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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Gorontalo Development Review Journal Of Management Science (JMAS) Accounting and Management Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Review of Management and Entrepreneurship Management Studies and Entrepreneurship Journal (MSEJ) VCD : Journal of Visual Communication Design Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Enrichment : Journal of Management Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Barelang International Journal of Review Management Business and Entrepreneurship (RMBE)
Helena Sidharta
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The PENGARUH E-COMMERCE ADOPTION, DAN INNOVATION TERHADAP BUSINESS PERFORMANCE YANG DIMEDIASI OLEH TRUST (STUDI KASUS: PERUSAHAAN KELUARGA DI INDONESIA) Mizell Jocasta; Helena Sidharta
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 13 No 1 (2026): JMBI UNSRAT Volume 13 Nomor 1
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v13i1.65826

Abstract

The internet has revolutionized how people shop and interact with businesses. This transformation has created significant opportunities for small and medium-sized enterprises (SMEs), including family businesses, to enhance their business performance. Some strategic actions that business owners can take include adopting e-commerce to keep up with technological developments and fostering innovation to stay relevant in a rapidly changing environment. Moreover, innovation has been proven to improve business performance through developing goods and offerings that more effectively address consumer demands, increasing process efficiency, and opening new opportunities for business model development. The urgency of this research lies in the fact that family businesses—one of the most dominant business forms in Indonesia—face major challenges in adapting to these changes. The goal of this investigation is to address this shortfall by analyzing the impact of adopting e-commerce and innovation on improving business performance, as well as assessing the role of trust as a mediating variable. The study employs the Structural Equation Modelling (SEM) method based on Partial Least Squares (PLS) to analyze responses from 62 participants who met the research criteria. The research indicates a beneficial link between e-commerce, innovation, and overall business success. Additionally, the study identifies a positive influence of e-commerce on trust. On the other hand, the outcomes suggest no notable positive link between trust and business performance, and trust doesn't mediate the connection between e-commerce and business performance.
Co-Authors Amanda Susilo Amarta, Tasya Aurellia, Diva B. Ismail, Noor Azizi B. Ismail, Noor Azizi Chatarina Felisia Clarissa Rachmadella Roshidawati Cliff Kohardinata Daniel Adhi Satria Deandra Vidyanata Dorothy Tutstantine Pratikto Dos Reis, Verren Lionyta Edward Nurzali Eko Setya Dharma Elizabeth Tansa Eric Harianto Faris Fepriyanto Handoyo Mewahaini I Gusti Bagus Yosia Wiryakusuma Ismail, Noor Azizi B. Jessica Valentina Prawira Justin Gani Wijaya Krisnata, Diva Skesya Kurniawan Setya Budhy Lala Setiany Wee Lamanepa, Amelia Wulandari Limbang Jaya, Valentino Margaret, Felicia Mizell Jocasta Monika Teguh Nathasya, Sri Novanda Crysma Terrasista Novanda Crysma Terrasista Rahman, Syed Abidur Ramadhan Sutiawan Riska Tri Ayumi Ruswiati Suryasaputra Salsabila Thoriqul Ilmi Saputra, Ruswiati Surya Saputra, Ruswiati Surya Sonia Bachtiar Stanley, Vincent Steffanie Setiawan Stevanus Christian Anggrianto Sudarmadji, Chatarina Felisia Sulaiman, Yanata Tiffany, Angelina Valentino Limbang Jaya Verdinan Sano Setiawan Wee, Lala Setiany Wijaya, Graciella Jesselyn Wirawan ED Radianto Yanita Setyawati, Christina Yuli Kartika Dewi