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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Gorontalo Development Review Journal Of Management Science (JMAS) Accounting and Management Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Review of Management and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) VCD : Journal of Visual Communication Design Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat IJORER : International Journal of Recent Educational Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Barelang International Journal of Review Management Business and Entrepreneurship (RMBE)
Helena Sidharta
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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FRAMEWORK ENTREPRENEURIAL SUCCESS FOR YOUNG ENTREPRENEUR Sidharta, Helena; Ismail, Noor Azizi B.; Suryasaputra, Ruswiati; Rahman, Syed Abidur
Jurnal Aplikasi Manajemen Vol. 15 No. 4 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.702 KB) | DOI: 10.21776/ub.jam2017.015.04.01

Abstract

This research is a literature study that aims to find a model to examine factors that play major role in forming a college student as well as business owner to become a successful entrepreneur. Literature study has been done by grouping the individual factors which encourage someone to become entrepreneurs through research that has been done by previous researchers, and then selected factors that effect in the successful journey of an adult entrepreneur. Based on the conducted study it was found that the personality factor is a strong motivation for an individual person who is able to determine someone success. Another interesting factor is the style of parents in educating this individual, in which the authoritative parenting style plays more important role in the success of adult entrepreneurs than other parenting styles. Besides, for an entrepreneur, entrepreneurial competence is needed to support the individual's success. In addition to an entrepreneur, entrepreneurial competence is needed to support the individual's success. Therefore the model generated from this research is the entrepreneurial personality using the big five personality approach so that has five variable manifest and authoritative parenting style as an independent variable to entrepreneurial success, whereas entrepreneurial competence becomes the mediating variable between an independent variable and dependent variable where entrepreneurial competence has six manifest variables.
FAKTOR YANG BERPENGARUH TERHADAP KOMPETENSI ENTREPRENEUR Sidharta, Helena; Saputra, Ruswiati Surya; B. Ismail, Noor Azizi
JURNAL AKUNTANSI DAN MANAJEMEN Vol 2 No 1 (2018): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v2i1.62

Abstract

Entrepreneurial competence is an important variable that affects the success of an entrepreneur. Factors affecting entrepreneurial competence need to be researched because of strong competence needed by an entrepreneur to achieve success. Based on the literature study, education, entrepreneurial personality and parenting style are indicated to influence entrepreneurial competence. Further studies show that entrepreneurial personality and parenting style require further research because the relationship between these two variables and entrepreneurial competence needs to be understood more deeply. The result of this research is proposition development to further test the relationship between entrepreneurial personality, parenting style, and entrepreneurial competence. Furthermore, based on indicators used in previous studies, testing is suggested using structural equation modeling (SEM) because entrepreneurial personality is measured using Big Five Personality and entrepreneurial competence is measured using indicators from Man & Lau (2000) so that the indicators of both variables included in the unobserved variabl
INVESTIGATING THE ROLE OF CONVENIENCE MOTIVATION IN SHAPING REPURCHASE INTENTION OF BEAUTY PRODUCTS VIA TIKTOK AFFILIATE MARKETING IN INDONESIA: - Krisnata, Diva Skesya; Sidharta, Helena
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65566

Abstract

The rapid expansion of TikTok Shop has transformed social commerce in Indonesia, yet consumer retention—particularly in beauty product purchases—remains a challenge as most users make impulse-driven first purchases but do not consistently buy again. This gap highlights the need to understand whether convenience alone is sufficient to influence long-term consumer behavior. This study examines how convenience motivation shapes repurchase intention within the TikTok Affiliate ecosystem and evaluates the mediating role of customer satisfaction. A quantitative approach was applied using PLS-SEM with 205 Indonesian TikTok users who had purchased beauty products through affiliate links. The results show that convenience motivation significantly enhances customer satisfaction, indicating that seamless navigation and effortless purchasing contribute to positive user experiences. However, convenience has a weaker direct influence on repurchase intention, suggesting that ease of use alone does not guarantee loyalty in a highly dynamic beauty market. Customer satisfaction emerges as a key mechanism that connects convenience with repeat purchase behavior, demonstrating a significant mediating effect. These findings contribute to a deeper understanding of how functional simplicity and emotional fulfillment jointly drive consumer decisions in social commerce. The study offers practical insights for brands and creators to focus not only on providing convenience but also on enhancing satisfaction through credible communication, engaging content, and consistent product value.
Youth Entrepreneurship Intentions: Insights from Surabaya’s Higher Education Institutions Valentino Limbang Jaya; Helena Sidharta
Dinasti International Journal of Education Management and Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5428

