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Analysis of International Marketing Development Strategies for Ornamental Coral to Increase Sales Turnover of PT. Panorama Alam Tropika Jakarta Kasmi, Mauli
International Journal of Education, Vocational and Social Science Vol. 2 No. 03 (2023): August, International Journal of Education, vocational and Social Science (IJE
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i03.455

Abstract

Panorama Alam Tropika is an agribusiness company that exports ornamental coral. The purpose of this research is to determine the international marketing strategy at PT. Panorama, to identify the obstacles faced by PT. Panorama Alam Tropika in increasing sales turnover, and also to determine the efforts made by PT. Panorama Alam Tropika in increasing sales turnover. Descriptive research can provide an overview of a problem, phenomenon, fact, event, and reality in a broad and deep way so that a new understanding is obtained, then the qualitative method will be more appropriate. For the development of international marketing strategies, the STP (Segmenting, Targeting, Positioning) model and 4P Strategy (Production, Promotion, Place, and Price) are used. This marketing mix is used for both the domestic and international markets. PT. Panorama uses a 4P marketing strategy that is good enough except for promotion where the company still focuses on advertising exported ornamental coral products only. Then the price of PT. Panorama's products is adjusted to the cost of raw materials needed, labor, promotion costs, product distribution costs, estimated profits that can be taken from the economic conditions of the market. The price of products for the international market is adjusted to the exchange rate of the destination country. Furthermore, PT. Panorama determines the location by finding a crowded location, a location with easy access, and the company also determines the business location by calculating in a representative location.
PENGEMBANGAN PRODUK IKAN HIAS MELALUI PELATIHAN PEMBUATAN AKUARIUM Abdullah, Akmal; Kasmi, Mauli; Karma, Karma; Ilyas, Ilyas
Jurnal BALIRESO Vol 5, No 2 (2020)
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/balireso.v5i2.161

Abstract

The ornamental fish business over time experiences an increasing trend. The large supply of ornamental fish that enter Makassar city shows that the public's interest in ornamental fish in Makassar city is quite high, thus making the ornamental fish business as a very promising opportunity to be pursued. The objective of the Regional Superior Product Development Program (PPPUD) is to develop the business activities of SME partners to be more economically independent and improve softskill and hardskiil skills about ornamental fish business and aquarium manufacturing. The method used is to conduct training and introduction activities on the business of ornamental fish on a commercial scale followed by demonstration of the procedures for the creation of aquariums to SMEs and fishing groups who become partners. The result obtained from this activity is that SMEs and Catcher Groups understand about ornamental fish business activities in this case the manufacture of aquariums as diversified ornamental fishing efforts that have been pursued by both SME partners. Partners are expected to fill the local market that has not been filled and compete in the aquarium and ornamental fish business. With this activity, there is an increase in commercial-scale aquarium manufacturing skills for the local market, so that both SMEs can sell ornamental fish production and can also sell aquariums and their contents so that the revenue from SMEs is increased.
PENINGKATAN PENGELOLAAN BUDIDAYA KARANG HIAS LESTARI BERBASIS MASYARAKAT Kasmi, Mauli; Asriany, Asriany; Makkulawu, Andi Ridwan; Usman, Arif Fuddin
Jurnal BALIRESO Vol 5, No 2 (2020)
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/balireso.v5i2.164

Abstract

The coral potential has Indonesia the first-class exporter of nature coral. The paradigm of the export market of corals is very interested in cultivated corals products because of the diversification of production, so that the variety can meet the export market as an opportunity to conduct business activities that can improve the welfare of the fishing community, regional income and national income. The purpose of this program is to obtain a number of products, types and quality as well as an increase in the quality of coral habitats in general in a planned manner that can guarantee the sustainability of ornamental coral businesses that can stimulate the nuances of business competition full of creativity and dedication with a touch of innovation efforts to continuously develop production without dependence on the product natural. The method used is fragmentation where the colony is taken from a particular parent colony by planting an artificial substrate paste placed on the construction and design of an environmentally friendly table rack at sea that can form coral or coral buds that produce the number and quality of export standards from the production plan of the yield Ornamental coral cultivation in a sustainable and community-based manner. Production results before being developed and subsequently sold to the market must first go through the process of applicable regulations. The technology developed is eco-technology (ecosystem technology) which is certainly oriented towards agribusiness through a seafarming program (coral cultivation) or an effort to utilize sustainable management methods (suistainable) based on community and tourism. The improvement of ornamental corals product quality is innovative product diversification in the inventory system with the application of ammonia (protein skimmer) removal equipment for ornamental corals at harvest time and maintained in an aquarium before being exported.
Analisis Faktor-Faktor yang Mempengaruhi Volume Ekspor Ikan Hias (Ornamental Fish) Ke China di PT Indotama Putra Wahana, Kota Bekasi Provinsi Jawa Barat Siti Ainun; Mauli Kasmi; Mariam Mariam
Journal of Creative Student Research Vol. 2 No. 5 (2024): Oktober : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i5.4258

