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Predicting the Indonesian sustainable marketing communication on 2023 trends Diawati, Prety; Mutalov, Islam C.; Kasmi, Mauli; Abdullah, Akmal; Yuliastuti, Hilda
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6142

Abstract

After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic downturn, especially with the many paralysed microbusinesses. Perspective updates have also weakened because of activity restrictions during the pandemic. Before the pandemic, the macro film industry was rapidly growing. Now, it is the turn of the microfilm industry to rise due to new ways of promotion without incurring expensive production costs. The role of sustainable marketing is needed to achieve this target for 2023. The Systematic Literature Review was used as the methodology to analyse the data in this research. The results show that the influencer marketing industry and the influencer agencies depend on social media.
STRATEGI PEMASARAN UNTUK IKAN HIAS LAUT (MARINE) BERKELANJUTAN Mauli Kasmi
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.835

Abstract

This research aimed to identify effective sustainable marketing strategies for marine ornamental fish. The research was conducted in South Sulawesi waters over a 6-month period, from September 2022 to March 2023. Primary data were obtained through interviews with fishermen groups and related parties, such as traders/collectors, TPI officers, and Marine and Fisheries Agency officers. The data included the condition of marketed products, fish marketing system, and description of marketing channels in South Sulawesi waters. The analysis method used is descriptive method. One of the indicators used to measure marketing efficiency is ornamental fish price data, by comparing the price received by producers/fishermen with the price paid by final consumers (farmers' share). The results of this research are expected to provide guidance in developing sustainable marketing strategies that can increase the economic value and sustainability of the marine ornamental fish industry. The implications of this research are also expected to contribute to efforts to conserve marine ornamental fish resources in Indonesia., Key words: marine ornamental fish, marketing strategy, sustainability, South Sulawesi waters.
DIVERSITY OF CORAL REEF AND ITS IMPACT ON THE AVAILABILITY OF ANGEL FISH (POMACANTHUS SP.) PRODUCTION IN THE SPERMONDE PANGKAJENE AND KEPULAUAN WATERS, SOUTH SULAWESI Mauli Kasmi
Journal of Agriculture Vol. 2 No. 02 (2023): Research Articles, July 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v2i02.2481

Abstract

The objective of this research was to estimate and analyze the availability of Angel fish (Pomacanthus sp.) based on the coral diversity conditions in the Spermonde waters of Pangkep Regency, South Sulawesi. The research method was based on parallel sampling of fish abundance (visual census) and coral cover percentage (Point Intercept Transect) at the study sites, namely Liukang Tumppabiring and Liukang Tangaya waters. The results showed that Liukang Tuppabiring had a fish abundance of 0.00005 individuals per square meter with a standing stock of 138 individuals, while Liukang Tangaya had a fish abundance of 0.005 individuals per square meter with a standing stock of 35,121 individuals. The abundance of Angel fish did not correlate positively with live coral cover, but its presence was influenced by the structural growth forms of the coral, namely branching, submassive, and massive coral in crevices. The production status of Angel fish in the Spermonde waters has exceeded the maximum sustainable yield (MSY). Therefore, additional fishing efforts would decrease the production of Angel fish. This indicates that the Angel fish has been overfished, which can affect its supply. In addition, the inverted curved supply curve indicates a decreasing supply, even with increasing fish prices, as it is suspected that the stock is decreasing.
PENERAPAN TEKNOLOGI TRANSPLANTASI DAN RESTORASI KARANG UNTUK PENGEMBANGAN DESA WISATA BAHARI MASYARAKAT PULAU KARANRANG, KABUPATEN PANGKEP, SULAWESI SELATAN Paharuddin; Mauli Kasmi; Sulkifli; Irawan; Andi Ridwan Makulawu; Hadiratul Kudsiah; Ni Wayan Purnama Sari; Rikoh Managor Siringoringo
Panrita Abdi - Jurnal Pengabdian pada Masyarakat Vol. 7 No. 2 (2023): Jurnal Panrita Abdi - April 2023
Publisher : LP2M Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/pa.v7i2.23949