Abstract

This study aims to examine the relationship between entrepreneurship education, entrepreneurial role model, entrepreneurial orientation, and entrepreneurial intention using path analysis. The respondents of this study were 158 students from a university in Surabaya who had completed the entire entrepreneurship curriculum. The researcher used SMART PLS 4 in the data processing. The results showed that entrepreneurship education affects entrepreneurial orientation. This study also showed that entrepreneurial role model affects entrepreneurial orientation. Furthermore, these results indicated that entrepreneurship education also affects entrepreneurial intention. Additionally, entrepreneurial role model influences entrepreneurial intention. Likewise, entrepreneurial orientation affects entrepreneurial intention. This study shows that entrepreneurial orientation acts as a mediating variable in the relationship between entrepreneurial role models and entrepreneurial intention, as well as mediating the relationship between entrepreneurship education and entrepreneurial intention. This indicates that entrepreneurial orientation as a mediating variable can be further explored, as previous studies did not show similar result.
Beyond Monopoly: Enhancing SME Branding Knowledge through Board Game Experiences Anggrianto, Christian; Sidharta, Helena
VCD: Journal of Visual Communication Design Vol. 9 No. 2 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i2.5088

Abstract

In the era of rapid technological advancements and ever-changing consumer behaviors, small and medium enterprises (SMEs) face the challenge of keeping up with the complexities of branding in the competitive market landscape. This study delves into the innovative use of board games as an educational tool to enhance SMEs' understanding of branding concepts, mainly targeting entrepreneurs with limited formal education. Drawing on experiential learning and gamification principles, the research investigates the impact of board games designed specifically for SMEs. These games, tailored to address businesses’ unique challenges with limited educational resources, provide entrepreneurs with a dynamic and interactive platform to explore branding strategies, brand identity development, and customer engagement techniques. Through workshops and in-depth case studies, the research assesses the effectiveness of board games in facilitating active learning and knowledge retention among SME owners and managers. Preliminary findings reveal that the immersive and engaging nature simplifies complex branding concepts and fosters a collaborative learning environment, enabling participants to experiment with diverse strategies in a risk-free setting. This research advocates integrating gamified learning strategies into formal and informal SME training programs. The findings underscore the potential of innovative, interactive methods in democratizing access to branding knowledge and nurturing the growth of SMEs in competitive markets. By bridging the gap between theoretical knowledge and practical application, board games emerge as a promising instrument for enhancing the branding capabilities of SMEs, thereby promoting their sustainable growth and competitiveness in the market.
Financial Management and Business Communication Training for Micro Business Unit Owners Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata; Helena Sidharta
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Pengaruh Brand Image dan Store Atmosphere yang Dimediasi oleh Perceived Value Terhadap Kepuasan Pelanggan pada Jejakmu Cafe and Eatery Kediri Verdinan Sano Setiawan; Helena Sidharta
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Store Atmosphere terhadap Kepuasan Pelanggan dengan Perceived Value sebagai variabel mediasi pada Jejakmu Cafe and Eatery Kediri. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 147 responden pelanggan cafe, dan data dianalisis menggunakan SEM-PLS. Hasil penelitian menunjukkan bahwa Brand Image dan Store Atmosphere berpengaruh positif terhadap Perceived Value dan Kepuasan Pelanggan, baik secara langsung maupun melalui mediasi. Selain itu, Perceived Value terbukti memperkuat hubungan antara persepsi merek dan suasana cafe dengan tingkat kepuasan pelanggan. Temuan ini menegaskan pentingnya penguatan citra merek, peningkatan atmosfer cafe, serta penciptaan nilai yang dirasakan pelanggan untuk meningkatkan kepuasan pelanggan secara menyeluruh di Jejakmu Cafe and Eatery Kediri.
FAKTOR-FAKTOR KUALITAS DARI TELUR AYAM LAYER YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN TELUR AYAM LAYER DI UD. DOPIN FARM Justin Gani Wijaya; Helena Sidharta
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5698