Abstract

This research aims to understand what factors are significant in the volume of ornamental fish exports to China at PT Indotama Putra Rides located in Bekasi City, West Java Province. Data collection methods used include observation, interviews, and literature study. Meanwhile, the data analysis method applied is quantitative using multiple analysis techniques. Classic assumption tests include linearity test, normality test, autocorrelation test, multicollinearity test, heteroscedasticity test. As well as hypothesis testing, namely the t test (partial test).
Information System for Monitoring the Development of Children With Special Needs Andryanto Aman; Listia Utami; Muhammad Khaidir Alif Aras; Mauli Kasmi
Ceddi Journal of Education Vol. 1 No. 2 (2022): December
Publisher : Yayasan Cendekiawan Inovasi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56134/cje.v1i2.24

Abstract

The supervision of students, particularly those with special needs, is predominantly carried out by schools. However, due to the busy schedules of many parents, continuous monitoring of their children's development at school is often limited. Typically, parents only receive information about their child's learning progress once a semester, during the distribution of report cards. This delayed communication highlights the need for a more efficient and timely system at SLB C YPPLB 2 Makassar to provide parents with ongoing updates about their child's development. This study aims to design and implement an information system for monitoring the development of children with special needs at SLB C YPPLB 2 Makassar City. The system is intended to facilitate direct and real-time communication between the school and parents, enabling parents to monitor their child's progress actively. The research methodology involved data collection through observation, interviews, and documentation. The system was developed using a structured approach, which included Needs Analysis, System Design, Implementation and Unit Testing, System Integration/Testing, and System Maintenance. BlackBox testing was employed to evaluate the system's functionality. The findings of this study indicate that the development monitoring system for children with special needs at SLB C YPPLB 2 Makassar City is highly effective, with a usability score of 90%, reflecting a strong positive response from users. This research contributes to the body of knowledge by demonstrating how an information system can bridge the communication gap between schools and parents of children with special needs, fostering more proactive and informed parental involvement in the educational process.
Design of an Educational Application for Conservation and Ornamental Fish Capture Areas Based on Android Mauli Kasmi; Tien Kumalasari; Syamsul Marlin Amir; Budiman; Arif Fuddin Usman; Wahyuddin; Ilham Ahmad; Andryanto Aman
Ceddi Journal of Education Vol. 1 No. 2 (2022): December
Publisher : Yayasan Cendekiawan Inovasi Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56134/cje.v1i2.26

Abstract

This study aims to develop an educational application centered on the conservation and ornamental fish capture areas in the Pangkajene Islands Regency. Designed for the Android operating system, the application is intended to be user-friendly and accessible to the local community. The testing phase will involve unit testing and compatibility checks to ensure that all functionalities work correctly and that the application performs smoothly across different devices and operating systems. The application will offer detailed information about conservation zones and ornamental fish capture areas within the Pangkajene Islands Regency. It will cover the types of ornamental fish in the region and provide guidelines for protecting the aquatic ecosystem. By delivering this information, the application is expected to be a valuable resource for the community, increasing awareness of the significance of aquatic ecosystem conservation and deepening understanding of ornamental fish conservation practices. This research contributes to the fields of environmental education and technology by creating a digital tool that enhances public awareness and knowledge about local conservation efforts. Utilizing the Android platform ensures broad accessibility, making the information available to a wider audience. Furthermore, the thorough testing processes outlined in this study underscore the importance of application reliability and device compatibility, which are crucial for effective educational content delivery. The research demonstrates how technology can be leveraged to support conservation initiatives, encourage sustainable practices, and aid in biodiversity preservation.