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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora J SIG (Jurnal Sains Informasi Geografi) Jurnal Hospitality dan Pariwisata Jurnal Bina Manajemen Jurnal Syntax Transformation Indonesian Journal of Cultural and Community Development Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Sadar Wisata: Jurnal Pariwisata Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Gastronomi Indonesia Journal of Tourism Sustainability Jurnal Pemberdayaan Pariwisata Destinesia : Jurnal Hospitaliti dan Pariwisata Journal of Indonesian Tourism and Policy Studies KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Asian Journal of Social and Humanities Dharma: Jurnal Pengabdian Masyarakat
Asep Syaiful Bahri, Asep Syaiful
Universitas Agung Podomoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Luxury Transportation Innovations for Sustainability: Implementing of Research & Development Rahmawati, Ema; Sugiarto, Sugiarto; Hendratono, Tonny; Are, Robert La; Bahri, Asep Syaiful
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.548

Abstract

This research focuses on the use of Artificial Intelligence (AI) and Virtual Reality (VR) in luxury tourism buses, specifically the Omah Sultan Juragan 99 Trans in Malang, East Java, Indonesia. The research and development (R&D) approach, supported by qualitative and quantitative data, aims to evaluate the effectiveness of AI and VR in enhancing the tourist experience. Through in-depth observations, interviews with key informants, and field trials, the study investigates various elements, such as smart technology, VR services, AI as a virtual guide, and the overall user experience. The findings show that the integration of AI and VR enhances the travel experience by providing personalized virtual tours, improving the service quality, and contributing to the sustainability of the luxury bus service. The study results suggest that AI and VR can play a pivotal role in modernizing tourism transportation by offering innovative, immersive, and interactive tourist experiences. The innovation of AI and VR in this context is a groundbreaking contribution to the tourism sector, addressing the emerging demand for personalized, high-tech travel services in luxury transportation. Future research can further explore the scalability of these technologies across different regions and tourism sectors to validate their broader applicability.
Mitigating Operational Risk in Community-Based Tourism: Evidence from Tugu Utara Tourism Village, Indonesia Bahri, Asep Syaiful; Sugiarto; Hendratono, Tonny; Palupi, Santi; Amelia, Rizki; Jason, Jason
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.159

Abstract

Operational risk in a tourism village refers to failures or deviations in the execution of tourism activities, which, if left unaddressed, may escalate into reputational risks. This study investigates strategies for mitigating operational risks in Tugu Utara Tourism Village, Bogor Regency, West Java, Indonesia. Adopting a qualitative case study approach, data were collected through focus group discussions involving 15 key stakeholders, including tourism village managers, representatives from tourism village associations, and officials from the Bogor Regency Culture and Tourism Office. Thematic analysis was employed to identify and interpret patterns, with findings presented through fishbone diagrams and summary tables. Results reveal four core pillars for operational risk mitigation: system risk, human resource risk, internal risk, and infrastructure and supporting facilities risk. These findings contribute to the growing discourse on community-based tourism resilience by offering a contextualized framework for operational risk governance in rural destinations.
Increasing the Loyalty of Tourists in Batulayang Bogor Tourism Village, West Java, Indonesia, with Operational Risk Management Mediated by Memorable Tourism Experience Bahri, Asep Syaiful; Sugiarto, Sugiarto; Hendratono, Tonny; Rahmawati, Ema; Are, Robert La
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.547

Abstract

The impact of operational risk management on visitors' memorable experiences, intention to return, and intention to refer Batulayang Tourism Village is investigated in this study.  The study tackles the important topic of how poorly managed operational risks, like subpar amenities and safety issues, impact visitor loyalty and pleasure.  Effective risk management is crucial for preserving satisfying experiences and encouraging return visits in Indonesia's tourism industry, which is becoming more and more competitive.  Research on operational risk management in rural tourism communities like Batulayang is still scarce, leaving a gap in our knowledge of its precise effects on rural destinations. Prior studies have concentrated on more general tourism contexts. This study is innovative because it uses a mixed-method approach to provide deeper insights into how risk management might enhance visitors' experiences and affect their future behavior. It focuses on operational risk management in rural tourism settings.  In order to provide useful advice for tourist managers, the study aims to investigate how operational risk management affects visitors' intentions to return and promote the town.  In order to support the sustainable growth of rural tourism in Indonesia, it is anticipated that the findings will assist tourism stakeholders in raising service quality, improving visitor happiness, and boosting industry competitiveness.
Luxury Transportation Innovations for Sustainability: Implementing of Research & Development Rahmawati, Ema; Sugiarto, Sugiarto; Hendratono, Tonny; Are, Robert La; Bahri, Asep Syaiful
Asian Journal of Social and Humanities Vol. 3 No. 7 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i7.548

