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All Journal Khasanah Ilmu - Jurnal Pariwisata Dan Budaya SEEIJ (Social Economics and Ecology International Journal) At-Tadbir : jurnal ilmiah manajemen Business Journal : Jurnal Bisnis Dan Sosial Jurnal Darma Agung GANDRUNG: Jurnal Pengabdian Kepada Masyarakat SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Jurnal Bisnis Hospitaliti International Journal of Applied Sciences in Tourism and Events Media Bina Ilmiah NHI Hospitality International Journal Jurnal Public Administration, Business, and Rural Development Planning TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Adhi Trirachmadi Mumin
Sekolah Tinggi Pariwisata Trisakti
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : TRJ (Tourism Research Journal)

 1 
Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

Abstract

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.
The Effect of Tourist Attraction Toward Visitor Satisfaction in Sindang Barang Cultural Village, Bogor Regency Simanihuruk, Maidar; Mumin, Adhi Trirachmadi; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.40

Abstract

A part of the attraction destination is the cultural tourist attraction that encompasses cultural villages. Bogor Regency has a cultural village that has a variety of Sundanese arts and culture, history and Sundanese beliefs and customs, a natural rural place and has a place to stay or lodging to give a natural impression for tourists who visit. This research was conducted to determine whether tourist attractions affect visitor satisfaction in the Sindang Barang Cultural Village. The purpose of this study was to investigate how much influence the tourist attraction on visitor satisfaction in the Sindang Barang Cultural Village. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The samples were 107 visitors who came to Sindang Barang Cultural Village. Analysis used descriptive statistical methods, simple correlation coefficient of Pearson, Coefficient of determination and regression analysis. The result showed that tourist attraction had a positive influence of 70% and there is a significant effect between Tourist Attraction toward Visitor Satisfaction in Sindang Barang Cultural Village.
The Influence of Community Participation, The Role of Village Government, Number of Tourist Visits, and Village Income on Community Welfare in Cibuntu and Citundun Tourism Villages Sukmana, Eman; Brahmantyo, Himawan; Mumin, Adhi Trirachmadi
Jurnal Penelitian Pariwisata Vol 2 No 2 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i2.37

Abstract

This study aims to analyze the influence of community participation, the role of the village government, the original income from the tourism sector on the welfare of the community in Cibuntu and Citundun Tourism Villages. Data was taken from 100 respondents in each village and using simple random sampling technique. The results show that the village government and the number of tourist visits have a significant effect on the Cibuntu community, while community participation and village original income from the tourism sector have no significant effect. The results of the analysis in Citundun Village showed that the variables of community participation and the role of the village government had a significant effect on community welfare, while number of tourist visits and income from tourism sector did not influence Community welfare. The results of the analysis also showed that the influence of variables under study on community welfare was 21.6%, while the remaining 78.4% was influenced by other variables, not discussed in this study. while in Citundun it was 16.6%, and the remaining 83.4% was influenced by other factors not discussed in this study.
Analysis of Potential Mountaineering Tourism in Mount Gede Pangrango National Park in West Java Fasandra, Fernando; Mumin, Adhi Trirachmadi; Nurbaeti, Nurbaeti
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.48

Abstract

This study aims to determine the dominant factors in potential mountaineering tourism and analyze potential strategies in terms of SWOT. This research was using a combination of qualitative and quantitative methods. The strategy was analyzed using Strengths, Weaknesses, Opportunities, and Threats (SWOT) methods on indicators of natural tourist attraction in the form of land, accessibility, management and service, climate, facilities / infrastructure, availability of clean water, security, and marketing. Quantitative data was collected using a questionnaire with a Likert scale, while qualitative data was collected through observation, interviews, and documentation. Respondents for quantitative data were 100 tourists, and those for qualitative data were 21 informants consisting of technical field managers, communities, community climbers, and traveler. The results of the study showed an analysis of the potential of mountain climbing tourism in Mount Gede Pangrango National Park is quite potential and development strategy is needed. The findings in this study show SWOT matrix analysis of policy strategies for potential mountain climbing tourism in Mount Gede Pangrango National Park has the power and opportunity to develop more Progressive Strategy by making Mount Gede Pangrango National Park excellent mountain climbing tourism with its natural beauty and uniqueness.
The Effect of Service Quality and Product Quality (Rooms and Food) on Consumer Satisfaction of Harris Sentul Hotel Bogor Hamdany, Hamdany; Mumin, Adhi Trirachmadi; Lemmy, Diena Mutiara
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.52

Abstract

Research on the influence of two independent variables namely service quality and product quality (of room and food) conducted at Harris Hotel Sentul Bogor aims to examine the level of its influence either partially or simultaneously on customer’s satisfaction as the dependent variable. The dimensions of service quality that are examined in terms of its influence on consumer satisfaction include elements of reliability, assurance, tangible, empathy and responsiveness. Some of the product quality indicators for the rooms quality examined to have its influence on customer satisfaction include elements of design, features, quality of performance and the perceive of quality while indicators for the quality of food products which considered to have effect on consumer satisfaction includes the element of taste of food, aroma of food and the presentation of food. The number of respondents who took part in the research was 300 of respondents who were the consumers invited to share their experience on the questioner during their stay at Harris Sentul Hotel. Data analysis techniques used in this study are linear regression analysis. The study results have answered the 3 hypotheses and show that service quality has a positive and significant influence on customer satisfaction partially likewise, the study results has showed that the quality of room and food have a strong influence on the level of customer satisfaction who stayed at Harris Sentul as well as study has showed that simultaneously the 2 (two) independent variables had a positive and significant effect.
Co-Authors Aldilla, Athiyah Andri Andri Anjarani, Puti Minang Audini, Florensia Siske Diena Mutiara Lemmy Djoko Sudibyo Doni Muhardiansyah Eman Sukmana Fachrul Husain Habibie, Fachrul Husain Fernando Fasandra Fetty Asmaniati Firra Kholisha Mustika Hamdany Hamdany Hamdany, Hamdany Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Jason, Jason Lemmy, Diena Mutiara Linda Desafitri RB Maidar Simanihuruk Masykuri, Ardhana Reswari Maulana, Alifatqul Meinita Dewi Sulistian Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rahmat Ingkadijaya Rahmat Ingkadijaya Reinaldilas, Reinaldilas Rihendra Rihendra Riky Ramadani Prabowo RR. Ella Evrita Hestiandari Saptarining Wulan Saptarining Wulan, Saptarining Simanihuruk, Maidar Sri Mariati Sukmana, Eman Tri Djoko Sulistiyo, Tri Djoko