Abstract

The development of Integrated Coral Transplantation and Restoration Technology for Marine Tourism is a program aimed at increasing community creativity through the planned, high-quality replanting of coral reefs sustainably. The method involves dividing coral reefs into slices ready to be planted on ecological edges that form artificial coral reefs, which are then placed underwater to make them older than natural coral. This technology can be developed through community projects for sustainable cultivation and tourism. Its goal is to increase the quantity and quality of decorative coral reef resources and marine tourism and accelerate the recovery of damaged coral reef ecosystems caused by destructive fishing practices. By developing innovative ideas, products can be marketed to industries and communities. This technology is also a model for community empowerment for regional development  ---  Pengembangan teknologi Integrasi Transplantasi dan Restorasi Terumbu Karang untuk Wisata Bahari merupakan program yang bertujuan untuk meningkatkan kreativitas masyarakat melalui penanaman kembali terumbu karang yang terencana dan berkualitas tinggi, serta berkelanjutan. Metode yang digunakan adalah dengan membagi terumbu karang menjadi irisan karang yang siap ditanam di atas tepian ekologis yang membentuk terumbu karang buatan, kemudian ditempatkan di bawah laut agar lebih tua dari yang alami. Teknologi ini dapat dikembangkan melalui proyek masyarakat untuk budidaya dan pariwisata yang berkelanjutan. Tujuannya adalah meningkatkan kuantitas dan kualitas sumber daya terumbu karang hias dan wisata bahari serta mempercepat pemulihan ekosistem laut terumbu karang yang rusak akibat penangkapan ikan yang merusak. Dengan mengembangkan ide-ide inovatif, produk-produk yang dihasilkan dapat dipasarkan kepada industri dan masyarakat. Teknologi ini juga merupakan salah satu model pemberdayaan masyarakat untuk pengembangan daerah.
PEMBERDAYAAN MASYARAKAT MELALUI PEMANFAATAN SISTEM LOGBOOK NELAYAN (CELEBESREEFFISH.COM) UNTUK KEBERLANJUTAN USAHA PERIKANAN NELAYAN Mauli Kasmi; Syamsul Marlin Amir; Andryanto A; Arif Fuddin Usman; Andi Ridwan Makkulawu; Akmal Abdullah; Muhammad Irhan Latif
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.661

Abstract

The purpose of this community service is to improve the empowerment of fishing communities in Pangkajene and Kepulauan Regency through the implementation of a fisherman logbook system (celebesreeffish.com). During the implementation of this PIPK Program, the results obtained include significant adoption by fishing communities of the fisherman logbook system, increased efficiency in recording fisheries catches, increased understanding of ornamental fish species, and increased collaboration between fishermen and local governments in maintaining the sustainability of marine resources. This activity is a form of supporting the vision and mission of the Pangkajene and Islands Regency Government in realizing a prosperous, superior, competitive, and religious civil society, based on sustainable local resources, especially in marine/fisheries-based community economic development, which is one of the Government's priority programs. This program strengthens the role of fishermen in conserving marine resources and improving their quality of life, in line with sustainable development goals
Feasibility Analysis and Production Increase Strategy for Marine Ornamental Fish Agribusiness Mauli Kasmi; Andryanto Aman; Andi Ridwan Makkulawu; Syamsul Marlin Amir; Akmal Abdullah; Arif Fuddin Usman
Jurnal Penelitian Pendidikan IPA Vol 9 No 7 (2023): July
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i7.4697

