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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Gorontalo Development Review Journal Of Management Science (JMAS) Accounting and Management Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship VCD (Journal of Visual Communication Design) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Barelang International Journal of Review Management Business and Entrepreneurship
Helena Sidharta
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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FRAMEWORK ENTREPRENEURIAL SUCCESS FOR YOUNG ENTREPRENEUR Sidharta, Helena; Ismail, Noor Azizi B.; Suryasaputra, Ruswiati; Rahman, Syed Abidur
Jurnal Aplikasi Manajemen Vol. 15 No. 4 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.702 KB) | DOI: 10.21776/ub.jam2017.015.04.01

Abstract

This research is a literature study that aims to find a model to examine factors that play major role in forming a college student as well as business owner to become a successful entrepreneur. Literature study has been done by grouping the individual factors which encourage someone to become entrepreneurs through research that has been done by previous researchers, and then selected factors that effect in the successful journey of an adult entrepreneur. Based on the conducted study it was found that the personality factor is a strong motivation for an individual person who is able to determine someone success. Another interesting factor is the style of parents in educating this individual, in which the authoritative parenting style plays more important role in the success of adult entrepreneurs than other parenting styles. Besides, for an entrepreneur, entrepreneurial competence is needed to support the individual's success. In addition to an entrepreneur, entrepreneurial competence is needed to support the individual's success. Therefore the model generated from this research is the entrepreneurial personality using the big five personality approach so that has five variable manifest and authoritative parenting style as an independent variable to entrepreneurial success, whereas entrepreneurial competence becomes the mediating variable between an independent variable and dependent variable where entrepreneurial competence has six manifest variables.
FAKTOR-FAKTOR KUALITAS DARI TELUR AYAM LAYER YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN TELUR AYAM LAYER DI UD. DOPIN FARM Wijaya, Justin Gani; Sidharta, Helena
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5698

Abstract

Pertumbuhan subsektor peternakan merupakan salah satu bagian dari pengembangan sektor pertanian yang memiliki nilai strategis dalam memenuhi permintaan pangan yang meningkat. Dalam subsektor peternakan, salah satu produk yang sering ditemukan di pasaran adalah telur ayam. UD. Dopin Farm yang merupakan salah satu peternak ayam petelur terbesar di provinsi NTB ingin mencoba strategi baru untuk mendapat keunggulan kompetitif. Strategi tersebut adalah penggunaan pakan self-mix, yang dapat diracik untuk menghasilkan telur sesuai dengan preferensi konsumen. Tujuan dari penelitian ini dilakukan adalah untuk melakukan eksplorasi mengenai faktor-faktor apa saja yang dapat menjadi pertimbangan konsumen dalam mengambil keputusan pembelian telur ayam ras ketika membeli telur di lokasi kandang UD. Dopin Farm sehingga faktor-faktor tersebut dapat dimanfaatkan sebagai dasar untuk melakukan formulasi pakan. Penelitian ini adalah jenis penelitian kuantitatif yang menggunakan aplikasi SPSS (Statistical Package for Social Science). Dalam penelitian ini, digunakan pendekatan exploratory factor analysis untuk mencari tahu faktor-faktor yang dipertimbangkan konsumen dalam pembelian telur ayam ras di UD. Dopin Farm. Metode pengumpulan data yang akan digunakan adalah melalui kuesioner berupa skala Likert. Populasi dari penelitian ini adalah pelanggan dari UD. Dopin Farm yang membeli telur di lokasi kandang yang berada di Lingsar, Lombok Barat, Nusa Tenggara Barat dengan jumlah populasi 264 orang. Jumlah sampel yang diambil dihitung dengan software Raosoft sejumlah 157 orang. Dari hasil penelitian tersebut, ditemukan bahwa terdapat 2 kelompok faktor yang dipertimbangkan dalam keputusan pembelian, yaitu Faktor 1 (Kualitas Telur) dan Faktor 2 (Kelas Telur).
FAKTOR YANG BERPENGARUH TERHADAP KOMPETENSI ENTREPRENEUR Sidharta, Helena; Saputra, Ruswiati Surya; B. Ismail, Noor Azizi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.62