Abstract

This research focuses on the use of Artificial Intelligence (AI) and Virtual Reality (VR) in luxury tourism buses, specifically the Omah Sultan Juragan 99 Trans in Malang, East Java, Indonesia. The research and development (R&D) approach, supported by qualitative and quantitative data, aims to evaluate the effectiveness of AI and VR in enhancing the tourist experience. Through in-depth observations, interviews with key informants, and field trials, the study investigates various elements, such as smart technology, VR services, AI as a virtual guide, and the overall user experience. The findings show that the integration of AI and VR enhances the travel experience by providing personalized virtual tours, improving the service quality, and contributing to the sustainability of the luxury bus service. The study results suggest that AI and VR can play a pivotal role in modernizing tourism transportation by offering innovative, immersive, and interactive tourist experiences. The innovation of AI and VR in this context is a groundbreaking contribution to the tourism sector, addressing the emerging demand for personalized, high-tech travel services in luxury transportation. Future research can further explore the scalability of these technologies across different regions and tourism sectors to validate their broader applicability.
STRATEGI PENGEMBANGAN KULINER BERBAHAN DASAR KOPI DI DESA WISATA SIRNA JAYA KECAMATAN SUKAMAKMUR, KABUPATEN BOGOR Rahmat, Timotius Agus; Basalamah, Anwar; Lim, Chelses; Felicia; Bahri, Asep Syaiful; Susanto, Shandy; Rianto, Budi
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.2199

Abstract

This study aims to formulate a strategy for developing coffee-based culinary products to enhance economic value and strengthen the identity of Sirna Jaya Tourism Village, Sukamakmur District, Bogor Regency. A qualitative case study approach was employed, supported by SWOT and Analytic Hierarchy Process (AHP) analyses. Data were collected through field observations, in-depth interviews, Focus Group Discussions (FGDs), and literature studies. The findings reveal that coffee-based culinary products hold strong development potential, with priority given to coffee-based food, ready-to-drink bottled coffee (RTD), and coffee ice cream. The dominant strategic factor was market potential (0.45), followed by tourism attractiveness (0.25), production cost (0.18), and technological feasibility (0.12). Recommended strategies include diversifying coffee-based culinary products, enhancing community capacity through training, and strengthening the village’s digital branding. The study highlights the importance of integrating culinary innovation, agrotourism, and the creative economy to foster sustainable, community-based tourism (CBT).
Co-Authors Agustiani, Fitri Akbar, Mochamad Fajar Amandus Jong Tallo Amandus Jong Tallo Amin Kiswantoro Anisa Putri Kusumaningrusm Anisa Sesar Yuni Purwati Anwar Basalamah, Anwar Are, Robert La Ayuningsih, Sri Fajar Budi Riyanto Cellina Stevani Choirul Mubarok Dea Prasetyawati Douwes Lesmana Ema Rahmawati FELICIA Fitri Abdilah Fitri Abdillah A Gagih Pradini Gaudens Remaja Putra Tallo Hendratono, Tonny Ihalau, John JOI Jason, Jason Kevin Darsono Kusumaningrum, Anisa Putri Lim, Chelses Made Gratiana Yudith Tallo Mochamad Fajar Akbar Nami Fitricia Pasaribu Nami Fitricia Pasaribu Novi Irawati Nur Rohman Pradini, Gagih Putri Aulia Ardani Rahmat, Timotius Agus Rianto Suyatno Rianto, Budi Rivai, Achmad Iqbal Rizki Amelia Santi Palupi, Santi Sugiarto Sugiarto S Susanto, Dwiyono Rudi Susanto, Shandy Vincent Sylvester L Vincent Sylvester Leewellyn