Abstract

Pertumbuhan subsektor peternakan merupakan salah satu bagian dari pengembangan sektor pertanian yang memiliki nilai strategis dalam memenuhi permintaan pangan yang meningkat. Dalam subsektor peternakan, salah satu produk yang sering ditemukan di pasaran adalah telur ayam. UD. Dopin Farm yang merupakan salah satu peternak ayam petelur terbesar di provinsi NTB ingin mencoba strategi baru untuk mendapat keunggulan kompetitif. Strategi tersebut adalah penggunaan pakan self-mix, yang dapat diracik untuk menghasilkan telur sesuai dengan preferensi konsumen. Tujuan dari penelitian ini dilakukan adalah untuk melakukan eksplorasi mengenai faktor-faktor apa saja yang dapat menjadi pertimbangan konsumen dalam mengambil keputusan pembelian telur ayam ras ketika membeli telur di lokasi kandang UD. Dopin Farm sehingga faktor-faktor tersebut dapat dimanfaatkan sebagai dasar untuk melakukan formulasi pakan. Penelitian ini adalah jenis penelitian kuantitatif yang menggunakan aplikasi SPSS (Statistical Package for Social Science). Dalam penelitian ini, digunakan pendekatan exploratory factor analysis untuk mencari tahu faktor-faktor yang dipertimbangkan konsumen dalam pembelian telur ayam ras di UD. Dopin Farm. Metode pengumpulan data yang akan digunakan adalah melalui kuesioner berupa skala Likert. Populasi dari penelitian ini adalah pelanggan dari UD. Dopin Farm yang membeli telur di lokasi kandang yang berada di Lingsar, Lombok Barat, Nusa Tenggara Barat dengan jumlah populasi 264 orang. Jumlah sampel yang diambil dihitung dengan software Raosoft sejumlah 157 orang. Dari hasil penelitian tersebut, ditemukan bahwa terdapat 2 kelompok faktor yang dipertimbangkan dalam keputusan pembelian, yaitu Faktor 1 (Kualitas Telur) dan Faktor 2 (Kelas Telur).
The PENGARUH E-COMMERCE ADOPTION, DAN INNOVATION TERHADAP BUSINESS PERFORMANCE YANG DIMEDIASI OLEH TRUST (STUDI KASUS: PERUSAHAAN KELUARGA DI INDONESIA) Mizell Jocasta; Helena Sidharta
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 13 Nomor 1
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.65826