Abstract

Entrepreneurial competence is an important variable that affects the success of an entrepreneur. Factors affecting entrepreneurial competence need to be researched because of strong competence needed by an entrepreneur to achieve success. Based on the literature study, education, entrepreneurial personality and parenting style are indicated to influence entrepreneurial competence. Further studies show that entrepreneurial personality and parenting style require further research because the relationship between these two variables and entrepreneurial competence needs to be understood more deeply. The result of this research is proposition development to further test the relationship between entrepreneurial personality, parenting style, and entrepreneurial competence. Furthermore, based on indicators used in previous studies, testing is suggested using structural equation modeling (SEM) because entrepreneurial personality is measured using Big Five Personality and entrepreneurial competence is measured using indicators from Man & Lau (2000) so that the indicators of both variables included in the unobserved variabl
THE ROLE OF ORGANIZATIONAL CITIZEN BEHAVIOR ON EMPLOYEE PERFORMANCE : A CASE STUDY COCA COLA OFFICIAL DISTRIBUTOR Wee, Lala Setiany; Sidharta, Helena; Harianto, Eric
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11503

Abstract

This study aims to provide empirical evidence and elucidate the influence of organizational climate, Transformational Leadership, and job satisfaction on Organizational Citizenship Behavior (OCB) and how OCB impacts the performance of employees at PT Mitra Sukses Sejahtera, an Official Distributor of Coca-Cola. This research utilizes organizational climate, job satisfaction, and Transformational Leadership as independent variables, OCB as a mediating variable, and employee performance as a dependent variable. A saturation sampling method was employed, with 110 respondents from Coca Cola Official Distributor PT Mitra Sukses Sejahtera's employees . Data was analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method via SEM-PLS version 4.0 software. The findings indicate that organizational climate, job satisfaction, and Transformational Leadership have a significant positive relationship with OCB. Furthermore, OCB exhibits a positive and significant relationship with the performance of employees at PT Mitra Sukses Sejahtera. Therefore, this study provides valuable insights into how these factors influence OCB and employee performance in an organizational context.
Analisis Preferensi Konsumen pada Jasa Perawatan Sepatu di Surabaya Faris Fepriyanto; Helena Sidharta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18217

Abstract

The growth of the footwear industry in Indonesia, particularly in the city of Surabaya, presents significant opportunities for shoe care services. This study aims to analyze consumer preferences toward shoe care services in Surabaya by considering four key attributes: reputation, desired results, severity level of shoe condition, and location. This research employs a quantitative method with a conjoint analysis approach and is processed using SPSS 27 software. Data were collected through a questionnaire distributed to 384 respondents who had previously used shoe care services. To generate representative attribute combinations, the orthogonal array method was used, resulting in nine optimal stimuli to assess consumer preferences. Based on the importance values, the most influential attribute in consumer decision-making is the desired result, followed by severity level, reputation, and location. The most preferred combination among respondents includes services recommended by close acquaintances, effective stain removal results, the ability to handle shoes with moderate damage, and a conveniently accessible location. These findings provide strategic insights for shoe care service providers to develop offerings that align with market preferences and enhance competitiveness amid the growing number of similar businesses in Surabaya.
INVESTIGATING THE ROLE OF CONVENIENCE MOTIVATION IN SHAPING REPURCHASE INTENTION OF BEAUTY PRODUCTS VIA TIKTOK AFFILIATE MARKETING IN INDONESIA: - Krisnata, Diva Skesya; Sidharta, Helena
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65566

Abstract

The rapid expansion of TikTok Shop has transformed social commerce in Indonesia, yet consumer retention—particularly in beauty product purchases—remains a challenge as most users make impulse-driven first purchases but do not consistently buy again. This gap highlights the need to understand whether convenience alone is sufficient to influence long-term consumer behavior. This study examines how convenience motivation shapes repurchase intention within the TikTok Affiliate ecosystem and evaluates the mediating role of customer satisfaction. A quantitative approach was applied using PLS-SEM with 205 Indonesian TikTok users who had purchased beauty products through affiliate links. The results show that convenience motivation significantly enhances customer satisfaction, indicating that seamless navigation and effortless purchasing contribute to positive user experiences. However, convenience has a weaker direct influence on repurchase intention, suggesting that ease of use alone does not guarantee loyalty in a highly dynamic beauty market. Customer satisfaction emerges as a key mechanism that connects convenience with repeat purchase behavior, demonstrating a significant mediating effect. These findings contribute to a deeper understanding of how functional simplicity and emotional fulfillment jointly drive consumer decisions in social commerce. The study offers practical insights for brands and creators to focus not only on providing convenience but also on enhancing satisfaction through credible communication, engaging content, and consistent product value.
Beyond Monopoly: Enhancing SME Branding Knowledge through Board Game Experiences Anggrianto, Christian; Sidharta, Helena
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.5088