Abstract

The marine ornamental fish business has experienced significant growth every year in Indonesia. This study aims to conduct feasible business analysis for marine ornamental fish commodities at PT. Indotama Putra Wahana. This study aims to evaluate the financial feasibility and investment in the marine ornamental fish business by achieving maximum sustainable profits. The research was conducted from March to July 2023. Data collection was carried out using primary and secondary data using interview methods and direct field observations (PT. Indotama Putra Wahana, DKI Jakarta). Data were analyzed using NPV (Net Present Value), Payback Period, Profitability Index, IRR (Internal Rate of Return), and BEP (Break Even Point). The results show that the NPV of cash flows for 10 years with a discount rate of 20% has a Profitability Index of 1.2. This indicates that the marine ornamental fish business has promising prospects. Data analysis also shows that the payback period is 3.4 years, the Net Present Value is IDR 9.972.734.254, and the IRR (Internal Rate of Return) is 21.8% which exceeds the interest rate of 11.5%. Break Even Point (BEP) of IDR 1.489.913.724 or 8.343 fish. These values indicate that this marine ornamental fish business generates positive income or profits.
Marketing Effectiveness of Akropora Decorative Coral (Acropora Sp.) at PT. Agung Aquatic Marine, Badung Bali Ridwan, Muhammad; Kasmi, Mauli; Abdullah; Ilyas; Septiani, Lisa
Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan Vol. 10 No. 1 (2023)
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jipsp.v10i1.27210

Abstract

Coral reefs are marine biota that reproduce by budding and fertilization, making them natural resources aquarium consumers in Europe, America, and Asia are very interested in. Since Indonesia is the largest tropical nation producing sponges, there is an increasing need for imported products. Consequently, it may be inferred whether marketing can be carried out effectively as planned or targeted in accordance with the targets that the organization has established. This study uses descriptive qualitative analysis to investigate the marketing strategies and efficiency of Akropora decorative corals (Acropora sp) at PT. Agung Aquatic Marine in Badung, Bali. Additionally, PT. Agung Aquatic Marine's marketing efforts are deemed successful because the business's target may be met and ornamental coral sales keep rising each month. In addition, the marketing carried out by PT Agung Aquatic Marine is considered effective because the sale of ornamental corals continues to increase every month and can achieve the company's target.
Penerapan Sistem Inventori untuk Peningkatan Kualitas Pasca Panen Produksi Budidaya Karang Hias Insitu Paharuddin, Paharuddin; Alham, Irawan; Sulkifli, Sulkifli; Ardiansyah, Ardiansyah; Abdullah, Akmal; Kasmi, Mauli
Jurnal SOLMA Vol. 13 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i2.13484

Abstract

Background: Inovasi teknologi diversifikasi produk karang hias dengan wadah akuarium resirkulasi tertutup sistem modular skala industri sebagai representasi keadaan lingkungan dan kualitas air sebagai alternatif pemecahan masalah pada subsistem agribisnis karang hias yang berbasis keberlanjutan. Kegiatan program Matching Fund ini bertujuan untuk mengimplementasikan sistem inventori akuarium resirkulasi modular yang inovatif dalam budidaya karang hias insitu. Metode: Metodologi dirancang untuk menggabungkan aspek penelitian, penerapan teknologi, pemberdayaan nelayan, dan diseminasi informasi untuk mencapai tujuan peningkatan kualitas pasca panen. Hasil: Sistem yang dirancang ini untuk meningkatkan efisiensi penggunaan air, menjaga kualitas air yang optimal, dan memperbaiki kondisi lingkungan untuk pertumbuhan karang hias. Hal ini diharapkan dapat mendukung pengembangan industri budidaya karang hias secara berkelanjutan, meningkatkan kesejahteraan nelayan atau pelaku usaha, dan mempromosikan praktik-praktik ramah lingkungan dalam budidaya karang hias. Kesimpulan: Teknologi Inovasi diversifikasi produk karang hias dengan wadah akurium resirkulasi tertutup sistem modular skala industri untuk peningkatan kualitas produk selama dalam pemeliharaan sampai dipasarkan.
DIVERSITY OF CORAL REEF AND ITS IMPACT ON THE AVAILABILITY OF ANGEL FISH (POMACANTHUS SP.) PRODUCTION IN THE SPERMONDE PANGKAJENE AND KEPULAUAN WATERS, SOUTH SULAWESI Kasmi, Mauli
Journal of Agriculture Vol. 2 No. 02 (2023): Research Articles, July 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v2i02.2481