Abstract

The internet has revolutionized how people shop and interact with businesses. This transformation has created significant opportunities for small and medium-sized enterprises (SMEs), including family businesses, to enhance their business performance. Some strategic actions that business owners can take include adopting e-commerce to keep up with technological developments and fostering innovation to stay relevant in a rapidly changing environment. Moreover, innovation has been proven to improve business performance through developing goods and offerings that more effectively address consumer demands, increasing process efficiency, and opening new opportunities for business model development. The urgency of this research lies in the fact that family businesses—one of the most dominant business forms in Indonesia—face major challenges in adapting to these changes. The goal of this investigation is to address this shortfall by analyzing the impact of adopting e-commerce and innovation on improving business performance, as well as assessing the role of trust as a mediating variable. The study employs the Structural Equation Modelling (SEM) method based on Partial Least Squares (PLS) to analyze responses from 62 participants who met the research criteria. The research indicates a beneficial link between e-commerce, innovation, and overall business success. Additionally, the study identifies a positive influence of e-commerce on trust. On the other hand, the outcomes suggest no notable positive link between trust and business performance, and trust doesn't mediate the connection between e-commerce and business performance.
An Integrated Human-Centered Framework as a Pedagogical Approach in Design Education Anggrianto, Christian; Sidharta, Helena; Saputra, Ellen; prihadi, Ditto
IJORER : International Journal of Recent Educational Research Vol. 7 No. 3 (2026): May
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i3.1418

Abstract

Objective: This study examined how an integrated human-centered pedagogical framework shapes students’ learning experiences in design education, with particular attention paid to the interaction between affective engagement, reflective interpretation, and meaning-making. This research responds to the growing need for design education approaches that move beyond a primary focus on technical skills toward more holistic and interpretive learning processes. Method: A qualitative approach was employed, involving 60 students enrolled in the Commercial and Service Design course within the Visual Communication Design program at Universitas Ciputra. Learning activities were implemented through project-based tasks grounded in human-centered design principles. Data were collected from students’ reflective writing and documentation of their design processes throughout the course. Interpretive thematic analysis was conducted to identify patterns related to affective engagement, reflective interpretation, and meaning-making within students’ learning experiences. Results: The findings indicated that students experienced the learning process as an integrated interaction between emotional engagement, reflection, and contextual interpretation. Emotional responses, such as curiosity, uncertainty, and empathy, encouraged deeper involvement in the design process and stimulated reflective thinking. Through reflection, students articulated the reasoning behind their design decisions and connected contextual understanding with visual problem-solving. Students also demonstrated a shift in perspective, increasingly recognizing visual communication as a contextual and meaning-oriented practice rather than as a purely aesthetic activity. Novelty: Although this study does not propose a new pedagogical model, it provides empirical evidence explaining how affective engagement, reflection, and meaning-making interact within human-centered design learning environments to support experiential and interpretive learning in design education.
Co-Authors Amanda Susilo Amarta, Tasya Aurellia, Diva B. Ismail, Noor Azizi B. Ismail, Noor Azizi Chatarina Felisia Clarissa Rachmadella Roshidawati Cliff Kohardinata Daniel Adhi Satria Deandra Vidyanata Dorothy Tutstantine Pratikto Dos Reis, Verren Lionyta Edward Nurzali Eko Setya Dharma Elizabeth Tansa Eric Harianto Faris Fepriyanto Handoyo Mewahaini I Gusti Bagus Yosia Wiryakusuma Ismail, Noor Azizi B. Jessica Valentina Prawira Justin Gani Wijaya Krisnata, Diva Skesya Kurniawan Setya Budhy Lala Setiany Wee Lamanepa, Amelia Wulandari Limbang Jaya, Valentino Margaret, Felicia Mizell Jocasta Monika Teguh Nathasya, Sri Novanda Crysma Terrasista Novanda Crysma Terrasista prihadi, Ditto Rahman, Syed Abidur Ramadhan Sutiawan Riska Tri Ayumi Ruswiati Suryasaputra Salsabila Thoriqul Ilmi Saputra, Ellen Saputra, Ruswiati Surya Saputra, Ruswiati Surya Sonia Bachtiar Stanley, Vincent Steffanie Setiawan Stevanus Christian Anggrianto Sudarmadji, Chatarina Felisia Sulaiman, Yanata Tiffany, Angelina Valentino Limbang Jaya Verdinan Sano Setiawan Wijaya, Graciella Jesselyn Wirawan ED Radianto Yanita Setyawati, Christina Yuli Kartika Dewi