adult entrepreneurs than other parenting styles. Besides, for an entrepreneur, entrepreneurial competence is needed to support the individual's success. In addition to an entrepreneur, entrepreneurial competence is needed to support the individual's success. Therefore the model generated from this research is the entrepreneurial personality using the big five personality approach so that has five variable manifest and authoritative parenting style as an independent variable to entrepreneurial success, whereas entrepreneurial competence becomes the mediating variable between an independent variable and dependent variable where entrepreneurial competence has six manifest variables.
FAKTOR-FAKTOR KUALITAS DARI TELUR AYAM LAYER YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN TELUR AYAM LAYER DI UD. DOPIN FARM Wijaya, Justin Gani; Sidharta, Helena
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5698

Abstract

Pertumbuhan subsektor peternakan merupakan salah satu bagian dari pengembangan sektor pertanian yang memiliki nilai strategis dalam memenuhi permintaan pangan yang meningkat. Dalam subsektor peternakan, salah satu produk yang sering ditemukan di pasaran adalah telur ayam. UD. Dopin Farm yang merupakan salah satu peternak ayam petelur terbesar di provinsi NTB ingin mencoba strategi baru untuk mendapat keunggulan kompetitif. Strategi tersebut adalah penggunaan pakan self-mix, yang dapat diracik untuk menghasilkan telur sesuai dengan preferensi konsumen. Tujuan dari penelitian ini dilakukan adalah untuk melakukan eksplorasi mengenai faktor-faktor apa saja yang dapat menjadi pertimbangan konsumen dalam mengambil keputusan pembelian telur ayam ras ketika membeli telur di lokasi kandang UD. Dopin Farm sehingga faktor-faktor tersebut dapat dimanfaatkan sebagai dasar untuk melakukan formulasi pakan. Penelitian ini adalah jenis penelitian kuantitatif yang menggunakan aplikasi SPSS (Statistical Package for Social Science). Dalam penelitian ini, digunakan pendekatan exploratory factor analysis untuk mencari tahu faktor-faktor yang dipertimbangkan konsumen dalam pembelian telur ayam ras di UD. Dopin Farm. Metode pengumpulan data yang akan digunakan adalah melalui kuesioner berupa skala Likert. Populasi dari penelitian ini adalah pelanggan dari UD. Dopin Farm yang membeli telur di lokasi kandang yang berada di Lingsar, Lombok Barat, Nusa Tenggara Barat dengan jumlah populasi 264 orang. Jumlah sampel yang diambil dihitung dengan software Raosoft sejumlah 157 orang. Dari hasil penelitian tersebut, ditemukan bahwa terdapat 2 kelompok faktor yang dipertimbangkan dalam keputusan pembelian, yaitu Faktor 1 (Kualitas Telur) dan Faktor 2 (Kelas Telur).
Youth Entrepreneurship Intentions: Insights from Surabaya’s Higher Education Institutions Limbang Jaya, Valentino; Sidharta, Helena
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5428

Abstract

This study aims to examine the relationship between entrepreneurship education, entrepreneurial role model, entrepreneurial orientation, and entrepreneurial intention using path analysis. The respondents of this study were 158 students from a university in Surabaya who had completed the entire entrepreneurship curriculum. The researcher used SMART PLS 4 in the data processing. The results showed that entrepreneurship education affects entrepreneurial orientation. This study also showed that entrepreneurial role model affects entrepreneurial orientation. Furthermore, these results indicated that entrepreneurship education also affects entrepreneurial intention. Additionally, entrepreneurial role model influences entrepreneurial intention. Likewise, entrepreneurial orientation affects entrepreneurial intention. This study shows that entrepreneurial orientation acts as a mediating variable in the relationship between entrepreneurial role models and entrepreneurial intention, as well as mediating the relationship between entrepreneurship education and entrepreneurial intention. This indicates that entrepreneurial orientation as a mediating variable can be further explored, as previous studies did not show similar result.
FAKTOR YANG BERPENGARUH TERHADAP KOMPETENSI ENTREPRENEUR Sidharta, Helena; Saputra, Ruswiati Surya; B. Ismail, Noor Azizi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.62

