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Preliminary study to consider the preparation of a business strategy for The Regional Public Service Agency (BLUD) in the water tourism area of Gita Nada and Gili Sulat Lawang Lombok, NTB Province Hidayati, Baiq Yuliani; Lahindah, Laura
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.930

Abstract

This study aims to obtain fundamental information that will be used as a reference in formulating business strategies for Regional Business Services Agencies (BLUD) in the Gita Nada and Gili Sulat Lawang marine tourism areas in NTB Province. This conservation area has huge tourism potential with an estimated economic value of tourism resources based on Willingness To Pay (WTP) reaches more than 17 billion rupiah per year. However, the use of this tourist destination is still not optimal. This study uses a survey method through interviews with the management, local communities, and related company partners. The survey results show that BLUD business development in this region faces several challenges, among which the most impactful are budget problems and limited human resources. Based on these findings, this study proposes an effective business strategy to optimize the potential of the tourist area. The proposed strategy is expected to increase the income and welfare of tourism industry players in the region, as well as make a positive contribution to the local economy. With the implementation of this strategy, it is hoped that this aquatic tourism area can develop sustainably and provide maximum benefits for all parties involved.
Pengaruh Situational Leadership dan Corporate Culture Terhadap Kinerja Karyawan Dengan Employee Engagement Sebagai Variabel Mediasi Kristianto, Muhammad Ari Fahlul; Lahindah, Laura
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61198

Abstract

This study aims to analyze the influence of situational leadership and corporate culture on employee performance with employee engagement as a mediating variable in PT. PLN (Persero) Project Management Center. The research uses a quantitative approach with a survey design. The research population is all employees of PT. PLN (Persero) Pusmanpro totaled 310 people with a sample of 175 respondents who were selected using the purposive sampling technique. The research instrument was in the form of a questionnaire with a 5-point Likert scale. Data analysis used Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 3.0 software. The results showed that situational leadership had a significant negative effect on employee performance (β = -0.259, p < 0.002) and employee engagement (β = -0.443, p < 0.000). Corporate culture has a significant positive effect on employee performance (β = 1.011, p < 0.000) and employee engagement (β = 0.777, p < 0.000). Employee engagement had a significant positive effect on employee performance (β = 0.278, p < 0.000). Employee engagement mediated the influence of situational leadership on employee performance negatively (β = -0.671, p < 0.000) and mediated the influence of corporate culture on employee performance positively (β = 0.331, p < 0.000). Corporate culture is the dominant factor that affects employee performance, while inconsistent situational leadership can actually reduce engagement and performance. Employee engagement has proven to be an important mediator in the relationship between corporate culture and employee performance.