Abstract

The objective of this research was to estimate and analyze the availability of Angel fish (Pomacanthus sp.) based on the coral diversity conditions in the Spermonde waters of Pangkep Regency, South Sulawesi. The research method was based on parallel sampling of fish abundance (visual census) and coral cover percentage (Point Intercept Transect) at the study sites, namely Liukang Tumppabiring and Liukang Tangaya waters. The results showed that Liukang Tuppabiring had a fish abundance of 0.00005 individuals per square meter with a standing stock of 138 individuals, while Liukang Tangaya had a fish abundance of 0.005 individuals per square meter with a standing stock of 35,121 individuals. The abundance of Angel fish did not correlate positively with live coral cover, but its presence was influenced by the structural growth forms of the coral, namely branching, submassive, and massive coral in crevices. The production status of Angel fish in the Spermonde waters has exceeded the maximum sustainable yield (MSY). Therefore, additional fishing efforts would decrease the production of Angel fish. This indicates that the Angel fish has been overfished, which can affect its supply. In addition, the inverted curved supply curve indicates a decreasing supply, even with increasing fish prices, as it is suspected that the stock is decreasing.
Peningkatan Produksi Karang Hias Sistem Inventory untuk Pengembangan Desa Wisata Bahari di Pulau Karanrang, Pangkep, Sulawesi Selatan Paharuddin Paharuddin; Mauli Kasmi; Sulkifli Sulkifli; Irawan Alham; Andi Ridwan Makkulawu; Ardiansyah Ardiansyah
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 1 (2024): February
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i1.1762

Abstract

Program Penerapan Iptek Pengembangan Kewilayahan (PIPK) ini bertujuan untuk meningkatkan produksi karang hias melalui penerapan sistem inventori dalam rangka pengembangan Desa Wisata Bahari di Pulau Karanrang, Pangkep, Sulawesi Selatan. Potensi terumbu karang yang strategis menjadi fokus utama untuk dikembangkan melalui budidaya karang hias. Program PIPK ini dilaksanakan dengan melibatkan dua kelompok usaha kecil, UKM DEWIKAR dan UKM Rezky Bahari. Program ini juga mencakup pendampingan dalam pengadaan sumber bibit karang, teknik produksi, dan pemeliharaan berkelanjutan. Hasil Pre Test yang diberikan kepada mitra menunjukkan bahwa sebelumnya, hanya 9 dari 15 orang (60%) yang memiliki pemahaman yang umum tentang pemeliharaan karang hias pasca panen. Kemudian setelah proses pendampingan meningkat sebanyak 14 dari 15 orang (93%), terutama dalam hal legalitas saat memperoleh indukan berasal dari alam (F0) dan proses seleksi indukan berkualitas sesuai standar ekspor yang selanjutnya menjadi anakan generasi pertama (F1). Program PIPK ini mendukung konservasi lingkungan, pertumbuhan ekonomi yang berkelanjutan, serta industri pariwisata bahari. Improving Ornamental Coral's Production by Inventory System for Development of Maritime Tourism Village in Karanrang Island, Pangkep, South Sulawesi This regional development science and technology program (PIPK) aims to increase the production of ornamental corals through the application of an inventory system in the context of developing a Maritime Tourism Village on Karanrang Island, Pangkep, South Sulawesi. The strategic potential of coral reefs is the main focus to be developed through ornamental coral cultivation. This PIPK program was implemented by involving two small business groups, namely DEWIKAR UKM and Rezky Bahari UKM. The program also includes assistance in procuring coral seed sources, production techniques, and sustainable maintenance. The results of the Pre Test given to partners showed that previously only 9 out of 15 people (60%) had a general understanding of post-harvest maintenance of ornamental corals. Then after the mentoring process, it increased to 14 out of 15 people (93%), especially in terms of legality when obtaining broodstock from nature (F0) and the process of selecting quality broodstock according to export standards which subsequently became first generation (F1) pups. This PIPK program supports environmental conservation, sustainable economic growth, and the marine tourism industry.