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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Kajian Ilmiah Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Administrasi Kantor Jurnal Gici Jurnal Keuangan dan Bisnis Jurnal Pengabdian Siliwangi
Aldi Friyatna Dira
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Peran Media Sosial pada Keputusan Membeli sebagai Loyalitas Konsumen Frozen Food Bekasi Aldi Friyatna Dira; Ananto Krisna Wardhana; Rachmat Fadly; Kurniawan Prambudi Utomo; Riris Lestiowati
Jurnal Kajian Ilmiah Vol. 23 No. 3 (2023): September 2023
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/997hk446

Abstract

This study aims to determine the effect of social media and buying decisions as consumer loyalty to frozen food, Bekasi, the role of social media greatly influences consumers in deciding to buy a frozen food product, but how to build loyalty so that consumers remain interested and repeat purchases as a form of satisfaction of the frozen food so that producers will get high profits. This study uses a quantitative descriptive research method and uses primary data in frozen food Bekasi by taking a sample of 50 respondents in September-November 2022 multiple linear regression analysis using panel data and distributing questionnaires and interviews, after which data is processed using SPSS Analysis Version 25. The results of the study show that social media variables and buying decisions as consumer loyalty at Forozen Food Bekasi have not been fully implemented properly, that social media variables and buying decisions influence the consumer loyalty variable and have a significant positive relationship, this can be seen in the increase the role of social media to further increase buying interest and be able to increase consumer loyalty to Bekasi frozen food so that entrepreneurs need to get more attention to get maximum profits in the city of Bekasi.
Pengaruh Digitalisasi Terhadap Gaya Hidup, Kesehatan Mental Dan Interaksi Sosial Gen Z Dan Alpha: Perspektif Generasi Swipe Di Era Digital Aldi Friyatna Dira; Kurniawan Prambudi Utomo Kurniawan; Devy Sofyanty
Jurnal Kajian Ilmiah Vol. 25 No. 3 (2025): September 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/z1kh0478

Abstract

This study aims to analyze the impact of digitalization on lifestyle, mental health, and social interaction among Generation Z and Generation Alpha in Bekasi City. Utilizing a quantitative approach with a survey method, data were collected from students and university students using a structured Likert scale questionnaire. The analysis was conducted using Partial Least Squares-based Structural Equation Modeling (SEM-PLS) to examine the relationships between latent variables. The results indicate that digitalization significantly influences lifestyle, mental well-being, and social interaction. It shapes daily habits that are increasingly connected to digital technology, influencing consumption patterns and activity management among the youth. However, excessive use of digital media also contributes to psychological strain and a decline in the quality of face-to-face social relationships. These findings suggest that Generation Z and Alpha live in a highly digitalized environment, necessitating guidance, digital literacy education, and supportive social policies to maintain a balance between technology usage and the psychological and social well-being of young people
Mengembangkan Green Job dan Soft Skill: Pengaruh Strategi Pariwisata Berkelanjutan untuk Peningkatan Layanan di Jawa Barat Muhammad Aziz Winardi; Aldi Friyatna Dira; Kurniawan Prambudi Utomo; Bambang Suntoro
JURNAL ADMINISTRASI KANTOR Vol 12 No 2 (2024): Jurnal Administrasi Kantor (Desember 2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v12i2.3180

Abstract

This research aims to expand developing Green Jobs and Soft Skills: sustainable tourism stategic influence for improving services in West Java. With increasing environmental awareness and the need for sustainable tourism, skill development in the field of green jobs is becoming increasingly significant and necessary. This research method uses quantitative statistics by analyzing this research including surveys and interviews as respondents with tourism workers, entrepreneurs and related stakeholders in several main tourist destinations in West Java and processing the data using SPSS V 25 statistics. The results of the research show that the influence Green jobs and soft skills training are able to improve the quality of tourism services by contributing significantly positively to local economic growth in West Java tourist attractions. The implementation of these influences and strategies is proposed as a holistic and integrated approach to promote sustainable tourism that is economically profitable and environmentally friendly. Keywords: Green Jobs; Tourism; Soft Skills; Service Quality; Economic Growth.
Co-Authors Abdulrahman, Abdulrahman Ananto Krisna Wardhana Aprilia Puspasari Bambang Suntoro Devy Sofyanty Devy Sofyanty Eigis Yani Pramularso Fahmi Kamal Faroman Syarief Finanto, Mic Gena Prasetya Noor Ina Sawitri Irma Kurniawan Prambudi Kurniawan Prambudi Utomo Kurniawan Prambudi Utomo Kurniawan M. Roby Jatmiko Muhammad Aziz Winardi, Muhammad Rachmat Fadly Riris Lestiowati Wa Ode Sitti Nurrahmah