Abstract

Entrepreneurial competence is an important variable that affects the success of an entrepreneur. Factors affecting entrepreneurial competence need to be researched because of strong competence needed by an entrepreneur to achieve success. Based on the literature study, education, entrepreneurial personality and parenting style are indicated to influence entrepreneurial competence. Further studies show that entrepreneurial personality and parenting style require further research because the relationship between these two variables and entrepreneurial competence needs to be understood more deeply. The result of this research is proposition development to further test the relationship between entrepreneurial personality, parenting style, and entrepreneurial competence. Furthermore, based on indicators used in previous studies, testing is suggested using structural equation modeling (SEM) because entrepreneurial personality is measured using Big Five Personality and entrepreneurial competence is measured using indicators from Man & Lau (2000) so that the indicators of both variables included in the unobserved variabl
THE ROLE OF ORGANIZATIONAL CITIZEN BEHAVIOR ON EMPLOYEE PERFORMANCE : A CASE STUDY COCA COLA OFFICIAL DISTRIBUTOR Wee, Lala Setiany; Sidharta, Helena; Harianto, Eric
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11503

Abstract

This study aims to provide empirical evidence and elucidate the influence of organizational climate, Transformational Leadership, and job satisfaction on Organizational Citizenship Behavior (OCB) and how OCB impacts the performance of employees at PT Mitra Sukses Sejahtera, an Official Distributor of Coca-Cola. This research utilizes organizational climate, job satisfaction, and Transformational Leadership as independent variables, OCB as a mediating variable, and employee performance as a dependent variable. A saturation sampling method was employed, with 110 respondents from Coca Cola Official Distributor PT Mitra Sukses Sejahtera's employees . Data was analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method via SEM-PLS version 4.0 software. The findings indicate that organizational climate, job satisfaction, and Transformational Leadership have a significant positive relationship with OCB. Furthermore, OCB exhibits a positive and significant relationship with the performance of employees at PT Mitra Sukses Sejahtera. Therefore, this study provides valuable insights into how these factors influence OCB and employee performance in an organizational context.
Analisis Preferensi Konsumen pada Jasa Perawatan Sepatu di Surabaya Faris Fepriyanto; Helena Sidharta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18217

Abstract

The growth of the footwear industry in Indonesia, particularly in the city of Surabaya, presents significant opportunities for shoe care services. This study aims to analyze consumer preferences toward shoe care services in Surabaya by considering four key attributes: reputation, desired results, severity level of shoe condition, and location. This research employs a quantitative method with a conjoint analysis approach and is processed using SPSS 27 software. Data were collected through a questionnaire distributed to 384 respondents who had previously used shoe care services. To generate representative attribute combinations, the orthogonal array method was used, resulting in nine optimal stimuli to assess consumer preferences. Based on the importance values, the most influential attribute in consumer decision-making is the desired result, followed by severity level, reputation, and location. The most preferred combination among respondents includes services recommended by close acquaintances, effective stain removal results, the ability to handle shoes with moderate damage, and a conveniently accessible location. These findings provide strategic insights for shoe care service providers to develop offerings that align with market preferences and enhance competitiveness amid the growing number of similar businesses in Surabaya.
Co-Authors Amanda Susilo Amarta, Tasya Aurellia, Diva B. Ismail, Noor Azizi B. Ismail, Noor Azizi Chatarina Felisia Christina Yanita Setyawati, Christina Yanita Clarissa Rachmadella Roshidawati Cliff Kohardinata Daniel Adhi Satria Deandra Vidyanata Dorothy Tutstantine Pratikto Dos Reis, Verren Lionyta Edward Nurzali Eko Setya Dharma Elizabeth Tansa Eric Harianto Faris Fepriyanto Handoyo Mewahaini I Gusti Bagus Yosia Wiryakusuma Ismail, Noor Azizi B. Jessica Valentina Prawira Kurniawan Setya Budhy Lala Setiany Wee Lamanepa, Amelia Wulandari Limbang Jaya, Valentino Margaret, Felicia Monika Teguh Novanda Crysma Terrasista Novanda Crysma Terrasista Rahman, Syed Abidur Ramadhan Sutiawan Riska Tri Ayumi Ruswiati Suryasaputra Salsabila Thoriqul Ilmi Saputra, Ruswiati Surya Saputra, Ruswiati Surya Sonia Bachtiar Sri Nathasya Br Sitepu Sri Nathasya Sitepu Stanley, Vincent Steffanie Setiawan Stevanus Christian Anggrianto Sudarmadji, Chatarina Felisia Sulaiman, Yanata Tiffany, Angelina Wee, Lala Setiany Wijaya, Graciella Jesselyn Wijaya, Justin Gani Wirawan ED Radianto Wiyakusuma, I Bagus Yosia Yuli Kartika Dewi