Abstract

In the era of rapid technological advancements and ever-changing consumer behaviors, small and medium enterprises (SMEs) face the challenge of keeping up with the complexities of branding in the competitive market landscape. This study delves into the innovative use of board games as an educational tool to enhance SMEs' understanding of branding concepts, mainly targeting entrepreneurs with limited formal education. Drawing on experiential learning and gamification principles, the research investigates the impact of board games designed specifically for SMEs. These games, tailored to address businesses’ unique challenges with limited educational resources, provide entrepreneurs with a dynamic and interactive platform to explore branding strategies, brand identity development, and customer engagement techniques. Through workshops and in-depth case studies, the research assesses the effectiveness of board games in facilitating active learning and knowledge retention among SME owners and managers. Preliminary findings reveal that the immersive and engaging nature simplifies complex branding concepts and fosters a collaborative learning environment, enabling participants to experiment with diverse strategies in a risk-free setting. This research advocates integrating gamified learning strategies into formal and informal SME training programs. The findings underscore the potential of innovative, interactive methods in democratizing access to branding knowledge and nurturing the growth of SMEs in competitive markets. By bridging the gap between theoretical knowledge and practical application, board games emerge as a promising instrument for enhancing the branding capabilities of SMEs, thereby promoting their sustainable growth and competitiveness in the market.
The PENGARUH E-COMMERCE ADOPTION, DAN INNOVATION TERHADAP BUSINESS PERFORMANCE YANG DIMEDIASI OLEH TRUST (STUDI KASUS: PERUSAHAAN KELUARGA DI INDONESIA) Jocasta, Mizell; Sidharta, Helena
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.65826

Abstract

The internet has revolutionized how people shop and interact with businesses. This transformation has created significant opportunities for small and medium-sized enterprises (SMEs), including family businesses, to enhance their business performance. Some strategic actions that business owners can take include adopting e-commerce to keep up with technological developments and fostering innovation to stay relevant in a rapidly changing environment. Moreover, innovation has been proven to improve business performance through developing goods and offerings that more effectively address consumer demands, increasing process efficiency, and opening new opportunities for business model development. The urgency of this research lies in the fact that family businesses—one of the most dominant business forms in Indonesia—face major challenges in adapting to these changes. The goal of this investigation is to address this shortfall by analyzing the impact of adopting e-commerce and innovation on improving business performance, as well as assessing the role of trust as a mediating variable. The study employs the Structural Equation Modelling (SEM) method based on Partial Least Squares (PLS) to analyze responses from 62 participants who met the research criteria. The research indicates a beneficial link between e-commerce, innovation, and overall business success. Additionally, the study identifies a positive influence of e-commerce on trust. On the other hand, the outcomes suggest no notable positive link between trust and business performance, and trust doesn't mediate the connection between e-commerce and business performance.
Financial Management and Business Communication Training for Micro Business Unit Owners Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata; Helena Sidharta
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Co-Authors Amanda Susilo Amarta, Tasya Aurellia, Diva B. Ismail, Noor Azizi B. Ismail, Noor Azizi Chatarina Felisia Christina Yanita Setyawati, Christina Yanita Clarissa Rachmadella Roshidawati Cliff Kohardinata Daniel Adhi Satria Deandra Vidyanata Dorothy Tutstantine Pratikto Dos Reis, Verren Lionyta Edward Nurzali Eko Setya Dharma Elizabeth Tansa Eric Harianto Faris Fepriyanto Handoyo Mewahaini I Gusti Bagus Yosia Wiryakusuma Ismail, Noor Azizi B. Jessica Valentina Prawira Jocasta, Mizell Krisnata, Diva Skesya Kurniawan Setya Budhy Lala Setiany Wee Lamanepa, Amelia Wulandari Limbang Jaya, Valentino Margaret, Felicia Monika Teguh Novanda Crysma Terrasista Novanda Crysma Terrasista Rahman, Syed Abidur Ramadhan Sutiawan Riska Tri Ayumi Ruswiati Suryasaputra Salsabila Thoriqul Ilmi Saputra, Ruswiati Surya Saputra, Ruswiati Surya Sonia Bachtiar Sri Nathasya Br Sitepu Sri Nathasya Sitepu Stanley, Vincent Steffanie Setiawan Stevanus Christian Anggrianto Sudarmadji, Chatarina Felisia Sulaiman, Yanata Tiffany, Angelina Wee, Lala Setiany Wijaya, Graciella Jesselyn Wijaya, Justin Gani Wirawan ED Radianto Wiyakusuma, I Bagus Yosia Yuli Kartika Dewi