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All Journal JURNAL SAINS PEMASARAN INDONESIA Journal of Business Management Education (JBME) Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN BISNIS Majalah Ilmiah Bijak Community Engagement and Emergence Journal (CEEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Dharma Bhakti Ekuitas Devotion: Journal of Research and Community Service International Journal of Social Service and Research Indo-MathEdu Intellectuals Journal International Journal of Science and Society (IJSOC) Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Sosial dan Sains Enrichment: Journal of Multidisciplinary Research and Development Journal of Management, Economic, and Accounting Maneggio
Laura Lahindah, Laura
Unknown Affiliation
Aerospace Engineering Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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The Influence of Products, Prices, Location, Promotions, Store Atmosphere and Customer Service on Consumer Purchase Decisions: A Survey on Motor Power Consumers Soekarno Hatta Bandung Branch Colly, Yoan; Lahindah, Laura
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.789

Abstract

This study aims to analyze the effect of product, price, location, promotion, store atmosphere, and customer service on consumer purchasing decisions on electric motors at the Soekarno Hatta Bandung branch. The research method used is a survey with a quantitative approach. Data is collected through questionnaires distributed to consumers who have purchased electric motors at that location. Data analysis was carried out using multiple linear regression to test the effect of independent variables on purchasing decisions. The results showed that product, price, location, promotion, store atmosphere, and customer service have a significant influence on consumer purchasing decisions. The findings indicate that companies need to pay attention to these factors to improve purchasing decisions and customer satisfaction.
Pengaruh Product, Price, Place dan Promotion Terhadap Kinerja Toko Traditional di Tegal Farikhin, Akhmad; Lahindah, Laura
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.3838

Abstract

This research aims to analyze the influence of the 4P marketing mix (product, price, place, and promotion) on performance in the traditional channel in Tegal, which can be applied to increase the sales of grocery vendors after identifying the most important points of the 4P marketing mix to compete with modern channels and also the emerging e-commerce with online platforms. This study uses a survey method by collecting data from respondents related to the traditional channel. The results show that the marketing mix has a significant impact on performance in the traditional channel. Product, price, place, and promotion both partially and simultaneously have a positive and significant impact on performance in the traditional channel. This research contributes to the development of marketing strategies in traditional channels and provides recommendations for companies to improve performance in traditional channels. In addition, it can provide an up-to-date picture of the competition that is not only occurring in offline stores but is also beginning to develop with online stores that allow traders to start their businesses by selling in physical stores while also enabling customers to place orders through WhatsApp, social media, or other simple tools that make it easier for customers to buy online.
Preliminary study to consider the preparation of a business strategy for The Regional Public Service Agency (BLUD) in the water tourism area of Gita Nada and Gili Sulat Lawang Lombok, NTB Province Hidayati, Baiq Yuliani; Lahindah, Laura
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.930

Abstract

This study aims to obtain fundamental information that will be used as a reference in formulating business strategies for Regional Business Services Agencies (BLUD) in the Gita Nada and Gili Sulat Lawang marine tourism areas in NTB Province. This conservation area has huge tourism potential with an estimated economic value of tourism resources based on Willingness To Pay (WTP) reaches more than 17 billion rupiah per year. However, the use of this tourist destination is still not optimal. This study uses a survey method through interviews with the management, local communities, and related company partners. The survey results show that BLUD business development in this region faces several challenges, among which the most impactful are budget problems and limited human resources. Based on these findings, this study proposes an effective business strategy to optimize the potential of the tourist area. The proposed strategy is expected to increase the income and welfare of tourism industry players in the region, as well as make a positive contribution to the local economy. With the implementation of this strategy, it is hoped that this aquatic tourism area can develop sustainably and provide maximum benefits for all parties involved.
Factors Affecting the Level of Satisfaction of Doctors Using the YesDok Telemedicine Information System Handoko, Marshell Timotius; Lahindah, Laura
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1025

Abstract

Healthcare is one of the most important things in today's society, especially with technology. Indonesia has the fewest doctors in Southeast Asia, at 0.4 doctors per thousand population. This innovation in medical services can help patients and medical personnel to be more efficient and effective. Telemedicine as the practice of using technology to deliver health services remotely. In virtual situations, trust becomes very important in online services. Doctors are the main important part of YesDok telemedicine services and the importance of doctor satisfaction as users of telemedicine information systems is the main target. Quantitative research was conducted on a sample of all YesDok in-house doctors, the data was analyzed with SPSS 25. The results showed a significant effect on the level of satisfaction of doctors using the telemedicine system on the information quality factor and the level of reliability. Showing the main important factors needed by doctors as users of the telemedicine system.
Pengaruh Situational Leadership dan Corporate Culture Terhadap Kinerja Karyawan Dengan Employee Engagement Sebagai Variabel Mediasi Kristianto, Muhammad Ari Fahlul; Lahindah, Laura
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61198

Abstract

This study aims to analyze the influence of situational leadership and corporate culture on employee performance with employee engagement as a mediating variable in PT. PLN (Persero) Project Management Center. The research uses a quantitative approach with a survey design. The research population is all employees of PT. PLN (Persero) Pusmanpro totaled 310 people with a sample of 175 respondents who were selected using the purposive sampling technique. The research instrument was in the form of a questionnaire with a 5-point Likert scale. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 3.0 software. The results showed that situational leadership had a significant negative effect on employee performance (β = -0.259, p < 0.002) and employee engagement (β = -0.443, p < 0.000). Corporate culture has a significant positive effect on employee performance (β = 1.011, p < 0.000) and employee engagement (β = 0.777, p < 0.000). Employee engagement had a significant positive effect on employee performance (β = 0.278, p < 0.000). Employee engagement mediated the influence of situational leadership on employee performance negatively (β = -0.671, p < 0.000) and mediated the influence of corporate culture on employee performance positively (β = 0.331, p < 0.000). Corporate culture is the dominant factor that affects employee performance, while inconsistent situational leadership can actually reduce engagement and performance. Employee engagement has proven to be an important mediator in the relationship between corporate culture and employee performance.
Co-Authors Apriawan, Andry Berutu, Kristiyanto Caroline Caroline Colly, Yoan David David Eka, Muhammad Fadlan, Muhammad Farikhin, Akhmad Handoko, Marshell Timotius Herywanto Hidayati, Baiq Yuliani Johan, Rully Kahananto, Kahananto Kismo, Heri Kristianto, Muhammad Ari Fahlul Patrick, Sean Ramadhan, Deri Ramdhan, Sahid Mohamad Sari, Julia Permata Sauki, Mohammad Irfan Sebayang, Adry Van Mellyas Setiawaty, Susanti Sinaga, Erik Samola Syafriya, Indra Tito, Anita Chrishanti Puteri Tjeme, Bertholomeus Baghi Usadani , Sih Ramping Widiyanto, Bambang Wijaya, Adrian Benedict Wuryanto Wuryanto